Apollo.io vs Pipedrive comparison

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Apollo.io

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Executive SummaryUpdated on Jan 2, 2025

Pipedrive and Apollo.io are both CRM platforms competing in sales and marketing optimization. While Apollo.io has an edge with its robust data enrichment and outreach tools, Pipedrive excels in simple sales management and integration options.

Features: Pipedrive is recognized for its intuitive sales pipeline management, customizable dashboards, and easy activity management. Apollo.io provides automatic data enrichment, a vast database for lead research, and efficient prospecting functionalities that cater to specific market needs.

Room for Improvement: Pipedrive could enhance its automation features, expand its data structures, and improve API programming requirements. Apollo.io might benefit from refining its intent data accuracy, improving email integration, and broadening free plan features.

Ease of Deployment and Customer Service: Pipedrive offers a quick setup with efficient onboarding, supported by comprehensive customer services. Apollo.io ensures an easy deployment process, emphasizing robust training and dedicated assistance to guide its users effectively.

Pricing and ROI: Pipedrive presents competitive pricing with flexible plans, supporting faster ROI for those focused on sales efficiency. Apollo.io, although demanding higher initial costs, justifies the investment with its superior lead generation tools, promising substantial long-term revenue growth.

To learn more, read our detailed Apollo.io vs. Pipedrive Report (Updated: April 2025).

Apollo.io vs. Pipedrive

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Helped 848,716 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Apollo.io

Ranking in Opportunity Management

4th

Average Rating

8.6

Reviews Sentiment

8.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Pipedrive

Ranking in Opportunity Management

5th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

CRM (16th), Local Government CRM (5th), Sales Force Automation (6th)

Mindshare comparison

As of April 2025, in the Opportunity Management category, the mindshare of Apollo.io is 17.6%, up from 11.6% compared to the previous year. The mindshare of Pipedrive is 11.0%, up from 6.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Opportunity Management

Featured Reviews

Vaibhav Patil

Digital Marketer at DigiLiterate

It makes finding your target audience easy, has a verified contact details feature, and its customer support is helpful and always available

My company used Seamless AI and Hunter.io, but I found Apollo.io more affordable based on the number of leads it gives versus what other products provide. Apollo.io has around one hundred fifty industries you can target, so it has a more extensive lead database than other products. The tool also has a more user-friendly interface and is easy to use versus other tools. You first need to learn how to use Apollo.io, which becomes pretty easy. Other advantages of Apollo.io over other products include more filters you can use to find your target audience. It also shows you verified emails and has mass email and cold call features which you can't find in other tools.

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Vykintas Arlauskas

CTO, Retal Group at RETAL

An easy- to- use and scalable cloud-based CRM tool for managing and tracking

I have noticed that Pipedrive is doing a lot in terms of web cybersecurity and integration with other tools, which is good. However, we haven't integrated it with our ERP system yet, so that might pose a challenge. We'll have to see how it goes. The Integration with artificial intelligence should be available in the next release. In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer. Perhaps, in the future, this could be achieved through artificial intelligence.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I like the tool's UI. Its user experience is clear."

"It is a scalable solution."

"The product's most valuable feature is its ease of use, especially for beginners."

"Apollo is very user-friendly."

"What I like most about Apollo.io is it lets you find your target audience. The tool also helps you find verified contact details, apart from allowing you to send bulk emails to people you're looking to contact."

"The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution."

"The initial setup is straightforward."

"The biggest and the best feature is the view that you get when you log in. You have a board like Kanban when you log in, and you've got a column on the left and several other columns that move to the right, depending on where you are in a particular deal. If it's a prospect or someone who is just looking, you move it along the process, and it really helps you keep track of where you are."

"The usability of the solution is its valuable feature."

"It's very flexible and we can really fit it into our business model."

"Pipedrive's most valuable feature is reporting and insights. The CRM shows the database and lets the salespeople arrange their daily activities. The insights are essential from a management point of view because it helps the sales staff improve or adjust their whole sales cycle, activities, and quality."

