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MailChimp review
Digital Marketing Specialist at a non-profit with 51-200 employees
It can segment lists in multiple ways, such as interest groups, activity and other...
MailChimp’s reports on audience engagement are not the most robust. We have the ability to see statistics on any given email, but aggregate reporting on the performance of a specific group of emails is not a native feature. This would be useful for comparing month-over-month trends or different audiences’ rates of engagement.
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