Microsoft Dynamics CRM vs ServiceNow comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Microsoft Dynamics CRM
Average Rating
7.8
Number of Reviews
69
Ranking in other categories
CRM Customer Engagement Centers (1st), CRM (1st), Local Government CRM (1st), Marketing Management (2nd), Sales Force Automation (2nd)
ServiceNow
Average Rating
8.4
Number of Reviews
212
Ranking in other categories
Help Desk Software (1st), IT Asset Management (1st), IT Service Management (ITSM) (1st), Rapid Application Development Software (4th), No-Code Development Platforms (1st)
 

Market share comparison

As of June 2024, in the CRM Customer Engagement Centers category, the market share of Microsoft Dynamics CRM is 26.7% and it decreased by 13.1% compared to the previous year. The market share of ServiceNow is 70.0% and it decreased by 55.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Customer Engagement Centers
Unique Categories:
CRM
18.9%
Local Government CRM
50.0%
Help Desk Software
27.2%
IT Asset Management
20.6%
 

Featured Reviews

Ricardo Elorza - PeerSpot reviewer
Mar 13, 2023
Good pricing, helpful support, and easy to install for non-customized deployments
We primarily use the solution as a CRM for a call center While we already had a workflow, we already had so many tools and needed a better system, so we began to use Dynamics. When you have a vanilla, straightforward version, it is easy to use. Since it is Microsoft it runs the same interfaces…
Fabio QUINTANILHA - PeerSpot reviewer
Jan 29, 2024
A stable and scalable solution that has excellent features and is useful for collecting data and building KPIs
I use the solution to collect data to build KPIs. We promote and foster the usage of workflows in the company We use the data to compare and review situations, propose improvements, and promote action items. SPM and ITSM features are the most helpful. The product’s standard user experience is…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We are able to effectively follow up on requests, ensuring all customer issues are resolved in a timely manner. This solution provides a platform where there is visibility of all customer interactions, with efficient follow-up."
"The most valuable feature is the reporting tab."
"I have used many Microsoft solutions and I am comfortable using the solution. Additionally, it is secure."
"The most useful feature that this solution provides is the ability to make dashboards for the business easily as our company is managed using KPIs and metrics."
"The most valuable feature of Microsoft Dynamics CRM is its ease of use."
"Microsoft Dynamics CRM brings the most value in terms of its ease of implementation."
"Microsoft Dynamics CRM is easy to use, the UI is very good, and it has many capabilities."
"The product is highly scalable, particularly in the cloud environment, where resources can be increased as required."
"This solution is a single-storage for our user community to submit help desk tickets."
"It gave us professionalized, faster incident turn around times. Improved quality of information shared with our customers. Over time we build an extensive knowledge base that assists in both self-service as in services provided by the servicedesk when handling incidents."
"The workflow makes things extremely efficient and it improves effectiveness."
"For change management, I find the CAB workbench very useful. I haven't seen any other solution that has a CAB workbench or advanced automated solutions for a change advisory board. ServiceNow also has the Workflow Engine which works very well and is very intuitive."
"Will give us better control over asset management and technical debt once we can centralize all contract information."
"The subsequent chain of tasks, I believe, is valuable."
"The flow designer feature of ServiceNow has had the biggest impact on our productivity because it has helped me reduce manual efforts by creating automation and robotics."
"It has an excellent capability to integrate different access points."
 

Cons

"They should work on improving the solution's scalability."
"The setup with other email servers, other than Microsoft Outlook, could be improved. Alternatively, we'd like to have some feature that allows us to send emails directly from our inboxes to the CRM and assign it to a certain client."
"Microsoft Dynamics CRM can improve the integration with the other system. If they have more flexibility to connect with another system it will be more effective."
"From my experience, the solution's tech support could improve with a quicker response time."
"It lacks to provide a more detailed profile of the customer, which would have been better and more useful."
"The manufacturing module could be improved. I would like to see customization in the next release."
"One area for improvement in Microsoft Dynamics CRM is its end user feedback. It's still not that great compared to Salesforce. They also need to improve on the look and feel of the solution, because those are still slightly better on Salesforce."
"The solution could improve by having better integration documentation."
"They need to be providing vendors and implementation partners with materials and guidance on implementation."
"The pricing structure could be more budget-friendly."
"Their cloud management is also not that great compared to other products."
"In an upcoming release, there should be more administration tools."
"I am interested to see the firm's strategic plans for Artificial Intelligence (AI) and Machine Learning (ML), and how the particular areas it will expand on from its existing investments (that feature, for example, in its ITSM Pro and CSM Pro modules)."
"Loads slower than expected, and its user interface needs improvement. Support for this product also needs to improve on their response time."
"The solution could improve by being more stable."
"I would like to see Advanced Intelligent Automation."
 

Pricing and Cost Advice

"Pricing for this software could be cheaper."
"Dynamics CRM's pricing is fair."
"I give the price of the solution an eight out of ten."
"The cost depends on a number of factors, so whoever is implementing it will need to take that into consideration before it is done."
"The cost could be cheaper. I would rate them 3 out of 5."
"We have to buy a separate license in order to implement the social listening feature."
"The annual license for Microsoft Dynamics CRM could be reduced, it is expensive."
"We have deployed the cloud-based version and it is a subscription and the price is based on the number of users using it."
"It is fairly expensive."
"Isn't pricing always too much? We really do chafe at the ITIL licensing. ITOM is also pretty expensive."
"The pricing is reasonable and affordable, making it suitable for businesses ranging from small to large scale."
"The mandatory minimum is US$ 20,000 for licensing."
"ServiceNow is a leader and its pricing is quite good, quite competitive... Sometimes some plugins are not priced reasonably but, generally, the platform itself, its modules, are priced reasonably."
"The CapEx version is great."
"ServiceNow is an expensive solution."
"The price could be a little lower for the solution. Many of my customers have issues with the licensing process, they have to make it easier and straightforward."
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
11%
Government
10%
Manufacturing Company
7%
Educational Organization
22%
Computer Software Company
11%
Financial Services Firm
10%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Microsoft Dynamics CRM?
The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
What needs improvement with Microsoft Dynamics CRM?
The solution should improve the user experience in the process of creating and activating offers. Sometimes, the process is a little bit slow because it has too many details. It also depends on how...
What is your primary use case for Microsoft Dynamics CRM?
We use Microsoft Dynamics CRM to control sales advancements in our company.
Which solution is better for developing non-ITSM applications: OutSystems or Service Now?
The short answer is that OutSystems is far better for 2 main reasons. Firstly, with Service Now you are locked into that platform for good. The business model is to lock in and then keep pumping th...
Would you choose ServiceNow over Microsoft PowerApps?
Hi Netanya, I will choose ServiceNow because ServiceNow is a very good tool compared to Microsoft PowerApp. Because ServiceNow has a very strong module (Performance Analysis) reporting which will ...
What do you like most about ServiceNow?
The solution has a user-friendly interface.
 

Also Known As

Dynamics CRM, MS Dynamics CRM
No data available
 

Overview

 

Sample Customers

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
AAA, AstraZeneca, Becton, Dickinson and Company, Broadcom, Christus Health, Epicor, Equinix, GE Capital, Intuit, KPMG, Loyola Marymount University, OshKosh, Quantas, RedHat, Royal Bank of Scotland, Swiss Re, U.S. Department of Energy, Safeway, Yale University, and Zillow    
Find out what your peers are saying about Microsoft, Salesforce, Oracle and others in CRM Customer Engagement Centers. Updated: May 2024.
787,061 professionals have used our research since 2012.