Adobe Target Reviews

I use the tool for A/B testing to optimize user journeys and improve conversion rates. I also use it for various activities within marketing campaigns, including email campaigns and public-facing website interactions.

I find Adobe Target very good for long optimization tests. After testing, it tells you which version is the winner and what improvements can be made. This gives me the confidence to provide a better customer experience by adopting the winning version of the page I'm testing.

The most valuable features for me are how easy it is to create a testing version, edit and modify it, and launch a test. Segmentation is very basic and easy to use when running tests. I can target my audience and select what kind of audience I want to test with. For example, if I have a pilot campaign, I can test it with people who see my landing page, not those who don't.

Segmentation lets me look at different users. When I talk about segmentation, I mean classifying or defining the audience. I can segment based on whether they're existing customers or new prospects, which sections they've visited before, where they live, their income, age, gender, financial status, and whether they use a computer or mobile device. I use these criteria to define the user experience.

I think Adobe Target needs more AI features to automate some things. Regarding integration, it is easy to integrate with their AM platform for hosting websites, but it isn't easy. They need to do more work to ensure their tools are easily connected and work together. That's something I'd suggest they improve.

I have been working with the product for seven years. 

My company has 75 users. 

Adobe support is good. 

Positive

The setup isn't complex, but it's hidden. For implementation, we go through an enterprise review to get all teams on board with using the tool. We do testing to make sure it doesn't break anything. The initial deployment takes some time, but it's not particularly difficult. It's mostly about working together to manage the user experience and get the whole organization on the same page for launching the product.

Deployment usually takes two to six months. You need about two or three people from your company, plus support from Adobe. For maintenance, Adobe Target is easy to maintain. You don't need much maintenance - it just runs. You can contact Adobe support if needed.

Based on the optimizations and improvements we've made compared to the product cost, we've seen a good return on investment.

The solution's pricing is reasonable. 

It's a cloud implementation, so that you can access it from anywhere, but one team usually maintains the relationship with Adobe. I would recommend Adobe Target to other users, especially those in the banking and financial industry, where it's popular. I'd rate it as an eight or nine out of ten.

I use the solution in my company since we are dealing with and working on a cybersecurity site, and it includes both the financing and the cybersecurity parts. What we do is that we provide different user experiences. My role is kind of playing with JCR and properties for each and every page. Based on the properties, if someone logs in and checks their health benefits and all, then for health benefits, I will show one particular tab that has to be displayed to the users, where they can navigate and get the data from the back end. If someone goes from health services to car financing or some other area, then the particular option I introduced for health services will not be there. I am playing with the tool based on the customers, based on whoever is logging in, and what type of login they use. Based on the aforementioned area, I can filter using the page properties, and based on the properties, I can use Adobe Target. I can push up what content needs to be shown on a page. Each user will have a different user experience while working on the page.

The most valuable feature of the solution stems from the fact that you can enhance the page all the time. It involves a little policy work, specifically the page policies we implement using Adobe Target. That is how even if you show some pop-up or something on the page related to whatever the user is searching on based on JCR, you can manipulate what you are showing over there based on how the look and feel has to be there, and based on the policies for that particular page. The aforementioned area consists of details that grabbed my attention more because I feel that if the customer is looking at the page with the same kind of pop-ups all the time, I don't think it will look attractive or will get the customer involved in the page.

I think the configuration of Adobe Target is carried out manually. I think that since it is an Adobe tool, it has to be integrated directly and or given to the user or developer who is working on it. The configuration part at a dispatcher level has to be made a bit easier so that it can be more in the market.

As of now, based on how one plays with the policies or based on page policies, the parent and child hierarchy is what we are following right now in our company, and if there is some segregation in that, that will help, especially if we plan to do some follow-ups.

The solution's technical support team is an area with certain concerns where improvements are required.

I have been using Adobe Target for two years. I am a customer of the tool.

The stability part is something that varies from site to site, or depending on what site you are working on, it is possible to have cloud integrations if one prefers to have them. My company faces issues basically from a dispatcher and cache level, but I don't think it is a major issue.

