What is our primary use case?
We have an insurance broking website where I've deployed Tealium with the basic JavaScript Tealium base code for tracking.
We track funnel stages, e-commerce stages, and even Shopify through Tealium. There are multiple implementations in one profile.
For example, I recently completed a project tracking a user journey from Form A to Form D. These forms had multiple options for retirement personals, with multiple accounts that needed to be tracked.
How has it helped my organization?
It streamlines my marketing efforts. I'm able to produce reports for stakeholders who want to see the appropriate data for their website. It has made out-of-the-box enhancements.
For example, I was able to track outbound clicks, showcasing how many users go to other domains from our website. The stakeholders were very happy with this implementation.
Moreover, Tealium helped me comply with data privacy laws. If I try to fetch any personal information, Tealium doesn't allow me to capture personal information. The JavaScript library it uses hashes the values automatically. According to the country we work for, Tealium is a better tool for hashing and maintaining privacy.
What is most valuable?
Tealium is the best tool I've worked with. I especially like the extension, which allows me to manipulate tags or site tracking as needed.
I can select CSS or jQuery selectors using the debugging tool within the tool itself. It's a nice tool, and the data from Tealium is more appropriate compared to other tag management tools.
What needs improvement?
There is much room for improvement. From an implementation perspective, if I could easily grab the value from the website and implement it directly without coding, that would be ideal. I know some coding is necessary, but I recommend Google Tag Manager as a tag management tool because almost 80% of scenarios are already implemented in it, unlike Tealium, which requires a lot of manual work.
However, from a career path perspective, Tealium is a great tool to work on due to the templates and methodologies available.
Another area where Tealium lags is in the tag templates. We often have to use generic templates instead of market templates because the available market templates sometimes fail to render on certain sites or agencies.
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For how long have I used the solution?
I have over 13+ years of experience, with more than 10 years specifically in Tealium, Google Tag Manager, and Adobe Analytics.
What do I think about the stability of the solution?
I would rate the solution an eight out of ten. Initially, we had issues when Tealium was new to us.
Now, there are no such issues since Tealium has drastically upgraded. However, debugging after implementation takes a lot of time. It is frustrating for us.
What do I think about the scalability of the solution?
I would rate the scalability a seven out of ten. There were some integration issues while integrating third-party cookie consent tools like Osano or OneTrust. We had trouble deploying cookie sessions through Tealium, but it was resolved on the back end by our team.
In my organization, five core subsidiaries use Tealium.
How are customer service and support?
There is room for improvement because of the response time. It could be faster.
How would you rate customer service and support?
How was the initial setup?
The complexity of the setup depends on different factors. For those with experience working with Tealium, it's easy. I've worked with Tealium for multiple products, sites, and advertisers, so it's easy for me.
But for a new user with six to eight months of experience, it's a little tough to grasp. I also have developers who don't understand how to use the tool and pass data to the analytics platform.
So, some experience is needed to set it up.
It is deployed directly onto the web pages.
What's my experience with pricing, setup cost, and licensing?
It's not as expensive as Adobe Tag Manager, yet it's not cheap either. Because Google Tag Manager is free for some reason.
So, the pricing is cheaper than Adobe. It is fine.
What other advice do I have?
I would recommend it to other, we have recommended it to other clients, and they have opted to use it.
I would recommend to other users that Tealium provides accurate data tracking, comparable to highly paid tools like Adobe Target. The tracking we get from Tealium is commendable.
Overall, I would rate the solution an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer: