Domo vs SAP Analytics Hub comparison

Domo and SAP are both solutions in the Data Integration category. Domo is ranked #15 with an average rating of 7.9, while SAP is ranked #45 with an average rating of 7.0. Domo holds a 0.7% mindshare in DI, compared to SAP’s 0.6% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 71% of SAP users who would recommend it.

Domo

Read 48 Domo reviews

5,755 Views
691 Comparison Views

85% willing to recommend

SAP Analytics Hub

Read 8 SAP Analytics Hub reviews

1,427 Views
599 Comparison Views

71% willing to recommend

Domo

SAP Analytics Hub

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

Domo and SAP Analytics Hub are two competing products in the business intelligence and analytics category. While Domo is known for its competitive pricing and strong support, SAP Analytics Hub is often considered superior due to its comprehensive feature set, which many users find justifies the higher price.

Features: Domo provides customizable dashboards, scalable data integration capabilities, and ease of use, making it suitable for non-technical users. SAP Analytics Hub includes a robust analytics suite, seamless integration with other SAP products, and advanced data visualization tools. This makes it the preferred choice for enterprises seeking extensive features.

Room for Improvement: Domo could enhance its analytics depth and integration breadth. It also needs to improve advanced visualization tools and enterprise-level feature support. SAP Analytics Hub can benefit from simplifying its complex setup process, enhancing user interface intuition, and offering more flexible pricing options to attract smaller businesses.

Ease of Deployment and Customer Service: Domo offers a cloud-based deployment with straightforward implementation and noted customer service responsiveness. On the other hand, SAP Analytics Hub requires a more complex setup, especially in integrated SAP environments, but benefits from extensive resources and structured support for larger enterprises.

Pricing and ROI: Domo provides a cost-effective solution with a clear ROI, appealing to small and medium businesses. In contrast, SAP Analytics Hub, with higher upfront costs, justifies the investment through its enhanced capabilities and efficiency improvements, often leading to substantial ROI for larger enterprises.

To learn more, read our detailed Domo vs. SAP Analytics Hub Report (Updated: February 2026).

Buyer's Guide

Domo vs. SAP Analytics Hub

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in Data Integration

15th

Ranking in BI (Business Intelligence) Tools

3rd

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Business Performance Management (5th), Reporting (3rd), Data Visualization (6th)

SAP Analytics Hub

Ranking in Data Integration

45th

Ranking in BI (Business Intelligence) Tools

29th

Average Rating

7.2

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2026, in the Data Integration category, the mindshare of Domo is 0.7%, up from 0.4% compared to the previous year. The mindshare of SAP Analytics Hub is 0.6%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration Market Share Distribution
Product	Market Share (%)
Domo	0.7%
SAP Analytics Hub	0.6%
Other	98.7%

Data Integration

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

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Nitesh Agrawal

Director & Co-Owner at InfraBeat Technologies Pvt. Ltd.

Integration and security have improved, but search functionality and clarity of future direction need enhancement

The search function in SAP Analytics Hub is not effective. When speaking about integration with various analytic sources, for example, if I wanted to send the data from SAP BW or B4HANA to a data lake, we used to earlier use the Open Data Hub or Analytics Hub. Nowadays, we are using the Data Sphere integrators available with Amazon, Azure, and Google Cloud. The search capability could be better, and SAP needs to come out with a clear roadmap for the solution going ahead, as they have not yet provided that.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"All our client SLAs and daily and weekly dashboards are tracked on Domo."

"We have found securing data valuable because it allows us to provide information without identifying individuals."

"My favorite feature in Domo is Beast Mode, and we have Insights; when asking insights on the right side of the dashboard, we create insights, and if I ask questions in segments, they provide more information regarding the dashboard and data set."

"Using the "cards" which function as preconfigured reports or views. I use many of them simultaneously on an organized page, with filters that allow me to see high-level information as well as subsets across the dataset, in a few clicks. Many Excel-challenged users love to use this product for its simplicity."

"We've worked with all the features of Domo. Among the most important are Pivot and Sumo Cards. We can use drill-down from the top-most level with a click, generating charts."

"The flexibility and usability are probably the best features, and I really appreciate what they're doing now with workflow and AI agents, allowing users to build that kind of agentic flow where data analytics and traditional ETL can quickly and easily embed AI capabilities, which is extremely powerful."

"This solution allows us to change our performance metrics and tracks our goals in real-time."

"There are many valuable features, especially the charts and graphs that make it easy to pass information to people that are not really technical."

