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75 Points
7 Years
User Activity
Over 7 years ago
Answered a question: Interested in integrating Dynamics CRM integrated with back end system, has anyone done this?
Two firms I've worked with in the past that are very good at this type of work are ArcherPoint (http://www.archerpoint.com/) and Innovia (http://www.innovia.com/). I would contact both for an evaluation of this project. Good luck!
Over 7 years ago
Answered a question: When evaluating Web Analytics, what aspect do you think is the most important to look for?
Getting practical, actionable data.
Projects
Over 7 years ago
Launched B2BMarketing.Technology, a martech strategy site for smallLaunched B2BMarketing.Technology, a martech strategy site for small to midsized B2B companies
Answers
Over 7 years ago
Web Analytics
About me
As an independent digital marketing consultant and in collaboration with marketing agencies including B2B Communications, KC Associates, and V3 Broadsuite, I help B2B clients increase their visibility and business success online. Through web presence optimization, SEO, search marketing, social media, content marketing, online advertising, and marketing technology strategy, I've helped clients ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:
* Helped a large office products company grow organic search traffic six-fold, quadruple total website traffic, and increase online lead generation by 150% over two years.
* Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and develop a highly productive online lead generation system.
* Tripled AdWords average monthly conversion rates while slashing cost per lead 72% for an enterprise software vendor.
I also write the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing.
Client success means far more to me than awards, but I've won a few of those too. I've been named one of the 50 most influential B2B marketing thought leaders, written articles on web and social media marketing for various publications, been quoted in publications including Fast Company, Forbes, Huffington Post and Inc. magazine, and presented at blogging and social media conferences. I co-founded the B2BMarketingZone.com portal for B2B blogs; and the Social Media Informer social media content aggregation site.
Prior to becoming an independent consultant in 2006, I worked in marketing leadership roles with supply-chain outsourcer Zomax, ERP vendor SoftBrands, and digital prepress supplier Printware. My education includes an MBA from the University of Minnesota and a bachelor's degree in engineering from St. Cloud State University.