Zoho CRM and Freshsales are competitors in the CRM category. Freshsales often has the advantage due to intuitive features and advanced automation, while Zoho CRM is appealing for its competitive pricing and robust customer support.
Features: Zoho CRM is highly customizable, offering extensive integration with third-party solutions and strong reporting capabilities. Freshsales excels with AI-driven insights, seamless email integration, and an efficient sales pipeline feature.
Room for Improvement: Zoho CRM could enhance its user interface to improve navigation and streamline processes. Its automation features could also benefit from refinement. Freshsales could improve by expanding its feature set to better support larger enterprises, enhancing customization options, and providing more robust integration capabilities.
Ease of Deployment and Customer Service: Zoho CRM offers a customizable deployment process with comprehensive support. It caters to large enterprises with a flexible setup. Freshsales provides swift cloud-based deployment and emphasizes user-friendly setup supported by efficient customer service, allowing for quick implementation.
Pricing and ROI: Zoho CRM presents a scalable pricing model with strong ROI, making it a cost-effective option for many organizations. Freshsales may come with higher upfront costs but delivers long-term value through its advanced features, which justify potential higher expenditures by maximizing ROI potential.
| Product | Market Share (%) |
|---|---|
| Zoho CRM | 1.8% |
| Freshsales | 0.9% |
| Other | 97.3% |
| Company Size | Count |
|---|---|
| Small Business | 6 |
| Midsize Enterprise | 2 |
| Company Size | Count |
|---|---|
| Small Business | 44 |
| Midsize Enterprise | 6 |
| Large Enterprise | 10 |
Freshsales is a single solution CRM designed for high-growth, high-velocity sales teams. The software includes integrated phone and email, user behaviour tracking, and lead scoring on one platform. Users can track events and manage a visual sales pipeline, as well as view custom reports and analytics. Email tracking features enable users to know when and how many times an email was opened, or a link was clicked on. Users can effectively engage with prospects by targeting the next set of email actions, and create personalised sales campaigns from email templates. Insightful email metrics tell users which emails are performing well and which aren’t. The Awaiting Response feature automatically lists contacts that need to be replied to. Freshsales enables direct calling with a simple click on a contact’s phone number. The solution records the entire conversation history including email conversations in one place. Users can add notes, schedule tasks, as well as make appointments. Freshsales also offers personalised welcome and voicemail messages for greeting customers. In-depth customer insights on prospects allow users to plan relevant conversations, and keep track of touch points using the activity timeline. Freshsales collects data and segments activities based on a contact’s behaviour. Users can get perspective on leads with advanced lead scoring, and prioritises important follow-ups. The visual sales pipeline provides complete visibility of deals across various stages. Users can sort and filter by close dates, helping to make more guided decisions for climbing up the sales ladder. Freshsales’ drag and drop navigation tool enables users to move deals across the sales pipeline into any stage. Users can call or email prospects directly from the deals dashboard for a non-interruptive workflow. Visual sales reports and revenue analytics monitor sales progress and identify successful campaigns by source, sales rep, territory, and more. Freshsales mobile apps for iOS and Android let users access deals while on-the-move and stay up-to-date on prospects at all times. Freshsales is part of the Freshworks product family, whose products include Freshdesk Customer Support Software, Freshservice IT Service Management Software etc. – with more than 100000 customers worldwide, including Cisco, Honda, 3M, The Atlantic, and QuizUp.
Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management.
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