More Domo pros

"This product provides good reports using a single pane of glass."

"SAP Analytics Hub offers a user-friendly interface with effortless configuration, seamless updates, and real-time availability of information. It avoids the complexities associated with batch processing, providing a smooth and efficient experience."

"As a partner, I can mention something positive about SAP Analytics Hub: its products are tightly integrated, so the business context of data is retained in the analytics solution, and that's the main advantage."

"For report scheduling, I always prefer SAP because it has the most powerful scheduling features, like sending reports to more than 1,000 customers per day. That option is not as good in Microsoft BI and in Tableau it only exists as an add-on option."

"The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity."

"What I like best about this solution is that it is built into the SAP line, making it easier to integrate with other SAP products."

"Data consistency is also a notable feature; the system takes care of data consistency, so you don't need to handle it manually."

Cons

"It is very difficult too, if we do have specific requests or errors that we can't get figure out - especially when it comes to the development platform, developing custom connectors or doing any kind of API work, custom cards - in that there's a lag in the response time."

"I would also like to see improvements to their drag and drop Magic ETL tool. You can drag and drop your ETL tool, but it doesn't really work for a large amount of data. It struggles with that. In a real-world application, where you're working with 30 million rows or 100 million rows, it takes a bit longer to process the data. If you do it in the Redshift ETL tool, using your own code, it's much faster."

"One of the biggest problems is that end users require a license to run their own reports and dashboards, which are fairly expensive."

"If we have unwanted data in our data set as raw data, we need to cleanse and structure it first because having excessive data in Domo will increase loading time and occupy large amounts of space."

"One of the improvements that could be made is related to improved storage options."

"There's a learning curve before you can get used to the solution."

"It is expensive."

"I would like to be able to drill down more when there is a particular area where there is a problem. I don't clearly see that in Domo at the moment."

More Domo cons

"The analytics part of SAP has not been that good up until now. They're still in the infant stage and development is still going on. SAP has some cloud analytics and they're trying to configure it in Lumira, but it's not that good at this point."

"The search capability could be better, and SAP needs to come out with a clear roadmap for the solution going ahead, as they have not yet provided that."

"Faster implementation of new functions for the new product is an area of improvement in SAP Analytics Hub."

"Pricing and support are integrated into the system. However, the support process can be challenging, particularly when navigating the SAP support site, which lacks user-friendliness and ease of access."

"The interface can be simplified because it is not a user-friendly experience."

"The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space."

"The technical support for Analytics Hub is limited and could be improved."

Pricing and Cost Advice

"It is on the pricier end."

"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."

"The pricing differs from customer to customer, depending on the package."

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."

"For about 100 users our cost is $95,800."

"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."

"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."

More Domo pricing and cost advice

"It is an expensive solution."

"The pricing is reasonable."

"The product is expensive."

"They are pursuing a highly assertive approach to target businesses of all sizes within the industry."

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Top Industries

By visitors reading reviews

University

10%

Computer Software Company

Financial Services Firm

Manufacturing Company

15%

Retailer

Transportation Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	13
Large Enterprise	20

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	3
Large Enterprise	3

Questions from the Community

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

See all answers

What is your experience regarding pricing and costs for Domo?

The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo. We are creating multiple backups on...

See all answers

What needs improvement with Domo?

I have experience with Domo and Microsoft tools. Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was someth...

See all answers

What is your experience regarding pricing and costs for SAP Analytics Hub?

The product is expensive. The cost starts from $1,000,000 per year. Moreover, there are additional costs involved for customization.

See all answers

What needs improvement with SAP Analytics Hub?

See all answers

What advice do you have for others considering SAP Analytics Hub?

When speaking about integration with various analytic sources, for example, if I wanted to send the data from SAP BW or B4HANA to a data lake, we used to earlier use the Open Data Hub or Analytics ...

See all answers

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Compared 12% of the time

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Compared 11% of the time

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Compared 10% of the time

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Product Reports

Buyer's Guide

Domo

February 2026

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Buyer's Guide

SAP Analytics Hub

January 2026

Download SAP Analytics Hub product report

Also Known As

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Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

SAP Analytics Hub simplifies access to analytics scattered across multiple heterogeneous environments. The solution recommends the best analytics to fit personalized needs and grants users with actionable insights without compromising agility.

SAP

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

STIB-MIVB

Buyer's Guide

Domo vs. SAP Analytics Hub

February 2026

Free Report: Domo vs. SAP Analytics Hub

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