HubSpot Marketing Hub vs Oracle Eloqua comparison

HubSpot and Oracle are both solutions in the Marketing Automation category. HubSpot is ranked #2 with an average rating of 8.3, while Oracle is ranked #4 with an average rating of 8.5. HubSpot holds a 9.2% mindshare in MA, compared to Oracle’s 4.6% mindshare. Additionally, 91% of HubSpot users are willing to recommend the solution, compared to 94% of Oracle users who would recommend it.

HubSpot Marketing Hub

Read 39 HubSpot Marketing Hub reviews

1,889 Views
1,832 Comparison Views

91% willing to recommend

Oracle Eloqua

Read 39 Oracle Eloqua reviews

1,526 Views
1,495 Comparison Views

94% willing to recommend

HubSpot Marketing Hub

Oracle Eloqua

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle Eloqua and HubSpot Marketing Hub are leading marketing platforms. HubSpot Marketing Hub is preferred by customers for its user-friendly design and comprehensive support, despite its higher cost, while Oracle Eloqua provides competitive pricing with robust features but has a steeper learning curve.

Features: Oracle Eloqua offers advanced automation capabilities, including lead scoring and segmentation, deep analytics tools, and integration with major platforms. HubSpot Marketing Hub provides ease of use, seamless integration features, and a comprehensive all-in-one marketing solution with intuitive workflows and detailed reporting.

Room for Improvement: Oracle Eloqua could enhance its user interface and reduce its complexity for new users, improve its deployment process, and expand integrations. HubSpot Marketing Hub can work on lowering costs, expanding its feature set for advanced users, and offering more detailed analytics for better insights.

Ease of Deployment and Customer Service: HubSpot Marketing Hub boasts a straightforward deployment process and exceptional customer support. Oracle Eloqua, though requiring a longer onboarding period due to its complex features, provides capable support to aid deployment and offers in-depth assistance for navigating its platform.

Pricing and ROI: Oracle Eloqua's competitive pricing provides valuable features with potential for good ROI despite a significant initial investment. HubSpot Marketing Hub, while more expensive, delivers a high ROI that often justifies its cost with its comprehensive tools and integrated services.

To learn more, read our detailed HubSpot Marketing Hub vs. Oracle Eloqua Report (Updated: February 2026).

Buyer's Guide

HubSpot Marketing Hub vs. Oracle Eloqua

February 2026

Download the complete report

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

2nd

Average Rating

8.2

Reviews Sentiment

6.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2026, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.2%, up from 9.1% compared to the previous year. The mindshare of Oracle Eloqua is 4.6%, down from 9.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
HubSpot Marketing Hub	9.2%
Oracle Eloqua	4.6%
Other	86.2%

Marketing Automation

Featured Reviews

Xx Ee

Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees

Has supported marketing and sales alignment while leaving room for better customization options

I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.

Read full review

Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Very user-friendly."

"Technical support is helpful and responsive."

"The most valuable features are the reports, overall usability, and ease of use."

"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."

"It's my understanding that the initial setup is a straightforward process."

"We are now able to manage and measure content (blogs, CTAs, and landing pages)."

"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."

"The solution helps me to structure and track marketing and sales emails."

More HubSpot Marketing Hub pros

"It is a user-friendly product."

"The ease of maintenance is the most valuable feature."

"The solution is good for B2B email marketing."

"The solution's engine framework is quite simple, giving you the agility you need in the business."

"In Oracle Eloqua, the most valuable feature from the marketer's user experience perspective is the design editor, which is very feasible, allowing a marketer to design emails and landing pages in a very short amount of time through drag and drop of email components, making them ready to use instantly."

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

"Oracle Eloqua helps us track data and quickly schedule emails; it is a wonderful tool for working with emails."

"The initial setup was straightforward."

More Oracle Eloqua pros

Cons

"The tool could concentrate on improving the analytics and the overall user experience with AI."

"An expensive solution."

"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."

"There are issues with the consistency of notifications."

"My experience with customer support has not been the greatest. Often, the support team provides generic answers that are not very helpful and can be found online."

"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."

"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."

"It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."

More HubSpot Marketing Hub cons

"Crashes can occur due to integration with different systems, including third-party tools such as Zapier and SixSense."

"Reporting is very clunky and not user friendly."

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

"Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that currently require installing apps from the Oracle App Market."

"The product's initial setup process could be better."

"The dashboards or the data which we get from insights reports could be improved."

"Oracle Eloqua requires maintenance because downtime or crashes can affect form submissions and integrations."

More Oracle Eloqua cons

Pricing and Cost Advice

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

"HubSpot Marketing Hub is less expensive than one of its competitors."

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"I believe an individual license costs $50 per month."

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

More HubSpot Marketing Hub pricing and cost advice

"It's quite expensive."

"The tool is pricey compared to products like Marketo."

"Oracle Eloqua can be expensive compared to alternatives."

"Oracle Eloqua is quite an affordable solution."

"Oracle Eloqua's pricing is medium."

"The solution is expensive."

"Our licensing costs are yearly."

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Top Industries

By visitors reading reviews

Computer Software Company

18%

Manufacturing Company

13%

Outsourcing Company

Educational Organization

Financial Services Firm

13%

Healthcare Company

Insurance Company

Marketing Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	28
Midsize Enterprise	6
Large Enterprise	11

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

The biggest thing HubSpot Marketing Hub needs to improve is to keep up with trends and continue innovating around AI to make their platform smarter and more effective. I would like to see HubSpot M...

See all answers

What is your primary use case for HubSpot Marketing Hub?

My main use case for HubSpot Marketing Hub is primarily for our website and all of our demand generation. A specific example of how I use it for demand generation and our website is that we have us...

See all answers

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that current...

See all answers

What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, spe...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

Comparisons

Marketo vs HubSpot Marketing Hub

Compared 33% of the time

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 32% of the time

Pardot vs HubSpot Marketing Hub

Compared 5% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 3% of the time

WebEngage Omnichannel Engagement vs HubSpot Marketing Hub

Compared 3% of the time

More HubSpot Marketing Hub Competitors

Marketo vs Oracle Eloqua

Compared 30% of the time

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 22% of the time

Pardot vs Oracle Eloqua

Compared 8% of the time

Oracle CRM vs Oracle Eloqua

Compared 6% of the time

Act-On Software vs Oracle Eloqua

Compared 4% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

January 2026

Download HubSpot Marketing Hub product report

Buyer's Guide

Oracle Eloqua

January 2026

Download Oracle Eloqua product report

Also Known As

No data available

Eloqua, Oracle Marketing Cloud

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Buyer's Guide

HubSpot Marketing Hub vs. Oracle Eloqua

February 2026

Free Report: HubSpot Marketing Hub vs. Oracle Eloqua

Find out what your peers are saying about HubSpot Marketing Hub vs. Oracle Eloqua and other solutions. Updated: February 2026.

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