Our primary use case is for traditional ETL; moving data from the web and data sources to a data warehouse. I've also used Data Factory for batch processing and recently for streaming data sets. We have a partnership with Microsoft and I am a cloud solution architect.
Data Strategist, Cloud Solutions Architect at BiTQ
Great innovative features with a user-friendly UI
Pros and Cons
- "UI is easy to navigate and I can retrieve VTL code without knowing in-depth coding languages."
- "Lacks in-built streaming data processing."
What is our primary use case?
What is most valuable?
There are a lot of innovative features that Microsoft releases regularly. The UI is easy to navigate and finding information on new features has proven to be quite easy. I like that I can retrieve VTL code pretty quickly without knowing in-depth coding languages like Python. Microsoft has very good support teams that I've dealt with and they are very helpful in resolving problems.
What needs improvement?
Improvement could be made around streaming data because I feel that the Data Factory product is mainly geared for batch processing and doesn't yet have in-built streaming data processing. Perhaps it's on the way and they are making some changes to help facilitate that. If they were to include better monitoring that would be useful. I'd like to see improved notifications of what the actual errors are.
For how long have I used the solution?
I've been using this solution for four years.
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Azure Data Factory
August 2026
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What do I think about the stability of the solution?
The solution is stable.
What do I think about the scalability of the solution?
The way we've used the product is around streaming data, and that doesn't work well with Data Factory. As loads increase, some of the underlying infrastructure that gets used to process data seems to slow down. This is basically a development product, so in terms of scalability it doesn't have a wide user base, it's only meant for developers and analysts. The number of users will vary from anywhere between one to five people.
How are customer service and support?
The customer service is excellent.
Which solution did I use previously and why did I switch?
I've previously used Microsoft SSIS, which is the last incarnation of Azure Data Factory. I've also used IBM Data Manager and Teradata's Management Loads, so I have quite a bit of experience in this area. One of the major differences is that Azure Data Factory is a SaaS service. The other solutions were in-house and you managed your own infrastructure to run them. What I get from Data Factory is a lot better than what I got for the other products. Azure Data Factory is great because it's evolving day-to-day.
How was the initial setup?
The initial setup is relatively straightforward. That's assuming that when you're creating the Data Factory, you have some knowledge about how to create it. We deployed in-house and it took about ten minutes for the initial creation process. The provisioning itself is not something you have control over because it's a self-service that does what it needs and happens in the background. The infrastructure doesn't require any maintenance, it's all managed on the backend. There is maintenance in terms of your codes, connections, and the like, but that is separate from the infrastructure maintenance.
What was our ROI?
The Data Factory itself will not give you a return on investment, it's the entire solution that brings a return, I'd say at least 20% to 30% of return for investment over a five-year period.
What's my experience with pricing, setup cost, and licensing?
Azure Data factory is a pay-as-you-go service so cost depends on the number of connections, how many times each activity in that node is run, and how much data gets moved. There are a number of factors that define the price, but it pairs with your service. You're charged for the amount of data that's moved, but there are no charges for the features you use.
What other advice do I have?
I would definitely recommend this solution. If you decide to implement Data Factory, I suggest reaching out to qualified professionals because there are a lot of moving parts. That said, if you have internally qualified staff, deployment shouldn't be a problem. Apart from a few minor issues, it's pretty reliable with good support and a whole bunch of resources available on the web.
I rate this solution a solid nine out of 10.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Sr. Big Data Consultant at a tech services company with 11-50 employees
Easy to learn, simple to use, and has a nice user interface
Pros and Cons
- "We haven't had any issues connecting it to other products."
- "I have not found any real shortcomings within the product."
What is our primary use case?
We primarily use the solution in a data engineering context for bringing data from source to sink.
What is most valuable?
The solution is very comfortable to use. I'm happy with the user interface and dashboards. I'm pretty happy with everything about the solution.
We haven't had any issues connecting it to other products.
It's a stable product.
What needs improvement?
I have not found any real shortcomings within the product.
For how long have I used the solution?
