Salesforce Sales Cloud vs Zoho CRM comparison

Salesforce and Zoho are both solutions in the CRM category. Salesforce is ranked #1 with an average rating of 8.2, while Zoho is ranked #5 with an average rating of 8.3. Salesforce holds a 9.3% mindshare in CRM, compared to Zoho’s 3.1% mindshare. Additionally, 94% of Salesforce users are willing to recommend the solution, compared to 88% of Zoho users who would recommend it.

Salesforce Sales Cloud

Read 114 Salesforce Sales Cloud reviews

5,494 Views
2,901 Comparison Views

94% willing to recommend

Zoho CRM

Read 51 Zoho CRM reviews

2,821 Views
1,215 Comparison Views

88% willing to recommend

Salesforce Sales Cloud

Zoho CRM

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 12, 2025

Salesforce Sales Cloud and Zoho CRM are prominent competitors in the CRM market, each providing distinct features suited to various business needs. Salesforce appears to have the upper hand with robust customizability and extensive integration capabilities, making it ideal for enterprises, while Zoho stands out for its ease of use and affordability, appealing more to small and mid-sized businesses.

Features: Salesforce Sales Cloud offers advanced reporting dashboards, sales process automation, and seamless integration across various tools to accommodate customization. Zoho CRM provides intuitive design, effective lead management, and integration with Zoho's own suite of applications supplemented by robust analytics.

Room for Improvement: Salesforce Sales Cloud can be overwhelming due to its complexity and number of features, making it cumbersome and expensive as operations scale. Users also suggest better reporting capabilities and improved integrations with external systems. Zoho CRM can enhance its automation features, improve social media integration, and address technical aspects like API integration, although it faces limitations in scalability and customizability compared to Salesforce.

Ease of Deployment and Customer Service: Both Salesforce Sales Cloud and Zoho CRM are primarily offered on public cloud infrastructure. Salesforce provides hybrid and private cloud options with satisfactory customer service, especially with premium support packages. Zoho CRM is noted for its competitive customer service and community support, even if it lacks Salesforce's extensive community resources.

Pricing and ROI: Salesforce Sales Cloud is considered a premium solution with high costs that can be justified by its features, though users emphasize negotiating licensing to control expenses. Zoho CRM is a cost-effective option, especially appealing to small and mid-sized businesses with competitive pricing and subscription-based models.

To learn more, read our detailed Salesforce Sales Cloud vs. Zoho CRM Report (Updated: February 2025).

Buyer's Guide

Salesforce Sales Cloud vs. Zoho CRM

February 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Sales Cloud

Ranking in CRM

1st

Ranking in Opportunity Management

2nd

Ranking in Sales Force Automation

1st

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

114

Ranking in other categories

Conversation Intelligence Software (1st)

Zoho CRM

Ranking in CRM

5th

Ranking in Opportunity Management

3rd

Ranking in Sales Force Automation

3rd

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2025, in the CRM category, the mindshare of Salesforce Sales Cloud is 9.3%, down from 9.8% compared to the previous year. The mindshare of Zoho CRM is 3.1%, down from 4.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Richard Mottershead

Enterprise Architect at a non-profit with 501-1,000 employees

Infinitely customizable, good end-to-end sales and customer management processes but lacks good documentation

Essentially, it's the CRM solution for managing customers and leads. The features that had the most significant impact on our sales efficiency include flexibility, regular updates, and very good end-to-end sales and customer management processes. AI and machine learning are on the agenda for next year. Initially, it will be very silo-based, but eventually, we'll be integrating MIBI data into our solution. Sales Cloud's reporting and analytics capabilities influenced our sales strategy quite a lot. We can build every report as a dashboard, and there are various sorts of things. We are using Tableau as our MIBI analytic solution, which is also owned by Salesforce these days.

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AmerKhan

Senior Director - Head of Solution Engineering at Osol tech (Private) Limited

Diverse integrations assist in seamlessly aligning marketing efforts with sales tracking

Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes. It offers a no-cost entry with the ability for three users to use it at no charge, which is beneficial for startups to explore the platform without financial strain. This enables me to start using the platform, handle opportunities, and get a feel before committing financially.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable features of Salesforce Sales Cloud are ease of use. It is very simple for the sales team to use. You can integrate it with a lot of other systems."

