Pipedrive vs Zoho CRM comparison

Pipedrive and Zoho are both solutions in the CRM category. Pipedrive is ranked #16 with an average rating of 8.1, while Zoho is ranked #5 with an average rating of 8.3. Pipedrive holds a 0.9% mindshare in CRM, compared to Zoho’s 3.0% mindshare. Additionally, 78% of Pipedrive users are willing to recommend the solution, compared to 88% of Zoho users who would recommend it.

Pipedrive

Read 13 Pipedrive reviews

692 Views
288 Comparison Views

78% willing to recommend

Zoho CRM

Read 52 Zoho CRM reviews

2,597 Views
1,190 Comparison Views

88% willing to recommend

Pipedrive

Zoho CRM

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 12, 2025

Zoho CRM and Pipedrive are competing CRM platforms, each with unique strengths. Zoho CRM seems to have the upper hand in terms of features and integration capabilities, appealing to startups and SMEs, whereas Pipedrive stands out for its ease of use and straightforward process management.

Features: Zoho CRM offers customizable API connectivity, robust reporting, and seamless integration with third-party solutions, which are ideal for comprehensive lead management and analytics. Pipedrive focuses on simple process management, user-friendly customization, and flexible data management, making it accessible to users with varying levels of software expertise.

Room for Improvement: Zoho CRM could enhance its mass email campaign management, user interface, and mobile app functionality. Pipedrive may benefit from more robust automation, improved ERP system integration, and enhanced API support.

Ease of Deployment and Customer Service: Zoho CRM offers diverse deployment options, including public, private, and hybrid clouds, with customer support that varies by subscription level. Pipedrive primarily operates through public cloud deployments, with highly rated customer service but less detailed documentation.

Pricing and ROI: Zoho CRM is considered affordable with various plans and offers a bundle like Zoho One, making it cost-effective against platforms like Salesforce. Pipedrive is also noted for its competitive pricing, especially with its advanced plan, making it a favored choice for small businesses seeking cost efficiency.

To learn more, read our detailed Pipedrive vs. Zoho CRM Report (Updated: February 2025).

Buyer's Guide

Pipedrive vs. Zoho CRM

February 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pipedrive

Ranking in CRM

16th

Ranking in Opportunity Management

5th

Ranking in Sales Force Automation

6th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Local Government CRM (5th)

Zoho CRM

Ranking in CRM

5th

Ranking in Opportunity Management

3rd

Ranking in Sales Force Automation

3rd

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2025, in the CRM category, the mindshare of Pipedrive is 0.9%, down from 0.9% compared to the previous year. The mindshare of Zoho CRM is 3.0%, down from 4.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Vykintas Arlauskas

CTO, Retal Group at RETAL

An easy- to- use and scalable cloud-based CRM tool for managing and tracking

I have noticed that Pipedrive is doing a lot in terms of web cybersecurity and integration with other tools, which is good. However, we haven't integrated it with our ERP system yet, so that might pose a challenge. We'll have to see how it goes. The Integration with artificial intelligence should be available in the next release. In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer. Perhaps, in the future, this could be achieved through artificial intelligence.

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AmerKhan

Senior Director - Head of Solution Engineering at Osol tech (Private) Limited

Diverse integrations assist in seamlessly aligning marketing efforts with sales tracking

Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes. It offers a no-cost entry with the ability for three users to use it at no charge, which is beneficial for startups to explore the platform without financial strain. This enables me to start using the platform, handle opportunities, and get a feel before committing financially.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is pretty easy to use and intuitive."

"Pipedrive makes it easy to understand who I'm talking to at a glance. It has all the activities, node features, opportunity interface, deal interface, and time drive deals.The sales process is extremely simple, which saves me time and energy. I can send the document for e-signature and make the most out of my deals. I can automatically send emails and phone calls. You need to do only a little API programming. It offers massive flexibility. You can run an entire enterprise on the platform. The ease of use facilitates huge adoption."

"Pipedrive's most valuable feature is reporting and insights. The CRM shows the database and lets the salespeople arrange their daily activities. The insights are essential from a management point of view because it helps the sales staff improve or adjust their whole sales cycle, activities, and quality."

"It's very flexible and we can really fit it into our business model."

"The most useful stuff for me is that it's very flexible with all the data structures...Stability-wise, I rate the solution a ten out of ten."

"The biggest and the best feature is the view that you get when you log in. You have a board like Kanban when you log in, and you've got a column on the left and several other columns that move to the right, depending on where you are in a particular deal. If it's a prospect or someone who is just looking, you move it along the process, and it really helps you keep track of where you are."

"The most valuable feature is the ability to create timelines and custom fields."

"Pipedrive's most valuable features are that you can keep the whole information that's related to managing your sales process and you can customize it easily. The person that we have who is customizing Pipedrive is very junior in means of software development or process development. He can easily use it, anyone can use the solution. It has a very easy user interface to customize your processes and apply them to the Pipedrive process."

