Microsoft Dynamics CRM vs SAP CRM comparison

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Microsoft Logo
4,714 views|4,404 comparisons
92% willing to recommend
SAP Logo
3,810 views|2,988 comparisons
82% willing to recommend
Comparison Buyer's Guide
Executive Summary
Updated on Aug 7, 2023

We compared Microsoft Dynamics CRM and SAP CRM across several parameters based on our users' reviews. After reading the collected data, you can find our conclusion below:

  • Features: Microsoft Dynamics CRM is considered robust and reliable. Users praised its ability to measure and track sales and seamless integration with Microsoft Office 365 and Azure. SAP CRM is valued for its customization options, lead management capabilities, integration features, and native integration with SAP ERP.

  • Room for Improvement: Microsoft Dynamics CRM requires improvement in terms of mobile experience, interface design, and performance. SAP CRM needs improvements in its mobile interface, data visibility, and integration.

  • Service and Support: Reviews of Microsoft support were mixed, with some users expressing frustration at long response times and challenges contacting the support team. SAP CRM's customer service and support have received mixed feedback.

  • Ease of Deployment: Some Microsoft Dynamics users found the setup uncomplicated, while others struggled with it. The setup process for SAP CRM can be complicated and time-consuming, requiring customization and a specialized team.

  • Pricing: The cost of Microsoft Dynamics depends on factors like licenses and customization. While Dynamics is generally considered expensive, some users find the pricing fair or slightly cheaper compared to competitors. SAP CRM is seen as costly, and some users have said it isn’t worth the money.

  • ROI: Microsoft Dynamics CRM provides a significant ROI due to its upgraded features and integrations. Some reviewers have reported that they realized an ROI from SAP CRM within three to five years.

Comparison Results: Users like Microsoft Dynamics CRM for its native integration with popular Microsoft products, but some users have said that setting up Microsoft Dynamics can be complex and time-consuming. Others have suggested lowering the price and improving the interface. SAP CRM is commended for its integration with SAP ERP, but the solution is considered costly and hard to deploy.

To learn more, read our detailed Microsoft Dynamics CRM vs. SAP CRM Report (Updated: May 2024).
771,157 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The feature I like best in Microsoft Dynamics CRM is being able to market to segments instead of choosing individual people to market to.""The history of engagement with our customers, including all conversations, has been most valuable when using this solution.""The most valuable feature of Microsoft Dynamics CRM is the integration with Microsoft Office 365.""Microsoft Dynamics CRM has a very nice UI, and is very easy to use. It's easy to install, has a lot of features, and provides good technical support.""We are able to effectively follow up on requests, ensuring all customer issues are resolved in a timely manner. This solution provides a platform where there is visibility of all customer interactions, with efficient follow-up.""The most valuable features are the integration capabilities with other third-party software. It has an easy user interface and in terms of security, it has permission-based access for different users.""I like the fact that I can keep track of everything I do in relation to my own job.""When you have a vanilla, straightforward version, it is easy to use."

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"It was comfortable setting up the tool.""I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules. SAP CRM is all about integrating with other modules. For example, SuccessFactors is their learning management. This is one use case that SAP CRM themselves use. Their lead generation versus their sales from their educational services. You can instantly receive insight into how many leads have been generated and how much it turned into real business or revenue for them. I was told in one of the seminars that the data transfer from the lead generation to sales is only 24 hours in SAP CRM.""The user interface is excellent.""The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform.""One of the main things is that the reports are very customizable. It is very easy and user-friendly to customize the reports the way the user wants. They can see the reports as per their expectations and change them accordingly.""The most valuable feature is lead management and integration.""We like that this solution has made our whole accounting function paperless.""The solution is easy to use."

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Cons
"It would be better if it were more secure.""The performance could be improved.""It would be a little bit easier if there were better ways to configure and modify native add-ins or plugins.""This CRM system needs to be more configurable. Its performance still needs improvement, because its screens hang while querying data. It's also not highly scalable, so scalability also needs improvement.""It could be less complicated for smaller organizations.""Microsoft Dynamics CRM is not that customizable, you can customize it, but a lot of it is still pre-built in a way that you have a lot of details in there that you don't need.""Dynamics could perform a little better, and it would be nice to save the filters I use frequently, so I don't need to do the same thing every day.""Microsoft Dynamics CRM is operational enough, in terms of frequency, but an area for improvement would be its dashboard. Currently, it's widget-like, so hopefully, it could be improved, particularly to allow you to create a custom dashboard using a query. A custom dashboard would make the solution better and is an additional feature I'd like to see in the next release of Microsoft Dynamics CRM because right now, it only has a default dashboard, but maybe my account has limited access, so I can only see the default version of the dashboard."

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"The product is very expensive.""The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration.""There could be some specific configurable options on the UI level to improve visibility.""SAP CRM could improve by being easier to use and customer-friendly.""The B2C features of SAP are strong, but they are not very known to the public and companies. They must make it more known for B2C applications or B2C use cases.""There is no scope for integration because SAP does not allow any personal integration.""What I see as a challenge against our competitor is that Salesforce comes with more flexibility, for enhancement purposes, whereas the SAP CRM Cloud is more robust and rigid. It's not flexible to implement any bespoke solution.""The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."

