HubSpot CRM Reviews

Name: HubSpot CRM
Brand: HubSpot
Rating: 4.1 (46 reviews)

4.1 out of 5

46 reviews
97% willing to recommend

What is HubSpot CRM?

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

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HubSpot CRM is the #8 ranked solution in top CRM solutions. PeerSpot users give HubSpot CRM an average rating of 8.2 out of 10. HubSpot CRM is most commonly compared to monday.com: HubSpot CRM vs monday.com. HubSpot CRM is popular among the small business segment, accounting for 46% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a computer software company, accounting for 21% of all views.

Helped 831,158 peers since 2012

Featured reviews

Charles Dickens

President at iCIO, Inc

The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

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VikasAgarwal

Founder & CTO at Naks Digital Consulting

It's good. We haven't had to escalate issues to them often. They have a support team and a community forum where you can ask questions or find answers. The community is great – we've almost always found answers to our questions there, especially regarding the API. We got in touch with customer service and support once or twice. Once was when they were deprecating a feature by a certain date, and we needed to extend the timeline for us because we couldn't meet that deadline. They were very accommodating and readily extended it for us by a couple of months. And another time, there was some technical question. And they were fine. They did help. It was okay.

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MarianaPiñeres

Customer Success Manager Latam at ElectroNeek

The calling option from any region is beneficial. The options to create sequences and personalize them are easy to use in HubSpot compared to other CRM solutions. AmpleMarket, for example, is more complex than HubSpot, making HubSpot easier to use. HubSpot stands out for its ease of use, especially with sequence creation compared to other CRM solutions.

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HubSpot CRM mindshare

As of January 2025, the mindshare of HubSpot CRM in the CRM category stands at 1.8%, down from 2.2% compared to the previous year, according to calculations based on PeerSpot user engagement data.

CRM

PeerAnalyst reports

Type	Title	Date
Category	CRM	Jan 21, 2025	Download
Product	Reviews, tips, and advice from real users	Jan 21, 2025	Download
Comparison	HubSpot CRM vs Salesforce Sales Cloud	Jan 21, 2025	Download
Comparison	HubSpot CRM vs Microsoft Dynamics CRM	Jan 21, 2025	Download
Comparison	HubSpot CRM vs monday.com	Jan 21, 2025	Download

Title	Rating	Mindshare	Recommending
monday.com	4.7	4.4%	98%	225 interviews Add to research
Microsoft Dynamics CRM	3.9	12.7%	92%	76 interviews Add to research

Valuable Features

HubSpot CRM is valued for ease of use, strong marketing automation, lead tracking, and integration flexibility. Its user-friendly interface, customizable workflows, and centralized data management enhance efficiency. Users appreciate seamless API integrations, the ability to automate sequences, and comprehensive sales features. The free version offers substantial capabilities. HubSpot facilitates efficient collaboration and reporting with features like integrated communication tools, custom objects, and a consolidated database, benefiting both small and large organizations in managing customer interactions.

"It is quite customizable if I know what I am doing."
"The feature that I find valuable is the customer 360-degree view and the marketing automation."
"The feature that I find valuable is the customer 360-degree view and the marketing automation."

Room for Improvement

HubSpot CRM requires enhancements in email capabilities and pricing, with improvements needed in customization and integrations. Users find customization limited compared to alternatives and face challenges managing duplicate contacts and tasks. Some desire a simpler interface and more intuitive setup. The platform's mobile app and technical support also need refinement. Customers express issues with scalability, navigation, and the free version's features, suggesting a need for more integrated automation and better handling of error messages.

"Sometimes, the usability is not intuitive. There is a lot of work required to set it up the way I like."
"Sometimes, the usability is not intuitive."
"A better CRM can be achieved by providing more customization features. Some areas require improvement, particularly in enhancing customization options."

ROI

HubSpot CRM plays a crucial role in lead generation and client acquisition for businesses. Some entities report significant returns through revenue growth and efficiency improvements. Others have not yet observed clear monetary benefits. The overall advantages depend on proper utilization and process alignment. Data security, access, and storage are also valued features. ROI variance is noted when compared to other tools, though some users find similar outcomes with price differences taken into account.

Pricing

Enterprise buyers evaluating HubSpot CRM note its affordability, especially compared to Salesforce and Freshsales. Pricing is user-based with various tiers and modular options. While some suggest a more competitive pricing model, the solution offers value with an annual or monthly subscription plan. Costs are generally manageable, but advanced packages may burden small teams. Users report paying around $39 to $45 per user monthly, citing reasonable setup costs and flexible licensing options accommodating different business needs.

"If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly."
"The pricing is in a midrange if you line up the marketing tools."
"We are using HubSpot CRM’s free version."

Popular Use Cases

Users employ HubSpot CRM for managing sales cycles, tracking opportunities, and client interactions. It integrates email, marketing, and leads management with features like automated campaigns, task management, and communication tracking. Businesses leverage it for pipeline forecasting, marketing automation, and database management. HubSpot CRM aids in lead generation, prospecting, and maintaining seamless data continuity between marketing and sales. It efficiently supports client management, communication planning, and facilitates sales and marketing functions with user-friendly features.

Service and Support

HubSpot CRM's customer service is proactive, responsive, and often rates highly, with users praising its engagement and timely assistance. While many users have not needed support, those who did generally found it helpful. The support team is accessible via calls, and the community forum is useful. However, some users noted areas for improvement, such as live agent availability. In general, HubSpot CRM support effectively addresses issues but occasionally leaves room for enhancement in certain aspects.

Deployment

HubSpot CRM's installation and configuration are generally straightforward and user-friendly. Companies find it easy to initially set up, especially for standard use cases. However, more complex configurations, such as integrating multiple systems or handling numerous sales pipelines, can extend deployment time. Transitioning from other platforms may also require additional customization and expertise. While some users rate the setup highly, others note the need for ongoing adjustments and technical assistance for customization.

Scalability

HubSpot CRM is known for its scalability, supporting small to large organizations. Users report adaptability for diverse needs with many utilizing marketing features. However, some note limitations in CRM scalability compared to other platforms. Marketing scalability is highly praised, with many seeing seamless integration for various business scales. It's used across multiple regions, accommodating numerous users. Ideal for SMBs, it handles growth effectively and many users perceive it as suitable for larger entities as well.

Stability

Users find HubSpot CRM stable, with no notable outages or downtime. It is easy to integrate without needing IT specialists and offers high availability. In their experience, stability is highly rated, often between eight and ten out of ten. They report no bugs or glitches, mentioning it doesn't crash or freeze. Some minor delays occur with lists or updates, but essential features like workflows and webhooks work smoothly. HubSpot CRM is reliable and dependable.

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our HubSpot CRM Buyer's Guide for additional reliable information.

Review data by company size

By reviewers

By visitors reading reviews

Top industries

By visitors reading reviews

Computer Software Company

21%

Government

12%

Comms Service Provider

Educational Organization

Manufacturing Company

Healthcare Company

Wholesaler/Distributor

Financial Services Firm

Legal Firm

University

Media Company

Insurance Company

Performing Arts

Energy/Utilities Company

Construction Company

Outsourcing Company

Real Estate/Law Firm

Recreational Facilities/Services Company

Retailer

Non Tech Company

Non Profit

Security Firm

Pharma/Biotech Company

Transportation Company

Hospitality Company

Logistics Company

Compare HubSpot CRM with alternative products

Learn more about HubSpot CRM

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.