Marketo vs Microsoft Dynamics CRM comparison

Marketo

Read 22 Marketo reviews

1,580 Views
1,250 Comparison Views

95% willing to recommend

Microsoft Dynamics CRM

Read 69 Microsoft Dynamics CRM reviews

2,637 Views
2,488 Comparison Views

92% willing to recommend

Marketo

Microsoft Dynamics CRM

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Marketo and Microsoft Dynamics CRM based on real PeerSpot user reviews.

Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Marketo vs. Microsoft Dynamics CRM Report (Updated: June 2024).

Buyer's Guide

Marketo vs. Microsoft Dynamics CRM

June 2024

Download the complete report

Helped 787,061 peers since 2012

Categories and Ranking

Marketo

Ranking in Marketing Management

5th

Average Rating

8.4

Number of Reviews

Ranking in other categories

Marketing Automation (3rd)

Microsoft Dynamics CRM

Ranking in Marketing Management

2nd

Average Rating

7.8

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (1st), CRM (1st), Local Government CRM (1st), Sales Force Automation (2nd)

Market share comparison

As of June 2024, in the Marketing Management category, the market share of Marketo is 9.1% and it decreased by 25.6% compared to the previous year. The market share of Microsoft Dynamics CRM is 28.8% and it increased by 33.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Management

Unique Categories:

Marketing Automation

15.3%

CRM Customer Engagement Centers

26.7%

CRM

18.9%

Featured Reviews

Saba Perwez

Executive - Marketing Automation at a tech services company with 1,001-5,000 employees

Apr 23, 2024

Good for many things: generating leads and scoring leads

It's one of the best tools for scoring leads. Marketo's lead generation and scoring are better than most other tools. Marketo changed the way our team collaborates on marketing campaigns., especially in our sales team. We assign numbers to contacts based on their behavior, but those are just numbers. It was hard to tell if a high number meant strong interest or just general activity. So, we created another matrix called LeadGrid metrics to categorize leads from A1 to A5, B1 to B5, and so on. Seeing a prospect as an 'A5' tells our sales team that it's a hot lead, while a 'C5' indicates lower interest.

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Cirvesh-Daga

Director at T-Systems International GmbH

Feb 15, 2024

Intuitive UI, streamlines customer service and support tasks but lacks predictive automation capabilities

A built-in automation engine to automate parts of workflows would be beneficial. That's the feature I'd be most happy to see expanded. It's currently tagged as simple automation, but I'd love some predictive capability. For example, if a business process has a certain timeframe due to the way it's worked out, the system should have predictive capabilities. It should be able to tell me that this process can be re-engineered to reduce time or be automated. So, a little more than just vanilla automation is what I'd like to see. That's the only thing I would want improved. It's currently basic and play-based. But if it had the capability of built-in predictive functionality, not as advanced as a separate product like Signavio, but at least something to give you the ability to tweak your processes at the right time, that would be really nice.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."

"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."

"The smart campaign looks quite interesting and useful."

"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."

"I like that the solution is flexible."

"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

"The most valuable feature of this solution is Smart Campaigns."

More Marketo pros

"The solution is stable."

"The most valuable feature of Microsoft Dynamics CRM is the integration with Microsoft Office 365."

"When you have a vanilla, straightforward version, it is easy to use."

"We are able to effectively follow up on requests, ensuring all customer issues are resolved in a timely manner. This solution provides a platform where there is visibility of all customer interactions, with efficient follow-up."

"The most valuable feature of Microsoft Dynamics CRM is the campaign feature."

"Dynamics is a complete tool that helps the company measure and track sales, orders, current customers, and the sales pipeline."

"The way it effectively works with the array of other Microsoft tools, such as Azure, is valuable. It works very well with the use of data linking and things like that. Overall, it is a great overall tool to have an effective understanding of the transactional background of each of our customers."

"The most valuable feature of Microsoft Dynamics CRM is its performance."

More Microsoft Dynamics CRM pros

Cons

"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."

"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."

"It could be more scalable."

"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."

"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."

"Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync."

"Revenue management, attribution, and ABM can all be improved."

"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."

More Marketo cons

"Microsoft Dynamics CRM could improve the built-in reports. The ones that are included are pretty generic unless you subscribe to Microsoft BI, which is an extra fee. They should offer the reports without having to purchase a separate subscription for Microsoft BI. However, the reports in Microsoft BI are fantastic."

"The performance could be improved."

"Dynamic's management could be improved. The tech management should have better technical capabilities."

"Microsoft Dynamics could have better note-taking capabilities. It should have more preset options where you enter notes by clicking a box instead of writing them out."

"Microsoft Dynamics CRM can improve by adding more artificial intelligence. Additionally, they should add more modules, such as account-based management, that are available on other platforms such as salesforce.com."

"They should work on improving the solution's scalability."

"Technical support could be faster and more responsive."

"The UI could definitely be improved."