"The most useful thing is the ability to create multiple pipelines and the flexibility in filtering and reporting."

"The most useful stuff for me is that it's very flexible with all the data structures...Stability-wise, I rate the solution a ten out of ten."

"Pipedrive makes it easy to understand who I'm talking to at a glance. It has all the activities, node features, opportunity interface, deal interface, and time drive deals.The sales process is extremely simple, which saves me time and energy. I can send the document for e-signature and make the most out of my deals. I can automatically send emails and phone calls. You need to do only a little API programming. It offers massive flexibility. You can run an entire enterprise on the platform. The ease of use facilitates huge adoption."

More Pipedrive pros

Cons

"Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities."

"The solution's initial setup process could be better."

"They should provide a larger number of free emails."

"The solution sends callouts when not in maintenance mode, which is a headache for the people involved."

"Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io."

"What's missing in Apollo.io is a proper CRM and pipeline management system. The tool is excellent at finding contact information, but it has room for improvement in sending emails and tracking the sales pipeline."

"We are using the lowest version of it. As we become more sophisticated, we might outgrow the tool, but there are features that are available in the higher-level versions, which I'm unfamiliar with, that might be able to meet the needs we would have in the future. They can maybe add some of the features to the basic version or make it more reasonably priced or free."

"The tool's APIs are challenging. It should also be compliant with HIPAA, FINRA and GLBA. The data centers should be within US so that they are compliant with regulations."

"The form builder works even though it has some shortcomings...Also, the forms don't have the ability to avoid or stop people from signing up if they don't have a corporate email."

"The platform could be even more robust."

"In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer."

"The automation process is challenging."

"Pipedrive has some weaknesses against Salesforce. The documentation of Pipedrive could improve. They need more qualified documentation because I had to fix my colleague's work to correct the reports because they did not find how they can do it, or develop reports. There are some misunderstandings about how to do reporting."

"New features sometimes seem bolted on rather than being smooth."

More Pipedrive cons

Pricing and Cost Advice

"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."

"The solution's price is reasonable."

"Paid versions are likely to provide more accurate information and offer more convenience to users."

"Apollo.io is more affordable than its competitors. I'm on an unlimited plan that costs $19 monthly. Nowadays, Apollo.io has a $99 plan that gives you ten thousand emails monthly. Other products would cost $2,000+ annually."

"The solution is affordable."

"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."

"The price of Pipedrive has been reasonable."

"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."

"Pipedrive is relatively more affordable than other solutions."

"As of now, the pricing and value are quite good."

"We pay $1000 a month for the tool."

"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."

More Pipedrive pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

22%

Financial Services Firm

14%

Comms Service Provider

Healthcare Company

Educational Organization

58%

Computer Software Company

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Apollo.io?

The product's most valuable feature is its ease of use, especially for beginners.

What is your experience regarding pricing and costs for Apollo.io?

We are using the free version of the solution.

What needs improvement with Apollo.io?

Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io.

What do you like most about Pipedrive?

The most valuable feature is the ability to create timelines and custom fields.

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

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Product Reports

Opportunity Management

Download Apollo.io product report

Download Pipedrive product report

Also Known As

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PipelineDeals

Overview

The sales intelligence and engagement platform to crush your sales numbers every quarter. Use our data of over 220 million contacts and 30 million companies to find and engage your future customers at the right time with the right message in our all-in-one platform.

Apollo.io

Pipedrive CRM, a SOC 2 Certified Service Provider, is built around activity-based selling. It ensures total visibility through its Pipeline Management tool with a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process, Sales Reporting that provides visual report, understands pipeline metrics, tracks and tests sales process and shows sales split by product. Pipedrive CRM boosts productivity, optimizes the Sales Process, It has an import/export feature that safeguards against human error. It is fully customizable, has multiple usage possibilities and can automatically creates contacts in your pipeline.

Sample Customers

Information Not Available

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo

Apollo.io vs. Pipedrive