"Salesforce's user interface is easy to use, and the reporting is good. It worked well with Excel, so I was okay with it. I don't know about integration with any other software because I didn't have to deal with them."

"This product is lightweight."

"Salesforce is a very powerful tool which helps us to build that through tools like Process Builder or Flows, or even write code to achieve these scenarios."

"Salesforce Sales Cloud is very user-friendly, and simple to create dashboards and extract the reports. Additionally, it integrates well with other applications."

"I would rate Salesforce Sales Cloud's scalability as very good. We have scaled from 30 to 150 within three years without a glitch."

"It is a very stable solution."

"It is a very good tool. There are a lot of interesting features. It is one of the best solutions."

More Salesforce Sales Cloud pros

"I think the whole pipeline tracking is most useful for us."

"The product is customizable."

"Zoho CRM integrates easily with customer service workflows."

"The most valuable feature of Zoho CRM is its ease of use."

"There are many features that capture customer data."

"We use the solution for different projects. We use it to patch lead details from clients' sources."

"For the most part, the solution is stable."

"CRM software that's simple to use, with good technical support, scalability, and stability."

More Zoho CRM pros

Cons

"CI/CD is the biggest room for improvement. Deployment between environments and configuration."

"The licensing price could be cheaper."

"The monitoring is very good, but it could be better."

"Sometimes they refresh the production environment, which can be a bit of a challenge."

"The solution's customer support is not so good."

"It's a very broad tool."

"The setup of Salesforce Sales Cloud is complex. You need specialists in that area to be able to have a good setup. Once it's set up properly, running it is seamless. That's the most beautiful thing about Salesforce Sales Cloud."

"The cost of this solution could be improved."

More Salesforce Sales Cloud cons

"There are at least two big pieces. One is just the ability to reorganize the data and clean it up to eliminate duplicates and things like that. It is very manual at the moment. It only gives us certain fields that we can check on. Because of our particular database, it creates a problem. We deal with hospitals, and there are 50 hospitals. It is tough to figure out which one is which. Is it this one or the other one? So, trying to clean things up is very difficult. I'd like to have more ability to share data fields. The data is structured into different buckets, and I frequently have to create the same field in two different buckets. It would be nice if I could just do a view-only field in another bucket. In my contact bucket, I would like to be able to have just a view-only of the account information so that I don't need to enter it again, which is what I have to do currently."

"Zoho CRM’s customer service can be a little difficult to reach sometimes."

"Support could be more knowledgeable."

"We would like to always email users as soon as any new features are launched."

"It would be useful to have some way of mapping organizations that could add more value. If I have X company's database and am trying to create multiple contexts for different entities of the same company, I should be able to map it in such a way that I can see the organization chart."

"The solution's feature for forecast has limitations."

"The integration should be more user-friendly."

"The product's scalability and stability need improvement."

More Zoho CRM cons

Pricing and Cost Advice

"It's expensive, storage being the most costly aspect."

"Being license based, the license varies by type. The pricing is considered average."

"The overall price of Salesforce Sales Cloud could be better, it is more expensive than other competitors. There is an annual license for Salesforce Sales Cloud."

"I've seen the prices for Salesforce Sales Cloud, but I haven't been the one to handle the money. As someone who's only visually looked at the price, I would imagine it's on the pricier side, but they do have a ton of leverage, and seeing that everyone I've worked for has always been dedicated to continuing Salesforce. I've never worked for anyone who has threatened to leave. Everyone has accepted the pricing for what they offer."

"My understanding is that Salesforce is a little bit expensive, but in terms of the efficiencies, automation, and visibility, I think it's definitely value for money."

"The subscription is on a monthly basis."

"The price is fair."

"It is alright for now because we ended up getting a discount off the base price. So, for now, it is okay. We may have to renegotiate when we get more users, and I don't know if the price would stay the same or increase. It has just a standard licensing fee. If you end up hiring a consultant for implementation, you will have to pay for the implementation. Other than that, there are no additional fees."

More Salesforce Sales Cloud pricing and cost advice

"Compared to other solutions, I would say Zoho CRM is very, very affordable because we can use different applications with one license."

"If you compare the pricing with SAP, it is well priced and you are able to pay as you go."

"Zoho CRM is an expensive tool."

"This solution is less expensive than Salesforce."

