LeadSquared vs Zoho CRM comparison

LeadSquared and Zoho are both solutions in the CRM category. LeadSquared is ranked #32 with an average rating of 7.5, while Zoho is ranked #5 with an average rating of 8.3. LeadSquared holds a 0.8% mindshare in CRM, compared to Zoho’s 3.0% mindshare. Additionally, 80% of LeadSquared users are willing to recommend the solution, compared to 88% of Zoho users who would recommend it.

LeadSquared

Read 4 LeadSquared reviews

449 Views
308 Comparison Views

80% willing to recommend

Zoho CRM

Read 52 Zoho CRM reviews

2,597 Views
1,190 Comparison Views

88% willing to recommend

LeadSquared

Zoho CRM

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Executive SummaryUpdated on Dec 19, 2024

Zoho CRM and LeadSquared are two products in the customer relationship management category. LeadSquared has the upper hand in feature capabilities, offering a comprehensive toolset despite Zoho's competitive pricing and support.

Features: Zoho CRM offers advanced automation, extensive customization, and integrated social capabilities, standing out with its breadth of integrations. LeadSquared provides strong lead scoring, marketing automation, and seamless workflow automation with robust marketing tools.

Room for Improvement: Zoho CRM could improve in its user interface, providing more intuitive designs and refining its reporting tools. Additionally, while its integration capabilities are broad, deeper integrations with third-party apps would provide more value. LeadSquared could enhance its mobile app features, offer more detailed analytics and reporting, and improve its user interface for better navigation and usability.

Ease of Deployment and Customer Service: Zoho CRM provides straightforward cloud-based deployment and responsive customer support. LeadSquared offers a simple deployment process yet its customer service is occasionally seen as less accessible than Zoho’s despite being commendable.

Pricing and ROI: Zoho CRM is highlighted for its competitive pricing and attractive ROI, enabling scalability with low setup costs. LeadSquared, despite its higher price point, justifies the investment with superior features that deliver substantial returns.

To learn more, read our detailed LeadSquared vs. Zoho CRM Report (Updated: April 2025).

Buyer's Guide

LeadSquared vs. Zoho CRM

April 2025

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Helped 847,625 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

LeadSquared

Ranking in CRM

32nd

Average Rating

7.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Marketing Automation (9th)

Zoho CRM

Ranking in CRM

5th

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Opportunity Management (3rd), Sales Force Automation (3rd)

Mindshare comparison

As of April 2025, in the CRM category, the mindshare of LeadSquared is 0.8%, down from 1.3% compared to the previous year. The mindshare of Zoho CRM is 3.0%, down from 4.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Kauhslendra Singh

Business Development Manager at Drishti IAs

Has an easy-to-understand user interface

We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.

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AmerKhan

Senior Director - Head of Solution Engineering at Osol tech (Private) Limited

Diverse integrations assist in seamlessly aligning marketing efforts with sales tracking

Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes. It offers a no-cost entry with the ability for three users to use it at no charge, which is beneficial for startups to explore the platform without financial strain. This enables me to start using the platform, handle opportunities, and get a feel before committing financially.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"The most valuable feature of LeadSquared is the customization."

"The initial setup is very easy."

"The platform has a valuable lead qualification feature."

"The solution has an efficient notification feature."

"Highly configurable, enabling graphically built workflows, and the writing of customized scripts if required."

"It also provides robust reporting capabilities to analyze and report on these key aspects of customer relationship management."

"I like Zoho CRM's automatic lead assignment and automated workflows."

"Zoho CRM handles the entire customer relationship management, from lead generation to workflows, reports, and lead qualification."

"Zoho CRM has been a really good product. From a basic CRM perspective, we use it to maintain the details of our company's customers."

"CRM software that's simple to use, with good technical support, scalability, and stability."

More Zoho CRM pros

Cons

"The solution's report section is not very capable and could be improved."

"The solution’s UI could be more user-friendly."

"The solution can get quite expensive, especially as you add more users."

"The notifications and workflow management can be improved in LeadSquared."

"The chatbot feature is not very intelligent and lacks AI capabilities."

"Support could be more knowledgeable."

"Sometimes, there are technical glitches. When we add product details, the information disappears. It can be improved from this aspect. Some of the bugs also need to be resolved."

"The login process could be improved as some users find it unfriendly. The documentation could also be more user-friendly and better organized."

"The tool is hard for people who have worked with Microsoft Office for a long time."

"There are at least two big pieces. One is just the ability to reorganize the data and clean it up to eliminate duplicates and things like that. It is very manual at the moment. It only gives us certain fields that we can check on. Because of our particular database, it creates a problem. We deal with hospitals, and there are 50 hospitals. It is tough to figure out which one is which. Is it this one or the other one? So, trying to clean things up is very difficult. I'd like to have more ability to share data fields. The data is structured into different buckets, and I frequently have to create the same field in two different buckets. It would be nice if I could just do a view-only field in another bucket. In my contact bucket, I would like to be able to have just a view-only of the account information so that I don't need to enter it again, which is what I have to do currently."

"The mobile application is a little complicated and could be simplified."

"The only thing I noticed was that it does not support multi-country operations. In Canada, for example, we do not use the term "state," but rather "province," and we do not use zip codes, but rather "postal codes.""

More Zoho CRM cons

Pricing and Cost Advice

"We have an annual renewable license for LeadSquared."

"The license is paid yearly, and it is about 30 euros per month per user."

"LeadSquared is not as costly as other CRM solutions."

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"The basic plan has changed from $15 to $25 or $30."

"The price of Zoho CRM is already competitive, but we would always like to have a better discount. Most of the features are included in the price but if we want the extra features then we have to purchase them."

"The licensing is the subscription, where we pay $50 per month per user."

"Compared to other CRMs, it is very cheap."

"The product costs $35 per user per year."

"The tool started out quite cheap. It's had some changes with small and medium business subscriptions, but it's still worth the price. I'd say it's priced a bit below the medium range."

"This solution is less expensive than Salesforce."

"Professional plans cost $35 per user in the USA and EUR 35 in Europe."

More Zoho CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Manufacturing Company

14%

Educational Organization

Media Company

Educational Organization

80%

Computer Software Company

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

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What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

See all answers

What do you like most about Zoho CRM?

Zoho CRM integrates easily with customer service workflows.

See all answers

What is your experience regarding pricing and costs for Zoho CRM?

I rate the pricing as a five out of ten, as it offers good value for money.

See all answers

What needs improvement with Zoho CRM?

The analytics and AI suggestion features need improvement.

See all answers

Comparisons

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Compared 6% of the time

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Compared 5% of the time

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Product Reports

Buyer's Guide

CRM

March 2025

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Buyer's Guide

Zoho CRM

March 2025

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Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management.

Zoho

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult

Buyer's Guide

LeadSquared vs. Zoho CRM

April 2025

Free Report: LeadSquared vs. Zoho CRM

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