I've been using the solution for the past year.
What do I think about the stability of the solution?
The product has been very stable and reliable. I'd rate the stability nine out of ten. There are no bugs or glitches. It doesn't crash or freeze.
What do I think about the scalability of the solution?
There is a team of 30 people working on the solution.
How are customer service and support?
I've connected with technical support a few times.
They sent a support engineer or a field engineer to us, and he helped us out.
How would you rate customer service and support?
Positive
What's my experience with pricing, setup cost, and licensing?
I'm not sure about the exact cost of the solution.
What other advice do I have?
I'm a customer and end-user.
Our company chose to use this solution based on the fact that it is a Microsoft product. We're using a lot of solutions, including Outlook and Teams. We also use Power BI. We try to use Microsoft so that everything is under one umbrella. That way, there is no difficulty with connecting anything.
It's a good solution to use. There are lots of videos available on YouTube, and it is very easy to learn. It's very easy to perform things on it as well, which is one thing that a product like ThoughtSpot lacks. There is no training needed like Power BI.
I'd rate the solution nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Azure Data Factory
August 2026
Learn what your peers think about Azure Data Factory. Get advice and tips from experienced pros sharing their opinions. Updated: August 2026.
909,647 professionals have used our research since 2012.
Principal at a tech services company with 51-200 employees
Good product integrations but transient issues sometimes cause pipeline failures
Pros and Cons
- "It is beneficial that the solution is written with Spark as the back end."
- "There are limitations when processing more than one GD file."
What is our primary use case?
Our company uses the solution for data ingestion.
What is most valuable?
It is beneficial that the solution is written with Spark as the back end.
The solution is cloud-based and integrates well with other Azure products such as Synapse Analytics.
What needs improvement?
There are limitations when processing more than one GD file.
Data ingestion pipelines sometimes fail because of transient issues that have to do with the cloud network. It takes more than six hours to process or ingest 300,000 records and that is a long time.
For how long have I used the solution?
I have been using the solution for two years.
What do I think about the stability of the solution?
The solution is new in the market and pretty stable because ADF is a little more codified than AWS. Synapse Analytics adds another tool for data.
Stability is not quite at the level of Informatica or DataStage.
What do I think about the scalability of the solution?
The solution is scalable.
For multi-tenant applications connected to multiple databases, Microsoft recommends a share box and a cell post integration run time. But a run time connecting to multiple sources has limitations and requires multiple shares connecting to your data if you are ingesting it from on-premises.
How are customer service and support?
Technical support is okay. Support is contracted or partnered with various companies but is fine as a first level.
Most of the time, technical support has to connect with product engineers who troubleshoot issues.
How was the initial setup?
The setup is not very complex but requires intake, setting up integration services, and connecting to databases like Oracle before you push it to service.
What about the implementation team?
We implemented the solution in-house.
What's my experience with pricing, setup cost, and licensing?
The pricing is pay-as-you-go or reserve instance. Of the two options, reserve instance is much cheaper.
In the cloud, everything is service based and expensive. Users should be knowledgeable enough to maximize the solution.
For example, it makes no sense to run integration services all day if you are not ingesting data because you pay for that usage. It is important to understand how the product works to manage it accordingly and keep costs down.
What other advice do I have?
I rate the solution a six out of ten.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior Director/ Advisory Architect at a tech vendor with 10,001+ employees
Mature and highly configurable solution
Pros and Cons
- "Data Factory's best features include its data source connections, GUI for building data pipelines, and target loading within Azure."
- "Data Factory's performance during heavy data processing isn't great."
What is most valuable?
Data Factory's best features include its data source connections, GUI for building data pipelines, and target loading within Azure. It's also highly configurable and integrates well with the rest of the Azure services.
What needs improvement?
Data Factory's performance during heavy data processing isn't great.
What do I think about the stability of the solution?
Data Factory is stable - I have customers running thousands of jobs a day without problems.
What do I think about the scalability of the solution?
Data Factory is scalable.
How are customer service and support?
