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Salesforce Marketing Cloud review
reviewer2069073
Tech Leader at a financial services firm with 10,001+ employees
Enhances email and helps with marketing campaigns for effective outreach
I used IMI only for SMS, and the email function was not available. We had to use another tool called Strayata for sending emails, and nothing was in our control. We needed to send all the documents to them for deployment. Nothing was announced, and it was costlier compared to what Salesforce is offering.

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