free case study: Viraj Bankar's unbiased review of Adobe Target
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Adobe Target review
Viraj Bankar
Senior Consultant at KPMG India
Has scalability issues, but it is completely free for users
The most valuable feature of the solution is the personalization area. The other valuable feature of the solution is the AB test. If we are planning to have a new UI, you can push that new UI to a limited number of folks in the initial phase, and then eventually, you can replicate the older version and bring your new version. In the whole...
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