"I have no information about the pricing for Zoho CRM because the finance department handles that."

"The basic plan has changed from $15 to $25 or $30."

"Professional plans cost $35 per user in the USA and EUR 35 in Europe."

"The solution is cost-effective."

More Zoho CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

77%

Computer Software Company

Financial Services Firm

Manufacturing Company

Educational Organization

83%

Computer Software Company

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Salesforce Sales Cloud?

The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.

See all answers

What needs improvement with Salesforce Sales Cloud?

Improving system performance and processing speed would enhance productivity and allow for even smoother workflows according to my view. Additionally, introducing faster data retrieval and real-tim...

See all answers

What is your primary use case for Salesforce Sales Cloud?

My primary use case for Salesforce is to streamline sales strategies, define key sales parameters, and manage focus areas effectively. I leverage Salesforce to record, track, and optimize our sales...

See all answers

What do you like most about Zoho CRM?

Zoho CRM integrates easily with customer service workflows.

See all answers

What is your experience regarding pricing and costs for Zoho CRM?

Currently, I am using Zoho CRM at no charge, sticking with the free tier. I have not had to pay for licenses or setup costs.

See all answers

What needs improvement with Zoho CRM?

Zoho CRM could benefit from predictive analysis based on historical trends to forecast future performance over the next two to three years, particularly from a sales pipeline perspective. This feat...

See all answers

Comparisons

Microsoft Dynamics CRM vs Salesforce Sales Cloud

Compared 31% of the time

SAP CRM vs Salesforce Sales Cloud

Compared 31% of the time

Oracle CX Sales vs Salesforce Sales Cloud

Compared 6% of the time

Camunda vs Salesforce Sales Cloud

Compared 4% of the time

More Salesforce Sales Cloud Competitors

SAP CRM vs Zoho CRM

Compared 55% of the time

Bitrix24 vs Zoho CRM

Compared 10% of the time

Odoo vs Zoho CRM

Compared 9% of the time

monday.com vs Zoho CRM

Compared 7% of the time

LeadSquared vs Zoho CRM

Compared 5% of the time

More Zoho CRM Competitors

Product Reports

Buyer's Guide

Salesforce Sales Cloud

February 2025

Download Salesforce Sales Cloud product report

Buyer's Guide

Zoho CRM

February 2025

Download Zoho CRM product report

Also Known As

Sales Cloud, SFDC, Salesforce

No data available

Overview

Salesforce Sales Cloud is a comprehensive CRM platform designed for efficient lead management, sales forecasting, and customer engagement, offering extensive customization and cloud-based accessibility.

Aimed at enhancing business efficiency, Salesforce Sales Cloud supports core business processes like CRM, lead and opportunity management, sales forecasting, and customer engagement. Its robust integration capabilities allow seamless connectivity with ERP systems and various applications. The platform offers pipeline tracking, process automation, and advanced sales cycle management. Users appreciate its cloud-based accessibility, allowing teams to operate remotely and manage sales operations effectively. However, users highlight concerns about its complexity, cost, and the need for a more intuitive interface.

What features does Salesforce Sales Cloud offer?

Customization: Tailor the CRM to meet specific business requirements.
Robust Reporting: Comprehensive analytics and data insights.
Lead Management: Efficiently manage and convert leads.
API Integration: Seamless connectivity with multiple applications.
Cloud Accessibility: Work from anywhere with cloud-based access.

What benefits should be evaluated in Salesforce Sales Cloud reviews?

Enhanced Productivity: Streamline sales processes with automation.
Improved Collaboration: Facilitate team coordination and client engagement.
Accurate Forecasting: Make informed decisions with reliable sales forecasts.
Flexibility: Accommodate diverse industry needs with ease.
Legacy System Integration: Efficiently update and integrate with existing systems.

Salesforce Sales Cloud is widely implemented across industries such as finance, healthcare, and retail, supporting sales teams in tracking and managing sales operations. Its use extends to reporting, collaboration, and enhancing client interactions, allowing companies to tailor Salesforce to meet industry-specific requirements efficiently.

Salesforce

Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management.

Zoho

Sample Customers

Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group

JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult

Buyer's Guide

Salesforce Sales Cloud vs. Zoho CRM

February 2025

Free Report: Salesforce Sales Cloud vs. Zoho CRM

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