Marketo vs Oracle Eloqua comparison

Adobe and Oracle are both solutions in the Marketing Automation category. Adobe is ranked #3 with an average rating of 8.4, while Oracle is ranked #4 with an average rating of 8.5. Adobe holds a 9.0% mindshare in MA, compared to Oracle’s 4.6% mindshare. Additionally, 96% of Adobe users are willing to recommend the solution, compared to 94% of Oracle users who would recommend it.

Marketo

Read 25 Marketo reviews

2,357 Views
1,886 Comparison Views

96% willing to recommend

Oracle Eloqua

Read 39 Oracle Eloqua reviews

1,526 Views
1,495 Comparison Views

94% willing to recommend

Marketo

Oracle Eloqua

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle Eloqua and Marketo compete in the marketing automation solutions category. Oracle Eloqua has an advantage in pricing and support, whereas Marketo offers richer features.

Features: Oracle Eloqua accommodates strong campaign management, advanced analytics, and effective email automation. Marketo offers superior lead management, personalization capabilities, and extensive integrations.

Room for Improvement: Oracle Eloqua can improve in integration capabilities, user interface flexibility, and reducing setup complexity. Marketo could enhance its analytics, provide more intuitive reporting features, and offer better user onboarding.

Ease of Deployment and Customer Service: Oracle Eloqua's robust deployment process may involve a steep learning curve. Marketo delivers a more straightforward deployment experience supported by efficient customer service for quicker implementation.

Pricing and ROI: Oracle Eloqua typically has higher setup costs but offers competitive ROI with its comprehensive features. Marketo may require higher investments over time; however, its exceptional lead nurturing can yield higher long-term ROI.

To learn more, read our detailed Marketo vs. Oracle Eloqua Report (Updated: February 2026).

Buyer's Guide

Marketo vs. Oracle Eloqua

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Marketo

Ranking in Marketing Automation

3rd

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Management (4th)

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2026, in the Marketing Automation category, the mindshare of Marketo is 9.0%, down from 15.1% compared to the previous year. The mindshare of Oracle Eloqua is 4.6%, down from 9.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Marketo	9.0%
Oracle Eloqua	4.6%
Other	86.4%

Marketing Automation

Q&A Highlights

Avigail Sugarman

Community Manager at PeerSpot (formerly IT Central Station)

Jul 17, 2014

Do you know if Marketo or Eloqua support mobile devices? Thank you.

My experience is limited to Eloqua so I can only comment about that platform. Eloqua has a number of different modules that work great on standard applications but currently these modules are either not optimized for or supported by mobile OS's and browsers. You can see a list of certified and supported browsers on Eloqua Topliners community pages. This does not mean these modules don't function on mobile browsers but the rendering may suffer a bit due to lack of compatibility.

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Featured Reviews

PradeepKumar25

Associate Manager at Tech Mahindra Limited

Useful for lead capture and engagement across social media platforms

Before Marketo, I worked on the Oracle Eloqua platform, both B2B-based. Currently, I'm working on Salesforce Marketing Cloud. So, these are the three platforms on which I have good hands-on expertise. One key reason platforms like Salesforce Marketing Cloud are gaining traction is that they invest in marketing campaigns. They conduct many virtual and live events, aggressively marketing their products. This strategy convinces C-suite executives to buy into and implement the Salesforce platform, something that other bigger platforms lack. Most companies are migrating to Salesforce. I've migrated one of my projects from Marketo to Salesforce and encountered many opportunities where companies want to migrate from Marketo, HubSpot, or Oracle Eloqua to Salesforce. I've worked on Oracle Eloqua, which is also a B2B platform, and I've also worked on Marketo. The lead scoring, table structure, and rules we apply are quite straightforward compared to Marketo. In Marketo, it's a bit clumsy. Regarding lead scoring or moving leads through the sales funnel, Oracle Eloqua is better, but it's a bit pricey. So, Marketo ranks second in lead scoring or managing leads, and it highly depends on the respective CRM. The tool tracks significant events, such as form fills on websites or social media handles. All this data is captured and stored in Marketo for analysis. Marketo Analytics is connected with Adobe Analytics. This integration offers detailed reports on total clicks, views, form fills, subscriptions, lead conversions, and more. It's straightforward compared to Oracle Eloqua, which has its own Oracle Business Intelligence suite.Marketo's reporting tools are easy to use, making it a plug-and-play solution for anyone.

