Pipedrive vs Zoho CRM comparison

Pipedrive and Zoho are both solutions in the CRM category. Pipedrive is ranked #16 with an average rating of 8.1, while Zoho is ranked #5 with an average rating of 8.3. Pipedrive holds a 0.9% mindshare in CRM, compared to Zoho’s 3.0% mindshare. Additionally, 78% of Pipedrive users are willing to recommend the solution, compared to 88% of Zoho users who would recommend it.

Pipedrive

Read 13 Pipedrive reviews

692 Views
288 Comparison Views

78% willing to recommend

Zoho CRM

Read 52 Zoho CRM reviews

2,597 Views
1,190 Comparison Views

88% willing to recommend

Pipedrive

Zoho CRM

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Executive SummaryUpdated on Apr 20, 2025

Zoho CRM and Pipedrive are competitive tools in the customer relationship management category. Zoho CRM seems to have the upper hand for businesses needing customization and integration with various applications, while Pipedrive is favored by sales-focused teams for its deal management capabilities.

Features: Zoho CRM provides extensive customization options, allowing businesses to tailor the CRM according to their needs, integrates seamlessly with other Zoho applications and Google Apps, and offers a robust reporting system which includes hierarchical data structures. Pipedrive is noted for its intuitive and easy-to-use interface, customizable data fields, and strong sales tracking capabilities.

Room for Improvement: Zoho CRM could enhance their email templates and telemarketing features, improve mobile app functionality, and streamline social media integrations, particularly with LinkedIn. Pipedrive users have identified pricing structure, automation features, and documentation clarity as areas for improvement, alongside enhancing data security and API functionalities.

Ease of Deployment and Customer Service: Zoho CRM is mainly deployed in the public cloud but also offers private and hybrid options, with customer service varying based on the subscription plan. Pipedrive is deployed on a public cloud and receives high ratings for its efficient technical support and quick problem resolution.

Pricing and ROI: Zoho CRM offers competitive pricing starting from affordable rates, with options like Zoho One offering substantial value through bundled applications, appealing to businesses mindful of cost. Pipedrive is seen as more affordable for sales-centric organizations, despite higher costs for advanced plans, delivering ROI by boosting sales and productivity.

To learn more, read our detailed Pipedrive vs. Zoho CRM Report (Updated: April 2025).

Buyer's Guide

Pipedrive vs. Zoho CRM

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pipedrive

Ranking in CRM

16th

Ranking in Opportunity Management

5th

Ranking in Sales Force Automation

6th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Local Government CRM (5th)

Zoho CRM

Ranking in CRM

5th

Ranking in Opportunity Management

3rd

Ranking in Sales Force Automation

3rd

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2025, in the CRM category, the mindshare of Pipedrive is 0.9%, down from 0.9% compared to the previous year. The mindshare of Zoho CRM is 3.0%, down from 4.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Vykintas Arlauskas

CTO, Retal Group at RETAL

An easy- to- use and scalable cloud-based CRM tool for managing and tracking

I have noticed that Pipedrive is doing a lot in terms of web cybersecurity and integration with other tools, which is good. However, we haven't integrated it with our ERP system yet, so that might pose a challenge. We'll have to see how it goes. The Integration with artificial intelligence should be available in the next release. In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer. Perhaps, in the future, this could be achieved through artificial intelligence.

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AmerKhan

Senior Director - Head of Solution Engineering at Osol tech (Private) Limited

Diverse integrations assist in seamlessly aligning marketing efforts with sales tracking

Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes. It offers a no-cost entry with the ability for three users to use it at no charge, which is beneficial for startups to explore the platform without financial strain. This enables me to start using the platform, handle opportunities, and get a feel before committing financially.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature is the ability to create timelines and custom fields."

"The biggest and the best feature is the view that you get when you log in. You have a board like Kanban when you log in, and you've got a column on the left and several other columns that move to the right, depending on where you are in a particular deal. If it's a prospect or someone who is just looking, you move it along the process, and it really helps you keep track of where you are."

"It's very flexible and we can really fit it into our business model."

"The solution is very stable."

"Pipedrive's most valuable feature is reporting and insights. The CRM shows the database and lets the salespeople arrange their daily activities. The insights are essential from a management point of view because it helps the sales staff improve or adjust their whole sales cycle, activities, and quality."

"The solution is pretty easy to use and intuitive."

"The most useful stuff for me is that it's very flexible with all the data structures...Stability-wise, I rate the solution a ten out of ten."

"Pipedrive's most valuable features are that you can keep the whole information that's related to managing your sales process and you can customize it easily. The person that we have who is customizing Pipedrive is very junior in means of software development or process development. He can easily use it, anyone can use the solution. It has a very easy user interface to customize your processes and apply them to the Pipedrive process."

More Pipedrive pros

"I think the whole pipeline tracking is most useful for us."

"We use the solution for different projects. We use it to patch lead details from clients' sources."

"The solution has an efficient notification feature."

"Zoho CRM integrates easily with customer service workflows."

"The camera feature is valuable because it provides a look and feel."