Microsoft's technical support is pretty good.
How was the initial setup?
The initial setup is complex because there are a lot of prerequisites, including plumbing in the network, but that's typical for any cloud-based solution.
What other advice do I have?
Data Factory is a good, mature solution, and I would rate it as eight out of ten.
Which deployment model are you using for this solution?
Private Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Data Warehouse Analyst at ACSO Australia
Good connectivity but monitorability could be better
Pros and Cons
- "Data Factory's best features are connectivity with different tools and focusing data ingestion using pipeline copy data."
- "Data Factory's monitorability could be better."
What is our primary use case?
I primarily use Data Factory for data ingestion and B2B transformation.
What is most valuable?
Data Factory's best features are connectivity with different tools and focusing data ingestion using pipeline copy data.
What needs improvement?
Data Factory's monitorability could be better. In the next release, Data Factory should include integrations with open-source tools like Air Flow.
For how long have I used the solution?
I've been working with Data Factory for about a year.
What do I think about the stability of the solution?
Data Factory is stable.
What do I think about the scalability of the solution?
Data Factory is scalable.
How are customer service and support?
Microsoft's technical support is good, so long as your company has a good relationship with them.
Which solution did I use previously and why did I switch?
I previously worked with Talend, Matillion, and Fivetran.
What's my experience with pricing, setup cost, and licensing?
Data Factory is expensive.
What other advice do I have?
I would rate Data Factory seven out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
ETL/BI Senior Consultant at Qrious
A good data migration tool that has strong security features, but needs more development to be able to deal with complex data transformations
Pros and Cons
- "This solution has provided us with an easier, and more efficient way to carry out data migration tasks."
- "This solution is currently only useful for basic data movement and file extractions, which we would like to see developed to handle more complex data transformations."
What is our primary use case?
We mainly use this solution to carry out data movement and transformation.
What is most valuable?
This solution has provided us with an easier, and more efficient way to carry out data migration tasks.
What needs improvement?
This solution is currently only useful for basic data movement and file extractions, which we would like to see developed to handle more complex data transformations.
For how long have I used the solution?
We have been using this solution for a year.
What do I think about the stability of the solution?
We have found this to be a stable solution.
What do I think about the scalability of the solution?
This is an easily scalable product, due to it being cloud-based.
How are customer service and support?
The customer support for this solution is very good.
How was the initial setup?
The initial setup of this product is straightforward, if you deploy the solution using a template; rather than implementing the solution first, and configuring the features afterwards.
What about the implementation team?
We implemented the product using both in-house staff, and members of a vendor team. The vendor team were very helpful, and gave good advice while we were deploying the solution.
What other advice do I have?
We would recommend this solution as it is very solid and has good security features.
I would rate this solution an eight out of 10.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Director Technology at a computer software company with 10,001+ employees
Easy pipeline setup and good integration
Pros and Cons
- "Data Factory's best feature is the ease of setting up pipelines for data and cloud integrations."
- "Data Factory could be improved in terms of data transformations by adding more metadata extractions."
What is our primary use case?
I primarily use Data Factory for creating pipelines on cloud in terms of integrating multiple cloud services.
What is most valuable?
Data Factory's best feature is the ease of setting up pipelines for data and cloud integrations. It also has good integration with other Azure services.
What needs improvement?
Data Factory could be improved in terms of data transformations by adding more metadata extractions.
For how long have I used the solution?
I've been using Data Factory for five years.
What do I think about the stability of the solution?
Data Factory's stability has improved following some initial issues.
What do I think about the scalability of the solution?
Data Factory's scalability is good.
How was the initial setup?
The initial setup was easy as it's a SaaS offering.
What's my experience with pricing, setup cost, and licensing?
Data Factory is affordable.
What other advice do I have?
I would give Data Factory a rating of eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company has a business relationship with this vendor other than being a customer. Partners
Chief Analytics Officer at Idiro Analytics
I like that we can set up the security protocols for IP addresses
Pros and Cons
- "It's cloud-based, allowing multiple users to easily access the solution from the office or remote locations. I like that we can set up the security protocols for IP addresses, like allow lists. It's a pretty user-friendly product as well. The interface and build environment where you create pipelines are easy to use. It's straightforward to manage the digital transformation pipelines we build."