Stability-wise, I rate the solution an eight out of ten.

It is a scalable solution.

Our company's developer team uses the tool. In my particular team, around three to four people handle Adobe Target. There are different teams using the tool for different purposes.

I rate the technical support a seven out of ten.

Neutral

I have experience with Adobe Analytics. I also have used the regular SIEM tools and servers.

The product's implementation phase is difficult since it is something new. People have to get involved in the tool, and it may involve some new learning curve. I feel that instead of Adobe Target being involved with tools, it already comes with some in-built foundation components.

The time required to deploy the product is something that varies for each individual. Dealing with the integrations of the product is something that is new for me. The integration of the product with different components is an area that I am new to right now. Dealing with the configuration parts and how you pull them in your page is something where some learning curve is involved, but once we learn it, then things become easy since one can get a better understanding of your free time and a better understanding of it. Even the documentation part of the tool is difficult to understand because it is new in Adobe Target. The documentation part is a bit difficult to understand. I feel like there should be an easier way to deal with the documentation part, and if it is improved, then it can help Adobe Target get more attention in the market.

The tool is easy to use. The only tough part of understanding revolves around how you include it at the dispatcher level and how you are integrating it into your page site, including what codes, what URLs you are giving into your page, and how you add your configurations and the dispatch level. The aforementioned areas need to be taken care of properly, and the remaining parts are easy to manage in the tool.

I would recommend Adobe Target to other people.

One needs to look into the implementation part of how Adobe Target can be useful for day-to-day activities in their company and how it can help grab the attention of the customers and make life easier for them. Once the integration is done, the tool will be used. There are multiple use cases associated with the tool, such as how to segregate, how the coding part can be reduced or simplified, and how you can project it to different pages in a different way.

I rate the tool an eight out of ten.

I use Adobe Target to create personalized experiences for different user groups. I set up these experiences based on audience segments and analyze their effectiveness using analytics. I also manage content through Adobe Target. 

With Adobe Target, I can replace existing content with new or enhanced content, such as pop-ups, banners, or buttons. AB testing functionality in Adobe Target helps us gradually introduce potential offers or content variations to a portion of our audience. We monitor the interactions and gradually increase the exposure if the results are positive.

Integrating Adobe Target with other tools posed challenges, particularly in obtaining accurate analytics data. While using it for testing and analytics, I found that the analytics reports provided by the tool did not accurately reflect the specific changes made in the tests. Instead, it included broader data from the overall experience.

The recent user experience update is glitchy. 

I have been using the product for four to five years. 

I rate the tool's stability an eight to nine out of ten. 

I rate Adobe Target's scalability a ten out of ten.

We contacted their technical support regarding the new audience and segments we were adding. We could not see those reflected in Adobe Analytics because the unspecified data was much larger than our segments. We got a knowledge transfer, and they found that the issue was being created within their system, so they resolved it.

The solution's deployment is straightforward. You need to have front-end development skills to work with the platform. If you have those skills, it becomes easier to understand and utilize the functionalities of the platform.

Many companies are using Adobe Analytics, but if they want to personalize more and enhance their consumer and business capabilities, Adobe Target should be considered. The future of customer journey analytics will likely involve using AI to make customized changes, and Adobe Target can help with that transition. However, it's not easy and can be costly. Starting with Adobe Target allows companies to move in that direction gradually, making it a very good choice.

I rate the overall product a nine out of ten. 

I use Adobe Target mainly for A/B testing and personalization. It helps us show personalized content to users based on their behavior on the site or information about their profile, such as location, products they've purchased, or the companies they work for.

I like that the tool is very simple to use. It easily integrates with analytics tools like Adobe Analytics without needing extra setup, which gives us comprehensive reports right from the start. This feature enhances our reporting capabilities significantly, unlike other tools where integrating analytics can be complex.

Overall, the solution is easy to use. However, the simplicity can vary depending on what clients want to achieve with Adobe Target on their websites. Sometimes, integration can be challenging if the website platform doesn't fully comply with HTML rules or policies. This can affect how well Adobe Target's visual composer performs, which allows you to drag and drop content on pages. For most tests and websites, though, this visual component is quite useful and meets most client needs.

