free case study: an unbiased review of MailChimp

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MailChimp review

it_user218430
Digital Marketing Practice Lead at a media company with 51-200 employees
Enables us to scale our email initiatives as we grow.
I've dabbled with other email marketing tools. The big ones, such as IBM SilverPop and SalesForce Pardot, are clunky and expensive. Marketo is probably worth it, if you're trying to do really high-powered automation at scale. But among the lower-tier options, in terms of price, MailChimp maintains a lead, although maybe it is tied with Emma...

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