Hitachi Virtual Storage Platform vs NetApp EF-Series All Flash Arrays comparison

Hitachi Vantara and NetApp are both solutions in the All-Flash Storage category. Hitachi Vantara is ranked #8 with an average rating of 8.1, while NetApp is ranked #24 with an average rating of 9.0. Hitachi Vantara holds a 3.8% mindshare in AFS, compared to NetApp’s 1.0% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 97% of NetApp users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

Hitachi Virtual Storage Platform and NetApp EF-Series All Flash Arrays are both high-performing storage solutions. NetApp EF-Series All Flash Arrays seem to have the upper hand due to their advanced features, despite having higher costs.

Features: Hitachi Virtual Storage Platform is renowned for its enterprise-level performance, high scalability, and robust support. NetApp EF-Series All Flash Arrays have impressive throughput, low latency, and an advanced feature set, ideal for data-intensive applications.

Room for Improvement: Hitachi Virtual Storage Platform users note complexity in management, a steep learning curve, and a need for improved ease of use. NetApp EF-Series All Flash Arrays face criticisms for higher costs, limited integration capabilities, and a need for better cost-efficiency.

Ease of Deployment and Customer Service: Hitachi Virtual Storage Platform tends to have a longer deployment cycle but is supported by highly responsive customer service. NetApp EF-Series All Flash Arrays offer straightforward deployment processes and robust customer support, making them easier to deploy but with commendation for Hitachi's exceptional service.

Pricing and ROI: Hitachi Virtual Storage Platform is affordable with versatile pricing options, providing good ROI over time. NetApp EF-Series All Flash Arrays come with a higher setup cost but deliver excellent performance, making the higher initial investment worthwhile for users seeking feature richness and speed.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. NetApp EF-Series All Flash Arrays Report (Updated: February 2026).

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp EF-Series All Flash Arrays

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of February 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.5%, up from 0.7% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.8%, up from 3.1% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 1.0%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	3.8%
Pure FlashArray X NVMe	1.5%
NetApp EF-Series All Flash Arrays	1.0%
Other	93.7%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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ANAND V

Associate Vice President at Federal Bank Ltd

Reliable and secure storage solution supports core banking operations effectively

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

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Tayo Olubanke

Managing Director at GCET

Offers flexibility and top-notch technology

You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is very straightforward to set up."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"It has benefited my organization because it has reduced time to insights."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

More Pure FlashArray X NVMe pros

"The feature I like best is the stability of the hardware."

"It is robust. It doesn't need too much troubleshooting. It is a good device."

"The Hitachi VSP has significantly improved data storage scalability by addressing various issues. Through their research and development efforts, they've incorporated customer feedback regarding deployment speed and performance requirements."

"The service provided by Hitachi is good, and I get the IT support I need from the vendors."

"The product's reliability has been crucial for our company's operations."

"The most valuable feature is that you can use it with all deployment models."

"Its resilience is the most valuable."

"The performance is very good."

More Hitachi Virtual Storage Platform pros

"It is a very stable solution. Stability-wise, I rate the solution a ten out of ten."

"The solution allows us to segregate one storage unit from another."

"We do a lot of in-house, application-dependent type things, where we find the different niches to the different things. Certain things they do better. We've found that it actually does very well on some of our higher-end applications."

"Considering the cost, I find NetApp EF-Series All Flash Arrays to be the best storage available in the market."

"The main advantage of this solution is performance."

"This storage solution is both stable and scalable, and it works for our needs."

"Some of the valuable features include MetroCluster switchover, in terms of disaster recovery, it is easy to use, and flexible."

"The most valuable feature of this solution is its speed."

More NetApp EF-Series All Flash Arrays pros

Cons

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"It is on the expensive side."

"We need better data deduplication."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"In the future, I would like to see integration with enterprise backup systems."

"In terms of what needs improvement, the dashboard and management could be simplified."

More Pure FlashArray X NVMe cons

"Hitachi Virtual Storage Platform needs to improve its scalability options where there are a few shortcomings."

"The software has always been lagging a bit compared to the newer features. It usually takes a cycle for it to catch up."

"The complex setup phase is an area where improvements are needed."

"The interface should be simplified and made easier to use."

"Hitachi should work on unified storage for the SMB market and entry-level NAS storage, similar to what HP or Dell offers."

"The controllers in the product do not provide options for scalability."

"I would like the fan noise to be automatically adjusted based on the drive's current workload."

"At the moment, I don't see any room for improvement in Hitachi Virtual Storage Platform G Series because my experience with the product is very good. The software is okay and you can manage the storage well. What I'd like to see in the next release of Hitachi Virtual Storage Platform G Series is for it to be a real NAS solution because right now, you need to use a Hitachi converter called HNAS which makes the process a little bit more expensive. In my opinion, Hitachi should look into the possibility of unifying the HNAS into full storage, meaning that the HNAS should be integrated into the Hitachi Virtual Storage Platform G Series."

