We performed a comparison between HubSpot Marketing Hub and Pardot based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."We are now able to manage and measure content (blogs, CTAs, and landing pages)."
"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."
"Very user-friendly."
"The tool is very stable and very reliable."
"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."
"Customer support is helpful and responsive."
"It has eased managing the sales team and the sales journey right from setting up appointments."
"Ease of editing and creating templates after initial development with the Design Manager."
"It's easy to create email templates and landing pages."
"Campaign tracking is a valuable feature."
"The solution can be easily integrated with Salesforce."
"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."
"It has made email marketing quicker and easier."
"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."
"The product is stable."
"The most valuable feature is the customization of the solution."
"The product is not cheap."
"Increase the CRM size for sole proprietors before increasing the fee."
"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."
"The way the staff uses the system sometimes leads to processes not being followed."
"There are issues with the consistency of notifications."
"They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details."
"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."
"The search and questions aren't as intuitive as I would expect from a platform like this."
"When it comes to integration with third-party tools, Pardot's APIs are not that robust."
"The user interface could be made more intuitive and user-friendly."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"Technical support has been quick and helpful every time."
"The solution is quite expensive, at least, for smaller teams."
"Needs to improve list building."
"For new people, the installation of the tool can be difficult."
"Pardot must be synced with Salesforce."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 32 reviews while Pardot is ranked 6th in Marketing Automation with 12 reviews. HubSpot Marketing Hub is rated 8.2, while Pardot is rated 7.8. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Pardot writes "Offers an easy initial setup phase and good ROI". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Marketo, Oracle Eloqua, Zeta Marketing Platform and IBM Watson Campaign Automation, whereas Pardot is most compared with Oracle Eloqua, Marketo, Salesforce Marketing Cloud and Iterable. See our HubSpot Marketing Hub vs. Pardot report.
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