Adobe Target Reviews

The solution is mainly required for personalization. I recommend products to users based on their history. Users visit the website and view a few products. Based on their search results, I recommend similar products or other relevant products to them on the home page or the product page. I also use the solution for A/B testing. If a feature goes well and can be converted permanently using the EVM, it can be shown to all users across the group. We use the solution for personalization and A/B testing.

Today, users want everything at their fingertips. With the solution's personalization, we can recommend to users the relevant products they are searching for.

Since we are currently shifting to the server side, some browsers are going to block the third-party cookies. Right now, we have web-based VPN and mobile-based VPN for the server side, which still need to be improved. It will probably take some time. I think it is on their radar right now. The solution currently lacks more personalization through the server side.

I have been using Adobe Target for more than seven years.

Adobe Target is a stable product that properly reaches out to its audience. I haven't experienced any breakage with the tool.

Adobe Target is a scalable solution. Around 15 users are working with the solution in our organization.

The solution's initial setup is a bit time-consuming. We need some experience with Adobe Launch or any tag management solution. You should know how to implement it. Although the extension of Adobe Target is available, setting it up needs some experience.

Adobe Target is deployed on the cloud in our organization. Adobe Target can be implemented through different tag management solutions. We can utilize the product data in Adobe Target irrespective of the vendor from which it comes. Since we can write custom code, we can also write JavaScript code to fetch the API responses and show the relevant ones to the users.

I would recommend the solution to other users because it is a great tool to use. The world is moving towards personalization and digitalization. Adobe Target is a very good tool for showing relevant content, especially for e-commerce sites and people who want to increase their revenue in their company.

When you show relevant data to users coming to the web page, they'll be interested and eventually convert. Adobe provides good documentation to teach first-time users about the product, how to implement it, and its use cases. A new user joining our team would need two weeks of knowledge transfer to understand the process and the tool.

Adobe Target is a great and flexible tool. Compared to its competitors, Adobe is still leading in the digital market personalization sector. There is still some work to be done on the server side, but Adobe is still working on that.

Overall, I rate the solution seven and a half out of ten.

I primarily use Adobe Target for personalization, A/B testing, experimentation, and integration with Adobe Analytics. It is beneficial for personalizing user experiences and making recommendations in e-commerce contexts.

The platform's most valuable feature is its integration with Adobe Analytics, which allows us to analyze test data seamlessly within our analytics workflow.

The product implementation on the client side has limitations compared to server-side deployments. It needs more control and reliability with server-side setups.

Non-technical users or marketers might find it challenging to use. For simpler use cases, it is manageable, but complex scenarios require technical expertise.

I have been using Adobe Target for around 15 years.

The platform is scalable. 

Adobe's technical support team is generally accessible and responsive, but it requires certain technical proficiency.

Positive

Setting up Adobe Target requires expertise and strong technical knowledge. It could be more straightforward.

Deployment time varies based on whether you implement it on the client or server side. Client-side setups are quicker, but server-side implementations can be more time-consuming.

The product is expensive. 

I recommend Adobe Target, especially the premium version, for its advanced features, such as recommendations, which are particularly beneficial for e-commerce.

I rate it a nine. 

We use Adobe Target specifically for personalization purposes. This includes activating use cases on our website and delivering targeted experiences, such as on-site personalization and mobile pop-ups. 

Adobe Target has built-in functionalities that make it easy to make dynamic changes. Whether adjusting colours or adding or removing elements, we can do it all with just a few clicks on theplatform based on the conditions we set.

There's room for improvement in Adobe Target, especially when simultaneously implementing the same activity across multiple websites. Currently, we can only run one activity per page, which can be limiting. Also, running various activities concurrently or executing near-real-time use cases can be complex and challenging with Adobe Target.

I have experience with Adobe Target.

I've found that Adobe Target can sometimes be unstable, particularly with errors and issues that require frequent refreshing or updates. This can make tasks more challenging. I would rate Adobe Target a five for stability on a scale of one to ten.

While it's generally scalable for primary use cases, complex implementations can be cumbersome.

The support team, though available, can be slow to respond, requiring multiple escalations to resolve issues effectively due to the structure of their support system.

Negative

Overall, I would rate the solution six out of ten.