- "Data Factory lets us consolidate those steps into a single pipeline."
- "Data Factory has so many features that it can be a little difficult or confusing to find some settings and configurations. I'm sure there's a way to make it a little easier to navigate."
What is our primary use case?
We use Data Factory for automating ETL processes, data management, digital transformation, and scheduled automated processes. My team has about 11 people, and at least five use Data Factory. It's mostly data engineers and analysts.
Each data analyst and engineer manages a few projects for clients. Typically, it's one person per client, but we might have two or three people managing and building out pipelines for a larger project.
What is most valuable?
It's cloud-based, allowing multiple users to easily access the solution from the office or remote locations. I like that we can set up the security protocols for IP addresses, like allow lists. It's a pretty user-friendly product as well. The interface and build environment where you create pipelines are easy to use. It's straightforward to manage the digital transformation pipelines we build.
What needs improvement?
Data Factory has so many features that it can be a little difficult or confusing to find some settings and configurations. I'm sure there's a way to make it a little easier to navigate.
In the main ADF web portal could, there's a section for monitoring jobs that are currently running so you can see if recent jobs have failed. There's an app for working with Azure in general where you can look at some segs in your account. It would be nice if Azure had an app that lets you access the monitoring layer of Data Factory from your phone or a tablet, so you could do a quick check-in on the status of certain jobs. That could be useful.
For how long have I used the solution?
We've been using Azure Data Factory for about three years.
What do I think about the stability of the solution?
I've been happy with it overall. I don't think we've had any major issues. We've been able to do what we needed, whether connecting to different data sources or setting up different types of transformations and processes.
What do I think about the scalability of the solution?
It's a cloud solution, so it's inherently scalable. I don't know If we have to raise the limits on resources like clusters and processing power or if it will just automatically scale up. I can't remember offhand.
Which solution did I use previously and why did I switch?
We managed the same actions with a combination of tools. We used SFTP servers to move data from one place to another. We used scripts for loading and some other stored procedures or processes for data transformation within a database. It took two or three pieces of technology or systems to manage the same types of operation. Data Factory lets us consolidate those steps into a single pipeline.
How was the initial setup?
Setting up Azure Data Factory is pretty straightforward. We had an Azure account already, and Data Factory was just something we could add as an extra service. We had to create instances and pipelines, and it took us about two weeks to get our first pipelines scheduled and running.
What about the implementation team?
We do everything in-house.
What was our ROI?
We see a return on Data Factory if we compare the time and effort that would be necessary to perform the equivalent processes manually.
What's my experience with pricing, setup cost, and licensing?
I'm not too familiar with the cost, but I believe we're reasonably happy with what we're paying. My understanding is that the cost of Data Factory is tied to consumption. It depends on the amount of data or the number of pipelines running, and the cost varies from month to month depending on the usage.
You'll obviously pay more if you're scheduling heavy digital transformation processes to run every hour, but I don't think there are any other hidden costs or anything extra. When you set up a new account, you have a trial period that enables you to create a test pipeline or process that's typical of your use case and then do a benchmark test to see if Data Factory can achieve the efficiency you need. You'll also get some idea of how much the process will cost to run. From there, it's straightforward to do a cost evaluation or comparison to see if it's the right fit for your company.
Which other solutions did I evaluate?
We were looking for a single solution, and Data Factory was the first one that interested us. I don't think we looked at many others. We were pretty set on Azure, and Data Factory seemed to fit our needs, so we didn't make a full comparison with the alternatives.
What other advice do I have?
I rate Azure Data Factory nine out of 10. It isn't perfect, but it's solid. Data Factory has improved how we deal with various aspects of Azure. It has always met our needs in terms of the transformations and jobs we want to create and schedule.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Data engineer at Inicon S.r.l.
