I love clever products that make us change the way we think about everyday problems - and BIReady is such a product. It designs and builds data warehouses automatically - including all the ETL code - from your source data model(s).

I think that's very clever, and it's why I joined BIReady. You need to see it to believe it.

I have been focused on selling Business Intelligence, Data Warehousing and Performance Management solutions in Australia since 2001, working for partners of organisations like IBM Cognos, SAP Business Objects, Hyperion, Tableau, Yellowfin, WhereScape and BIReady.

My preferred approach is to create and manage marketing campaigns to my extensive network of contacts for generating new leads, and then take a consultative, solution-selling approach to bring them home. This approach has been highly successful for me.

I am an experienced copywriter and often create my own sales materials - whitepapers, brochures, website copy, radio scripts and questions for customers to answer in case study videos.

When I'm not evangelising Business Intelligence or Performance Management solutions, I teach short film making at the Australian Cinematographers Society (www.sydneyshortfilmschool.com), and shoot the occasional music video or corporate video through my video marketing and production company, Hyperdriven Pictures (www.hyperdriven.com.au).

Specialties: Business Development. Sales and Marketing for Business Intelligence, Performance Management and Data Warehousing concepts. Solution Selling, SAP Business Objects, Cognos, Hyperion and Crystal. Healthcare, Petrochemical and Shipping software development, Intersystems Cache.