Adobe Target Reviews

We use the solution mostly for A/B testing and personalization.

The most valuable features of the solution are automated personalization, AI, and machine learning algorithms.

Adobe Target is an expensive solution.

I have been using Adobe Target for three years.

I rate the solution’s stability ten out of ten.

Adobe Target is a scalable solution. Around seven to eight people are using the solution in our organization.

I rate the solution an eight out of ten for scalability.

Whenever we face an issue, the technical support team typically resolves it within a day or two.

Positive

I have previously used Google Optimize.

The solution’s initial setup is easy.

You need some coding and developer experience to deploy the solution. The analysis takes a lot of time, but the solution's deployment doesn't take much time.

Compared to other tools, Adobe Target's A/B testing functionality has been good for our marketing strategy. Initially, we had pre-hiding snippet issues with Adobe Target and needed to tweak the code a bit. Now, Adobe has fixed that issue from their end. Adobe Target is worth the money you pay for it.

We have used the solution's AI feature internally for our organization but not for the clients. Users should spend more time on analysis before choosing the solution. It's better to learn everything and start using the tool because it will take a lot of time to get the results. Depending on your data, it typically takes a month or two. So, that's a waste of data if you don't analyze it.

Overall, I rate Adobe Target a nine out of ten.

I use the tool for A/B testing to optimize user journeys and improve conversion rates. I also use it for various activities within marketing campaigns, including email campaigns and public-facing website interactions.

I find Adobe Target very good for long optimization tests. After testing, it tells you which version is the winner and what improvements can be made. This gives me the confidence to provide a better customer experience by adopting the winning version of the page I'm testing.

The most valuable features for me are how easy it is to create a testing version, edit and modify it, and launch a test. Segmentation is very basic and easy to use when running tests. I can target my audience and select what kind of audience I want to test with. For example, if I have a pilot campaign, I can test it with people who see my landing page, not those who don't.

Segmentation lets me look at different users. When I talk about segmentation, I mean classifying or defining the audience. I can segment based on whether they're existing customers or new prospects, which sections they've visited before, where they live, their income, age, gender, financial status, and whether they use a computer or mobile device. I use these criteria to define the user experience.

I think Adobe Target needs more AI features to automate some things. Regarding integration, it is easy to integrate with their AM platform for hosting websites, but it isn't easy. They need to do more work to ensure their tools are easily connected and work together. That's something I'd suggest they improve.

I have been working with the product for seven years. 

My company has 75 users. 

Adobe support is good. 

Positive

The setup isn't complex, but it's hidden. For implementation, we go through an enterprise review to get all teams on board with using the tool. We do testing to make sure it doesn't break anything. The initial deployment takes some time, but it's not particularly difficult. It's mostly about working together to manage the user experience and get the whole organization on the same page for launching the product.

Deployment usually takes two to six months. You need about two or three people from your company, plus support from Adobe. For maintenance, Adobe Target is easy to maintain. You don't need much maintenance - it just runs. You can contact Adobe support if needed.

Based on the optimizations and improvements we've made compared to the product cost, we've seen a good return on investment.

The solution's pricing is reasonable. 

It's a cloud implementation, so that you can access it from anywhere, but one team usually maintains the relationship with Adobe. I would recommend Adobe Target to other users, especially those in the banking and financial industry, where it's popular. I'd rate it as an eight or nine out of ten.

I use Adobe Target mainly for A/B testing and personalization. It helps us show personalized content to users based on their behavior on the site or information about their profile, such as location, products they've purchased, or the companies they work for.

I like that the tool is very simple to use. It easily integrates with analytics tools like Adobe Analytics without needing extra setup, which gives us comprehensive reports right from the start. This feature enhances our reporting capabilities significantly, unlike other tools where integrating analytics can be complex.

Overall, the solution is easy to use. However, the simplicity can vary depending on what clients want to achieve with Adobe Target on their websites. Sometimes, integration can be challenging if the website platform doesn't fully comply with HTML rules or policies. This can affect how well Adobe Target's visual composer performs, which allows you to drag and drop content on pages. For most tests and websites, though, this visual component is quite useful and meets most client needs.

I haven't faced challenges directly integrating the solution with other tools. Typically, the integration involves providing additional data from tools like Demandbase or 6sense, which offer company details about website visitors. For instance, if a visitor is identified as coming from a specific company network, tools like 6sense or Demandbase provide company information that the solution can use.

