HubSpot CRM vs Odoo comparison

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HubSpot CRM

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Executive SummaryUpdated on Dec 19, 2024

HubSpot CRM and Odoo both compete in the marketing automation and CRM space. HubSpot CRM appears to have an edge due to its ease of use and strong marketing features. Odoo's advantage lies in its comprehensive suite of integrated modules, making it a robust enterprise solution.

Features: HubSpot CRM excels in email integration, lead tracking, and its marketing suite supporting campaigns, email automation, and social media integration. Odoo provides a broad range of integrated modules, facilitating businesses with its customization options and enterprise-level coverage, including procurement, sales, and inventory management.

Room for Improvement: HubSpot CRM users seek enhancements in email capabilities, customization, and more competitive pricing. Additionally, there is a demand for improved integration flexibility. Odoo's users recommend better reporting and dashboard capabilities and highlight challenges relating to scaling without development. There's also a call for improved technical support and API customization.

Ease of Deployment and Customer Service: HubSpot CRM is predominantly cloud-based, offering easy deployment and solid technical support, although real-time assistance could be improved. Odoo allows flexibility with on-premises and cloud solutions but receives mixed feedback on customer support, needing enhancement in some areas.

Pricing and ROI: HubSpot CRM offers competitive pricing, including a free version appealing to small businesses, though some entry-level packages lack essential features. Odoo is seen as cost-effective for small and midsize companies, providing flexible licensing options. Users report good ROI with HubSpot from efficient time management and lead generation, whereas Odoo focuses on affordability and enterprise integration.

To learn more, read our detailed HubSpot CRM vs. Odoo Report (Updated: December 2024).

HubSpot CRM vs. Odoo

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Helped 824,053 peers since 2012

Categories and Ranking

HubSpot CRM

Ranking in CRM

8th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Odoo

Ranking in CRM

7th

Average Rating

8.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

ERP (10th)

Mindshare comparison

As of December 2024, in the CRM category, the mindshare of HubSpot CRM is 1.7%, down from 2.2% compared to the previous year. The mindshare of Odoo is 4.1%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

VikasAgarwal

Founder & CTO at Naks Digital Consulting

Flexible, stable and offers comprehensive feature set, including core CRM functionalities like lead management and marketing automation

It's good. We haven't had to escalate issues to them often. They have a support team and a community forum where you can ask questions or find answers. The community is great – we've almost always found answers to our questions there, especially regarding the API. We got in touch with customer service and support once or twice. Once was when they were deprecating a feature by a certain date, and we needed to extend the timeline for us because we couldn't meet that deadline. They were very accommodating and readily extended it for us by a couple of months. And another time, there was some technical question. And they were fine. They did help. It was okay.

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NaveedUddin

Head / Senior Manger IT at Fotco

A streamlined and customizable ERP solution with a user-friendly interface, modular flexibility, cost-effective licensing, and a comprehensive suite of integrated business applications

Our country, Pakistan, seems to have limited support compared to other regions. Currently, the regional office is in Dubai, and I believe it would be beneficial to establish a regional office in Pakistan to enhance support and accessibility for users in our country. There is room for improvement in their mobile app. While it is generally user-friendly, it frequently encounters glitches and issues and I suggest that the mobile application be enhanced in future updates to make it more interactive and reliable.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It has nice features and matches our pipeline. Even in the free version, all of the features are available."

"Stability-wise, I rate the solution a ten out of ten."

"The solution is easy to use and easy to implement."

"The most valuable feature is their marketing automation service and sales lead management."

"The best feature in HubSpot CRM for us is the custom objects that we integrated. This allows us to include more information on the contact profile, company profile, and other details, making it easier for our staff to have all the necessary information before contacting our customers.Additionally, having all this information in a centralized place is highly beneficial for us."

"When we cannot dedicate a lot of time to each of these, in terms of research and support, it helps us automate some small things and provides opportunities."

"I am working in a small company. We have a sales teams that consist of 10 people. HubSpot CRM is scalable and easy to use."

"The most valuable feature of HubSpot CRM is the forms."

More HubSpot CRM pros

"The feature allows customization as we wish."

"The versatility of Odoo is one of its most valuable features for business productivity. It offers modules for purchase, inventory, manufacturing, sales, help desk, timesheets, point of sale, email marketing, and more, which can greatly benefit businesses."

"We find manufacturing and stock quite useful, as well as the CRM to be the most valuable features."

"It allows us to organize and improve portfolio management."

"The most advantageous aspect is that with minimal customization, a company can be automated within a span of two to three months."

