HubSpot CRM vs Salesforce Sales Cloud comparison

HubSpot and Salesforce are both solutions in the CRM category. HubSpot is ranked #8 with an average rating of 8.1, while Salesforce is ranked #1 with an average rating of 8.2. HubSpot holds a 1.7% mindshare in CRM, compared to Salesforce’s 11.1% mindshare. Additionally, 97% of HubSpot users are willing to recommend the solution, compared to 93% of Salesforce users who would recommend it.

HubSpot CRM

Read 42 HubSpot CRM reviews

891 Views
598 Comparison Views

97% willing to recommend

Salesforce Sales Cloud

Read 113 Salesforce Sales Cloud reviews

5,111 Views
2,861 Comparison Views

93% willing to recommend

HubSpot CRM

Salesforce Sales Cloud

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Executive SummaryUpdated on Oct 8, 2024

Salesforce Sales Cloud and HubSpot CRM are leading competitors in the CRM platform category. Salesforce Sales Cloud takes the upper hand in terms of feature depth, while HubSpot CRM stands out for its user-friendly interface and pricing.

Features: Salesforce Sales Cloud provides advanced customization and integration abilities, extensive reporting, and analytics tools, and is suitable for larger enterprises. HubSpot CRM is valued for its ease of use, seamless integration within the HubSpot ecosystem, and effective marketing and sales alignment.

Room for Improvement: Salesforce Sales Cloud users indicate complexity, a steep learning curve, and challenges for small businesses. HubSpot CRM users seek more advanced customizability, scalability for growth, and express some limitations despite its straightforward configuration.

Ease of Deployment and Customer Service: Salesforce Sales Cloud requires more time and expert assistance for deployment, with efficient but occasionally slow customer service. HubSpot CRM offers quicker, more user-friendly deployment, supported by responsive customer service and extensive troubleshooting resources.

Pricing and ROI: Salesforce Sales Cloud involves higher setup costs, with a high ROI for larger organizations. HubSpot CRM provides competitive pricing, with strong ROI reported by smaller businesses, making it suitable for budget-conscious companies seeking rapid deployment and return.

To learn more, read our detailed HubSpot CRM vs. Salesforce Sales Cloud Report (Updated: December 2024).

Buyer's Guide

HubSpot CRM vs. Salesforce Sales Cloud

December 2024

Download the complete report

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Categories and Ranking

HubSpot CRM

Ranking in CRM

8th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Sales Cloud

Ranking in CRM

1st

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

113

Ranking in other categories

Opportunity Management (2nd), Sales Force Automation (1st), Conversation Intelligence Software (3rd)

Mindshare comparison

As of December 2024, in the CRM category, the mindshare of HubSpot CRM is 1.7%, down from 2.2% compared to the previous year. The mindshare of Salesforce Sales Cloud is 11.1%, up from 8.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

VikasAgarwal

Founder & CTO at Naks Digital Consulting

Flexible, stable and offers comprehensive feature set, including core CRM functionalities like lead management and marketing automation

It's good. We haven't had to escalate issues to them often. They have a support team and a community forum where you can ask questions or find answers. The community is great – we've almost always found answers to our questions there, especially regarding the API. We got in touch with customer service and support once or twice. Once was when they were deprecating a feature by a certain date, and we needed to extend the timeline for us because we couldn't meet that deadline. They were very accommodating and readily extended it for us by a couple of months. And another time, there was some technical question. And they were fine. They did help. It was okay.

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Richard Mottershead

Enterprise Architect at a non-profit with 501-1,000 employees

Infinitely customizable, good end-to-end sales and customer management processes but lacks good documentation

Essentially, it's the CRM solution for managing customers and leads. The features that had the most significant impact on our sales efficiency include flexibility, regular updates, and very good end-to-end sales and customer management processes. AI and machine learning are on the agenda for next year. Initially, it will be very silo-based, but eventually, we'll be integrating MIBI data into our solution. Sales Cloud's reporting and analytics capabilities influenced our sales strategy quite a lot. We can build every report as a dashboard, and there are various sorts of things. We are using Tableau as our MIBI analytic solution, which is also owned by Salesforce these days.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The setup is very easy."

"Very scalable CRM platform with multiple functions, e.g. marketing, ticketing, and service."

"The most valuable feature of HubSpot CRM is the sequences of sales automation. It allows you to set up a bunch of leads into a sequence, and it automatically generates emails that you can customize on the fly. For example, here's the phone call in the morning, the phone call in the afternoon, the email you sent, and the link to the message you sent."

"The initial setup process is straightforward."

"The solution's greatest value lies in its online capability in terms of web content creation."