I haven't faced challenges directly integrating the solution with other tools. Typically, the integration involves providing additional data from tools like Demandbase or 6sense, which offer company details about website visitors. For instance, if a visitor is identified as coming from a specific company network, tools like 6sense or Demandbase provide company information that the solution can use.

Adobe Target can handle various types of data passed to it when the page loads, allowing us to customize content or modify pages based on this data. The complexity lies more in obtaining and passing this information promptly than in any limitations of Adobe Target. Gathering and utilizing the data effectively often requires creativity.

Sometimes, the campaigns I create in Adobe Target don't work for unknown reasons. When this happens, I must start over from scratch to fix it, even if I use the same setup. This issue can be frustrating because the activities should work but don't display content on the page when it loads.

Another thing that could be improved is the visual composer in Adobe Target. Sometimes it breaks or doesn't load pages correctly, especially on older websites or modern web applications like single-page sites. Improving this would make the tool work better with today's websites.

Also, the documentation for setting up Adobe Target on single-page applications is poorly organized. Without much experience, figuring out how to do it right is hard.

The AI part is quite limited and outdated. Many clients use their data with other Adobe platforms for better AI support. The solution's automated personalization and product recommendations are basic and have not been significantly developed in over ten years.

I have been using the product since June 2011. 

I rate the solution's stability a nine out of ten. 

We haven't had scalability issues. The tool handles many modifications and experiments on the same page without performance problems. It supports multiple activities running simultaneously on a single page without impacting performance, making it quite powerful for scalability.

We have contacted their support team. They have different layers and a bit of bureaucracy in handling tickets, which could be faster. Generally, they care about giving answers and trying to resolve issues, but the process can sometimes be slow. This can be challenging when you need urgent fixes for real-time content modifications.

The solution's initial deployment is not complicated. The library loads on every website page and handles most of what's needed to modify content. Setting up a basic test in the solution, like changing an image or text color, is straightforward and can be done quickly, usually within a few hours, by someone experienced with the tool. However, complexity comes in when setting up specific experiments with audience definitions and conversion metrics.

If the client uses the full Adobe Suite, including Adobe Target, Adobe Launch, and Adobe Analytics, deploying Adobe Target on a site can take just a couple of hours. This involves adding the extension and a rule on every page, assuming Adobe Launch is already in use.

If the client only wants to use Adobe Target without the rest of the Adobe Suite, they must load the Adobe Target library on their website. Even as a standalone, it's straightforward to load one JavaScript file on every page.

I've seen a return on investment using Adobe Target, especially with Adobe Analytics and Adobe Launch as part of a package. This setup brings immediate results to the site. The tool helps improve performance and conversions quickly through personalized content and A/B testing.

The solution is expensive. 

I rate the overall product an eight out of ten. I'd advise using Adobe Target with Adobe Launch and Analytics to get the best support and results. It's important not just to change the content on the screen but also to evaluate and analyze the data thoroughly. Also, get a subject matter expert to help set it up correctly and understand the platform's possibilities and limitations so you have realistic expectations.

I create activities in Adobe Target and perform tasks like deploying tags. In my course of using Target, I have been implementing multiple banners, push tags through banners, and integrating third-party agency tags using the site. 

In a recent project on an e-commerce site, I encountered an issue where the checkout button was blocked. I used Target to create a tag and remove the blockage from that specific page.

Multi-variant testing in Adobe Target has impacted our organization’s digital strategy. It allows us to test multiple changes simultaneously, such as visitor conversions, traffic percentages, and product conversion goals. By testing various combinations of changes, we gain valuable data feedback that helps us make revenue decisions and optimize our digital strategies.

The most valuable features in Target are creating activities, rules, extensions, and workspaces for data analysis. I saw the benefits of Target immediately after implementation in streamlining deployment across multiple environments like stage, production, and development.

