Best Mobile Measurement Partner (MMP) Solutions

What is Mobile Measurement Partner (MMP)?

A Mobile Measurement Partner (MMP) is a platform used to track mobile marketing campaigns' performance. It assists businesses in gaining insights into user interactions and campaign effectiveness.

The top 5 Mobile Measurement Partner (MMP) solutions are Appsflyer, Airbridge, Singular, Branch and Tenjin, as ranked by PeerSpot users in December 2024. Appsflyer received the highest rating of 0.0 among the leaders and holds the largest mind share of 38.0%. Airbridge is the most popular solution in terms of searches by peers.

Businesses use MMPs to understand their audience's behavior, measure campaign impact, and optimize marketing strategies accordingly. These tools provide comprehensive tracking, analytics, and attribution capabilities, allowing marketers to make data-driven decisions to improve their campaigns.

What are the critical features of Mobile Measurement Partners?

Attribution Tracking: Identifies which campaigns drive user actions
Analytics Dashboard: Provides in-depth performance metrics and insights
Data Integration: Integrates seamlessly with other marketing tools for a unified view
User Segmentation: Helps target specific user groups with personalized campaigns

What benefits and ROI can users expect from using Mobile Measurement Partners?

Improved Campaign Performance: Enhanced insights enable better optimization
Increased User Engagement: Tailored campaigns result in higher engagement rates
Cost Efficiency: Efficient use of marketing budgets through precise targeting
Actionable Insights: Data-driven decisions lead to more effective marketing strategies

MMPs are widely implemented in sectors such as e-commerce, gaming, and travel where understanding user behavior and optimizing marketing efforts are essential for success. They enable these industries to track real-time user interactions and adjust quickly to market changes.

MMPs are helpful for organizations looking to enhance their marketing efforts through accurate attribution, detailed analytics, and effective audience segmentation, leading to better campaign performance and higher return on investment.

Mobile Measurement Partner (MMP) solutions mindshare

As of January 2025, in the Mobile Measurement Partner (MMP) category, the mindshare of Singular is 15.2%, up from 10.6% compared to the previous year. The mindshare of Appsflyer is 38.0%, down from 42.1% compared to the previous year. The mindshare of Airbridge is 30.6%, down from 37.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Mobile Measurement Partner (MMP)

Top Mobile Measurement Partner (MMP) products

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#1 Ranked

Appsflyer

The world’s top marketing and product teams turn to AppsFlyer cloud to power predictable app growth, protect customer privacy and deliver exceptional mobile experiences.

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Airbridge

The only platform that has mastered unified web+mobile measurement.No more siloed measurement. Gain a 360 view of performance across your brand's campaign performance and subsequent web+mobile app growth all in one dashboard.

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Singular

Zero time chasing data. More time driving growth. Get a complete view of ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention.

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Branch

Many rely on Branch for mobile and deep linking, enabling seamless redirection of users to specific app content. Marketing teams benefit from tracking capabilities and campaign performance analytics. Development teams appreciate Branch's integration ease, improved user engagement, and consistent app experience. Customers value Branch's ease of use, automation, analytics, and scalability, though support and app performance need enhancement.

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Tenjin

Whether it’s ad monetization or user acquisition, Tenjin provides a simple but effective UI for data analysis.Our intuitive dashboard is easy to use even if you have not run any UA campaigns in the past. Take advantage of multiple data groupings, filters, graphs, and metrics out of the box.Access to the dashboard is free. We charge you only as your app’s user base grows.

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Kochava

We deliver better insights and actionable data in one operational platform. Any channel, any device, any audience. Measure everything with Kochava, your Mobile Measurement Partner (MMP).

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Kochava vs Appsflyer

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Tapstream Analytics

Tapstream measures user cohorts and gives you intuitive, aggregated data so you can see your best-performing channels by LTV, engagement, or viral shares.

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mFilterIt

mFilterIt can be your balance scale. A new-age tech-driven company on a journey to shrink down the black box and add trust and transparency to the digital ecosystem. We help industry-leading brands to stay ahead of the curve using the power of data and innovative tech solutions to verify, optimize and protect your marketing efforts. We are driven by a mission to empower you to enable your digital growth with the help of technology that provides you with true data, transparent measurements and intelligent decision-making.

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