SAP CRM vs Salesforce Sales Cloud comparison

Salesforce and SAP are both solutions in the CRM category. Salesforce is ranked #1 with an average rating of 8.2, while SAP is ranked #4 with an average rating of 7.9. Salesforce holds a 11.1% mindshare in CRM, compared to SAP’s 12.7% mindshare. Additionally, 93% of Salesforce users are willing to recommend the solution, compared to 83% of SAP users who would recommend it.

Salesforce Sales Cloud

Read 113 Salesforce Sales Cloud reviews

5,111 Views
2,861 Comparison Views

93% willing to recommend

SAP CRM

Read 43 SAP CRM reviews

3,779 Views
3,197 Comparison Views

83% willing to recommend

Salesforce Sales Cloud

SAP CRM

Comparison Buyer's Guide

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Executive SummaryUpdated on Oct 8, 2024

Salesforce Sales Cloud and SAP CRM compete in the CRM market. Salesforce holds an advantage with its user-friendly customization and pricing transparency, while SAP's robust analytics offer significant value despite higher costs.

Features: Salesforce Sales Cloud presents user-friendly customization options, efficient integration capabilities, and high flexibility. SAP CRM stands out with advanced analytics, efficient data handling, and strategic decision-making insights.

Room for Improvement: Salesforce Sales Cloud requires enhancements in mobile functionality, reporting accuracy, and faster updates. SAP CRM needs improvement in update frequency, easier learning curve, and a more intuitive user interface.

Ease of Deployment and Customer Service: Salesforce Sales Cloud is straightforward to implement with quick customer service response. SAP CRM, although complex to deploy, offers extensive post-implementation support, ensuring smooth operation.

Pricing and ROI: Salesforce Sales Cloud users benefit from transparent pricing and a strong ROI, despite high initial setup costs. SAP CRM's higher prices are justified by its feature-rich offerings, delivering value through superior capabilities.

To learn more, read our detailed SAP CRM vs. Salesforce Sales Cloud Report (Updated: December 2024).

Buyer's Guide

SAP CRM vs. Salesforce Sales Cloud

December 2024

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Categories and Ranking

Salesforce Sales Cloud

Ranking in CRM

1st

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

113

Ranking in other categories

Opportunity Management (2nd), Sales Force Automation (1st), Conversation Intelligence Software (3rd)

SAP CRM

Ranking in CRM

4th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Local Government CRM (2nd), Marketing Management (4th)

Mindshare comparison

As of December 2024, in the CRM category, the mindshare of Salesforce Sales Cloud is 11.1%, up from 8.9% compared to the previous year. The mindshare of SAP CRM is 12.7%, up from 9.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Q&A Highlights

it_user735081

Works at a energy/utilities company with 10,001+ employees

Oct 03, 2017

Cost Comparison between using CRM SAP vs Salesforce vs Pega

Hi thanks for your request. Each of the ERP CRM listed above has certain functionalities in common and comparing the cost between them will completely depends upon the need. Overall Salesforce and SAP CRM has CRM functionality and it is Tier 1 CRM product. Pega is not a CRM product and it specializes in BPM ( Business Process Management). Please email me and I can discuss over the phone with you for further details.

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Featured Reviews

Richard Mottershead

Enterprise Architect at a non-profit with 501-1,000 employees

Infinitely customizable, good end-to-end sales and customer management processes but lacks good documentation

Essentially, it's the CRM solution for managing customers and leads. The features that had the most significant impact on our sales efficiency include flexibility, regular updates, and very good end-to-end sales and customer management processes. AI and machine learning are on the agenda for next year. Initially, it will be very silo-based, but eventually, we'll be integrating MIBI data into our solution. Sales Cloud's reporting and analytics capabilities influenced our sales strategy quite a lot. We can build every report as a dashboard, and there are various sorts of things. We are using Tableau as our MIBI analytic solution, which is also owned by Salesforce these days.

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Shreyas K M S

Systems Architect at NetApp

It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling

Setting up SAP CRM is straightforward. I rate it eight out of 10 for ease of setup. SAP provides all the tools and techniques were available from the vendor. However, the integration portion is a lot of work and requires some functional consultants. It takes some effort to customize the program and rewrite it to align with our business standards, but the initial implementation is straightforward. We didn't face any challenges here. Total deployment for this project took around eight or nine months, including development, testing, and validation. After deployment, the administration is fairly simple. We have to take care of the licensing part and forecast data growth for the next three or four months. We have the tools and people available for operations as well as vendor support. If we have complex issues, we can raise a ticket to the vendor and get it sorted.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"This solution offers a good user experience. It is easy to learn and use, even for those who are using it for the first time."