A good integration tool that helps with orchestration and offers technical support as required
Pros and Cons
- "The solution is okay."
- "Azure Data Factory is an integration tool, an orchestration service tool; it is for data integration for the cloud."
- "The deployment should be easier."
- "The performance and stability are touch and go."
What is our primary use case?
Azure Data Factory is an integration tool, an orchestration service tool. It’s for data integration for the cloud.
What is most valuable?
The solution is okay.
What needs improvement?
Some stuff can be better, however, overall it's fine.
The performance and stability are touch and go.
The deployment should be easier.
We’d like the management of the solution to run a little more smoothly.
For how long have I used the solution?
I’ve used the solution for three to five years.
What do I think about the stability of the solution?
The solution could be more stable. It’s touch and go. It’s not 100%.
What do I think about the scalability of the solution?
For Azure Data Factory, scalability doesn't mean really too much. However, in some scenarios, you can play with it a little bit.
Azure Data Factory is not for users. Is for engineers, for developers. The end user does not interact with Azure Data Factory. There might be 20 developers on the solution currently.
How are customer service and support?
I don't remember a particular scenario right now where I reached out to support. However, when you work with Azure Services, here and there, you might get into some challenges, and maybe sometimes you reach out to Microsoft. That said, I don't remember a particular scenario right now.
How was the initial setup?
It’s hard to describe the installation. It’s not overly complex or extremely easy.
The point is almost true for all services. If you want to do something simple and quick, then it's just a couple of clicks, and it's there. However, in real production environments, it's not like that. You have to arrange a lot of things. You have to set up a lot of things. You have to configure a lot of things correctly in an automated way. That is totally different than just a couple of clicks. You have to put in the work. If you ask me how easy it is, yeah, it is easy. However, it can also be really, really complicated depending on the scenario.
What's my experience with pricing, setup cost, and licensing?
As far as I know, there isn’t any licensing per se for this solution.
What other advice do I have?
I’d rate the solution eight out of ten overall.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior Tech Consultant at Crowe
Improved flexibility when compared to other solutions
Pros and Cons
- "I enjoy the ease of use for the backend JSON generator, the deployment solution, and the template management."
- "Azure Data Factory is a good tool."
- "I would like to be informed about the changes ahead of time, so we are aware of what's coming."
- "As far as customer service and support with Azure Data Factory, we are not always satisfied with the response time."
What is our primary use case?
Azure Data Factory allows us to provide BI service. We pull the data and put it into Synapse. From there, we create our dimension fact tables that are being used for reporting.
What is most valuable?
The most valuable feature of Azure Data Factory is the improved flexibility compared to SSIS that we previously used for our ETL transformation. I also enjoy the ease of use for the backend JSON generator, the deployment solution, and the template management. All we need to do is create ARM templates.
What needs improvement?
Microsoft is constantly upgrading its product. Changes can happen every week. Every time you open Data Factory you see something new and need to study what it is. I would like to be informed about the changes ahead of time, so we are aware of what's coming.
In future releases, I would like to see Azure Data Factory simplify how the information of logs is presented. Currently, you need to do a lot of clicks and go through steps to find out what happened. It takes too much time. The log needs to be more user-friendly.
For how long have I used the solution?
I have been using Azure Data Factory for two years.
What do I think about the scalability of the solution?
Scalability depends on the use case.
How are customer service and support?
As far as customer service and support with Azure Data Factory, we are not always satisfied with the response time. However, once they attend to the issue, everything is good.
How would you rate customer service and support?
Positive
How was the initial setup?
All we needed to do was create ARM templates and deployment is easy.
What about the implementation team?
We deployed in-house. For deployment, we use ARM templates that are a part of Azure's deployment strategy. It's not only available for Data Factory, it is built in. It links with DevOps, then the ICD integration.
What other advice do I have?
Azure Data Factory is a good tool. Given that the data platform ecosystem is provided by Microsoft, you know it is good.
I would rate the solution an eight out of ten overall.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
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Updated: August 2026
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