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Tealium Customer Data Hub pros and cons

Vendor: Tealium
4.3 out of 5
Badge Ranked 1

Pros & Cons summary

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Prominent pros & cons

PROS

Robust and flexible integration capabilities 
User-friendly interface 
Real-time data collection and insights 
Strong privacy and data governance tools 
Excellent customer support and community forums 

CONS

Complex initial setup and steep learning curve 
High cost can be prohibitive for smaller companies 
Customer support and response times can occasionally be slow
Integration difficulties with certain platforms or data sources
Limited functionality or flexibility in certain areas 
 

Tealium Customer Data Hub Pros review quotes

Mihai Milea - PeerSpot reviewer
Jun 17, 2024
I really enjoy Tealium as a whole, including its tag management part and its CDP capability.
Eric Blickley - PeerSpot reviewer
Jun 25, 2024
The vast amount of native connectors that Tealium has in its marketplace is valuable to us.
Pritam Deb - PeerSpot reviewer
Jun 24, 2024
The product's initial setup phase is very easy.
Learn what your peers think about Tealium Customer Data Hub. Get advice and tips from experienced pros sharing their opinions. Updated: October 2024.
814,763 professionals have used our research since 2012.
Pratik Dhamdhere - PeerSpot reviewer
May 23, 2024
It's a nice tool, and the data from Tealium is more appropriate compared to other tag management tools.
Vamsi Krapa - PeerSpot reviewer
Jul 17, 2024
The product is super easy for anyone to learn.
Estíbaliz Fernández Palacios - PeerSpot reviewer
Jun 13, 2024
The product's deployment phase is really easy.
MA
Jul 3, 2024
The feature I like the most in Tealium Customer Data Hub is AudienceStream CDP. It's the main product with many features, allowing us to build complex and straightforward use cases directly. Tealium Customer Data Hub is an easy tool to use. The client and server sides are user-friendly, especially the server side, including Tealium CDP, EventStream, and AudienceStream. Marketers without technical knowledge can quickly build use cases in audiences and connect them to vendor channels. No technical knowledge is required for these users. The platform offers easy integration and implementation. While technical aspects exist for building more complex use cases, a marketer can directly develop and implement use cases quicklyin the platform.
DEEPAK SINGH THAKUR - PeerSpot reviewer
May 24, 2024
We can create our segments and users in a field. Creating segments in Tealium using AudienceStream is easier than using any other filter.
Sugam Khokhani - PeerSpot reviewer
May 22, 2024
Tealium's ease of use and multiple out-of-the-box integrations set it apart from other tools.
Miki Esteban López - PeerSpot reviewer
Jul 4, 2024
Tealium differs from Google Tag Manager and Adobe Launch. It allows you to manage different environments easily. For example, you don't have distinct environments in Google Tag Manager. When you want to work on development sites, preview the changes before publishing them to a production website.
 

Tealium Customer Data Hub Cons review quotes

Mihai Milea - PeerSpot reviewer
Jun 17, 2024
The solution's documentation could be vastly improved to make life easier for people using it on a regular basis.
Eric Blickley - PeerSpot reviewer
Jun 25, 2024
Tealium AudienceStream does not support concurrent development.
Pritam Deb - PeerSpot reviewer
Jun 24, 2024
In the UI, some data is not visible. I think improvements related to bug fixing are needed in the tool.
Learn what your peers think about Tealium Customer Data Hub. Get advice and tips from experienced pros sharing their opinions. Updated: October 2024.
814,763 professionals have used our research since 2012.
Pratik Dhamdhere - PeerSpot reviewer
May 23, 2024
Tealium lags is in the tag templates.
Vamsi Krapa - PeerSpot reviewer
Jul 17, 2024
It would be good if the tool had a console inside it to help meet complex requirements.
Estíbaliz Fernández Palacios - PeerSpot reviewer
Jun 13, 2024
In terms of the tool's real-time data capabilities, I think there are a few issues where improvements are required.
MA
Jul 3, 2024
Some areas need attention in terms of improvements for the Tealium Customer Data Hub. For example, audience sizing could be improved because it can only process up to one lakh users per day when trying to get a historical audience. Improvements are also needed in areas like dashboarding. Although they have introduced new features like Audience Insights, there's still room for enhancement.
Sugam Khokhani - PeerSpot reviewer
May 22, 2024
We did have a couple of incidences where the CDN was possibly not resolving.
Miki Esteban López - PeerSpot reviewer
Jul 4, 2024
You can do anything you need with Tealium and reach your goals. You may face difficulty finding talents using this solution as it is new to market.
HARMEET-SINGH - PeerSpot reviewer
Jun 14, 2024
The solution’s user interface could be improved.