Pipedrive vs Zoho CRM comparison

Pipedrive and Zoho are both solutions in the CRM category. Pipedrive is ranked #16 with an average rating of 8.1, while Zoho is ranked #5 with an average rating of 8.3. Pipedrive holds a 0.9% mindshare in CRM, compared to Zoho’s 3.1% mindshare. Additionally, 78% of Pipedrive users are willing to recommend the solution, compared to 88% of Zoho users who would recommend it.

Pipedrive

Read 13 Pipedrive reviews

746 Views
284 Comparison Views

78% willing to recommend

Zoho CRM

Read 51 Zoho CRM reviews

2,821 Views
1,215 Comparison Views

88% willing to recommend

Pipedrive

Zoho CRM

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 12, 2025

Zoho CRM and Pipedrive are competing CRM platforms, each with unique strengths. Zoho CRM seems to have the upper hand in terms of features and integration capabilities, appealing to startups and SMEs, whereas Pipedrive stands out for its ease of use and straightforward process management.

Features: Zoho CRM offers customizable API connectivity, robust reporting, and seamless integration with third-party solutions, which are ideal for comprehensive lead management and analytics. Pipedrive focuses on simple process management, user-friendly customization, and flexible data management, making it accessible to users with varying levels of software expertise.

Room for Improvement: Zoho CRM could enhance its mass email campaign management, user interface, and mobile app functionality. Pipedrive may benefit from more robust automation, improved ERP system integration, and enhanced API support.

Ease of Deployment and Customer Service: Zoho CRM offers diverse deployment options, including public, private, and hybrid clouds, with customer support that varies by subscription level. Pipedrive primarily operates through public cloud deployments, with highly rated customer service but less detailed documentation.

Pricing and ROI: Zoho CRM is considered affordable with various plans and offers a bundle like Zoho One, making it cost-effective against platforms like Salesforce. Pipedrive is also noted for its competitive pricing, especially with its advanced plan, making it a favored choice for small businesses seeking cost efficiency.

To learn more, read our detailed Pipedrive vs. Zoho CRM Report (Updated: February 2025).

Buyer's Guide

Pipedrive vs. Zoho CRM

February 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pipedrive

Ranking in CRM

16th

Ranking in Opportunity Management

5th

Ranking in Sales Force Automation

6th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Local Government CRM (5th)

Zoho CRM

Ranking in CRM

5th

Ranking in Opportunity Management

3rd

Ranking in Sales Force Automation

3rd

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2025, in the CRM category, the mindshare of Pipedrive is 0.9%, down from 1.0% compared to the previous year. The mindshare of Zoho CRM is 3.1%, down from 4.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Vykintas Arlauskas

CTO, Retal Group at RETAL

An easy- to- use and scalable cloud-based CRM tool for managing and tracking

I have noticed that Pipedrive is doing a lot in terms of web cybersecurity and integration with other tools, which is good. However, we haven't integrated it with our ERP system yet, so that might pose a challenge. We'll have to see how it goes. The Integration with artificial intelligence should be available in the next release. In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer. Perhaps, in the future, this could be achieved through artificial intelligence.

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AmerKhan

Senior Director - Head of Solution Engineering at Osol tech (Private) Limited

Diverse integrations assist in seamlessly aligning marketing efforts with sales tracking

Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes. It offers a no-cost entry with the ability for three users to use it at no charge, which is beneficial for startups to explore the platform without financial strain. This enables me to start using the platform, handle opportunities, and get a feel before committing financially.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature is the ability to create timelines and custom fields."

"It's very flexible and we can really fit it into our business model."

"The usability of the solution is its valuable feature."

"Pipedrive's most valuable features are that you can keep the whole information that's related to managing your sales process and you can customize it easily. The person that we have who is customizing Pipedrive is very junior in means of software development or process development. He can easily use it, anyone can use the solution. It has a very easy user interface to customize your processes and apply them to the Pipedrive process."

"The solution is very stable."

"Pipedrive makes it easy to understand who I'm talking to at a glance. It has all the activities, node features, opportunity interface, deal interface, and time drive deals.The sales process is extremely simple, which saves me time and energy. I can send the document for e-signature and make the most out of my deals. I can automatically send emails and phone calls. You need to do only a little API programming. It offers massive flexibility. You can run an entire enterprise on the platform. The ease of use facilitates huge adoption."

"The initial setup is straightforward."

"The most useful thing is the ability to create multiple pipelines and the flexibility in filtering and reporting."

More Pipedrive pros

"I am impressed with the product's information on customers."

"Zoho CRM is very simple and easy to use."

"Zoho CRM has a location-based feature where if I'm visiting certain customers in a day, it can indicate to me the most efficient route. However, this is if the location of all the offices or places is updated, it saves my time. The calendar in Zoho CRM is synchronized with Google Calander which is very useful for me."

