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Acumatica vs HubSpot CRM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Acumatica
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
3
Ranking in other categories
Cloud ERP (7th)
HubSpot CRM
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
46
Ranking in other categories
CRM (8th)
 

Mindshare comparison

Acumatica and HubSpot CRM aren’t in the same category and serve different purposes. Acumatica is designed for Cloud ERP and holds a mindshare of 2.3%, down 4.8% compared to last year.
HubSpot CRM, on the other hand, focuses on CRM, holds 1.8% mindshare, down 2.2% since last year.
Cloud ERP
CRM
 

Q&A Highlights

CP
Aug 18, 2023
 

Featured Reviews

Steven-Parker - PeerSpot reviewer
Focused on inventory and accounting production; valuable inventory control and sales recording
The Acumatica features I found most valuable are inventory control and sales recording Additional features I would like to see in the next release are more flexible reporting options. I would specifically benefit from the ability to create comparative reports for many months instead of having to…
Charles Dickens - PeerSpot reviewer
Effortlessly manage relationships with seamless contact data integration
The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The way everything integrated well with everything else was most valuable. We had one solution for everything, from the first phone call down to follow-up visits for wholesale callers and for just regular purchases."
"This solution supports multiple branches."
"HubSpot's customer service is excellent and fast."
"The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements."
"The most valuable feature for me is when I encounter a company or a person, I can drop in their URL, and it pre-populates various details like address information and other contacts they might have."
"The feature that I find valuable is the customer 360-degree view and the marketing automation."
"The reporting is very flexible."
"The most valuable feature of HubSpot CRM is the sequences of sales automation. It allows you to set up a bunch of leads into a sequence, and it automatically generates emails that you can customize on the fly. For example, here's the phone call in the morning, the phone call in the afternoon, the email you sent, and the link to the message you sent."
"The solution is easy to use and easy to implement."
"It's very easy to use and configure HubSpot CRM."
 

Cons

"For support, we go through a distributor, and the support we receive from them is much better than what we would from Acumatica directly. When we went to Acumatica support directly, we were not happy with it."
"We should be able to personalize it for the company. There should be more customization of the pages so that they seem more like a company rather than as an outside company. We should be able to change company images and things like that and do this kind of personalization."
"The solution doesn't have features to break down the structure for multiple people in the project."
"From the perspective of continuous improvements needed in the product, I would want the tool to be able to pull out more information about clients."
"Right now, HubSpot CRM fills my needs. The solution is good for marketing, and you can schedule when you want your ads and your emails to be sent out to your clients. You can track your client pipeline, you can see who viewed your messages and who hasn't, etc. I feel that HubSpot CRM is adequate for my need, but if the solution has the functionality of not needing to input your password every single time you log into the platform, then that would make it better. If that could be incorporated into the new version of HubSpot CRM, then the solution would go a long way."
"I cannot upload a long recorded Zoom conversation to HubSpot."
"A better CRM can be achieved by providing more customization features."
"There is a limitation with the integration with other tools or workflows."
"The only thing that was tough was that the functionality was very dependent on the licensing level. So there were many things I wanted to do, but then I'd have to add on different licenses or purchase different add-ons."
"Sometimes, the usability is not intuitive. There is a lot of work required to set it up the way I like."
"They need better UX or templates to change the mood or the look and feel."
 

Pricing and Cost Advice

"It is very expensive for a small business. If you're a small business, it is not a very good solution in that aspect, but if you are big and have more manufacturing, it is well worth it. It comes with the ability to integrate with one website. We had to modify ours. We customized it so that we could do hundreds of websites. In Texas, I believe that we were the only one ever to be integrated with hundreds of websites. So, the development of our API probably cost us a hundred grand, and then there would be maintenance. That's all outside of the standard licensing fee."
"The cost of HubSpot CRM is less than the cost of Freshsales."
"The price of the solution could improve because it is expensive."
"There is a cost for the solution. However, I am not aware of the price."
"There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."
"The price of HubSpot CRM is expensive."
"I do not recall the particulars of the licensing fees."
"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."
"We use a paid version of Hubspot and we have an annual license."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Wholesaler/Distributor
11%
Construction Company
9%
Manufacturing Company
8%
Computer Software Company
20%
Government
12%
Comms Service Provider
8%
Educational Organization
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Acumatica?
This solution supports multiple branches.
What needs improvement with Acumatica?
When I logged into project accounting, I found that the solution didn't have features to break down the structure for multiple people in the project. I think it's hard for the construction companie...
What is your primary use case for Acumatica?
The user interface has many features like Multi-company and Multi-Currency. In the costing method, the warehouse is a critical port; you cannot find it in any other software, so it's helpful.
What do you like most about HubSpot CRM?
The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.
What is your experience regarding pricing and costs for HubSpot CRM?
If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly.
What is your primary use case for HubSpot CRM?
I use HubSpot to manage leads and campaigns to attract leads, contact leads, and facilitate the first part of the sales process, such as attracting potential clients and scheduling the first meetin...
 

Comparisons

 

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Overview

 

Sample Customers

Additive-X, Carlson-LaVine Inc, Cornell Cooperative Extension, Alpha Insulation and Waterproofing, Dukathole Group, Eagle Fence Distributing, Clive Coffee
digimind, easyrecrue, software2, subaru, suzuki
Find out what your peers are saying about Acumatica vs. HubSpot CRM and other solutions. Updated: September 2024.
831,265 professionals have used our research since 2012.