"The ability to track revenue and complete forecasting has been the most valuable feature."

"It has nice features and matches our pipeline. Even in the free version, all of the features are available."

"Hubspot CRM also lets you make calls and send emails directly."

More HubSpot CRM pros

"I've found lead management to be the most valuable feature of Salesforce Sales Cloud. It helps capture, track, and manage leads throughout the sales process. The tool is easy to learn."

"The most valuable features are the reporting and the custom codes."

"The product is very fast and responsive. There's no lag time when you are on the platform."

"The tool is a feature-rich platform. It is cloud-based means it's accessible to multiple people in the organization simultaneously. It's a collaborative CRM system where updates are visible to everyone. You can use it lightly with basic notes or extensively with lots of information. It supports multimedia, allowing you to upload video and audio clips. Overall, it's a feature-rich platform, and I don't have one specific feature that stands out; it's just very functional and rich."

"On the high level, it's all about managing the clients, managing the opportunities around those clients, managing the tasks, calls, activities, all those things."

"It is a one-stop shop for running anything related to sales. You can do a lot of things."

"Salesforce Sales Cloud is very reliable and provides good stability and security."

"Our use case within the organization covers the entire cycle from lead generation, demand planning, and opportunities to realization and closure. For our clients, Salesforce is used more to plot the cycle from products to cash and lead to revenue. They mostly build offers and pricing quotations in the Salesforce environment through their field marketing agents."

More Salesforce Sales Cloud pros

Cons

"HubSpot CRM could improve by combining additional functions within the organization, such as operations because it's heavily focused on sales and marketing. This makes sense since that is what it is for, but if had integrations with other solutions or additional dashboards that would be good."

"The only challenge with the solution is that it captures data in a raw manner, so organizing that information is still left to the administrator or the user, and they need to organize it into structured fields."

"Right now, HubSpot CRM fills my needs. The solution is good for marketing, and you can schedule when you want your ads and your emails to be sent out to your clients. You can track your client pipeline, you can see who viewed your messages and who hasn't, etc. I feel that HubSpot CRM is adequate for my need, but if the solution has the functionality of not needing to input your password every single time you log into the platform, then that would make it better. If that could be incorporated into the new version of HubSpot CRM, then the solution would go a long way."

"They need better UX or templates to change the mood or the look and feel."

"I would prefer it to be easier to manage, or a bit simpler, with fewer options. It's nice to have so many options, but for some clients, having so many options may not be necessary, they can just customize accordingly."

"In HubSpot CRM there are many subscription models. Some things are limited compared to the subscription models. For example, I cannot track all the tasks that I have in CRM at once. I need to click on the specific deal to see what the task is. This could improve in the future."

"I believe it's tailored for companies that are well-lined up for inbound sales. They have rich content, and they can generate leads and capture leads on all the channels and websites, but if you are focusing on or depending on outbounds, it lacks the capabilities that are being offered by companies that focus on outreach, such as Salesloft or Outreach. It mainly lacks cadences for salespeople."

"The solution's email capabilities could be improved."

More HubSpot CRM cons

"Salesforce Sales Cloud needs a more user-friendly interface."

"The connectivity has some latency. It could be more responsive."

"Sales Cloud could improve in areas such as AI integration, particularly for templates."

"It would be nice if they had an ERP offering or a firm strategic partnership with a best-in-class ERP. So rather than say they're just ERP agnostic, you would pick whichever ERP you want, which is very generic. I think it would have a lot of merit if they partnered strategically with a best-in-class trusted ERP platform or acquired an ERP platform."

"I would love Salesforce to keep on committing and building out what they call flows. It's their point-and-click version of coding. You don't have to be a coder to create essentially what a developer would have to normally, which is a great feature, but it could still be improved upon."

"CI/CD is the biggest room for improvement. Deployment between environments and configuration."

"The deployment of data from the development environment to production is also a weaker point because their solution is not powerful."

"It could have a more user-friendly interface."

More Salesforce Sales Cloud cons

Pricing and Cost Advice

"HubSpot CRM is affordable."

"The cost of HubSpot CRM is less than the cost of Freshsales."

"The price of the solution could improve because it is expensive."

"We are using HubSpot CRM’s free version."

"There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."

"We use a paid version of Hubspot and we have an annual license."

"The pricing for this solution is user based. We're paying $39 to $45 per user."

"The pricing is reasonable."

More HubSpot CRM pricing and cost advice

"Being license based, the license varies by type. The pricing is considered average."

