Salesforce Sales Cloud vs Zoho CRM comparison

Salesforce and Zoho are both solutions in the CRM category. Salesforce is ranked #1 with an average rating of 8.2, while Zoho is ranked #5 with an average rating of 8.3. Salesforce holds a 9.5% mindshare in CRM, compared to Zoho’s 3.0% mindshare. Additionally, 94% of Salesforce users are willing to recommend the solution, compared to 88% of Zoho users who would recommend it.

Salesforce Sales Cloud

Read 114 Salesforce Sales Cloud reviews

5,366 Views
2,859 Comparison Views

94% willing to recommend

Zoho CRM

Read 51 Zoho CRM reviews

2,871 Views
1,231 Comparison Views

88% willing to recommend

Salesforce Sales Cloud

Zoho CRM

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 12, 2025

Salesforce Sales Cloud and Zoho CRM are prominent competitors in the CRM market, each providing distinct features suited to various business needs. Salesforce appears to have the upper hand with robust customizability and extensive integration capabilities, making it ideal for enterprises, while Zoho stands out for its ease of use and affordability, appealing more to small and mid-sized businesses.

Features: Salesforce Sales Cloud offers advanced reporting dashboards, sales process automation, and seamless integration across various tools to accommodate customization. Zoho CRM provides intuitive design, effective lead management, and integration with Zoho's own suite of applications supplemented by robust analytics.

Room for Improvement: Salesforce Sales Cloud can be overwhelming due to its complexity and number of features, making it cumbersome and expensive as operations scale. Users also suggest better reporting capabilities and improved integrations with external systems. Zoho CRM can enhance its automation features, improve social media integration, and address technical aspects like API integration, although it faces limitations in scalability and customizability compared to Salesforce.

Ease of Deployment and Customer Service: Both Salesforce Sales Cloud and Zoho CRM are primarily offered on public cloud infrastructure. Salesforce provides hybrid and private cloud options with satisfactory customer service, especially with premium support packages. Zoho CRM is noted for its competitive customer service and community support, even if it lacks Salesforce's extensive community resources.

Pricing and ROI: Salesforce Sales Cloud is considered a premium solution with high costs that can be justified by its features, though users emphasize negotiating licensing to control expenses. Zoho CRM is a cost-effective option, especially appealing to small and mid-sized businesses with competitive pricing and subscription-based models.

To learn more, read our detailed Salesforce Sales Cloud vs. Zoho CRM Report (Updated: February 2025).

Buyer's Guide

Salesforce Sales Cloud vs. Zoho CRM

February 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Sales Cloud

Ranking in CRM

1st

Ranking in Opportunity Management

2nd

Ranking in Sales Force Automation

1st

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

114

Ranking in other categories

Conversation Intelligence Software (2nd)

Zoho CRM

Ranking in CRM

5th

Ranking in Opportunity Management

3rd

Ranking in Sales Force Automation

3rd

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2025, in the CRM category, the mindshare of Salesforce Sales Cloud is 9.5%, up from 9.6% compared to the previous year. The mindshare of Zoho CRM is 3.0%, down from 4.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Richard Mottershead

Enterprise Architect at a non-profit with 501-1,000 employees

Infinitely customizable, good end-to-end sales and customer management processes but lacks good documentation

Essentially, it's the CRM solution for managing customers and leads. The features that had the most significant impact on our sales efficiency include flexibility, regular updates, and very good end-to-end sales and customer management processes. AI and machine learning are on the agenda for next year. Initially, it will be very silo-based, but eventually, we'll be integrating MIBI data into our solution. Sales Cloud's reporting and analytics capabilities influenced our sales strategy quite a lot. We can build every report as a dashboard, and there are various sorts of things. We are using Tableau as our MIBI analytic solution, which is also owned by Salesforce these days.

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AmerKhan

Senior Director - Head of Solution Engineering at Osol tech (Private) Limited

Diverse integrations assist in seamlessly aligning marketing efforts with sales tracking

Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes. It offers a no-cost entry with the ability for three users to use it at no charge, which is beneficial for startups to explore the platform without financial strain. This enables me to start using the platform, handle opportunities, and get a feel before committing financially.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most beneficial aspect of Salesforce Sales Cloud is my development life cycle will have been shortened."

