HubSpot vs Oracle

HubSpot is a company based in Cambridge, Massachusetts that develops and markets a software product for inbound marketing also called HubSpot. The software has features for social media marketing, email marketing, content management, web analytics and search engine optimization among others. HubSpot was founded by Brian Halligan and Dharmesh Shah out of the Massachusetts Institute of Technology in 2006. Originally funded by Shah and a faculty member at MIT, it raised more than $100 million in funding from Larry Bohn, General Catalyst Partners, David Skok, Matrix Partners, Rob Theis, Scale Venture Partners, Sequoia Capital, Google Ventures, SalesForce and Fidelity. The company advocates for the inbound marketing concept in its own marketing through viral videos, Twitter, webinars and an annual inbound marketing report.

The Oracle Corporation is an American global computer technology corporation, headquartered in Redwood City, California, United States. The company primarily specializes in developing and marketing computer hardware systems and enterprise software products particularly its own brands of database management systems. In 2011 Oracle was the second-largest software maker by revenue, after Microsoft. The company also develops and builds tools for database development and systems of middle-tier software, enterprise resource planning software, customer relationship management software and supply chain management software.