Adobe Target Reviews

We use Adobe Target specifically for personalization purposes. This includes activating use cases on our website and delivering targeted experiences, such as on-site personalization and mobile pop-ups. 

Adobe Target has built-in functionalities that make it easy to make dynamic changes. Whether adjusting colours or adding or removing elements, we can do it all with just a few clicks on theplatform based on the conditions we set.

There's room for improvement in Adobe Target, especially when simultaneously implementing the same activity across multiple websites. Currently, we can only run one activity per page, which can be limiting. Also, running various activities concurrently or executing near-real-time use cases can be complex and challenging with Adobe Target.

I have experience with Adobe Target.

I've found that Adobe Target can sometimes be unstable, particularly with errors and issues that require frequent refreshing or updates. This can make tasks more challenging. I would rate Adobe Target a five for stability on a scale of one to ten.

While it's generally scalable for primary use cases, complex implementations can be cumbersome.

The support team, though available, can be slow to respond, requiring multiple escalations to resolve issues effectively due to the structure of their support system.

Negative

Overall, I would rate the solution six out of ten.

I primarily use Adobe Target for personalization, A/B testing, experimentation, and integration with Adobe Analytics. It is beneficial for personalizing user experiences and making recommendations in e-commerce contexts.

The platform's most valuable feature is its integration with Adobe Analytics, which allows us to analyze test data seamlessly within our analytics workflow.

The product implementation on the client side has limitations compared to server-side deployments. It needs more control and reliability with server-side setups.

Non-technical users or marketers might find it challenging to use. For simpler use cases, it is manageable, but complex scenarios require technical expertise.

I have been using Adobe Target for around 15 years.

The platform is scalable. 

Adobe's technical support team is generally accessible and responsive, but it requires certain technical proficiency.

Positive

Setting up Adobe Target requires expertise and strong technical knowledge. It could be more straightforward.

Deployment time varies based on whether you implement it on the client or server side. Client-side setups are quicker, but server-side implementations can be more time-consuming.

The product is expensive. 

I recommend Adobe Target, especially the premium version, for its advanced features, such as recommendations, which are particularly beneficial for e-commerce.

I rate it a nine.