We performed a comparison between HubSpot Marketing Hub and Marketo based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."
"The most valuable features are the reports, overall usability, and ease of use."
"It has eased managing the sales team and the sales journey right from setting up appointments."
"HubSpot Marketing Hub has kept me updated with alerts."
"The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."
"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."
"The solution enables the customization of reports."
"The product has the most valuable enterprise features."
"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."
"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."
"The most valuable feature of this solution is Smart Campaigns."
"I like that the solution is flexible."
"The smart campaign looks quite interesting and useful."
"The most valuable features are the Marketo emails, both sending and tracking."
"The most valuable feature is the scoring."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."
"The solution is not recommended for launching investment."
"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."
"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."
"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
"The solution does not enable one to know with certainty if another opened an email he had sent."
"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified."
"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."
"Revenue management, attribution, and ABM can all be improved."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 32 reviews while Marketo is ranked 4th in Marketing Automation with 20 reviews. HubSpot Marketing Hub is rated 8.2, while Marketo is rated 8.4. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Marketo writes "Good for many things: generating leads and scoring leads". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Oracle Eloqua, IBM Watson Campaign Automation, Zeta Marketing Platform and Iterable, whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, Pardot, Microsoft Dynamics CRM and Teradata Customer Interaction Manager. See our HubSpot Marketing Hub vs. Marketo report.
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