"The type of customization that comes with Salesforce CRM gives me a lot of liberty and ease of access to add any information that I wish to add. For example, the name, email ID, designation, the name of the decision maker, when the client joined the company, and the amount of influence he will have on the product."

"The most valuable features of the solution are reporting and dashboards."

"The most valuable feature of Salesforce Sales Cloud is for teams the ability to do marketing on our page and to manage their marketing leads. You are able to close a deal and do the renewal. For the life cycle management for customer management, we use Salesforce Sales Cloud. The performance of the solution is good."

"It is a one-stop shop for running anything related to sales. You can do a lot of things."

"Sales Cloud's reporting and analytics capabilities influenced our sales strategy quite a lot. We can build every report as a dashboard, and there are various sorts of things."

"It is a very stable solution."

"The tracking and monitoring of daily activities within each account is the most valuable aspect of Salesforce Sales Cloud. It allows for staying informed about ongoing activities, ensuring comprehensive visibility into the progress made within each account on a regular basis. Additionally, the plugins that are available, such as ZoolInfo are useful."

More Salesforce Sales Cloud pros

"Zoho CRM has been a really good product. From a basic CRM perspective, we use it to maintain the details of our company's customers."

"The product is customizable."

"The initial setup is pretty fast."

"It is customizable. We have customized the CRM according to our needs."

"The solution is always stable."

"We can customize the solution the way we want to."

"Zoho CRM integrates easily with customer service workflows."

"Zoho CRM's best feature is its reporting."

More Zoho CRM pros

Cons

"Amount of storage provided is limited."

"I think the user experience could be improved. I would like the user interface to be a bit more user-friendly and modern."

"As a presale team leader, I see a need to better understand the platform because our current knowledge is limited. This makes it difficult to explore possible extensions of its use. We also want more detailed information on commercial opportunities included in the tool. It needs to include better documentation on the functions it offers."

"It is a bit pricey."

"Its licensing can be improved to accommodate small companies. They provide a certain number of licenses in a set or batch, and you have to buy the set. For example, if they have 20 licenses in a set, you have to get the whole set, even if you need just three licenses, which could be a barrier for small companies. There is no option to buy fewer licenses. So, small companies have to go for a smaller CRM, such as HubSpot."

"I would like to see licensing fees reduced in the next release."

"Salesforce is a powerful tool and you need specialists to create or to develop new functionalities. It is a difficult platform to learn to manage and you need years to know the whole product."

"The areas revolving around archiving and backup in Salesforce Sales Cloud are not as advanced as some of the other solutions in the market."

More Salesforce Sales Cloud cons

"Support could be more knowledgeable."

"I'd like the solution to offer more integrations with other products."

"There should be easy access to feature recommendations in the solution"

"I'm not sure that there is scalability potential for enterprises."

"The integration should be more user-friendly."

"Some of our clients could not develop their requirements using the product."

"The reporting for developers should be improved."

"The support is not quite good."

More Zoho CRM cons

Pricing and Cost Advice

"The price is fair."

"The price of the Salesforce Sales Cloud is expensive. We pay monthly for the solution but we are billed quarterly."

"The subscription is on a monthly basis."

"Salesforce Sales Cloud is an expensive solution."

"In terms of investment value and return of the investment, Salesforce right now is pretty good on the Western markets where the price of the employees is pretty high."

"You need to pay for the license per user per month. For example, you need to pay $100 per user. If you have 200 users using your Salesforce, that would be multiplied by a hundred, that's $20,000 per month and a quarter million per year."

"Sales Cloud is expensive."

"We pay a yearly subscription fee."

More Salesforce Sales Cloud pricing and cost advice

"We consider it a good value and found it to be cost-effective."

"The price of Zoho CRM is already competitive, but we would always like to have a better discount. Most of the features are included in the price but if we want the extra features then we have to purchase them."

"We pay for an annual license to use this solution."

"The product costs $35 per user per year."

"Its price is lower than the other software."

"Compared to other CRMs, it is very cheap."

"The tool started out quite cheap. It's had some changes with small and medium business subscriptions, but it's still worth the price. I'd say it's priced a bit below the medium range."

"On a scale of one to ten, where one is a high price and ten is a low price, I rate the pricing a five. However, the pricing is fine because we chose the enterprise plan as a private limited company."