We use Adobe Target for personalizing content on our site, optimizing customer experiences, and measuring digital strategies through reports. We also use Rapid API for A/B testing and multivariate testing to review and adjust content on different pages for better personalization and performance.

Adobe Target can improve its reporting and dashboard creation. It would be beneficial to have clearer segmentation options with more dimensions and metrics available. Tracking and tagging users can become easier if there is an option to modify user demographics and provide default settings for e-commerce and digital marketing sites.

I have been using Adobe Target for six years. 

I haven't experienced any major issues in regards to stability in the past few years. For a brief moment, there was a maintenance-related downtime issue where the tool was temporarily inaccessible without prior notice. This issue didn't affect our live website as we had already deployed changes to production.

I have contacted the customer service in a recent block that I faced with the AWS launch.

Positive

I have experience with Amplitude and Google Tag Manager (GTM) as alternatives to Adobe Target.

In my experience, Google Tag Manager is better because it offers more user-specific features and a better default setup compared to Adobe Target.

It is easy to deploy Adobe Target. We have multi-testing and multiple environments in place.

The maintenance is handled by Adobe through quarterly checks and suggested configuration changes.

Although we have a team of three people, one person can handle the deployment.

Target has influenced our ROI and business outcomes. We were able to identify and address issues like the checkout button being hidden, which hindered user experience and caused drop-offs in the payment process. Through testing and analyzing conversion rates and drop-off rates, we provided valuable insights to our UI team, leading to improvements in site design and user interactions. 

The pricing of Adobe Target depends on the perspective. It can be deemed as fair from a business perspective but it might be expensive for individuals.

I would recommend that new users of Target should understand and utilize multivariate testing effectively. They should also familiarize themselves with dimensions and metrics in reporting. 

Overall, I would rate it an eight out of ten.

I've used Adobe Target with my previous client for A/B testing and regression testing. We have been running campaigns on the website and running some audience tests for the traffic coming to the website.

The main concept I like in Adobe Target is creating segments.

Adobe Target is an expensive solution.

I have been using Adobe Target for four years.

Around 11 to 12 people use the solution in my organization.

The solution’s initial setup is easy.

Adobe Target is an expensive solution. Only big, high-budget finance companies prefer to use Adobe Target. Small e-commerce companies use Google Optimize, which is cheaper.

Adobe Target is deployed on the cloud for our organization.

I look at the stats from the Adobe Analytics reports in the project I have connected to so far. I currently generate a lot of dashboards and send them to the business teams. I sit with them and take a look at all these reports to see where exactly we have to implement Adobe Target and where we have to run campaigns.

If any long weekend is coming up, we consider what banners or offers we can get to our e-commerce website. I would start picking up an event that's happening around and then go from there by taking a look at the reports of Adobe Analytics.

It is easy for a beginner to learn to use Adobe Target for the first time because it's like a cloud platform tool. All you have to know is some theory and basic knowledge about what it is and what it does. I have been working a lot with the data analytics side, and I also create tagging for websites. I know exactly which button is needed and which form is useful for a website in order to implement the solution.

Adobe Target has impacted our marketing ROI or conversion rates. A lot of useful metrics or data have been generated through Adobe Target because the audience plays a really important role. If somebody's searching for a Ford car on a website, the Adobe Target statistics help me understand which target audience I should target first.

Adobe is making a lot of structural changes to the whole product they're providing to clients. I feel a lot of more automated methods will come up for the solution in the future, making it more convenient and effective for clients.

Overall, I rate Adobe Target an eight out of ten.

I am an analytics developer, and I was responsible for building integration between systems and making Adobe Target available for other users. I train them on how to use this platform and help them create experiences within this platform. Mostly, we were doing AB testing and personalization based on building old instances that we target.

With the years of using it, it became very easy to use and very simple. So if you overcome compressor issues and things related to this, then it is very smooth to implement and use it. I think ease of use is one of the best features.

I believe that there is still a need to improve on optimization, like the way Adobe works. However, Adobe Target affects the performance of the websites whenever I use it, and it has to omit or mitigate the impact of performance. 