Adobe Target can handle various types of data passed to it when the page loads, allowing us to customize content or modify pages based on this data. The complexity lies more in obtaining and passing this information promptly than in any limitations of Adobe Target. Gathering and utilizing the data effectively often requires creativity.

Sometimes, the campaigns I create in Adobe Target don't work for unknown reasons. When this happens, I must start over from scratch to fix it, even if I use the same setup. This issue can be frustrating because the activities should work but don't display content on the page when it loads.

Another thing that could be improved is the visual composer in Adobe Target. Sometimes it breaks or doesn't load pages correctly, especially on older websites or modern web applications like single-page sites. Improving this would make the tool work better with today's websites.

Also, the documentation for setting up Adobe Target on single-page applications is poorly organized. Without much experience, figuring out how to do it right is hard.

The AI part is quite limited and outdated. Many clients use their data with other Adobe platforms for better AI support. The solution's automated personalization and product recommendations are basic and have not been significantly developed in over ten years.

I have been using the product since June 2011. 

I rate the solution's stability a nine out of ten. 

We haven't had scalability issues. The tool handles many modifications and experiments on the same page without performance problems. It supports multiple activities running simultaneously on a single page without impacting performance, making it quite powerful for scalability.

We have contacted their support team. They have different layers and a bit of bureaucracy in handling tickets, which could be faster. Generally, they care about giving answers and trying to resolve issues, but the process can sometimes be slow. This can be challenging when you need urgent fixes for real-time content modifications.

The solution's initial deployment is not complicated. The library loads on every website page and handles most of what's needed to modify content. Setting up a basic test in the solution, like changing an image or text color, is straightforward and can be done quickly, usually within a few hours, by someone experienced with the tool. However, complexity comes in when setting up specific experiments with audience definitions and conversion metrics.

If the client uses the full Adobe Suite, including Adobe Target, Adobe Launch, and Adobe Analytics, deploying Adobe Target on a site can take just a couple of hours. This involves adding the extension and a rule on every page, assuming Adobe Launch is already in use.

If the client only wants to use Adobe Target without the rest of the Adobe Suite, they must load the Adobe Target library on their website. Even as a standalone, it's straightforward to load one JavaScript file on every page.

I've seen a return on investment using Adobe Target, especially with Adobe Analytics and Adobe Launch as part of a package. This setup brings immediate results to the site. The tool helps improve performance and conversions quickly through personalized content and A/B testing.

The solution is expensive. 

I rate the overall product an eight out of ten. I'd advise using Adobe Target with Adobe Launch and Analytics to get the best support and results. It's important not just to change the content on the screen but also to evaluate and analyze the data thoroughly. Also, get a subject matter expert to help set it up correctly and understand the platform's possibilities and limitations so you have realistic expectations.

I create activities in Adobe Target and perform tasks like deploying tags. In my course of using Target, I have been implementing multiple banners, push tags through banners, and integrating third-party agency tags using the site. 

In a recent project on an e-commerce site, I encountered an issue where the checkout button was blocked. I used Target to create a tag and remove the blockage from that specific page.

Multi-variant testing in Adobe Target has impacted our organization’s digital strategy. It allows us to test multiple changes simultaneously, such as visitor conversions, traffic percentages, and product conversion goals. By testing various combinations of changes, we gain valuable data feedback that helps us make revenue decisions and optimize our digital strategies.

The most valuable features in Target are creating activities, rules, extensions, and workspaces for data analysis. I saw the benefits of Target immediately after implementation in streamlining deployment across multiple environments like stage, production, and development.

We use Adobe Target for personalizing content on our site, optimizing customer experiences, and measuring digital strategies through reports. We also use Rapid API for A/B testing and multivariate testing to review and adjust content on different pages for better personalization and performance.

Adobe Target can improve its reporting and dashboard creation. It would be beneficial to have clearer segmentation options with more dimensions and metrics available. Tracking and tagging users can become easier if there is an option to modify user demographics and provide default settings for e-commerce and digital marketing sites.

I have been using Adobe Target for six years. 

I haven't experienced any major issues in regards to stability in the past few years. For a brief moment, there was a maintenance-related downtime issue where the tool was temporarily inaccessible without prior notice. This issue didn't affect our live website as we had already deployed changes to production.

I have contacted the customer service in a recent block that I faced with the AWS launch.

Positive

I have experience with Amplitude and Google Tag Manager (GTM) as alternatives to Adobe Target.

In my experience, Google Tag Manager is better because it offers more user-specific features and a better default setup compared to Adobe Target.

