Freshdesk vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Freshdesk
Average Rating
8.4
Number of Reviews
27
Ranking in other categories
Customer Experience Management (4th), Field Service Management (3rd), Help Desk Software (9th), Knowledge Management Software (3rd)
Salesforce Marketing Cloud
Average Rating
8.4
Number of Reviews
52
Ranking in other categories
Social CRM (1st), Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (1st)
 

Market share comparison

As of June 2024, in the Customer Experience Management category, the market share of Freshdesk is 13.6% and it increased by 500.0% compared to the previous year. The market share of Salesforce Marketing Cloud is 4.5% and it increased by 100.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Experience Management
Unique Categories:
Help Desk Software
3.8%
Social CRM
17.3%
Marketing Automation
22.4%
 

Featured Reviews

Alexey Timchenko - PeerSpot reviewer
Jan 26, 2024
Incredibly user-friendly, flexible, and affordable
Automation and ticket routing rules in Freshdesk save us daily by streamlining routine tasks. We use reports to identify issues, allocate resources, and continuously improve our processes. It is a vital part of our daily operations, helping us stay proactive and efficient in handling various types of tickets. The reporting and analytics tools in Freshdesk are effective for measuring customer service performance. While our current subscription level has some limitations in terms of reporting, the next level provides more options. Budget constraints currently prevent us from upgrading, but the available reporting features still meet our basic needs. I highly recommend Freshdesk, especially for companies in their early stages. It is user-friendly, easy to configure, and great for those with a moderate volume of customer requests. The cost is reasonable, making it a quick and efficient solution to implement. Overall, I would rate Freshdesk as an eight out of ten.
ADAIR WATHIER - PeerSpot reviewer
May 8, 2024
Provides efficient data integration features and good technical support services
Our primary use cases for the product include website personalization and email campaign evaluation The platform has significantly expedited our campaign implementation process and provided centralized control over operations. The platform's most valuable features include ease of implementation…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Omnichannel is one of the most valuable features of the solution."
"It's easy to use and integrates with other tools. We can embed Jira into it, link Jira tickets with Freshdesk tickets, and use it for our knowledge base."
"Freshdesk significantly improved our customer issue resolution process. We can now easily record and track all customer requests, ensuring that no tickets are lost."
"Their knowledge base is phenomenal. The way that it learns from our users is awesome, and responses are really awesome as well. It does a pretty good job of picking up what's needed. The knowledge bases are great."
"There is the option to create different roles for specific users. We make use of groups for each customer service team which has been very effective. We are able to apply different sets of rules for each group which determines how they interact with customers and escalate issues."
"It is quite easy to program custom apps and integrate them."
"It generated reports for us, which helped us identify the status of requests and the aging of requests."
"It is very easy to make reports."
"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."
"We use this solution for reporting, pipeline generation, and forecasting."
"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."
"It has excellent lead and opportunity tracking."
"The Journey Builder and the Email Studio features are most valuable."
"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."
"Salesforce allows for the integration of different data sources."
"The solution is very, very scalable."
 

Cons

"The reporting, analysis modules and insights capabilities for this solution could be improved."
"It should enhance its service and its reporting capabilities."
"The dashboards are useful but could be so much better. As a product manager, and data scientist, we couldn't use the dashboard for analytics and had to move the data in Power BI."
"For integrations, we need to write code that communicates with their system in order to enable certain functionality in the system. This is a lot of work for their customers."
"If Freshdesk had forms in it so that I could go to the portal and fill out a service request, that would improve it immensely and make it more valuable for enterprise customers, but that's not a current functionality. You can't have a certain catalog of any type. You can't be like, "Hey, I want to just go submit a ticket," and then type in. You can't prompt them to ask anything. It is just a blank form."
"I would like to see improvements in the account management aspect, having a customer portal for better visibility into my subscription, invoices, and trouble tickets."
"Having so many tags makes everyday work a lot more complicated, and a lot more time-consuming."
"There are a few things we have asked for, like a forward button. When a ticket comes in, we forward it, but it doesn't sync up with the forward. That is the one they have to rework. The other is when we forward the ticket, it doesn't go all, or certain things don't go with it. We have told them about it, and they are working on it. It would be better if they gave us a more standard reporting template. Although they already have some, many aren't usable. It would be easier if we had more templates to work with."
"Clarity around new features could be improved when they are released."
"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."
"The cost is always a concern for anyone using a SaaS product."
"User management could be better."
"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."
"The data extension tools are not very user-friendly."
"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."
"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."
 

Pricing and Cost Advice

"Freshdesk was the best solution with the best price. It was cost efficient and included all the features that we needed."
"The best system plan is enterprise. It costs basically 79 Euros per agent per month when it's billed annually and 95 Euros per agent per month when it's billed monthly."
"The price could be better, but it's okay. Compared to ServiceNow and JIRA, Freshworks offers a competitive price. There are also additional licensing costs because you need Microsoft Outlook. Each new email account costs around $15 to $19."
"We pay approximately $70 per agent to use Freshdesk. We have 10 agents, which is approximately $700 or $800 per month. It is a fixed license, there are not any additional fees."
"We use a combination of Freshdesk, Freshservice, and Freshchat. We use the whole suite. Weirdly enough, we pay more for Freshdesk than we do for Freshservice. I would rate it a three out of five in terms of pricing. You can get different bundles, and you can always move to different plans that are standard. Freshservice can go anywhere from $19 up to $120 per agent, per month. There is such a wide range, and it is very customizable to your needs."
"It is costly."
"We use a licensing model only so we pay for the number of agents we have configured in the system only."
"The pricing is pretty manageable and acceptable."
"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."
"Salesforce is an expensive solution."
"This solution is priced in the medium to high price range."
"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
"The solution is a bit expensive."
"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."
"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
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Top Industries

By visitors reading reviews
Computer Software Company
23%
Media Company
6%
Retailer
6%
Real Estate/Law Firm
6%
Educational Organization
47%
Computer Software Company
10%
Financial Services Firm
7%
Manufacturing Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Freshdesk?
Freshdesk significantly improved our customer issue resolution process. We can now easily record and track all customer requests, ensuring that no tickets are lost.
What needs improvement with Freshdesk?
I would like to see improvements in the account management aspect, having a customer portal for better visibility into my subscription, invoices, and trouble tickets. Additionally, more flexibility...
What is your primary use case for Freshdesk?
I use Freshdesk to manage IT support tickets for our team of 15 IT professionals across multiple countries. It has been effective in ticket management, and we find the price-to-functionality ratio ...
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the ...
What needs improvement with Salesforce Marketing Cloud?
I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly.
 

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Sample Customers

Honda, 3M, Hugo Boss, Petronas, Sony Pictures, The Atlantic, goodreads, Clear Channel Radio, Penn University of Pennsylvania, unicef, Kuoni, Movember
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Qualtrics, ServiceNow, Salesforce and others in Customer Experience Management. Updated: May 2024.
787,061 professionals have used our research since 2012.