We compared Salesforce Marketing Cloud and Sprout Social across several parameters based on our users' reviews. After reading the collected data, you can find our conclusion below:
Features: Salesforce Marketing Cloud is highly regarded for its extensive range of capabilities, including CRM, automation, and seamless data source integration. Users also praised its Journey Builder feature, reporting, and dashboards. Sprout Social provides useful tools for scheduling and publishing content, analyzing social media performance, and engaging with customers.
Room for Improvement: Salesforce Marketing Cloud could improve its readiness for CDP solutions and template organization. Reviewers also want more personalization options and a more user-friendly mobile app. Sprout Social could improve in areas such as cost, data analysis, user interface, customer assistance, and compatibility with other platforms.
Service and Support: Salesforce Marketing Cloud's customer service has faced challenges in terms of accessibility and response time. Sprout Social's customer service is praised for its prompt and helpful responses from a knowledgeable and friendly support team. They offer extensive resources.
Ease of Deployment: Salesforce Marketing Cloud's initial setup can be complex and may require additional fees or assistance. Sprout Social is commended for its straightforward and user-friendly deployment, featuring an intuitive interface and valuable onboarding resources.
Pricing: The cost of setting up Salesforce Marketing Cloud can differ based on the product's complexity and specific needs. Salesforce Marketing Cloud is typically considered to be in the medium to high price range. The setup cost for Sprout Social and Salesforce Marketing Cloud products can differ. Sprout Social's cost is determined by complexity and specific needs.
ROI: Salesforce Marketing Cloud users have found it to be an effective solution in terms of return on investment. Sprout Social does not provide ROI information, whereas Salesforce Marketing Cloud has shown positive ROI for some users, making it a favored choice for those who have achieved success.
Comparison Results: Salesforce Marketing Cloud is highly regarded for its extensive features, CRM capabilities, and user-friendly interface. However, many users are dissatisfied with the solution’s high cost and requested more personalization options. Sprout Social is commended for its easy deployment, user-friendly interface, and comprehensive social media management features. Areas for improvement include pricing, reporting, and cross-platform integration.
Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.
With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.
The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.
Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.
With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.
Sprout Social is a comprehensive social media management platform that helps organizations streamline their social media presence. Its primary use case is to simplify the process of managing multiple social media accounts, scheduling posts, engaging with followers, and analyzing performance.
The most valuable functionality of Sprout Social is its unified Smart Inbox, which consolidates all social media messages, comments, and mentions into one place. This allows organizations to efficiently respond to customer inquiries, monitor brand mentions, and engage with their audience in real-time.
Sprout Social also offers robust scheduling capabilities, enabling users to plan and publish content across multiple social media platforms in advance. This feature saves time and ensures consistent messaging across channels.
Furthermore, Sprout Social provides in-depth analytics and reporting tools, allowing organizations to measure the impact of their social media efforts. Users can track key metrics, such as engagement, reach, and conversions, to gain insights and make data-driven decisions.
We monitor all Social CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
