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CEO at Mass Marketing Software AB
Real User
Makes it easy to manage and adapt software
Pros and Cons
  • "The solution makes the managing and adapting of the software very easy."
  • "Support is very bad."

What is our primary use case?

I use the latest version and its predecessor. 

We use the solution in respect of membership organizations which are in charge of memberships, subscriptions and donations. 

How has it helped my organization?

The solution makes the managing and adapting of the software very easy. When it comes to the application's service, mistakes can easily be resolved. This shortens the time it takes to progress from an idea to a new function. 

What is most valuable?

The solution's most valuable feature involves its ability to integrate well with Oracle, a product we have also been using. 

What needs improvement?

The solution is complex and has a long learning curve. I am not referring to its initial setup, which is very simple, but its use. 

Support is very bad. The main focus is placed on their own customers, big banks and big insurance companies, so those, like us, who are independent software vendors, are ignored. 

While I have tentative, though not definite, plans to increase the usage, the solution suffers from certain weaknesses, such as its essential lack of an internet web interface, a feature I really want. 

I rate the solution as a nine out of ten, since everything about it is good, save for the internet connectivity.

Everything having to do with the internet is underperformed, which is not good. This is my main issue with the solution.

The licensing is too costly. The runtime cost is very expensive, especially in respect of a big server with many clients. So too, the development tool is expensive, as is the yearly maintenance cost. 

While the solution is perfect for one who wishes to make local, standalone solutions on a Windows network or computer with an Oracle database, it is not well suited for internet-or-cloud-based distributed systems.

Buyer's Guide
Magic xpa Application Platform
January 2025
Learn what your peers think about Magic xpa Application Platform. Get advice and tips from experienced pros sharing their opinions. Updated: January 2025.
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For how long have I used the solution?

I have been using the latest version of Magic xpa Application Platform for around two years, but an earlier version since the mid-nineties. 

What do I think about the stability of the solution?

The solution is very stable. 

What do I think about the scalability of the solution?

The solution is highly scalable, allowing one to use very large databases and systems.

We have tentative, though indefinite, plans to increase the usage. 

How are customer service and support?

Support is very bad. The main focus is placed on their own customers, big banks and big insurance companies, so those, like us, who are independent software vendors, are ignored.

Which solution did I use previously and why did I switch?

We use Oracle, in addition to Magic xpa Application Platform.

Prior to using Magic xpa Application Platform, in the late eighties-early nineties, we had our own tool which was made by some of our programmers. Their ideas were really good. Then. I discovered Magic xpa Application Platform, with which those same ideas were implemented. So. we used C++ and made all the tools our own. 

We did not compare Magic xpa Application Platform to another product prior to going with it. 

How was the initial setup?

The solution is very easy to install. 

The period from installation, through configuration, and until use takes around a half-an-hour. 

What about the implementation team?

I handled the setup on my own. 

I handle the maintenance on a part time basis. Maintenance is also one of Magic's strengths, software maintenance being done with ease. 

What was our ROI?

In spite of the solution's high cost, we see a very large return on our investment. It allows one to develop extremely fast and make specific customized solutions to fit the bill of each customer with tremendous simplicity. As such, the solution may be worth its high expense.

What's my experience with pricing, setup cost, and licensing?

The licensing is too costly. The runtime cost is very expensive, especially in respect of a big server with many clients. So too, the development tool is expensive, as is the yearly maintenance cost.

There are no additional costs beyond the standard licensing fee. 

In spite of the solution's high cost, we see a very large return on our investment. It allows one to develop extremely fast and make specific customized solutions to fit the bill of each customer with tremendous simplicity. As such, the solution seems worth its high expense. 

What other advice do I have?

I have around 15 users.

I rate Magic xpa Application Platform as a nine out of ten, since everything is really good about it save for its internet connectivity. 

Which deployment model are you using for this solution?

On-premises
Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
reviewer1220934 - PeerSpot reviewer
CEO at a tech services company with 11-50 employees
Real User
Mature solution that can be used on any platform and most databases are supported by it automatically
Pros and Cons
  • "The speed of development is the quickest for any tool on the market."
  • "The user interface could be improved to be more friendly for developers."

What is our primary use case?

Our primary use is for supporting SUS (Software Update Service) services for IoT (Internet of Things). 

What is most valuable?

The most valuable feature is the speed of development. It can be used on any platform and most databases are supported by it automatically.

What needs improvement?

The company has now released version 4 for web development. But this new release is still pretty hard to use for mobile and web development because it was not improved as much as we expected in the areas of user-friendliness or development-friendliness. In general, the interface is okay, but to achieve a final result, it is not very friendly for developers.

It could be improved by adding services that can be automated. This will be a major improvement in functionality.

For how long have I used the solution?

We have been using this product since 1989 or 30 years.

What do I think about the stability of the solution?

Magic xpa is pretty stable. We don't experience problems with it.

What do I think about the scalability of the solution?

As far as scalability it is okay. It can be used on a single machine to working with it on the Cloud and everything else in between. So, scalability is no problem.

I don't know exactly how many people use our products, but according to some estimations, there are more than two million users. In our company, there are just four people using the product directly for development.

Depending on the projects we have, we may scale our usage. We make teams depending on the projects we get and scale as we need to. We don't have immediate needs to scale.

How was the initial setup?

The initial set up for common usage is pretty simple. Maybe set up for some environments — like a mobile environment — it is a little bit more tricky, but it is still okay. The setup for the more difficult environments only have to be done once and then it is okay.

What about the implementation team?

The initial set up can be done by yourself. It is not difficult to deploy in most situations without any consultation.

What's my experience with pricing, setup cost, and licensing?

The pricing for the product is a little high. The problem is the license for the development version of xpa has to be paid for, and then also the runtime has to be paid in addition. So it is not an optimal solution for a developer because of the additional runtime costs.

Which other solutions did I evaluate?

I came to IT Central Station because I wanted to see some comparisons and reviews for mobile platform developer tools. I was wondering if there were other tools I should consider for mobile development that might be easier to use. I did not consider anything specifically to replace Magic xpa.

What other advice do I have?

On a scale from one to ten where one is the worst and ten is the best, I would rate Magic xpa as an eight.

My advice to others looking at Magic xpa is: I think this is a good tool for making some nice applications independent of the operating system, database, and environment. It is also the quickest development tool on the market. I recommend it but you must be willing to pay for the privilege of using it.

Which deployment model are you using for this solution?

On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner.
PeerSpot user
Buyer's Guide
Download our free Magic xpa Application Platform Report and get advice and tips from experienced pros sharing their opinions.
Updated: January 2025
Buyer's Guide
Download our free Magic xpa Application Platform Report and get advice and tips from experienced pros sharing their opinions.