It is easy to deploy Adobe Target. We have multi-testing and multiple environments in place.

The maintenance is handled by Adobe through quarterly checks and suggested configuration changes.

Although we have a team of three people, one person can handle the deployment.

Target has influenced our ROI and business outcomes. We were able to identify and address issues like the checkout button being hidden, which hindered user experience and caused drop-offs in the payment process. Through testing and analyzing conversion rates and drop-off rates, we provided valuable insights to our UI team, leading to improvements in site design and user interactions. 

The pricing of Adobe Target depends on the perspective. It can be deemed as fair from a business perspective but it might be expensive for individuals.

I would recommend that new users of Target should understand and utilize multivariate testing effectively. They should also familiarize themselves with dimensions and metrics in reporting. 

Overall, I would rate it an eight out of ten.

Adobe Target has a user-friendly interface, which makes it easy to use. Plus, there's a supportive community and comprehensive documentation available. These features make it accessible to anyone and facilitate seamless integration with different systems. It's like a one-stop solution, making Adobe Target impressive and efficient.    

For modeling purposes, we use a different platform as Adobe Target doesn't offer custom machine learning model building. This separation of tasks among different systems makes sense. I don't see any significant disadvantages, as Adobe Target is a leading tool in the market and offers a great set of features compared to other tools.

I've been using various Adobe technologies like Adobe Analytics, Adobe Launch, Adobe AP, and specifically Adobe Target for about four years now. In total, I've been using the Adobe Stack for the past ten years.

Adobe Target is a stable product overall. I've extensively used features like product recommendations, which are premium and work excellently. One limitation is in profile scripts, where there's a time limit to prevent long website loading times, ensuring a good user experience. These limitations are more about maintaining a positive customer experience rather than disadvantages.

I haven't encountered any scalability issues with Adobe Target. It's a managed service, and Adobe ensures the performance scales as needed, especially when segmenting users or adjusting computing resources.

I've contacted Adobe Target support a few times, mostly regarding feature limitations or questions. They have been helpful.

Positive

Deploying Adobe Target is simple and quick. Developers just need to add the JavaScript to the website, and if using a tag manager, the process becomes even easier. It only requires a few steps to get it up and running smoothly.

Adobe Target is a managed service. It's not like a software you deploy or a local/cloud database you run. With Adobe Target, you use JavaScript provided by Adobe on your website to collect data and personalize it. This data then goes into Adobe's systems, likely stored on AWS or other cloud platforms. As users, we don't need to know where exactly Adobe stores its data; it's managed by Adobe.

For me, the cost is worth it considering the value Adobe Target brings. Its segmentation capabilities are top-notch, offering both out-of-the-box options and the ability to bring in custom data for segmentation, which greatly enhances our marketing efforts.

There's no fixed price with Adobe; it depends on negotiations and business arrangements. 

If you're already using Adobe's suite of products like Adobe Analytics, Adobe Launch, or Adobe Data Collection, then definitely go for Adobe Target without hesitation. It's seamlessly integrated with Adobe's ecosystem. However, if you're not using Adobe products yet, I recommend starting with other Adobe products first to benefit from the interconnected features and smoother integration. It's always advantageous to have all your digital products within the same ecosystem for better integration and data flow.

Adobe Target is fairly easy for beginners to pick up, especially on the reporting side. Implementation might require a bit more familiarity, but with the extensive documentation, videos, and resources available, anyone can learn to use it effectively.

I'd rate Adobe Target at ten out of ten for its excellent features like product recommendations, automated personalization, and user-friendly interface.

I use Adobe Target to create personalized experiences for different user groups. I set up these experiences based on audience segments and analyze their effectiveness using analytics. I also manage content through Adobe Target. 

With Adobe Target, I can replace existing content with new or enhanced content, such as pop-ups, banners, or buttons. AB testing functionality in Adobe Target helps us gradually introduce potential offers or content variations to a portion of our audience. We monitor the interactions and gradually increase the exposure if the results are positive.

Integrating Adobe Target with other tools posed challenges, particularly in obtaining accurate analytics data. While using it for testing and analytics, I found that the analytics reports provided by the tool did not accurately reflect the specific changes made in the tests. Instead, it included broader data from the overall experience.

The recent user experience update is glitchy. 

I have been using the product for four to five years. 

I rate the tool's stability an eight to nine out of ten. 

I rate Adobe Target's scalability a ten out of ten.

