Densify vs VMware Aria Automation comparison

Densify and Broadcom are both solutions in the Cloud Management category. Densify is ranked #33, while Broadcom is ranked #2 with an average rating of 8.1. Densify holds a 0.9% mindshare in CM, compared to Broadcom’s 9.4% mindshare. Additionally, 80% of Densify users are willing to recommend the solution, compared to 94% of Broadcom users who would recommend it.

Densify

Read 9 Densify reviews

864 Views
475 Comparison Views

80% willing to recommend

VMware Aria Automation

Read 171 VMware Aria Automation reviews

7,662 Views
4,137 Comparison Views

94% willing to recommend

Densify

VMware Aria Automation

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Executive SummaryUpdated on Dec 17, 2024

Densify and VMware Aria Automation are direct competitors in cloud management and optimization. While VMware Aria Automation is recognized for its advanced automation capabilities, cost-sensitive customers often prefer Densify due to its favorable pricing and support, impacting the perceived value of each product differently.

Features: Densify is known for precise cloud cost management, offering actionable insights that help optimize resources and achieve cost savings. Additionally, it provides extensive cloud account aggregation and visualization, aiding in comprehensive capacity planning. VMware Aria Automation offers robust automation features, supporting complex workflows and integrations. The platform enables automated deployments, detailed blueprints, and integration with a variety of third-party tools, emphasizing its strength in handling sophisticated environments.

Room for Improvement: Densify could enhance its feature set by offering more extensive automation capabilities and deeper integrations with other cloud services. Its analytics dashboard, while functional, may benefit from more intuitive navigation and customization options. VMware Aria Automation, on the other hand, could reduce the complexity of its initial setup and streamline its user interface. Simplified deployment processes and better documentation could make its features more accessible to a wider range of users.

Ease of Deployment and Customer Service: Densify is often favored for its quick deployment times and responsive customer support, which users appreciate for its efficient service. In contrast, VMware Aria Automation may require prolonged setup due to its comprehensive feature set. However, it excels in supporting complex enterprise environments, making it suitable for larger organizations despite potential deployment delays.

Pricing and ROI: Densify generally offers lower initial setup costs with a faster return on investment, particularly valuable for those focusing on direct cost savings. Its emphasis on targeted resource optimization allows for quicker financial returns. VMware Aria Automation, although presenting a higher entry cost, offers substantial long-term benefits through its deeper integration and automation features, which can lead to greater operational efficiency and ROI in complex setups.

To learn more, read our detailed Densify vs. VMware Aria Automation Report (Updated: September 2025).

Buyer's Guide

Densify vs. VMware Aria Automation

September 2025

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Helped 869,883 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Densify

Ranking in Cloud Management

33rd

Average Rating

8.8

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Cloud Migration (19th), Virtualization Management Tools (11th), Cloud Analytics (5th), Cloud Cost Management (16th)

VMware Aria Automation

Ranking in Cloud Management

2nd

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

171

Ranking in other categories

Configuration Management (6th), Network Automation (3rd), Cloud Security Posture Management (CSPM) (16th), Cloud Infrastructure Entitlement Management (CIEM) (5th)

Mindshare comparison

As of October 2025, in the Cloud Management category, the mindshare of Densify is 0.9%, down from 1.1% compared to the previous year. The mindshare of VMware Aria Automation is 9.4%, down from 10.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Management Market Share Distribution
Product	Market Share (%)
VMware Aria Automation	9.4%
Densify	0.9%
Other	89.7%

Cloud Management

Featured Reviews

Amit Kantia

Infrastructure capacity & demand manager at Kyndryl

Its most valuable feature is the ability to capture attributes in the console, but it is not a stable solution

I recommend others to use Densify. They can not only use it for reporting but for automation as well. They can implement the policies on the console easily during the build-out procedure. Stability is the primary concern to us as it is causing lots of problems. We can only make significant decisions if Densify allows us, and it takes lots of time. Thus, I rate the tool as a six out of ten.

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Le Quang Long

Cloud Engineer at BIDV - Ngân hàng TMCP Đầu tư & Phát triển Việt Nam

Significantly streamlined operations with good automation that helps with simplifying workflows

It helps me build a big catalog and provide it to my end users. It helps us automate the workflow of creating many VMs and the TensorFlow key method. I do not meet many people to operate it live beforehand. It operates for both of my products, but as a product, it is complicated to integrate and automate with other products.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The tool will come back and tell us that we can operate with 1,000 minutes as an example, save 90% on the contractual rate and not run into any issues."