This is the place where the team should still work on improvement. For example, when I use Adobe Target, I have to use individual libraries for every single part of analytics is separate and targeted separately. I'm not using Alloy JS, which makes the entire system work sometimes not in the optimal way. Also, regarding the identification of the visitors, I think that this is another idea that Target should be more straightforward about. For example, when you have your profiles, you can upload them, but it's very hard or impossible to actually get the actual information about the individual profiles or partial profiles. You can still create and upload them, but I think that these areas are where I would see a benefit if Target would give you more visibility into what profiles you currently have and how you could optimize them and things like this. A little bit is going in the direction of CDP, or something like that, where you have the proper information, and Odion's creation is under better control.

I have been using Adobe Target since 2019

I haven't experienced any issues with the stability. So I would say it is a very stable product.

They are very unresponsive and with the lines of support, the first initial line directed me back to docs while I already went through that set and couldn't find it.

Neutral

For me, the setup is easy because I learned the way to do it. I've heard from others that it's a bit clunky and complicated. I don't see this as difficult to implement on any website. I think the worst part is that you still need to involve people from web owners or dev teams, especially when you want to mitigate the flickering. Then, they also have to implement the snippets. This is always the most complicated part, but otherwise, it's very simple. 

I think ROI depends on how you are going to use it because I worked for two organizations that were merely not using it or were trying to find the use cases for themselves, but they weren't ready yet. If you have prepared personalization compliance or if you would like to do some more advanced things like recommendations, like e-commerce, I think it's really worth it. But if you are just thinking of maybe buying it as a combo, I would reconsider going that path unless you really need personalization or targeting.

If you haven't had any experience with cloud products yet, I would consider trying some different solutions. Maybe one has a free trial because, in the end, I think that many of these tools are very alike. But if you have already paid Target for the license, then it's a different story. 

It works very well and has never failed me. It's easy to install. But I wouldn't give it the highest score because it's expensive. It is very hard to get started if you don't have other cloud products. I would rate it eight out of ten overall.

The solution is mainly required for personalization. I recommend products to users based on their history. Users visit the website and view a few products. Based on their search results, I recommend similar products or other relevant products to them on the home page or the product page. I also use the solution for A/B testing. If a feature goes well and can be converted permanently using the EVM, it can be shown to all users across the group. We use the solution for personalization and A/B testing.

Today, users want everything at their fingertips. With the solution's personalization, we can recommend to users the relevant products they are searching for.

Since we are currently shifting to the server side, some browsers are going to block the third-party cookies. Right now, we have web-based VPN and mobile-based VPN for the server side, which still need to be improved. It will probably take some time. I think it is on their radar right now. The solution currently lacks more personalization through the server side.

I have been using Adobe Target for more than seven years.

Adobe Target is a stable product that properly reaches out to its audience. I haven't experienced any breakage with the tool.

Adobe Target is a scalable solution. Around 15 users are working with the solution in our organization.

The solution's initial setup is a bit time-consuming. We need some experience with Adobe Launch or any tag management solution. You should know how to implement it. Although the extension of Adobe Target is available, setting it up needs some experience.

Adobe Target is deployed on the cloud in our organization. Adobe Target can be implemented through different tag management solutions. We can utilize the product data in Adobe Target irrespective of the vendor from which it comes. Since we can write custom code, we can also write JavaScript code to fetch the API responses and show the relevant ones to the users.

I would recommend the solution to other users because it is a great tool to use. The world is moving towards personalization and digitalization. Adobe Target is a very good tool for showing relevant content, especially for e-commerce sites and people who want to increase their revenue in their company.

When you show relevant data to users coming to the web page, they'll be interested and eventually convert. Adobe provides good documentation to teach first-time users about the product, how to implement it, and its use cases. A new user joining our team would need two weeks of knowledge transfer to understand the process and the tool.

Adobe Target is a great and flexible tool. Compared to its competitors, Adobe is still leading in the digital market personalization sector. There is still some work to be done on the server side, but Adobe is still working on that.

Overall, I rate the solution seven and a half out of ten.