The most valuable features of Zoho CRM, according to the reviews, are:
1. Camera feature: It provides a look and feel, with a high-user interface and drag-and-drop concept.
2. Reminder feature: Helpful for managing big projects and tasks running simultaneously.
3. Integration with other Zoho applications: Allows easy connectivity and access to 55 different applications.
4. Ease of navigation: Simple and easy to build workflows based on regional requirements and business configurations.
5. Customizability: Ability to customize the solution according to specific needs, such as building widgets and integrating with web applications.
6. Data sharing: Creation of rules and permissions for data sharing based on value.
7. Notification feature: Keeps users informed about integrations, system reliability, blueprints, and sales.
8. Communication features: Ability to have a database, connect with other systems, and conduct calls, emails, and meetings in one place.
9. Reporting: Provides comprehensive reporting capabilities.
10. Web form feature: Excellent for tracking messages and notes, and easy to view management activities.
11. Emailing: Allows direct email communication with customers, effective for marketing purposes.
12. Lead, opportunity, and task management: Efficient for tracking and managing leads and opportunities.
13. Dashboard creation and reporting: Provides visibility and tracking of deals and activities.
14. Location-based feature: Indicates the most efficient route for visiting customers.
15. Synchronization with Google Calendar: Useful for managing schedules and appointments.
16. Cloud-based and cost-effective: Easy to use, customizable, and competitively priced.
17. Lead management and analytics: Powerful analytics tool for effective lead management.
18. Updates and improvements: Regular updates and improvements to the admin panel and council.
19. Data import and export: Easy import and export of CSV files.
20. Hierarchical database: Allows for a parent-child view of data.
- "Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes."
- "The dashboards and visualizations help us see how different markets perform. I find the dashboard feature most valuable because it's easy to visualize data. I've been trying to use the built-in quotations feature, which could reduce turnaround time. We're not using many automation features for record management and opportunity tracking. I'm trying to integrate Zoho CRM with Zoho Flow for quotation submission workflow."
- "What I like most about Zoho CRM is its configurability. We can adapt it to our needs in terms of the sales process. It has automation capabilities, but we mostly use it as a static system, except for sending emails and information about updated products."
Improvements needed for Zoho CRM include:
- The ability to customize modules and fields, similar to Zoho Creator.
- Better stability and scalability for enterprise businesses.
- Improved customer service and responsiveness.
- Enhancements to the forecast feature and more features similar to the on-premise version.
- Improved chatbot capabilities, including AI-enabled functionality for easy data search and referencing.
- Simplified modification of customer information.
- Better integration with Zoho Creator and other products.
- More customization options for roles and better performance in workflow automation.
- User-friendly UI and improved user experience.
- More affordable pricing and built-in analytics.
- Increased integrations with other platforms and improved support for WhatsApp and social media.
- Better integration capabilities and mapping organizations for added value.
- Evolved rule engine and improved automation and workflow features.
- Support for multi-country operations and customizable terminology.
- More integrations and customization options in future releases.
- Easier API integration with Facebook and Google for lead generation.
- Improved scalability and resolution of technical glitches and bugs.
- Enhanced functionalities and data organization in the mobile app.
- "Zoho CRM could benefit from predictive analysis based on historical trends to forecast future performance over the next two to three years, particularly from a sales pipeline perspective."
- "The login process could be improved as some users find it unfriendly. The documentation could also be more user-friendly and better organized."
- "The main area for improvement is how the solution handles leads. Leads are separated and always tied to a contact, which makes it difficult to maintain leads within a company. This could be handled better."