"The most valuable features are the reporting and the custom codes."

"The development cost, maintenance cost, everything will be drastically reduced - unlike traditional infrastructure where we maintain everything on our own."

"The tool is quite flexible."

"We use workflows for sales flows and various automation, such as assignment rules and validations provided by Salesforce. When out-of-the-box solutions aren't enough, we delve into coding, utilizing synchronous and asynchronous methods. Additionally, we employ tools like lightning components."

"Salesforce's user interface is easy to use, and the reporting is good. It worked well with Excel, so I was okay with it. I don't know about integration with any other software because I didn't have to deal with them."

"It is a good platform that shows consolidation of information for our customer base."

"Suitable for all sizes of organizations."

More Salesforce Sales Cloud pros

"The solution is easy to use."

"SAP CRM integrates well with SAP ERP which is useful."

"The product integrates with third-party tools easily."

"The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations."

"Compared to other systems, SAP CRM has been reliable, stable, and cost-effective for us."

"It provides innovative ideas for implementation."

"I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules. SAP CRM is all about integrating with other modules. For example, SuccessFactors is their learning management. This is one use case that SAP CRM themselves use. Their lead generation versus their sales from their educational services. You can instantly receive insight into how many leads have been generated and how much it turned into real business or revenue for them. I was told in one of the seminars that the data transfer from the lead generation to sales is only 24 hours in SAP CRM."

"Its scalability is good."

More SAP CRM pros

Cons

"It would be nice if they had an ERP offering or a firm strategic partnership with a best-in-class ERP. So rather than say they're just ERP agnostic, you would pick whichever ERP you want, which is very generic. I think it would have a lot of merit if they partnered strategically with a best-in-class trusted ERP platform or acquired an ERP platform."

"In the next release, I would like to see more integration."

"The product lacks to offer some AI capabilities."

"The scalability could improve by a small amount."

"As a cloud solution with web browser, it's different than my classical way of thinking. It's modern, but for older people, maybe it's not that understandable. It could be more user-friendly, maybe with an option to switch between interfaces."

"I need to do a lot of customization to implement an ERP solution for an energy and utilities client versus a BFS client. Salesforce should look at the common customizations each client wants and see how much of that can be standardized into industry-specific specific solutions. That would speed up implementation, so we don't need to go through the same steps a hundred times. Salesforce could do it once and put it out for the rest of the clients to use it."

"Sometimes they refresh the production environment, which can be a bit of a challenge."

"One area where the solution could improve is with handling feature requests."

More Salesforce Sales Cloud cons

"I think what needs to be improved is the solution for Brazil's organization."

"They could improve the product's analytics and reporting capabilities. Additionally, they could enhance its web interface speed."

"In the future, machine learning and artificial intelligence functionality need to be included."

"They should improve the design to make it more appealing to users."

"There are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot."

"What I see as a challenge against our competitor is that Salesforce comes with more flexibility, for enhancement purposes, whereas the SAP CRM Cloud is more robust and rigid. It's not flexible to implement any bespoke solution."

"There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems."

"There is no scope for integration because SAP does not allow any personal integration."

More SAP CRM cons

Pricing and Cost Advice

"I have found Salesforce Sales Cloud to be expensive. However, it is the number one CRM solution in the world. It is worth the money."

"Sales Cloud is expensive."

"Salesforce Sales Cloud is an expensive solution."

"The tool's pricing is based on the number of users. It has a different pricing for 0-100 and another for 100-500 users."

"We pay a yearly subscription fee."

"The price is fair."

"The main thing is it is costly. Salesforce it is not cheap, it's costly. Some of our customers say it is a costly solution. So, we have lost some sale opportunities regarding the high price. This is the main thing that we are facing. It is sales per user and the user price is about $150 per month, per user for the Enterprise Edition. The other edition is less than this, but it is costly. A company that has 70 or 80 users would pay more than $8,000 USD yearly because it is cloud based."

"You need to pay for the license per user per month. For example, you need to pay $100 per user. If you have 200 users using your Salesforce, that would be multiplied by a hundred, that's $20,000 per month and a quarter million per year."

More Salesforce Sales Cloud pricing and cost advice

"The company has seen an increase in revenue."

"There is a license required to use SAP CRM."

"The solution is expensive."

"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."

"The product is costly."

"We pay for the license yearly."

"The licensing model for SAP CRM is customer-based."

"As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs."

