free case study: Umesh Kodali's unbiased review of Adobe Target

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Adobe Target review

Umesh Kodali
Umesh Kodali
Senior Adobe Analytics Developer at Freedom Financial Network
Helps to create personalized experiences for different user groups
Integrating Adobe Target with other tools posed challenges, particularly in obtaining accurate analytics data. While using it for testing and analytics, I found that the analytics reports provided by the tool did not accurately reflect the specific changes made in the tests. Instead, it included broader data from the overall experience. The...

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