"The main thing is it is costly. Salesforce it is not cheap, it's costly. Some of our customers say it is a costly solution. So, we have lost some sale opportunities regarding the high price. This is the main thing that we are facing. It is sales per user and the user price is about $150 per month, per user for the Enterprise Edition. The other edition is less than this, but it is costly. A company that has 70 or 80 users would pay more than $8,000 USD yearly because it is cloud based."

"We pay a yearly subscription fee."

"The tool's pricing is based on the number of users. It has a different pricing for 0-100 and another for 100-500 users."

"The licensing fees are reasonable."

"The price is fair."

"It is a premium product, so it is not the cheapest solution. I think if it's implemented well, and you're getting the soft cost benefits, the efficiencies, it's justified. But not if you're looking at just apples for apples as a subscription, without the complexity that you can achieve. It can deal with complex business requirements. Some other CRMs can't. But you certainly pay, so it's a premium-charged solution. It's one of the more expensive ones."

"We must pay for the licenses."

More Salesforce Sales Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

21%

Government

12%

Manufacturing Company

Educational Organization

77%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly.

See all answers

What is your primary use case for HubSpot CRM?

My primary use case involves working with HubSpot CRM integrated with Salesforce. My role is to assist in integrating HubSpot's activities into Salesforce, specifically to view recent activity from...

See all answers

What do you like most about Salesforce Sales Cloud?

The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.

See all answers

What needs improvement with Salesforce Sales Cloud?

There is no room for improvement in Sales Cloud. I would not want any new features included in the next release.

See all answers

What is your primary use case for Salesforce Sales Cloud?

I use Sales Cloud to manage my sales pipeline.

See all answers

Comparisons

Attio vs HubSpot CRM

Compared 43% of the time

Odoo vs HubSpot CRM

Compared 32% of the time

Bigin by Zoho CRM vs HubSpot CRM

Compared 15% of the time

Acumatica vs HubSpot CRM

Compared 11% of the time

More HubSpot CRM Competitors

Microsoft Dynamics CRM vs Salesforce Sales Cloud

Compared 33% of the time

SAP CRM vs Salesforce Sales Cloud

Compared 32% of the time

Oracle CX Sales vs Salesforce Sales Cloud

Compared 6% of the time

Camunda vs Salesforce Sales Cloud

Compared 4% of the time

IQVIA Orchestrated Customer Engagement vs Salesforce Sales Cloud

Compared 4% of the time

More Salesforce Sales Cloud Competitors

Product Reports

Buyer's Guide

HubSpot CRM

December 2024

Download HubSpot CRM product report

Buyer's Guide

Salesforce Sales Cloud

November 2024

Download Salesforce Sales Cloud product report

Also Known As

No data available

Sales Cloud, SFDC, Salesforce

Learn More

HubSpot

Video not available

Salesforce

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

Salesforce Sales Cloud is a comprehensive CRM platform designed for efficient lead management, sales forecasting, and customer engagement, offering extensive customization and cloud-based accessibility.

Aimed at enhancing business efficiency, Salesforce Sales Cloud supports core business processes like CRM, lead and opportunity management, sales forecasting, and customer engagement. Its robust integration capabilities allow seamless connectivity with ERP systems and various applications. The platform offers pipeline tracking, process automation, and advanced sales cycle management. Users appreciate its cloud-based accessibility, allowing teams to operate remotely and manage sales operations effectively. However, users highlight concerns about its complexity, cost, and the need for a more intuitive interface.

What features does Salesforce Sales Cloud offer?

Customization: Tailor the CRM to meet specific business requirements.
Robust Reporting: Comprehensive analytics and data insights.
Lead Management: Efficiently manage and convert leads.
API Integration: Seamless connectivity with multiple applications.
Cloud Accessibility: Work from anywhere with cloud-based access.

What benefits should be evaluated in Salesforce Sales Cloud reviews?

Enhanced Productivity: Streamline sales processes with automation.
Improved Collaboration: Facilitate team coordination and client engagement.
Accurate Forecasting: Make informed decisions with reliable sales forecasts.
Flexibility: Accommodate diverse industry needs with ease.
Legacy System Integration: Efficiently update and integrate with existing systems.

Salesforce Sales Cloud is widely implemented across industries such as finance, healthcare, and retail, supporting sales teams in tracking and managing sales operations. Its use extends to reporting, collaboration, and enhancing client interactions, allowing companies to tailor Salesforce to meet industry-specific requirements efficiently.

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group

Buyer's Guide

HubSpot CRM vs. Salesforce Sales Cloud

December 2024

Free Report: HubSpot CRM vs. Salesforce Sales Cloud

Find out what your peers are saying about HubSpot CRM vs. Salesforce Sales Cloud and other solutions. Updated: December 2024.

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