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Adobe Target review
Jianjun (J.J.) Fu
VP at a financial services firm with 10,001+ employees
Useful for A/B testing that helps to optimize user journeys and improve conversion...
I find Adobe Target very good for long optimization tests. After testing, it tells you which version is the winner and what improvements can be made. This gives me the confidence to provide a better customer experience by adopting the winning version of the page I'm testing. The most valuable features for me are how easy it is to create a...
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