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Salesforce Sales Cloud vs Zoho CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 12, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Salesforce Sales Cloud
Ranking in CRM
1st
Ranking in Opportunity Management
2nd
Ranking in Sales Force Automation
1st
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
114
Ranking in other categories
Conversation Intelligence Software (2nd)
Zoho CRM
Ranking in CRM
5th
Ranking in Opportunity Management
3rd
Ranking in Sales Force Automation
3rd
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
51
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2025, in the CRM category, the mindshare of Salesforce Sales Cloud is 9.5%, up from 9.6% compared to the previous year. The mindshare of Zoho CRM is 3.0%, down from 4.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Richard Mottershead - PeerSpot reviewer
Infinitely customizable, good end-to-end sales and customer management processes but lacks good documentation
Essentially, it's the CRM solution for managing customers and leads. The features that had the most significant impact on our sales efficiency include flexibility, regular updates, and very good end-to-end sales and customer management processes. AI and machine learning are on the agenda for next year. Initially, it will be very silo-based, but eventually, we'll be integrating MIBI data into our solution. Sales Cloud's reporting and analytics capabilities influenced our sales strategy quite a lot. We can build every report as a dashboard, and there are various sorts of things. We are using Tableau as our MIBI analytic solution, which is also owned by Salesforce these days.
AmerKhan - PeerSpot reviewer
Diverse integrations assist in seamlessly aligning marketing efforts with sales tracking
Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes. It offers a no-cost entry with the ability for three users to use it at no charge, which is beneficial for startups to explore the platform without financial strain. This enables me to start using the platform, handle opportunities, and get a feel before committing financially.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"CRM solution that performs well. It's multifeatured, so you can use it for different activities such as managing opportunities, managing revenue, reviewing leads, etc."
"You can adapt Salesforce for all customer needs."
"This is a stable product."
"The dashboards and dashboard customization are great."
"The user interface is pretty simple."
"This solution offers a good user experience. It is easy to learn and use, even for those who are using it for the first time."
"The most valuable features of Salesforce Sales Cloud are opportunity management and metric integration."
"It is an open the platform with API integration with other systems. Salesforce, it is not a software. It is very famous and available. When you are creating leads, generating leads, opportunities, it is wonderful in the reports as well. Dashboards are amazing."
"The login and logout times of each employee of our company are recorded by Zoho CRM for productivity calculations"
"The most valuable solution of Zoho CRM is lead management and analytics. It has a powerful analytics tool."
"There are many features that capture customer data."
"Zoho CRM is easy to use and easy to understand."
"The user interface, especially the dashboard, offers good navigation."
"CRM software that's simple to use, with good technical support, scalability, and stability."
"Zoho CRM integrates easily with customer service workflows."
"We use the solution for different projects. We use it to patch lead details from clients' sources."
 

Cons

"The reporting formats could be better."
"In the next release, I would like to see more integration."
"One aspect I find challenging with Salesforce Sales Cloud is its forecasting feature. While it's useful for analyzing sales data and predicting future revenue, I've encountered instances where the outcomes weren't as perfect as expected."
"Salesforce could improve its response speed."
"I would like to see a more affordable licensing model."
"I would like if Sales Cloud had the flexibility to create or edit the forms used to submit requests. Right now, they're fixed, and users can't edit them. Only administrators have editing privileges, so it takes too long to make changes."
"If the infrastructure is not correct, then customers are having an issue and it's taking a lot of time to load."
"The user interface could be better in Salesforce Sales Cloud because it feels a little heavy."
"We'd like the solution to be less expensive."
"There are at least two big pieces. One is just the ability to reorganize the data and clean it up to eliminate duplicates and things like that. It is very manual at the moment. It only gives us certain fields that we can check on. Because of our particular database, it creates a problem. We deal with hospitals, and there are 50 hospitals. It is tough to figure out which one is which. Is it this one or the other one? So, trying to clean things up is very difficult. I'd like to have more ability to share data fields. The data is structured into different buckets, and I frequently have to create the same field in two different buckets. It would be nice if I could just do a view-only field in another bucket. In my contact bucket, I would like to be able to have just a view-only of the account information so that I don't need to enter it again, which is what I have to do currently."
"The support response time for this solution could be improved."
"It would be useful to have some way of mapping organizations that could add more value. If I have X company's database and am trying to create multiple contexts for different entities of the same company, I should be able to map it in such a way that I can see the organization chart."
"I would like to see more integrations and customization options in the next release."
"Custom development is often necessary to make such extensive changes, and it does come with associated costs."
"Zoho CRM’s customer service can be a little difficult to reach sometimes."
"We would like to always email users as soon as any new features are launched."
 

Pricing and Cost Advice

"Not the cheapest"
"Sales Cloud is expensive."
"The overall price of Salesforce Sales Cloud could be better, it is more expensive than other competitors. There is an annual license for Salesforce Sales Cloud."
"Price-wise, the product does not fall under the category of cheaply priced products."
"There is a license required to use this solution and the price is expensive. It could be reduced."
"My understanding is that Salesforce is a little bit expensive, but in terms of the efficiencies, automation, and visibility, I think it's definitely value for money."
"We must pay for the licenses."
"We pay a yearly subscription fee."
"The solution has standard pricing plans."
"There is a license required for this solution."
"There is an annual license."
"Zoho CRM is available at a fairly average price"
"The tool started out quite cheap. It's had some changes with small and medium business subscriptions, but it's still worth the price. I'd say it's priced a bit below the medium range."
"It is around $1000 a month."
"Zoho CRM is an expensive tool."
"If you compare the pricing with SAP, it is well priced and you are able to pay as you go."
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Top Industries

By visitors reading reviews
Educational Organization
77%
Computer Software Company
4%
Financial Services Firm
3%
Manufacturing Company
2%
Educational Organization
83%
Computer Software Company
2%
Financial Services Firm
2%
Government
1%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Salesforce Sales Cloud?
The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.
What needs improvement with Salesforce Sales Cloud?
Improving system performance and processing speed would enhance productivity and allow for even smoother workflows according to my view. Additionally, introducing faster data retrieval and real-tim...
What is your primary use case for Salesforce Sales Cloud?
My primary use case for Salesforce is to streamline sales strategies, define key sales parameters, and manage focus areas effectively. I leverage Salesforce to record, track, and optimize our sales...
What do you like most about Zoho CRM?
Zoho CRM integrates easily with customer service workflows.
What is your experience regarding pricing and costs for Zoho CRM?
Currently, I am using Zoho CRM at no charge, sticking with the free tier. I have not had to pay for licenses or setup costs.
What needs improvement with Zoho CRM?
Zoho CRM could benefit from predictive analysis based on historical trends to forecast future performance over the next two to three years, particularly from a sales pipeline perspective. This feat...
 

Comparisons

 

Also Known As

Sales Cloud, SFDC, Salesforce
No data available
 

Overview

 

Sample Customers

Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult
Find out what your peers are saying about Salesforce Sales Cloud vs. Zoho CRM and other solutions. Updated: February 2025.
837,501 professionals have used our research since 2012.