We performed a comparison between Oracle Eloqua and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."It provides good support for really large databases."
"Lead scoring has helped with the process of qualifying leads."
"The initial setup was straightforward."
"The solution is stable."
"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
"The ease of maintenance is the most valuable feature."
"The solution is good for B2B email marketing."
"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."
"It has excellent lead and opportunity tracking."
"Salesforce allows for the integration of different data sources."
"It makes it easy for a business to use any module based on their preference."
"Email automation is most valuable."
"Marketing Cloud has improved our productivity and our team enjoy using it."
"It is straightforward to set up."
"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."
"It is easy to send emails and SMS's."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"Reporting is very clunky and not user friendly."
"The solution should consider adding functionality related to event listening, such as webhooks."
"The solution could improve by having a more user-friendly interface."
"This product hasn't kept up to date on features."
"The solution does not have a good database architecture."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"The cost of the solution has room for improvement."
"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."
"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."
"I've noticed on one-to-one leads, the customer objection option is not available."
"This solution could be more user-friendly."
"The encryption and decryption have room for improvement."
"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"We'd like to see more integrations with third-party products."
Oracle Eloqua is ranked 3rd in Marketing Automation with 35 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 51 reviews. Oracle Eloqua is rated 8.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Oracle Eloqua is most compared with Marketo, Pardot, HubSpot Marketing Hub, Oracle CRM and Zift Solutions, whereas Salesforce Marketing Cloud is most compared with Marketo, HubSpot Marketing Hub, Amazon Pinpoint, SAP Marketing Cloud and SAS Marketing Automation. See our Oracle Eloqua vs. Salesforce Marketing Cloud report.
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