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Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."

"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."

"I like that the solution is flexible."

"The smart campaign looks quite interesting and useful."

"The most valuable feature of this solution is Smart Campaigns."

"The most valuable features are the Marketo emails, both sending and tracking."

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

"Marketo is excellent in terms of hands-on usability and lead database management."

More Marketo pros

"It is a user-friendly product."

"The solution's engine framework is quite simple, giving you the agility you need in the business."

"The solution is good for B2B email marketing."

"I find Oracle Eloqua to be a highly useful tool for clients and easy for developers, which I believe makes it one of the best options available for B2B marketing."

"The ease of maintenance is the most valuable feature."

"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

"Lead scoring has helped with the process of qualifying leads."

More Oracle Eloqua pros

Cons

"Marketo should give more power to the users for data manipulation."

"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."

"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."

"Revenue management, attribution, and ABM can all be improved."

"Some modern Marketo features could be improved."

"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."

"Customer support could be more helpful."

"It could be more scalable."

More Marketo cons

"The solution does not have a good database architecture."

"The product's initial setup process could be better."

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

"Crashes can occur due to integration with different systems, including third-party tools such as Zapier and SixSense."

"The dashboards or the data which we get from insights reports could be improved."

"The cost of the solution has room for improvement."

"One improvement I would suggest for Oracle Eloqua is establishing data modeling capabilities where you can link various custom data objects to create multiple tables together, allowing access to data through SQL queries for better manipulation."

"The solution should consider adding functionality related to event listening, such as webhooks."

More Oracle Eloqua cons

Pricing and Cost Advice

"The licensing cost usually depends on the users."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"The pricing is not cheap, but it's not that expensive either."

"It is expensive. We have a yearly license."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"The initial pricing was excellent, but the pricing for renewals is not as good."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

More Marketo pricing and cost advice

"It's quite expensive."

"Oracle Eloqua's pricing is medium."

"Our licensing costs are yearly."

"The solution is expensive."

"The tool is pricey compared to products like Marketo."

"Oracle Eloqua can be expensive compared to alternatives."

"Oracle Eloqua is quite an affordable solution."

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Top Industries

By visitors reading reviews

Financial Services Firm

11%

Manufacturing Company

11%

Computer Software Company

10%

Insurance Company

Financial Services Firm

13%

Healthcare Company

Insurance Company

Marketing Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	5
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

Questions from the Community

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...

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What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

See all answers

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...

See all answers

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that current...

See all answers

What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, spe...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

Comparisons

HubSpot Marketing Hub vs Marketo

Compared 29% of the time

Salesforce Marketing Cloud vs Marketo

Compared 19% of the time

Pardot vs Marketo

Compared 7% of the time

SAS Customer Intelligence 360 vs Marketo

Compared 5% of the time

Adobe Campaign vs Marketo

Compared 5% of the time

More Marketo Competitors

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 22% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 15% of the time

Pardot vs Oracle Eloqua

Compared 8% of the time

Oracle CRM vs Oracle Eloqua

Compared 6% of the time

Act-On Software vs Oracle Eloqua

Compared 4% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

Marketo

January 2026

Download Marketo product report

Buyer's Guide

Oracle Eloqua

January 2026

Download Oracle Eloqua product report

Also Known As

No data available

Eloqua, Oracle Marketing Cloud

Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Buyer's Guide

Marketo vs. Oracle Eloqua

February 2026

Free Report: Marketo vs. Oracle Eloqua

Find out what your peers are saying about Marketo vs. Oracle Eloqua and other solutions. Updated: February 2026.

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