More Hitachi Virtual Storage Platform cons

"Its pricing should be better. Its price is competitive, but they need to improve the pricing. They have different licensing models, which they need to improve. My expectation was cloud integration, which they have, but it is a different license. Therefore, people cannot enjoy it. If I want to use it, I need to pay extra. There is a cost involved for everything, but it should reach everyone. It is similar to having a Rolls-Royce, but you need to pay extra for the key. If you want the key, you need to pay."

"There could be better integration with some of our Cisco products."

"It needs a better management tool."

"As far as the manageability, being able to port between the two and have to do less training in-house from a customer point of view, that would be the part to improve."

"It was difficult to implement and lacks some additional features that would be useful, but as a solution fits a particular need for our organization."

"There could be an improvement when it comes to SLA support, it could be faster."

"The management interface, while very reliable, it seems a little old now and could maybe use a little modernization."

"The solution's technical support is not as good as it is supposed to be since you have to push them to get support."

More NetApp EF-Series All Flash Arrays cons

Pricing and Cost Advice

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Our licensing fees are $500,000+ USD."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"The support cost per array is about $20,000 a year for 24/7 support."

"With VMware, we pay $300,000 annually."

More Pure FlashArray X NVMe pricing and cost advice

"The solution is expensive."

"The price of the solution is reasonable compared to others, such as Dell EMC."

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."

"Architecture-wise, it's actually at a competitive price point. It is not cheap."

"Hitachi VSP's pricing is good compared to other brands."

"The price per gigabyte is good and it is low when it comes to terabytes."

"The pricing is very competitive compared to other vendors. It really depends on the type of media we're using, like SaaS, SSP, or NVMe."

"It is expensive. Everything is included in the license. There is no additional cost."

More Hitachi Virtual Storage Platform pricing and cost advice

"One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to renew the license."

"The pricing is comparable with other competitors and similar in mid-range solutions, and for high range solutions, it would depend on our requirements or needs."

"The pricing of the solution is expensive, considering the initial investment required...At the end of the product's life cycle, it could get cheaper, but the initial investment in NetApp makes it one of the most expensive solutions."

"It's a lot cheaper than what the other vendors have for the same type of environment. It saves us money."

"he price point that we're getting is very competitive in the market. Since we are buying in such a large quantity, they gave us a huge discount."

"This solution is not available to many users because the cost is very expensive."

"Most of my customers pay for the license on a yearly basis. It can be expensive depending on the capacity number."

"NetApp EF-Series All Flash Arrays is an expensive product."

More NetApp EF-Series All Flash Arrays pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Financial Services Firm

18%

Computer Software Company

10%

Manufacturing Company

Government

Computer Software Company

12%

Performing Arts

10%

Marketing Services Firm

10%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	15
Large Enterprise	28

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	10
Large Enterprise	18

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

See all answers

What needs improvement with Hitachi Virtual Storage Platform E990?

The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...

See all answers

What is your experience regarding pricing and costs for NetApp EF-Series All Flash Arrays?

One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to rene...

See all answers

What needs improvement with NetApp EF-Series All Flash Arrays?

The support of the product is an area with certain shortcomings where improvements are required. I want NetApp's supp...

See all answers

What is your primary use case for NetApp EF-Series All Flash Arrays?

There are so many things to talk about around the use cases associated with the tool. There are so many reasons why I...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 9% of the time

TrueNAS X-Series vs Pure FlashArray X NVMe

Compared 5% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 10% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 10% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 8% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Pure Storage FlashArray vs Hitachi Virtual Storage Platform

Compared 6% of the time

More Hitachi Virtual Storage Platform Competitors

NetApp AFF vs NetApp EF-Series All Flash Arrays

Compared 14% of the time

Dell XtremIO vs NetApp EF-Series All Flash Arrays

Compared 10% of the time

Lenovo ThinkSystem DM Series vs NetApp EF-Series All Flash Arrays

Compared 10% of the time

Dell PowerStore vs NetApp EF-Series All Flash Arrays

Compared 9% of the time

Huawei OceanStor Dorado vs NetApp EF-Series All Flash Arrays

Compared 4% of the time

More NetApp EF-Series All Flash Arrays Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

January 2026

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

January 2026

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

NetApp EF-Series All Flash Arrays

January 2026

NetApp EF-Series All Flash Arrays report

Download NetApp EF-Series All Flash Arrays product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

NetApp EF540, NetApp EF-Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

The NetApp EF560 all-flash array is an all-SSD storage system for applications that demand extremely high levels of performance and reliability. Requiring just 2U of rack space, the EF560 all-flash array combines extreme IOPS, microsecond response times, and up to 12GBps of bandwidth with leading, enterprise-proven availability features.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

RP Data, Western Oregon University, Toei Animation

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp EF-Series All Flash Arrays

February 2026

Free Report: Hitachi Virtual Storage Platform vs. NetApp EF-Series All Flash Arrays

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