"The Control Console provides a very easy to read dashboard of "too little/just right/too much" resources both for current data and on a historical or predictive basis."

"Densify's ability to aggregate multiple on-premise vCenters and multiple cloud accounts, gives it a level of visibility not found in many places."

"The ability to increase server density inside of my environment, which has helped me drive reduction in costs."

"The solution's tech support is excellent."

"One would be the automatic rebalancing of the environment. That was one feature which helped. With that, we could improve our efficiency of our VMware infrastructure."

"I would say that the initial thing is that it provides us with a technological basis to expand capacity management beyond Excel."

"The Control Console is an incredible way to give a quick view of current capacity utilization allowing technical people to drill down quickly and allowing business/management people to get a quick overview of the environment."

More Densify pros

"VMware Aria Automation is a very scalable solution because it integrates well with a couple of leading products in the industry. For products that are not already integrated, there are plugins or adapters that can be used with customization."

"The most valuable feature is the portal where you can assign permissions to specific people to request specific items in the catalog and allow them to provision things for themselves. Or it enables them to request different services that you can create through vRO and vRA."

"I find the system to be intuitive and user-friendly. In general, I'm quite happy with the entire setup. Once you configure the system, navigating the portal is pretty simple. They use a lot of the vSphere UI interface structure so it's intuitive, especially if you have used anything vSphere-related before."

"Among the valuable features are the ease and speed of creating the VMs. Originally, we provisioned them manually and it would take us two days to do the provisioning... but with the automation, we are able to provision a VM with the click of a button, within seconds. It cut down on the time as well as cut down on the expense and employee cost in provisioning."

"I used the technical support during upgrades. They came onsite and are very technical. They are very good"

"The most valuable feature is being able to deploy a virtual machine from a low level. We can automate everything including network configuration, firewall configuration, storage, storage attachment, OS deployment, middleware, and so forth."

"vRA is user-friendly. It has the same layout and walk-through GUI, similar to other VMware products."

"Another valuable feature is the flexible user interface. They can manage all of the servers, the full lifecycle of VMs, on one screen."

More VMware Aria Automation pros

Cons

"Normalization of CPU utilization is required. At present, the data is available based on entitlement level."

"The solution's stability is the primary concern for me."

"It seems that the mechanism for integration is, it goes so far but I think there could be some standard integration to normal remedy service now etc. I think that should be out of the box."

"Initially we talked about some custom reporting, wherein our customer expected certain reports on a few areas, like how the storage is allocated, how the network performance is doing, and how the network utilization is happening for a virtual machine."

"In terms of integration, the tool has great data. However, it's not always meaningful because the true business attributes of how most Fortune 500 companies operate are not maintaining in one tool, they're in a school of many tools."

"Unfortunately the tools and mechanisms which really came to maturity in the cloud, and were not mainstream on-premise, are still not implemented."

"A closer integration to the service management processes."

"Some parts of the interface are rather complex and require a bit of time to navigate, but this has never stopped us as a Densify advisor is readily available to help with our "how to" queries."

"Automation or scripting should be simplified so that administrators who are not experts can have a better grasp of automation."

"I would like to see better integration capabilities. Maybe if they could develop libraries within Aria Automation for simpler integration with other third-party solutions, instead of just basic integration."

"The initial setup is very complex because we have a bunch of customization workflows. They were built-in features that we had to program as code with Orchestration."

"The stability is why I rated it a seven and not higher. There were several cases where we had to restart some services because it wasn't working correctly anymore. People cannot extend their machine or replay their machine. There is no alert to say that there is a problem and that we should stop the service. The monitoring system is not very good."

"We had a lot of issues at first. Especially with doing any kind of upgrades, it was a complete tear-down and a complete rebuild of all the Blueprints. The upgrade process was not easy or intuitive at all. But it seems to be getting better."

"In terms of usability, It has had its challenges. It requires a lot of custom code to integrate into our environment. It can take a little while to get it to do what we want, takes some code instead of having built-in functionality. Part it is how we use it. It would be a lot easier to use in a greenfield scenario versus brownfield, which is the way we using it."

"I have not found this solution to be user-friendly. It's really complicated. The demo shows that you can automate anything but they only show basic scenarios. If you want to do anything more complicated than that, it becomes very complicated to set up."

"As a product, it is complicated to integrate and automate with other products."

More VMware Aria Automation cons

Pricing and Cost Advice

"Densify has licensing setup so you can collect data without licensing. It gives you the ability to collect on everything, then choose later what you would like to license."