More Microsoft Dynamics CRM cons

Pricing and Cost Advice

"The initial pricing was excellent, but the pricing for renewals is not as good."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"The licensing cost usually depends on the users."

"The solution is expensive compared to others."

"The pricing is not cheap, but it's not that expensive either."

"It is expensive. We have a yearly license."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

More Marketo pricing and cost advice

"We have to buy a separate license in order to implement the social listening feature."

"The solution is expensive."

"Dynamics CRM's pricing is fair."

"The cost could be cheaper. I would rate them 3 out of 5."

"I am not the person who pays for Microsoft Dynamics CRM but it is expensive. I have been using Microsoft Azure, which Microsoft Dynamics CRM is built on, and I know we prepaid for the services. For me as a consumer, I do not think I can afford it, mainly because I am only learning how to use the AI and the rate which they charge is high. In general, Microsoft solutions are expensive and this is most likely due to the brand, this is something you expect. However, the price might be high but you receive a highly secure solution."

"The solution is open source and is free. However, it does require a Dynamics 365 subscription."

"The annual license for Microsoft Dynamics CRM could be reduced, it is expensive."

"On a scale from one to ten with one being expensive and ten being of great value, I would rate Microsoft Dynamics CRM at six on pricing."

More Microsoft Dynamics CRM pricing and cost advice

See which vendors are best for you

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Top Industries

By visitors reading reviews

Computer Software Company

21%

Financial Services Firm

14%

Manufacturing Company

Healthcare Company

Computer Software Company

14%

Financial Services Firm

11%

Government

10%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...

See all answers

What needs improvement with Marketo?

Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited.

See all answers

What is your primary use case for Marketo?

I basically use it for email marketing. I track the performance of campaigns and get customer feedback. It's for sending regular lead nurturing emails as well as promotional emails. We also integra...

See all answers

What do you like most about Microsoft Dynamics CRM?

The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.

See all answers

What needs improvement with Microsoft Dynamics CRM?

The solution should improve the user experience in the process of creating and activating offers. Sometimes, the process is a little bit slow because it has too many details. It also depends on how...

See all answers

What is your primary use case for Microsoft Dynamics CRM?

We use Microsoft Dynamics CRM to control sales advancements in our company.

See all answers

Comparisons

Salesforce Marketing Cloud vs Marketo

Compared 39% of the time

Oracle Eloqua vs Marketo

Compared 20% of the time

HubSpot Marketing Hub vs Marketo

Compared 19% of the time

Pardot vs Marketo

Compared 5% of the time

Teradata Customer Interaction Manager vs Marketo

Compared 3% of the time

More Marketo Competitors

Salesforce Sales Cloud vs Microsoft Dynamics CRM

Compared 19% of the time

SAP CRM vs Microsoft Dynamics CRM

Compared 19% of the time

ServiceNow vs Microsoft Dynamics CRM

Compared 15% of the time

Siebel CRM vs Microsoft Dynamics CRM

Compared 10% of the time

Bitrix24 vs Microsoft Dynamics CRM

Compared 1% of the time

More Microsoft Dynamics CRM Competitors

Product Reports

Buyer's Guide

Marketo

May 2024

Download Marketo product report

Buyer's Guide

Microsoft Dynamics CRM

May 2024

Download Microsoft Dynamics CRM product report

Also Known As

No data available

Dynamics CRM, MS Dynamics CRM

Learn More

Adobe

Microsoft

Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Microsoft Dynamics CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and customer service processes. With its user-friendly interface and powerful features, it enables organizations to effectively manage their customer interactions and drive business growth.

One of the key features of Microsoft Dynamics CRM is its sales automation capabilities. It allows sales teams to track leads, manage opportunities, and close deals more efficiently. The solution provides a centralized platform for managing customer information, enabling sales representatives to access real-time data and make informed decisions. It also offers tools for forecasting, pipeline management, and sales analytics, helping businesses optimize their sales processes and drive revenue growth.

In addition to sales automation, Microsoft Dynamics CRM offers robust marketing automation features. It enables marketers to create and execute targeted marketing campaigns, track campaign performance, and generate actionable insights. The solution provides tools for lead management, email marketing, social media integration, and customer segmentation, allowing businesses to engage with their customers effectively and drive marketing ROI.

Furthermore, Microsoft Dynamics CRM helps organizations deliver exceptional customer service. It provides a unified view of customer interactions, enabling customer service representatives to deliver personalized and timely support. The solution offers case management, a knowledge base, and self-service portal capabilities, empowering customers to find answers to their queries and resolve issues on their own. It also provides tools for service analytics and reporting, helping businesses identify areas for improvement and enhance customer satisfaction.

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.

Buyer's Guide

Marketo vs. Microsoft Dynamics CRM

June 2024

Free Report: Marketo vs. Microsoft Dynamics CRM

Find out what your peers are saying about Marketo vs. Microsoft Dynamics CRM and other solutions. Updated: June 2024.

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