More Zoho CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

77%

Computer Software Company

Financial Services Firm

Manufacturing Company

Educational Organization

83%

Computer Software Company

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Salesforce Sales Cloud?

The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.

See all answers

What needs improvement with Salesforce Sales Cloud?

Improving system performance and processing speed would enhance productivity and allow for even smoother workflows according to my view. Additionally, introducing faster data retrieval and real-tim...

See all answers

What is your primary use case for Salesforce Sales Cloud?

My primary use case for Salesforce is to streamline sales strategies, define key sales parameters, and manage focus areas effectively. I leverage Salesforce to record, track, and optimize our sales...

See all answers

What do you like most about Zoho CRM?

Zoho CRM integrates easily with customer service workflows.

See all answers

What is your experience regarding pricing and costs for Zoho CRM?

Currently, I am using Zoho CRM at no charge, sticking with the free tier. I have not had to pay for licenses or setup costs.

See all answers

What needs improvement with Zoho CRM?

Zoho CRM could benefit from predictive analysis based on historical trends to forecast future performance over the next two to three years, particularly from a sales pipeline perspective. This feat...

See all answers

Comparisons

Microsoft Dynamics CRM vs Salesforce Sales Cloud

Compared 31% of the time

SAP CRM vs Salesforce Sales Cloud

Compared 30% of the time

Oracle CX Sales vs Salesforce Sales Cloud

Compared 6% of the time

Camunda vs Salesforce Sales Cloud

Compared 4% of the time

Pega CRM vs Salesforce Sales Cloud

Compared 1% of the time

More Salesforce Sales Cloud Competitors

SAP CRM vs Zoho CRM

Compared 50% of the time

Bitrix24 vs Zoho CRM

Compared 10% of the time

monday.com vs Zoho CRM

Compared 9% of the time

Odoo vs Zoho CRM

Compared 8% of the time

LeadSquared vs Zoho CRM

Compared 5% of the time

More Zoho CRM Competitors

Product Reports

Buyer's Guide

Salesforce Sales Cloud

January 2025

Download Salesforce Sales Cloud product report

Buyer's Guide

Zoho CRM

January 2025

Download Zoho CRM product report

Also Known As

Sales Cloud, SFDC, Salesforce

No data available

Overview

Salesforce Sales Cloud is a comprehensive CRM platform designed for efficient lead management, sales forecasting, and customer engagement, offering extensive customization and cloud-based accessibility.

Aimed at enhancing business efficiency, Salesforce Sales Cloud supports core business processes like CRM, lead and opportunity management, sales forecasting, and customer engagement. Its robust integration capabilities allow seamless connectivity with ERP systems and various applications. The platform offers pipeline tracking, process automation, and advanced sales cycle management. Users appreciate its cloud-based accessibility, allowing teams to operate remotely and manage sales operations effectively. However, users highlight concerns about its complexity, cost, and the need for a more intuitive interface.

What features does Salesforce Sales Cloud offer?

Customization: Tailor the CRM to meet specific business requirements.
Robust Reporting: Comprehensive analytics and data insights.
Lead Management: Efficiently manage and convert leads.
API Integration: Seamless connectivity with multiple applications.
Cloud Accessibility: Work from anywhere with cloud-based access.

What benefits should be evaluated in Salesforce Sales Cloud reviews?

Enhanced Productivity: Streamline sales processes with automation.
Improved Collaboration: Facilitate team coordination and client engagement.
Accurate Forecasting: Make informed decisions with reliable sales forecasts.
Flexibility: Accommodate diverse industry needs with ease.
Legacy System Integration: Efficiently update and integrate with existing systems.

Salesforce Sales Cloud is widely implemented across industries such as finance, healthcare, and retail, supporting sales teams in tracking and managing sales operations. Its use extends to reporting, collaboration, and enhancing client interactions, allowing companies to tailor Salesforce to meet industry-specific requirements efficiently.

Salesforce

Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management.

Zoho

Sample Customers

Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group

JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult

Buyer's Guide

Salesforce Sales Cloud vs. Zoho CRM

February 2025

Free Report: Salesforce Sales Cloud vs. Zoho CRM

Find out what your peers are saying about Salesforce Sales Cloud vs. Zoho CRM and other solutions. Updated: February 2025.

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