More Pipedrive pros

"The most valuable features are the lead, opportunity and task management as well as dashboard creation, reporting, contact management and campaigns."

"CRM software that's simple to use, with good technical support, scalability, and stability."

"Zoho CRM's best feature is its reporting."

"We can customize the solution the way we want to."

"The camera feature is valuable because it provides a look and feel."

"There's no installation required."

"The dashboards and visualizations help us see how different markets perform. I find the dashboard feature most valuable because it's easy to visualize data. I've been trying to use the built-in quotations feature, which could reduce turnaround time. We're not using many automation features for record management and opportunity tracking. I'm trying to integrate Zoho CRM with Zoho Flow for quotation submission workflow."

"Zoho CRM integrates easily with customer service workflows."

More Zoho CRM pros

Cons

"The tool's APIs are challenging. It should also be compliant with HIPAA, FINRA and GLBA. The data centers should be within US so that they are compliant with regulations."

"You must pay more if you need an additional feature."

"Pipedrive could be more efficient. I want the management to be more transparent so it's easier to monitor the sales team's activities and results and do business forecasting. It would help them to improve the quality of the sales cycle."

"Pipedrive has some weaknesses against Salesforce. The documentation of Pipedrive could improve. They need more qualified documentation because I had to fix my colleague's work to correct the reports because they did not find how they can do it, or develop reports. There are some misunderstandings about how to do reporting."

"The integration possibilities with other systems could be better as well. We use it in connection with Octopus CRM, and there's room for improvement."

"The product is expensive."

"In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer."

"The automation process is challenging."

More Pipedrive cons

"The support response time for this solution could be improved."

"There should be easy access to feature recommendations in the solution"

"The reporting for developers should be improved."

"The mobile application is a little complicated and could be simplified."

"There was a challenge while deploying Zoho when we brought an API code. Because integrations "aren't perfect" for every organization."

"The solution can improve by having a policy that allows us to integrate with the cloud."

"In Creator, you can do calculations and change another field immediately after you enter any value. If you add the quantity or price in any field, you can immediately change the total in Creator. The same functionality is not directly available in CRM because it is prebuilt."

"Zoho CRM’s customer service can be a little difficult to reach sometimes."

More Zoho CRM cons

Pricing and Cost Advice

"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."

"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."

"The product is expensive but provides valuable services."

"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."

"Pipedrive is relatively more affordable than other solutions."

"The price of Pipedrive has been reasonable."

"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."

"The solution is affordable."

More Pipedrive pricing and cost advice

"This solution is less expensive than Salesforce."

"We have an annual license fee that costs $12,000."

"The basic plan has changed from $15 to $25 or $30."

"The solution is cost-effective."

"We pay for an annual license to use this solution."

"Compared to other solutions, I would say Zoho CRM is very, very affordable because we can use different applications with one license."

"Compared to other CRMs, it is very cheap."

"The tool started out quite cheap. It's had some changes with small and medium business subscriptions, but it's still worth the price. I'd say it's priced a bit below the medium range."

More Zoho CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

61%

Computer Software Company

Government

Manufacturing Company

Educational Organization

81%

Computer Software Company

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pipedrive?

The most valuable feature is the ability to create timelines and custom fields.

See all answers

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

See all answers

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

See all answers

What do you like most about Zoho CRM?

Zoho CRM integrates easily with customer service workflows.

See all answers

What is your experience regarding pricing and costs for Zoho CRM?

Currently, I am using Zoho CRM at no charge, sticking with the free tier. I have not had to pay for licenses or setup costs.

See all answers

What needs improvement with Zoho CRM?

Zoho CRM could benefit from predictive analysis based on historical trends to forecast future performance over the next two to three years, particularly from a sales pipeline perspective. This feat...

See all answers

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Product Reports

Buyer's Guide

Pipedrive

March 2025

Download Pipedrive product report

Buyer's Guide

Zoho CRM

March 2025

Download Zoho CRM product report

Also Known As

PipelineDeals

No data available

Overview

Pipedrive CRM, a SOC 2 Certified Service Provider, is built around activity-based selling. It ensures total visibility through its Pipeline Management tool with a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process, Sales Reporting that provides visual report, understands pipeline metrics, tracks and tests sales process and shows sales split by product. Pipedrive CRM boosts productivity, optimizes the Sales Process, It has an import/export feature that safeguards against human error. It is fully customizable, has multiple usage possibilities and can automatically creates contacts in your pipeline.

Pipedrive

Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management.

Zoho

Sample Customers

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo

JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult

Buyer's Guide

Pipedrive vs. Zoho CRM

February 2025

Free Report: Pipedrive vs. Zoho CRM

Find out what your peers are saying about Pipedrive vs. Zoho CRM and other solutions. Updated: February 2025.

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We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.