We contacted their technical support regarding the new audience and segments we were adding. We could not see those reflected in Adobe Analytics because the unspecified data was much larger than our segments. We got a knowledge transfer, and they found that the issue was being created within their system, so they resolved it.

The solution's deployment is straightforward. You need to have front-end development skills to work with the platform. If you have those skills, it becomes easier to understand and utilize the functionalities of the platform.

Many companies are using Adobe Analytics, but if they want to personalize more and enhance their consumer and business capabilities, Adobe Target should be considered. The future of customer journey analytics will likely involve using AI to make customized changes, and Adobe Target can help with that transition. However, it's not easy and can be costly. Starting with Adobe Target allows companies to move in that direction gradually, making it a very good choice.

I rate the overall product a nine out of ten. 

The solution is mainly required for personalization. I recommend products to users based on their history. Users visit the website and view a few products. Based on their search results, I recommend similar products or other relevant products to them on the home page or the product page. I also use the solution for A/B testing. If a feature goes well and can be converted permanently using the EVM, it can be shown to all users across the group. We use the solution for personalization and A/B testing.

Today, users want everything at their fingertips. With the solution's personalization, we can recommend to users the relevant products they are searching for.

Since we are currently shifting to the server side, some browsers are going to block the third-party cookies. Right now, we have web-based VPN and mobile-based VPN for the server side, which still need to be improved. It will probably take some time. I think it is on their radar right now. The solution currently lacks more personalization through the server side.

I have been using Adobe Target for more than seven years.

Adobe Target is a stable product that properly reaches out to its audience. I haven't experienced any breakage with the tool.

Adobe Target is a scalable solution. Around 15 users are working with the solution in our organization.

The solution's initial setup is a bit time-consuming. We need some experience with Adobe Launch or any tag management solution. You should know how to implement it. Although the extension of Adobe Target is available, setting it up needs some experience.

Adobe Target is deployed on the cloud in our organization. Adobe Target can be implemented through different tag management solutions. We can utilize the product data in Adobe Target irrespective of the vendor from which it comes. Since we can write custom code, we can also write JavaScript code to fetch the API responses and show the relevant ones to the users.

I would recommend the solution to other users because it is a great tool to use. The world is moving towards personalization and digitalization. Adobe Target is a very good tool for showing relevant content, especially for e-commerce sites and people who want to increase their revenue in their company.

When you show relevant data to users coming to the web page, they'll be interested and eventually convert. Adobe provides good documentation to teach first-time users about the product, how to implement it, and its use cases. A new user joining our team would need two weeks of knowledge transfer to understand the process and the tool.

Adobe Target is a great and flexible tool. Compared to its competitors, Adobe is still leading in the digital market personalization sector. There is still some work to be done on the server side, but Adobe is still working on that.

Overall, I rate the solution seven and a half out of ten.

I've used Adobe Target with my previous client for A/B testing and regression testing. We have been running campaigns on the website and running some audience tests for the traffic coming to the website.

The main concept I like in Adobe Target is creating segments.

Adobe Target is an expensive solution.

I have been using Adobe Target for four years.

Around 11 to 12 people use the solution in my organization.

The solution’s initial setup is easy.

Adobe Target is an expensive solution. Only big, high-budget finance companies prefer to use Adobe Target. Small e-commerce companies use Google Optimize, which is cheaper.

Adobe Target is deployed on the cloud for our organization.

I look at the stats from the Adobe Analytics reports in the project I have connected to so far. I currently generate a lot of dashboards and send them to the business teams. I sit with them and take a look at all these reports to see where exactly we have to implement Adobe Target and where we have to run campaigns.

If any long weekend is coming up, we consider what banners or offers we can get to our e-commerce website. I would start picking up an event that's happening around and then go from there by taking a look at the reports of Adobe Analytics.

It is easy for a beginner to learn to use Adobe Target for the first time because it's like a cloud platform tool. All you have to know is some theory and basic knowledge about what it is and what it does. I have been working a lot with the data analytics side, and I also create tagging for websites. I know exactly which button is needed and which form is useful for a website in order to implement the solution.

Adobe Target has impacted our marketing ROI or conversion rates. A lot of useful metrics or data have been generated through Adobe Target because the audience plays a really important role. If somebody's searching for a Ford car on a website, the Adobe Target statistics help me understand which target audience I should target first.

Adobe is making a lot of structural changes to the whole product they're providing to clients. I feel a lot of more automated methods will come up for the solution in the future, making it more convenient and effective for clients.

Overall, I rate Adobe Target an eight out of ten.