Energetic, focused leader with significant experience implementing integrated marketing programs with small and large B2B/B2C software / technology companies and partners in the US, Europe, and Asia. Emphasis on enterprise software, SaaS/Cloud and security technologies.

My unique background in both marketing and software technologies allows me to make difficult concepts easy to understand, bridging the digital gap between senior leadership, engineering, and marketing teams. I am the author of 12 industry-relevant books, numerous white papers and web/print articles. I am a presenter at numerous global trade shows and industry forums and speak fluent Spanish.

* Creator of powerful messaging and buyer persona-based content
* Designer of integrated marketing programs
* Expert in pricing analysis and competitive analysis reports
* Builder of Channel Marketing Programs and Training
* Field marketing programs/tools development
* Manager of teams from 3 to 12
* Presenter at RSA, Gartner, Brainshare and other global conferences
* Experienced in analyst relations including Gartner, Forrester, 451 Group, and others
* Governance, Risk and Compliance expert
* iPhone/iPad app marketing consulting and strategic planning

Let me help you launch your next software product!

messaging, positioning, branding, buyer personas, pricing, promotion, target markets, marketing strategy, distribution, channel, market research, awareness, preference, trial, demand generation campaign, go-to-market strategy, email, web, content filtering, virus, antivirus, malware, intrusion prevention, firewall, security, network, system, host, server, SaaS, managed service, hosted application, appliance, software, enterprise, smb, sme, virtual, virtualization, TCO, ROI, encryption