More SAP CRM Cons →

Pricing and Cost Advice
  • "We have to buy a separate license in order to implement the social listening feature."
  • "It's kind of pricey. It's about $50 or $60 per user."
  • "I am not the person who pays for Microsoft Dynamics CRM but it is expensive. I have been using Microsoft Azure, which Microsoft Dynamics CRM is built on, and I know we prepaid for the services. For me as a consumer, I do not think I can afford it, mainly because I am only learning how to use the AI and the rate which they charge is high. In general, Microsoft solutions are expensive and this is most likely due to the brand, this is something you expect. However, the price might be high but you receive a highly secure solution."
  • "There is a license required to use Microsoft Dynamics CRM."
  • "The price of the solution is good but could be cheaper."
  • "We have a three-year ELA with all our Microsoft solutions and often we had to do a true-up which was approximately $1,000,000. Additionally, we pay approximately $2,500 a month for support."
  • "Pricing for this software could be cheaper."
  • "The solution is open source and is free. However, it does require a Dynamics 365 subscription."
  • More Microsoft Dynamics CRM Pricing and Cost Advice →

  • "SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
  • "They should reduce the price to target small businesses."
  • "The company has seen an increase in revenue."
  • "There is a license required for the solution and most of my clients purchase an annual license."
  • "SAP CRM is an expensive solution and is the most challenging aspect of the solution."
  • "SAP CRM costs approximately a couple of thousand a month."
  • "Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."
  • "The pricing from SAP is good but it takes time to realize the investment."
  • More SAP CRM Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
    Top Answer:The solution should improve the user experience in the process of creating and activating offers. Sometimes, the process is a little bit slow because it has too many details. It also depends on how… more »
    Top Answer:We use Microsoft Dynamics CRM to control sales advancements in our company.
    Top Answer:SAP is costly and requires money for every modification.
    Top Answer:There is no scope for integration because SAP does not allow any personal integration.
    Ranking
    2nd
    out of 169 in CRM
    Views
    4,714
    Comparisons
    4,404
    Reviews
    35
    Average Words per Review
    410
    Rating
    7.8
    4th
    out of 169 in CRM
    Views
    3,810
    Comparisons
    2,988
    Reviews
    21
    Average Words per Review
    452
    Rating
    7.8
    Comparisons
    Also Known As
    Dynamics CRM, MS Dynamics CRM
    Learn More
    Overview

    Microsoft Dynamics CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and customer service processes. With its user-friendly interface and powerful features, it enables organizations to effectively manage their customer interactions and drive business growth.

    One of the key features of Microsoft Dynamics CRM is its sales automation capabilities. It allows sales teams to track leads, manage opportunities, and close deals more efficiently. The solution provides a centralized platform for managing customer information, enabling sales representatives to access real-time data and make informed decisions. It also offers tools for forecasting, pipeline management, and sales analytics, helping businesses optimize their sales processes and drive revenue growth.

    In addition to sales automation, Microsoft Dynamics CRM offers robust marketing automation features. It enables marketers to create and execute targeted marketing campaigns, track campaign performance, and generate actionable insights. The solution provides tools for lead management, email marketing, social media integration, and customer segmentation, allowing businesses to engage with their customers effectively and drive marketing ROI.

    Furthermore, Microsoft Dynamics CRM helps organizations deliver exceptional customer service. It provides a unified view of customer interactions, enabling customer service representatives to deliver personalized and timely support. The solution offers case management, a knowledge base, and self-service portal capabilities, empowering customers to find answers to their queries and resolve issues on their own. It also provides tools for service analytics and reporting, helping businesses identify areas for improvement and enhance customer satisfaction.

    SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth. 

    The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go. 

    SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

    Sample Customers
    Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
    Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
    Top Industries
    REVIEWERS
    Computer Software Company29%
    Financial Services Firm19%
    Manufacturing Company10%
    Comms Service Provider6%
    VISITORS READING REVIEWS
    Computer Software Company14%
    Government11%
    Financial Services Firm11%
    Manufacturing Company7%
    REVIEWERS
    Manufacturing Company29%
    Financial Services Firm18%
    Agriculture7%
    Government7%
    VISITORS READING REVIEWS
    Computer Software Company13%
    Government8%
    Financial Services Firm8%
    Manufacturing Company8%
    Company Size
    REVIEWERS
    Small Business51%
    Midsize Enterprise28%
    Large Enterprise22%
    VISITORS READING REVIEWS
    Small Business26%
    Midsize Enterprise16%
    Large Enterprise58%
    REVIEWERS
    Small Business29%
    Midsize Enterprise10%
    Large Enterprise62%
    VISITORS READING REVIEWS
    Small Business24%
    Midsize Enterprise14%
    Large Enterprise63%
    Buyer's Guide
    Microsoft Dynamics CRM vs. SAP CRM
    May 2024
    Find out what your peers are saying about Microsoft Dynamics CRM vs. SAP CRM and other solutions. Updated: May 2024.
    771,157 professionals have used our research since 2012.

    Microsoft Dynamics CRM is ranked 2nd in CRM with 68 reviews while SAP CRM is ranked 4th in CRM with 40 reviews. Microsoft Dynamics CRM is rated 7.8, while SAP CRM is rated 7.6. The top reviewer of Microsoft Dynamics CRM writes "Intuitive APIs, customizable design, but dashboards could improve". On the other hand, the top reviewer of SAP CRM writes "It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling". Microsoft Dynamics CRM is most compared with Salesforce Sales Cloud, ServiceNow, Siebel CRM, monday.com and Oracle CX Sales, whereas SAP CRM is most compared with Salesforce Sales Cloud, Siebel CRM, Oracle CRM, Zoho CRM and monday.com. See our Microsoft Dynamics CRM vs. SAP CRM report.

    See our list of best CRM vendors, best Local Government CRM vendors, and best Marketing Management vendors.

    We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.