"There was some sticker shock, as this is not just another software product to spit out graphs."

"Cost is always involved, but then I feel that this solution is better than other products that we have."

"Setup cost is negligible, as it scales fairly well."

"Better pricing is always handy, but I feel it's at the right price point."

"They should provide one license for all the sub-products."

"The solution has helped to increase infrastructure, agility, speed, and provisioning in the time to market."

"So much can be done with the Open Source side, and especially for smaller shops. I personally think the pricing for Enterprise is hard to justify."

"vRealize automation really should be a front door to the whole VMware suite of products."

"This is an expensive product and the high price is starting to become an issue for us."

"There is confusion between licensing levels. There are three different licensed versions of vRealize Automation, and there are different things which can happen in each of them."

"A simplified version for small businesses would be good."

More VMware Aria Automation pricing and cost advice

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Top Industries

By visitors reading reviews

Retailer

15%

Manufacturing Company

15%

Computer Software Company

13%

Healthcare Company

10%

Financial Services Firm

12%

Computer Software Company

11%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	1
Large Enterprise	9

By reviewers
Company Size	Count
Small Business	32
Midsize Enterprise	24
Large Enterprise	130

Questions from the Community

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What's the difference between VMware vRA (automation) and vROps (operations)?

vROP is a virtualization management solution from VMWare. It is efficient and easy to manage. You can find anything you need from the software interface. It provides complete visibility over applic...

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Is there any way to try VMware Aria Automation for free?

When it comes to VMware Aria Automation, you have three choices for free runs: Hands-on Lab (HOL) Advanced lab A free trial I cannot describe in detail the second and third options as my company ...

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Which sectors can benefit the most from VMware Aria Automation?

I was looking at VMware Aria Automation case studies recently and I got the impression that three main kinds of companies were using it most often: Social organizations Financial institutions and ...

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Comparisons

IBM Turbonomic vs Densify

Compared 32% of the time

VMware Aria Operations vs Densify

Compared 26% of the time

Cloudability vs Densify

Compared 23% of the time

Flexera Cloud Management Platform (CMP) vs Densify

Compared 19% of the time

More Densify Competitors

Red Hat Ansible Automation Platform vs VMware Aria Automation

Compared 16% of the time

VMware Aria Operations vs VMware Aria Automation

Compared 13% of the time

Morpheus vs VMware Aria Automation

Compared 10% of the time

VMware Cloud Director vs VMware Aria Automation

Compared 7% of the time

Nutanix Cloud Manager (NCM) vs VMware Aria Automation

Compared 6% of the time

More VMware Aria Automation Competitors

Product Reports

Buyer's Guide

Densify

October 2025

Download Densify product report

Buyer's Guide

VMware Aria Automation

September 2025

Download VMware Aria Automation product report

Also Known As

No data available

VMware vRealize Automation, vRA, VMware DynamicOps Cloud Suite, SaltStack

Overview

Densify is a hybrid cloud and container resource management platform that makes workloads self-aware of their precise resource requirements and automates the resource management and selection process. This solution helps you control your cloud spend and also helps your apps perform and scale better. Densify enables you to match your cloud requirements with the optimal cloud supply. Additionally, Densify is the only technology that leverages patented, predictive machine learning-powered analytics to perform advanced modeling of workload patterns, and provide precise optimization directives. It is ideal for cloud engineers, container platform owners, and IT finance.

Densify works by:

Establishing application demand patterns that are based on business cycles, seasonality, peaks, valleys, and other variables.
Building normalized models of cloud supply and ingesting the entire cloud catalog and latest technologies.
Considering numerous factors, such as performance benchmarks, cost, technical rules, tags, and policies. The solution uses business and functional tags, operational realities, and granular policy control.

Densify Features

Densify has many valuable key features. Some of the most useful ones include:

Integration with management and provisioning systems
Machine learning-based analytics
Automated resource optimization
App owner collaboration
Tailored efficiency reports
Observability
Controllability
Capacity optimization
Policy driven, automated governance
VM placement
Predictive analytics

Densify Benefits

There are many benefits to implementing Densify. Some of the biggest advantages the solution offers include:

Automated resource management: Densify provides your organization with automated resource management at scale, with elasticity at an affordable low cost.

Full stack visibility: The Densify solution offers full stack visibility with improved efficiency by determining container size and node resources.

Financial visibility: In addition to full stack visibility, one of Densify’s other advantages is that it offers full financial visibility and cost intelligence for both reporting as well as chargebacks.