"CRM software that's simple to use, with good technical support, scalability, and stability."

"What I like best about Zoho CRM is the web form feature. I find Zoho CRM forms excellent."

"The platform has a valuable lead qualification feature."

"The initial setup is pretty fast."

"Customer tracking, order management, sales tracking and PO tracking provide efficiency."

More Zoho CRM pros

Cons

"The form builder works even though it has some shortcomings...Also, the forms don't have the ability to avoid or stop people from signing up if they don't have a corporate email."

"New features sometimes seem bolted on rather than being smooth."

"The tool's APIs are challenging. It should also be compliant with HIPAA, FINRA and GLBA. The data centers should be within US so that they are compliant with regulations."

"We are using the lowest version of it. As we become more sophisticated, we might outgrow the tool, but there are features that are available in the higher-level versions, which I'm unfamiliar with, that might be able to meet the needs we would have in the future. They can maybe add some of the features to the basic version or make it more reasonably priced or free."

"Pipedrive could be more efficient. I want the management to be more transparent so it's easier to monitor the sales team's activities and results and do business forecasting. It would help them to improve the quality of the sales cycle."

"In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer."

"Pipedrive has some weaknesses against Salesforce. The documentation of Pipedrive could improve. They need more qualified documentation because I had to fix my colleague's work to correct the reports because they did not find how they can do it, or develop reports. There are some misunderstandings about how to do reporting."

"The product is expensive."

More Pipedrive cons

"There should be easy access to feature recommendations in the solution"

"Support could be more knowledgeable."

"Certain functions have occasional performance issues."

"In Creator, you can do calculations and change another field immediately after you enter any value. If you add the quantity or price in any field, you can immediately change the total in Creator. The same functionality is not directly available in CRM because it is prebuilt."

"What needs improvement in Zoho CRM is the UI. It needs to be more user-friendly. I like Salesforce better than Zoho CRM in terms of the UI, so if Zoho CRM can make some UI changes, that would make the tool better."

"Some of our clients could not develop their requirements using the product."

"It would be useful to have some way of mapping organizations that could add more value. If I have X company's database and am trying to create multiple contexts for different entities of the same company, I should be able to map it in such a way that I can see the organization chart."

"This solution needs a more user-friendly interface."

More Zoho CRM cons

Pricing and Cost Advice

"The product is expensive but provides valuable services."

"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."

"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."

"The solution is affordable."

"Pipedrive is relatively more affordable than other solutions."

"The price of Pipedrive has been reasonable."

"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."

"As of now, the pricing and value are quite good."

More Pipedrive pricing and cost advice

"The basic plan has changed from $15 to $25 or $30."

"There is a license required for this solution."

"Professional plans cost $35 per user in the USA and EUR 35 in Europe."

"The tool started out quite cheap. It's had some changes with small and medium business subscriptions, but it's still worth the price. I'd say it's priced a bit below the medium range."

"We have an annual license fee that costs $12,000."

"If you compare the pricing with SAP, it is well priced and you are able to pay as you go."

"There is an annual license."

"Zoho CRM is an expensive tool."

More Zoho CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

63%

Computer Software Company

Government

Manufacturing Company

Educational Organization

82%

Computer Software Company

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pipedrive?

The most valuable feature is the ability to create timelines and custom fields.

See all answers

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

See all answers

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

See all answers

What do you like most about Zoho CRM?

Zoho CRM integrates easily with customer service workflows.

See all answers

What is your experience regarding pricing and costs for Zoho CRM?

Currently, I am using Zoho CRM at no charge, sticking with the free tier. I have not had to pay for licenses or setup costs.

See all answers

What needs improvement with Zoho CRM?

Zoho CRM could benefit from predictive analysis based on historical trends to forecast future performance over the next two to three years, particularly from a sales pipeline perspective. This feat...

See all answers

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Product Reports

Buyer's Guide

Pipedrive

February 2025

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Buyer's Guide

Zoho CRM

February 2025

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Also Known As

PipelineDeals

No data available

Overview

Pipedrive CRM, a SOC 2 Certified Service Provider, is built around activity-based selling. It ensures total visibility through its Pipeline Management tool with a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process, Sales Reporting that provides visual report, understands pipeline metrics, tracks and tests sales process and shows sales split by product. Pipedrive CRM boosts productivity, optimizes the Sales Process, It has an import/export feature that safeguards against human error. It is fully customizable, has multiple usage possibilities and can automatically creates contacts in your pipeline.

Pipedrive

Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management.

Zoho

Sample Customers

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo

JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult

Buyer's Guide

Pipedrive vs. Zoho CRM

February 2025

Free Report: Pipedrive vs. Zoho CRM

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We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.