More SAP CRM pricing and cost advice

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Answers from the Community

it_user735081

Works at a energy/utilities company with 10,001+ employees

Oct 3, 2017

Cost Comparison between using CRM SAP vs Salesforce vs Pega

See 2 answers

it_user70698

Works at Cognizant Technology Solutions

Oct 3, 2017

Read full answer

it_user747921

Vice President, CRM Product Marketing at Pegasystems

Oct 3, 2017

My advice is to compare the full investment of the CRM implementation - software, cloud and services - as from a general perspective, all top level "costs" are generally comparable. It is the cost-to-value ratio that you will want to focus upon. Also, you’ll want to assess whether you will be looking to deploy AI or not, as some vendors’ offerings are not quite as real and ready-to-deploy as others. Note that I am biased, as I am with Pega, running their CRM practice. With this said -- in terms of unbiased independent reviews, Gartner's latest Magic Quadrant for the CRM Customer Engagement Center for 2017, cites “Reference customers gave Pegasystems' overall package the best cost-to-value rating of any solution assessed for vendors in the Leaders quadrant.” A free copy of Gartner's report may be downloaded here: https://www.pega.com/gartner-crm-cec-2017 Best of luck in your research. Just let me know if I can be of any further assistance. Regards, Jeff Nicholson

Read full answer

Top Industries

By visitors reading reviews

Educational Organization

77%

Computer Software Company

Financial Services Firm

Manufacturing Company

Computer Software Company

12%

Manufacturing Company

10%

Government

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Salesforce Sales Cloud?

The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.

See all answers

What needs improvement with Salesforce Sales Cloud?

There is no room for improvement in Sales Cloud. I would not want any new features included in the next release.

See all answers

What is your primary use case for Salesforce Sales Cloud?

I use Sales Cloud to manage my sales pipeline.

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

Every user needs to have a license.

See all answers

What needs improvement with SAP CRM?

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...

See all answers

Comparisons

Microsoft Dynamics CRM vs Salesforce Sales Cloud

Compared 33% of the time

Oracle CX Sales vs Salesforce Sales Cloud

Compared 6% of the time

IQVIA Orchestrated Customer Engagement vs Salesforce Sales Cloud

Compared 4% of the time

Camunda vs Salesforce Sales Cloud

Compared 4% of the time

Oracle E-Business Suite vs Salesforce Sales Cloud

Compared 3% of the time

More Salesforce Sales Cloud Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 33% of the time

Siebel CRM vs SAP CRM

Compared 11% of the time

Zoho CRM vs SAP CRM

Compared 10% of the time

Oracle CRM vs SAP CRM

Compared 9% of the time

monday.com vs SAP CRM

Compared 5% of the time

More SAP CRM Competitors

Product Reports

Buyer's Guide

Salesforce Sales Cloud

November 2024

Download Salesforce Sales Cloud product report

Buyer's Guide

SAP CRM

November 2024

Download SAP CRM product report

Also Known As

Sales Cloud, SFDC, Salesforce

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Salesforce

SAP

Overview

Salesforce Sales Cloud is a comprehensive CRM platform designed for efficient lead management, sales forecasting, and customer engagement, offering extensive customization and cloud-based accessibility.

Aimed at enhancing business efficiency, Salesforce Sales Cloud supports core business processes like CRM, lead and opportunity management, sales forecasting, and customer engagement. Its robust integration capabilities allow seamless connectivity with ERP systems and various applications. The platform offers pipeline tracking, process automation, and advanced sales cycle management. Users appreciate its cloud-based accessibility, allowing teams to operate remotely and manage sales operations effectively. However, users highlight concerns about its complexity, cost, and the need for a more intuitive interface.

What features does Salesforce Sales Cloud offer?

Customization: Tailor the CRM to meet specific business requirements.
Robust Reporting: Comprehensive analytics and data insights.
Lead Management: Efficiently manage and convert leads.
API Integration: Seamless connectivity with multiple applications.
Cloud Accessibility: Work from anywhere with cloud-based access.

What benefits should be evaluated in Salesforce Sales Cloud reviews?

Enhanced Productivity: Streamline sales processes with automation.
Improved Collaboration: Facilitate team coordination and client engagement.
Accurate Forecasting: Make informed decisions with reliable sales forecasts.
Flexibility: Accommodate diverse industry needs with ease.
Legacy System Integration: Efficiently update and integrate with existing systems.

Salesforce Sales Cloud is widely implemented across industries such as finance, healthcare, and retail, supporting sales teams in tracking and managing sales operations. Its use extends to reporting, collaboration, and enhancing client interactions, allowing companies to tailor Salesforce to meet industry-specific requirements efficiently.

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

Sample Customers

Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

SAP CRM vs. Salesforce Sales Cloud

December 2024

Free Report: SAP CRM vs. Salesforce Sales Cloud

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