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SAP CRM vs Zoho CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 12, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAP CRM
Ranking in CRM
4th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
43
Ranking in other categories
Local Government CRM (2nd), Marketing Management (4th)
Zoho CRM
Ranking in CRM
5th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
52
Ranking in other categories
Opportunity Management (3rd), Sales Force Automation (3rd)
 

Mindshare comparison

As of March 2025, in the CRM category, the mindshare of SAP CRM is 11.3%, up from 10.3% compared to the previous year. The mindshare of Zoho CRM is 3.1%, down from 4.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Bruno Spiazzi - PeerSpot reviewer
Good solution for controlling company processes
Our primary use case for SAP is as a principal company system and it's relatively easy to understand our process in the system. It's quite easy to analyze the configuration and make other operations make custom accounts for the application. In my opinion, it's a good experience I don't have a…
AmerKhan - PeerSpot reviewer
Diverse integrations assist in seamlessly aligning marketing efforts with sales tracking
Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes. It offers a no-cost entry with the ability for three users to use it at no charge, which is beneficial for startups to explore the platform without financial strain. This enables me to start using the platform, handle opportunities, and get a feel before committing financially.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The tool is easy to use."
"The solution is stable."
"The product integrates with third-party tools easily."
"Compared to other systems, SAP CRM has been reliable, stable, and cost-effective for us."
"The most valuable feature for me is the flexibility to consolidate the products."
"Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together."
"It provides innovative ideas for implementation."
"One of the main things is that the reports are very customizable. It is very easy and user-friendly to customize the reports the way the user wants. They can see the reports as per their expectations and change them accordingly."
"It has helped to manage, move forward, and also customize my processes. It has helped me with my sales pipeline, sales process, and performance."
"It is customizable. We have customized the CRM according to our needs."
"We can customize the solution the way we want to."
"The platform has a valuable lead qualification feature."
"CRM software that's simple to use, with good technical support, scalability, and stability."
"The most valuable feature of Zoho CRM is its ease of use."
"The whole forecasting and pipeline management is very good."
"Zoho CRM has been a really good product. From a basic CRM perspective, we use it to maintain the details of our company's customers."
 

Cons

"It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use."
"The solution is slow."
"They could improve the product's analytics and reporting capabilities. Additionally, they could enhance its web interface speed."
"CRM is costlier than its competitors."
"What I see as a challenge against our competitor is that Salesforce comes with more flexibility, for enhancement purposes, whereas the SAP CRM Cloud is more robust and rigid. It's not flexible to implement any bespoke solution."
"Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."
"In the future, machine learning and artificial intelligence functionality need to be included."
"The tool's installation on the cloud takes time, but it should be easier. One transaction takes around one to one and a half hours."
"The integration should be more user-friendly."
"I would like to see more integrations and customization options in the next release."
"We'd like the solution to be less expensive."
"This solution needs a more user-friendly interface."
"The support response time for this solution could be improved."
"Support could be more knowledgeable."
"The process of creating reports is not very user-friendly - it takes time, and it's confusing."
"The reporting for developers should be improved."
 

Pricing and Cost Advice

"The pricing from SAP is good but it takes time to realize the investment."
"They should reduce the price to target small businesses."
"As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs."
"There is a license required to use SAP CRM."
"The company has seen an increase in revenue."
"The product is expensive."
"We pay for the license yearly."
"SAP CRM costs approximately a couple of thousand a month."
"Its price is lower than the other software."
"We consider it a good value and found it to be cost-effective."
"There is a license required for this solution."
"The solution has standard pricing plans."
"Compared to other solutions, I would say Zoho CRM is very, very affordable because we can use different applications with one license."
"The licensing is the subscription, where we pay $50 per month per user."
"Professional plans cost $35 per user in the USA and EUR 35 in Europe."
"There is an annual license."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Manufacturing Company
9%
Government
9%
Financial Services Firm
9%
Educational Organization
82%
Computer Software Company
2%
Financial Services Firm
2%
Government
2%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
What needs improvement with SAP CRM?
One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...
What do you like most about Zoho CRM?
Zoho CRM integrates easily with customer service workflows.
What is your experience regarding pricing and costs for Zoho CRM?
Currently, I am using Zoho CRM at no charge, sticking with the free tier. I have not had to pay for licenses or setup costs.
What needs improvement with Zoho CRM?
Zoho CRM could benefit from predictive analysis based on historical trends to forecast future performance over the next two to three years, particularly from a sales pipeline perspective. This feat...
 

Comparisons

 

Overview

 

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult
Find out what your peers are saying about SAP CRM vs. Zoho CRM and other solutions. Updated: March 2025.
842,145 professionals have used our research since 2012.