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SAP CRM vs Zoho CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 12, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAP CRM
Ranking in CRM
4th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
43
Ranking in other categories
Local Government CRM (2nd), Marketing Management (4th)
Zoho CRM
Ranking in CRM
5th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
51
Ranking in other categories
Opportunity Management (3rd), Sales Force Automation (3rd)
 

Mindshare comparison

As of February 2025, in the CRM category, the mindshare of SAP CRM is 11.4%, up from 10.2% compared to the previous year. The mindshare of Zoho CRM is 3.0%, down from 4.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Bruno Spiazzi - PeerSpot reviewer
Good solution for controlling company processes
Our primary use case for SAP is as a principal company system and it's relatively easy to understand our process in the system. It's quite easy to analyze the configuration and make other operations make custom accounts for the application. In my opinion, it's a good experience I don't have a…
AmerKhan - PeerSpot reviewer
Diverse integrations assist in seamlessly aligning marketing efforts with sales tracking
Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes. It offers a no-cost entry with the ability for three users to use it at no charge, which is beneficial for startups to explore the platform without financial strain. This enables me to start using the platform, handle opportunities, and get a feel before committing financially.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"SAP CRM is very fast, providing accurate information and good results."
"Its scalability is good."
"SAP CRM's most valuable at a branch level."
"The most valuable feature is lead management and integration."
"The solution assists us in identifying what to send, what to offer, and what customers are buying."
"The platform is highly scalable."
"The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform."
"The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well."
"The initial setup is pretty fast."
"I think the whole pipeline tracking is most useful for us."
"The login and logout times of each employee of our company are recorded by Zoho CRM for productivity calculations"
"Customer tracking, order management, sales tracking and PO tracking provide efficiency."
"There are many features that capture customer data."
"Zoho CRM is easy to use and easy to understand."
"I like that it is easy to get data in and out of it. We can export and import CSV files. I also like that the database is hierarchical, which allows me to be able to look at a parent and multiple children."
"The platform has a valuable lead qualification feature."
 

Cons

"The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration."
"What I see as a challenge against our competitor is that Salesforce comes with more flexibility, for enhancement purposes, whereas the SAP CRM Cloud is more robust and rigid. It's not flexible to implement any bespoke solution."
"The implementation and integrations could be better. After we went into the production environment, we had some issues. Most of them were with the ERP integration. Many other issues were around the client's integrations between the ERP and CRM platforms. It could be more user-friendly. It wasn't very user-friendly initially, but now it's easier for them to use. Now, the users can use that platform better than at the beginning. We would like to see reports with more analytic features and artificial intelligence in the next release. For example, show more metrics and KPIs and more dynamic dashboards. Because the platform has some models, but it's not easy to use. It's a little complex."
"They should improve the design to make it more appealing to users."
"It was not very stable. It was not a network problem because we were using tools that were not SAP. They were working well. But when I'm running the SAP, it's not working for us."
"The navigation must be improved."
"In terms of stability, there are some latency issues."
"When features do get added, we would like the product to notify us in a timely way."
"Zoho CRM’s customer service can be a little difficult to reach sometimes."
"We would like to always email users as soon as any new features are launched."
"I would like to see more integrations and customization options in the next release."
"The solution's feature for forecast has limitations."
"Pricing for Zoho CRM could be improved because it is expensive. My company also needs some analytics, so it would be good if Zoho CRM had built-in analytics."
"There are two things I would like to see from Zoho CRM. The first would be to include a calling feature that is connected to our call center. Second, I would like financial targeting and how to measure targeting for the sales agent to be connected better with bookings."
"They should provide an option to customize modules."
"The process of creating reports is not very user-friendly - it takes time, and it's confusing."
 

Pricing and Cost Advice

"The licensing model for SAP CRM is customer-based."
"SAP CRM is an expensive product."
"As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs."
"Every user needs to have a license."
"The pricing from SAP is good but it takes time to realize the investment."
"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."
"The solution is expensive."
"Zoho CRM has a subscription-based license, which is not too expensive."
"We have an annual license fee that costs $12,000."
"If you compare the pricing with SAP, it is well priced and you are able to pay as you go."
"On a scale of one to ten, where one is a high price and ten is a low price, I rate the pricing a five. However, the pricing is fine because we chose the enterprise plan as a private limited company."
"Professional plans cost $35 per user in the USA and EUR 35 in Europe."
"The licensing is the subscription, where we pay $50 per month per user."
"We pay for an annual license to use this solution."
"The solution is cost-effective."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Manufacturing Company
10%
Government
9%
Financial Services Firm
9%
Educational Organization
83%
Computer Software Company
2%
Financial Services Firm
2%
Government
1%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
What needs improvement with SAP CRM?
One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...
What do you like most about Zoho CRM?
Zoho CRM integrates easily with customer service workflows.
What is your experience regarding pricing and costs for Zoho CRM?
Currently, I am using Zoho CRM at no charge, sticking with the free tier. I have not had to pay for licenses or setup costs.
What needs improvement with Zoho CRM?
Zoho CRM could benefit from predictive analysis based on historical trends to forecast future performance over the next two to three years, particularly from a sales pipeline perspective. This feat...
 

Comparisons

 

Overview

 

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult
Find out what your peers are saying about SAP CRM vs. Zoho CRM and other solutions. Updated: January 2025.
837,501 professionals have used our research since 2012.