Resizing and rebalancing: Densify analyzes your private cloud infrastructure, providing resizing and rebalancing recommendations.

Helps you choose the right host environment: Densify automatically routes workloads to the best hosting environment based on detailed workload requirements. For workloads not requiring immediate placement, it reserves capacity to ensure it is available when required.

A true SaaS implementation: Because Densify is a true SaaS implementation, there is no software to maintain or to learn.

Better for IT finance: The solution is good for IT finance because it collects and analyzes your detailed billing data, giving you visibility into your spending, what services you’re buying, and how to better manage your costs. In addition, it can also generate reports that cover your spending and your utilization of reservations and reserved instances and savings plans.

Reduce risk and costs: Machine learning-based analytics help your organization optimize consumption to eliminate waste and overprovisioning while ensuring performance.

Cost-efficient: The Densify solution is cost-efficient, helping you drastically reduce per-processor software license costs by placing workloads intelligently.

Densify

VMware Aria Automation is a cloud management tool that allows companies to simplify their cloud experience through a modern automation platform. The solution is designed to deliver self-service clouds, multi-cloud automation with governance, and DevOps-based security and infrastructure management. It helps organizations improve IT agility, efficiency, and productivity through its various features.

VMware Aria Automation has multiple use cases that include the following:

Self-service multi-cloud: VMware Aria Automation can be used to deliver consistent self-service consumption. Another use case in this area is for delivering infrastructure across VMware Clouds as well as public clouds.
Multi-cloud governance: The solution can be used to manage cost, performance, networking, configuration, and security at scale for multi-cloud environments. VMware Aria Automation offers all this with an everything-as-code approach.
DevOps for infrastructure: Through VMware Aria Automation, companies can enable a powerful infrastructure as code platform with support for iterative development and infrastructure pipelining.
Kubernetes automation: Users can utilize VMware Aria Automation to automate the management of Kubernetes clusters and namespaces with support for vSphere with Tanzu.
Security operations: VMware Aria Automation facilitates event-driven automation to deliver full-service IT system compliance enforcement and vulnerability remediation.

VMware Aria Automation Features

VMware Aria Automation has various features that allow users to easily perform operations. Some of the solution's capacities include:

VMware Cloud agnostic template: This feature allows organizations to use a single cloud template to deploy with Infrastructure as a Code. Deployment options include VMware Cloud as well as major public cloud platforms such as Amazon AWS, Microsoft Azure, Google Cloud, and more.
Extensibility and customization: This VMware Aria Automation feature allows users to get full extensibility and customization. This can be achieved through Aria Automation Orchestrator, Action-Based Extensibility (ABX), and built-in integrations with common third-party tools.
Self-service multi-cloud: This feature enables users to request and provision infrastructure resources. It can be done across clouds using a unified and consistent Infrastructure as a Service (IaaS) consumption layer, idempotent REST API, and self-service catalog.
Centralized policies and governance: VMware Aria Automation offers a feature for users to manage multiple clouds with templatized cloud and policy definition, automated remediation, and cloud environment visibility.
Configuration management: Through this feature of the product, day 1 and 2 control can be achieved for virtualized and cloud environments. This can be done with intuitive configuration automation, compliance enforcement, and vulnerability remediation.
Infrastructure pipelining: Through this feature, organizations can access user-friendly release automation pipelines. They can be specifically tailored for CI/CD in infrastructure use cases.

VMware Aria Automation Benefits

VMware Aria Automation offers its users various benefits. Some of the biggest advantages that the solution brings to companies that utilize it include:

VMware Aria Automation provides faster time to market for companies through offloading manual tasks with advanced workflows and agile templating.
The solution offers high levels of security and control.
This product is suitable for beginners, as it offers a self-service consumption experience for users.
VMware Aria Automation accelerates innovation through Infrastructure as Code and DevOps principles.
The product provides users with flexibility, as it is compatible with the most popular public cloud solutions.
The solution offers fast deployment because of all natively integrated functions.

Reviews from Real Users

Awais J., CTO/CEO at a tech services company, likes VMware Aria Automation because it saves a lot of time, provides more visibility, and has extensive automation capabilities.

An IT consultant at a government rates VMware Aria Automation highly because the product gives you flexibility to analyze and consume resources.

Broadcom

Sample Customers

AIG, Bank of America, Cigna, Citi

Rent-a-Center, Amway, Vistra Energy, Liberty Mutual

Buyer's Guide

Densify vs. VMware Aria Automation

September 2025

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