"The most valuable features include the dashboards, deal tracking, email tracking, notes, managing notes and the ability to manage databases in one place."

"Zoho CRM has been a really good product. From a basic CRM perspective, we use it to maintain the details of our company's customers."

"The solution is always stable."

More Zoho CRM pros

Cons

"Pipedrive has some weaknesses against Salesforce. The documentation of Pipedrive could improve. They need more qualified documentation because I had to fix my colleague's work to correct the reports because they did not find how they can do it, or develop reports. There are some misunderstandings about how to do reporting."

"Reporting capabilities of the solution could be improved."

"The automation process is challenging."

"In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer."

"The integration possibilities with other systems could be better as well. We use it in connection with Octopus CRM, and there's room for improvement."

"You must pay more if you need an additional feature."

"The tool's APIs are challenging. It should also be compliant with HIPAA, FINRA and GLBA. The data centers should be within US so that they are compliant with regulations."

"The product is expensive."

More Pipedrive cons

"The tool is hard for people who have worked with Microsoft Office for a long time."

"Custom development is often necessary to make such extensive changes, and it does come with associated costs."

"Support could be more knowledgeable."

"There are at least two big pieces. One is just the ability to reorganize the data and clean it up to eliminate duplicates and things like that. It is very manual at the moment. It only gives us certain fields that we can check on. Because of our particular database, it creates a problem. We deal with hospitals, and there are 50 hospitals. It is tough to figure out which one is which. Is it this one or the other one? So, trying to clean things up is very difficult. I'd like to have more ability to share data fields. The data is structured into different buckets, and I frequently have to create the same field in two different buckets. It would be nice if I could just do a view-only field in another bucket. In my contact bucket, I would like to be able to have just a view-only of the account information so that I don't need to enter it again, which is what I have to do currently."

"The process of creating reports is not very user-friendly - it takes time, and it's confusing."

"I'm not sure that there is scalability potential for enterprises."

"We'd like the solution to be less expensive."

"The support response time for this solution could be improved."

More Zoho CRM cons

Pricing and Cost Advice

"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."

"As of now, the pricing and value are quite good."

"The price of Pipedrive has been reasonable."

"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."

"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."

"Pipedrive is relatively more affordable than other solutions."

"The product is expensive but provides valuable services."

"The solution is affordable."

More Pipedrive pricing and cost advice

"The solution has standard pricing plans."

"The solution is cost-effective."

"Its price is lower than the other software."

"We consider it a good value and found it to be cost-effective."

"The tool started out quite cheap. It's had some changes with small and medium business subscriptions, but it's still worth the price. I'd say it's priced a bit below the medium range."

"I rate the product a four out of ten. The cost for Zoho CRM is not fixed; different editions are available, and the features depend on the edition chosen. Some capabilities, such as integrating with workflows, might incur additional costs, but these are well-documented and not hidden."

"Zoho CRM has a subscription-based license, which is not too expensive."

"Compared to other CRMs, it is very cheap."

More Zoho CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

58%

Computer Software Company

Manufacturing Company

Government

Educational Organization

78%

Computer Software Company

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pipedrive?

The most valuable feature is the ability to create timelines and custom fields.

See all answers

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

See all answers

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

See all answers

What do you like most about Zoho CRM?

Zoho CRM integrates easily with customer service workflows.

See all answers

What is your experience regarding pricing and costs for Zoho CRM?

I rate the pricing as a five out of ten, as it offers good value for money.

See all answers

What needs improvement with Zoho CRM?

The analytics and AI suggestion features need improvement.

See all answers

Comparisons

Apollo.io vs Pipedrive

Compared 72% of the time

Odoo vs Pipedrive

Compared 11% of the time

Microsoft Dynamics CRM vs Pipedrive

Compared 8% of the time

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SAP CRM vs Zoho CRM

Compared 48% of the time

Odoo vs Zoho CRM

Compared 8% of the time

Bitrix24 vs Zoho CRM

Compared 7% of the time

Oracle CRM vs Zoho CRM

Compared 6% of the time

Microsoft Dynamics CRM vs Zoho CRM

Compared 3% of the time

More Zoho CRM Competitors

Product Reports

Buyer's Guide

Pipedrive

April 2025

Download Pipedrive product report

Buyer's Guide

Zoho CRM

March 2025

Download Zoho CRM product report

Also Known As

PipelineDeals

No data available

Overview

Pipedrive CRM, a SOC 2 Certified Service Provider, is built around activity-based selling. It ensures total visibility through its Pipeline Management tool with a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process, Sales Reporting that provides visual report, understands pipeline metrics, tracks and tests sales process and shows sales split by product. Pipedrive CRM boosts productivity, optimizes the Sales Process, It has an import/export feature that safeguards against human error. It is fully customizable, has multiple usage possibilities and can automatically creates contacts in your pipeline.

Pipedrive

Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management.

Zoho

Sample Customers

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo

JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult

Buyer's Guide

Pipedrive vs. Zoho CRM

April 2025

Free Report: Pipedrive vs. Zoho CRM

Find out what your peers are saying about Pipedrive vs. Zoho CRM and other solutions. Updated: April 2025.

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We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.