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HubSpot CRM vs Salesforce Sales Cloud comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 12, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.7
HubSpot CRM enhances lead generation and revenue, offering ROI through efficiency, security, and integration with sales processes.
Sentiment score
7.2
Salesforce Sales Cloud enhances adoption, decision-making, efficiency; benefits include ROI, productivity, visibility, collaboration, and non-profit fundraising.
 

Customer Service

Sentiment score
7.3
HubSpot CRM's customer service is excellent, though some users desire more live support and improved issue handling.
Sentiment score
7.1
Salesforce Sales Cloud's varying support quality depends on subscription, with premium options preferred and community resources enhancing user experience.
There is always an account rep that's available, and there is a technical account rep that is available for every account.
Part of it is different language use, and while that's okay, it wasn't immediately evident where to find help, verify, or submit a question and get responses.
HubSpot's customer service is excellent and fast.
 

Scalability Issues

Sentiment score
7.3
HubSpot CRM is praised for its scalability and adaptability, especially benefiting small to midsize businesses with growth management.
Sentiment score
7.8
Salesforce Sales Cloud scales well for various business sizes, though challenges and costs may arise with over 3,000 users.
Handling around 100 to 150 users is fine.
There are a lot of enterprises using it, however, even as a GTM for HubSpot, their target market is predominantly SMB.
Salesforce is highly scalable and operates efficiently.
 

Stability Issues

Sentiment score
8.5
HubSpot CRM is stable and reliable, with high ratings and minor delays not affecting overall user satisfaction.
Sentiment score
8.2
Salesforce Sales Cloud is highly stable and reliable, with minor issues often related to configuration rather than the platform.
I have not experienced any degradation in Salesforce's performance.
 

Room For Improvement

HubSpot CRM needs improved email integration, customization, pricing, mobile app, technical support, navigation, and automation capabilities.
Salesforce Sales Cloud needs simplified functionality, improved UI, better integration, more customization, and enhanced performance, automation, and analytics.
A package covering everything in a particular area without requiring the entire purchase would be excellent.
A better CRM can be achieved by providing more customization features.
They are not at the pace or effectiveness of AgentForce by Salesforce.
Compared to AWS, it is slower, which could be a hindrance.
 

Setup Cost

HubSpot CRM offers flexible pricing with free and paid plans, modular features, but may be costly for small teams.
Salesforce Sales Cloud is costly but offers extensive capabilities; price negotiation is advised for large-scale deployments.
 

Valuable Features

HubSpot CRM is user-friendly, scalable, and integrates seamlessly, offering powerful marketing, reporting, and automation features, even for free.
Salesforce Sales Cloud provides comprehensive CRM features, customizable tools, and integrations to enhance productivity, reporting, and sales management.
HubSpot stands out for its ease of use, especially with sequence creation compared to other CRM solutions.
The feature that I find valuable is the customer 360-degree view and the marketing automation.
The most valuable feature for me is when I encounter a company or a person, I can drop in their URL, and it pre-populates various details like address information and other contacts they might have.
Its easy-to-navigate interface aids in delivering clear vision and organization, especially for sales and business management.
 

Categories and Ranking

HubSpot CRM
Ranking in CRM
7th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
47
Ranking in other categories
No ranking in other categories
Salesforce Sales Cloud
Ranking in CRM
1st
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
114
Ranking in other categories
Opportunity Management (2nd), Sales Force Automation (1st), Conversation Intelligence Software (2nd)
 

Mindshare comparison

As of February 2025, in the CRM category, the mindshare of HubSpot CRM is 1.9%, down from 2.2% compared to the previous year. The mindshare of Salesforce Sales Cloud is 9.5%, up from 9.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Charles Dickens - PeerSpot reviewer
Effortlessly manage relationships with seamless contact data integration
The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.
Richard Mottershead - PeerSpot reviewer
Infinitely customizable, good end-to-end sales and customer management processes but lacks good documentation
Essentially, it's the CRM solution for managing customers and leads. The features that had the most significant impact on our sales efficiency include flexibility, regular updates, and very good end-to-end sales and customer management processes. AI and machine learning are on the agenda for next year. Initially, it will be very silo-based, but eventually, we'll be integrating MIBI data into our solution. Sales Cloud's reporting and analytics capabilities influenced our sales strategy quite a lot. We can build every report as a dashboard, and there are various sorts of things. We are using Tableau as our MIBI analytic solution, which is also owned by Salesforce these days.
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Top Industries

By visitors reading reviews
Computer Software Company
20%
Government
12%
Comms Service Provider
10%
Manufacturing Company
7%
Educational Organization
77%
Computer Software Company
4%
Financial Services Firm
3%
Manufacturing Company
2%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about HubSpot CRM?
The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.
What is your experience regarding pricing and costs for HubSpot CRM?
The cost is about the same price, currently charged monthly.
What do you like most about Salesforce Sales Cloud?
The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.
What needs improvement with Salesforce Sales Cloud?
Improving system performance and processing speed would enhance productivity and allow for even smoother workflows according to my view. Additionally, introducing faster data retrieval and real-tim...
What is your primary use case for Salesforce Sales Cloud?
My primary use case for Salesforce is to streamline sales strategies, define key sales parameters, and manage focus areas effectively. I leverage Salesforce to record, track, and optimize our sales...
 

Also Known As

No data available
Sales Cloud, SFDC, Salesforce
 

Overview

 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki
Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
Find out what your peers are saying about HubSpot CRM vs. Salesforce Sales Cloud and other solutions. Updated: January 2025.
837,501 professionals have used our research since 2012.