We performed a comparison between HubSpot Marketing Hub and Oracle Eloqua based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."
"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."
"I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate."
"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."
"We are now able to manage and measure content (blogs, CTAs, and landing pages)."
"HubSpot Marketing Hub has kept me updated with alerts."
"Their blog platform and form capabilities are very easy to use and integrate within our web site."
"The solution enables the customization of reports."
"It provides good support for really large databases."
"The solution is stable."
"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"It is a user-friendly product."
"The ease of maintenance is the most valuable feature."
"The solution is good for B2B email marketing."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"The initial setup was straightforward."
"They're not the cheapest."
"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."
"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."
"The solution does not enable one to know with certainty if another opened an email he had sent."
"The way the staff uses the system sometimes leads to processes not being followed."
"The solution is not recommended for launching investment."
"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."
"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."
"Reporting is very clunky and not user friendly."
"The reporting features should be improved."
"The solution could improve by having a more user-friendly interface."
"The cost of the solution has room for improvement."
"This product hasn't kept up to date on features."
"The solution does not have a good database architecture."
"The product's initial setup process could be better."
"The solution should consider adding functionality related to event listening, such as webhooks."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 32 reviews while Oracle Eloqua is ranked 3rd in Marketing Automation with 35 reviews. HubSpot Marketing Hub is rated 8.2, while Oracle Eloqua is rated 8.8. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Marketo, IBM Watson Campaign Automation, Zeta Marketing Platform and Iterable, whereas Oracle Eloqua is most compared with Salesforce Marketing Cloud, Marketo, Pardot, Oracle CRM and Zift Solutions. See our HubSpot Marketing Hub vs. Oracle Eloqua report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.