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HubSpot CRM pros and cons

Vendor: HubSpot

4.1 out of 5

47 reviews
98% willing to recommend

101 followers

Pros & Cons summary

HubSpot CRM is user-friendly, requiring no specific IT integrations, which simplifies onboarding. It features sales automation, interaction tracking, scalable support for teams, and a 360-degree customer view, with Salesforce integration. The free version supports marketing automation but could enhance integration with ERP modules and improve customizability, pricing, email capabilities, and mobile app functionality. More options for integration and automation in the free version are needed to compete with other solutions.

Buyer's Guide

Get pricing advice, tips, use cases and valuable features from real users of this product.

Prominent pros & cons

PROS

HubSpot CRM is highly scalable and integrates well with multiple functions like marketing, ticketing, and service.

It offers excellent tracking and sequencing features, allowing for efficient sales automation and lead management.

HubSpot CRM is straightforward to set up and use, with a simple onboarding process.

The platform supports centralized information, providing a 360-degree view of customer interactions and profiles.

It provides a reliable and flexible solution, offering free features that support integration and several functionalities.

CONS

HubSpot CRM's integration capabilities need improvement.

The email functionalities in HubSpot CRM could be enhanced.

HubSpot CRM's pricing model requires refinement.

Customization in HubSpot CRM should be more flexible.

The scoring feature in HubSpot CRM should be improved.

HubSpot CRM Pros review quotes

Founder & CTO at Naks Digital Consulting

Jan 12, 2024

The permission system is great, so you can really decide who gets what permissions.

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JL

Jeremy Lam-Hang

Technology manager at HubSpot Marketing Hub

May 15, 2024

The best feature in HubSpot CRM for us is the custom objects that we integrated. This allows us to include more information on the contact profile, company profile, and other details, making it easier for our staff to have all the necessary information before contacting our customers.Additionally, having all this information in a centralized place is highly beneficial for us.

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reviewer2382468

Founder at a university with 11-50 employees

May 8, 2024

The solution's most valuable features stem mostly from the sequencing of marketing automation.

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Sr. Lead (Sales Support) - Intelligent Automation at UST Global

Feb 9, 2023

Hubspot CRM also lets you make calls and send emails directly.

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Siegmar-Schuenke

Operation manager at OpenCage

Jul 1, 2024

The product is user-friendly for sales personnel and other salespeople.

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Executive Consultant at Gemini Solutions Group

Mar 15, 2024

Stability-wise, I rate the solution a ten out of ten.

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Enterprise Solutions Architect at OORWIN LABS INC

Apr 7, 2022

We get a good overview of where everything is in the pipeline.

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Charles Dickens

President at iCIO, Inc

Jan 7, 2025

The most valuable feature for me is when I encounter a company or a person, I can drop in their URL, and it pre-populates various details like address information and other contacts they might have.

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Program Manager at Tereta

Oct 3, 2022

What I like most about HubSpot CRM is the ability to track how an interaction goes along the pipeline. I also like that you can use HubSpot CRM to schedule when you want a particular email to go out. Another valuable feature of the solution is having all your client information in a consolidated database.

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Director of Sales at Inserito Technologies

Dec 8, 2022

The setup is very easy.

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HubSpot CRM Cons review quotes

Founder & CTO at Naks Digital Consulting

Jan 12, 2024

There is room for improvement in pricing. The pricing strategy that they have is way too clever.

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JL

Jeremy Lam-Hang

Technology manager at HubSpot Marketing Hub

May 15, 2024

We found that automated emails were challenging to manage in the tool. While the feature allows you to create dynamic email templates, it was difficult to tweak and fetch data associated with different objects, such as contacts and custom objects.

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reviewer2382468

Founder at a university with 11-50 employees

May 8, 2024

The only challenge with the solution is that it captures data in a raw manner, so organizing that information is still left to the administrator or the user, and they need to organize it into structured fields.

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Free Report: HubSpot CRM Reviews and More

Learn what your peers think about HubSpot CRM. Get advice and tips from experienced pros sharing their opinions. Updated: February 2025.

837,501 professionals have used our research since 2012.

Sr. Lead (Sales Support) - Intelligent Automation at UST Global

Feb 9, 2023

They need better UX or templates to change the mood or the look and feel.

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Siegmar-Schuenke

Operation manager at OpenCage

Jul 1, 2024

I believe that the navigation for sales representatives is not very good, and the tool needs improvement since it has become a mess with too much information to manage.

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Executive Consultant at Gemini Solutions Group

Mar 15, 2024

From the perspective of continuous improvements needed in the product, I would want the tool to be able to pull out more information about clients.

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Enterprise Solutions Architect at OORWIN LABS INC

Apr 7, 2022

There is no option to remove duplicate constant contacts.

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Charles Dickens

President at iCIO, Inc

Jan 7, 2025

HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality.

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Program Manager at Tereta

Oct 3, 2022

Right now, HubSpot CRM fills my needs. The solution is good for marketing, and you can schedule when you want your ads and your emails to be sent out to your clients. You can track your client pipeline, you can see who viewed your messages and who hasn't, etc. I feel that HubSpot CRM is adequate for my need, but if the solution has the functionality of not needing to input your password every single time you log into the platform, then that would make it better. If that could be incorporated into the new version of HubSpot CRM, then the solution would go a long way.

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Director of Sales at Inserito Technologies

Dec 8, 2022

Invoices were the thing we were thinking should be part of the solution, and that's been added now.

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Popular Comparisons

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monday.com vs HubSpot CRM

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See all alternatives

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