"It is a comprehensive tool containing a lot of applications integrated together by nature. It is easy to use and has a nice interface that is easy to learn and teach your employees."

"It's convenient that we have an all-in-one holistic solution."

"What I appreciate most about this solution is its ease of customization compared to other products. Odoo is straightforward and simpler to customize. Additionally, it offers stability by decentralizing the entire ERP with multiple products, making management and support more efficient. Moreover, the availability of talent in India is a key advantage, as the salaries for Odoo professionals are relatively lower than SAP or Oracle ERP professionals. This makes it easier for us to find suitable talent for projects seamlessly."

More Odoo pros

Cons

"There is no option to remove duplicate constant contacts."

"I cannot upload a long recorded Zoom conversation to HubSpot."

"There is room for improvement in pricing. The pricing strategy that they have is way too clever."

"The mobile application for HubSpot CRM could improve. There are a lot of weaknesses and limitations. Salesforce.com's mobile application is much better."

"We found that automated emails were challenging to manage in the tool. While the feature allows you to create dynamic email templates, it was difficult to tweak and fetch data associated with different objects, such as contacts and custom objects."

"Invoices were the thing we were thinking should be part of the solution, and that's been added now."

"I believe it's tailored for companies that are well-lined up for inbound sales. They have rich content, and they can generate leads and capture leads on all the channels and websites, but if you are focusing on or depending on outbounds, it lacks the capabilities that are being offered by companies that focus on outreach, such as Salesloft or Outreach. It mainly lacks cadences for salespeople."

"The solution's email capabilities could be improved."

More HubSpot CRM cons

"The most valuable feature of Odoo is the fingerprint feature."

"Odoo has room for improvement in industry-specific features."

"Currently, the regional office is in Dubai, and I believe it would be beneficial to establish a regional office in Pakistan to enhance support and accessibility for users in our country."

"There is room for improvement in Odoo, especially in enhancing its reporting capabilities."

"The range of choices and functionalities has space for enhancement."

"They could add more features and details regarding the business details and some extra modules for business features."

"The authorization management needs to be improved."

"The user interface is not the best."

More Odoo cons

Pricing and Cost Advice

"The pricing is in a midrange if you line up the marketing tools."

"The price of HubSpot CRM is expensive."

"The pricing for this solution is user based. We're paying $39 to $45 per user."

"We use a paid version of Hubspot and we have an annual license."

"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."

"We are using HubSpot CRM’s free version."

"If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly."

"Pricing is based on the number of users."

More HubSpot CRM pricing and cost advice

"Its pricing is well-received in Latin America. They sell by the user. In October 2022, they changed the way they sell Odoo. They commercialized Odoo. They now sell by the user. The cost of a user is $13.5 five per month for Latin America, which is lower than other ERPs."

"Odoo is cheap compared to competitors."

"It's expensive, but it has lots of tools available for running the business."

"The pricing is quite affordable, especially when compared to other products, making it a cost-effective choice."

"They offer three packages – free, standard, and custom."

"Currently, we pay around 5000-6,000 USD per month, though I am not sure. We have to pay additionally for maintenance and support."

"The price of the solution depends on the use case. However, it can be expensive and we are paying annually."

"I would rate this product on pricing as a six. If it is a SaaS solution, it is fixed. It is reasonably expensive."

More Odoo pricing and cost advice

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824,053 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

21%

Government

12%

Manufacturing Company

Educational Organization

Computer Software Company

14%

Manufacturing Company

11%

Educational Organization

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

What is your experience regarding pricing and costs for HubSpot CRM?

If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly.

What is your primary use case for HubSpot CRM?

My primary use case involves working with HubSpot CRM integrated with Salesforce. My role is to assist in integrating HubSpot's activities into Salesforce, specifically to view recent activity from...

What do you like most about Odoo?

The versatility of Odoo is one of its most valuable features for business productivity. It offers modules for purchase, inventory, manufacturing, sales, help desk, timesheets, point of sale, email ...

What is your experience regarding pricing and costs for Odoo?

The pricing is competitive and highly cost-effective. Odoo provides an affordable and flexible service.

What needs improvement with Odoo?

I would like to see Odoo provide specific solutions dedicated to mid-sized and large enterprises. Having multiple versions tailored to certain sectors would greatly benefit us. Also, there is a lac...

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Product Reports

HubSpot CRM

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HubSpot

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

Odoo is a suite of open source business apps that cover all your company needs: CRM, eCommerce, accounting, inventory, point of sale, project management, etc. Odoo's unique value proposition is to be at the same time very easy to use and fully integrated.

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

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HubSpot CRM vs. Odoo