Oracle CRM vs SAP CRM comparison

Oracle and SAP are both solutions in the CRM category. Oracle is ranked #9 with an average rating of 7.5, while SAP is ranked #4 with an average rating of 7.9. Oracle holds a 3.1% mindshare in CRM, compared to SAP’s 11.7% mindshare. Additionally, 89% of Oracle users are willing to recommend the solution, compared to 83% of SAP users who would recommend it.

Oracle CRM

Read 38 Oracle CRM reviews

1,511 Views
1,181 Comparison Views

89% willing to recommend

SAP CRM

Read 43 SAP CRM reviews

3,732 Views
3,212 Comparison Views

83% willing to recommend

Oracle CRM

SAP CRM

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 12, 2025

Oracle CRM and SAP CRM are key players in the enterprise CRM category, with Oracle having a slight advantage in customization and data management, and SAP leading in seamless integration with SAP ERP.

Features: Oracle CRM provides a robust cloud-based platform with modular applications for easy integration with Oracle ERP, offering real-time integration tools and industry-specific solutions. Its customization capabilities and comprehensive data management are notable strengths. SAP CRM offers out-of-the-box integration with its ERP system, excelling in seamless pre-sales and post-sales processes. Its strong lead management, real-time forecasting capabilities, and user-friendly customizable reports are valuable features.

Room for Improvement: Oracle CRM users express concerns about interface complexity and performance, suggesting enhancements in mobile functionality and customization. Transitioning to a cloud-based solution has addressed some issues, but improvements in customer interface simplicity remain needed. SAP CRM requires improvement in user-friendliness and overall performance, as users often experience latency and navigational challenges, indicating a need for enhanced analytics and reporting capabilities along with a more modern interface.

Ease of Deployment and Customer Service: Oracle CRM's flexibility in deployment across on-premises, hybrid, and cloud options caters to diverse business needs. Customer support receives mixed reviews, with some delays reported. SAP CRM, primarily cloud-based, supports flexible deployment models as well, with customer service also receiving varied feedback on response efficiency. Both aim to offer comprehensive support, yet user satisfaction varies.

Pricing and ROI: Oracle CRM is often viewed as expensive, with various licensing models, yet offers significant customization and scalability, yielding positive ROI for larger enterprises. SAP CRM provides a free trial but is considered costly for smaller businesses, though competitive pricing is available for certain setups. Both deliver substantial ROI depending on the scale and success of deployment and integration.

To learn more, read our detailed Oracle CRM vs. SAP CRM Report (Updated: January 2025).

Buyer's Guide

Oracle CRM vs. SAP CRM

January 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in CRM

9th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Marketing Automation (5th)

SAP CRM

Ranking in CRM

4th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Local Government CRM (2nd), Marketing Management (4th)

Mindshare comparison

As of January 2025, in the CRM category, the mindshare of Oracle CRM is 3.1%, down from 4.8% compared to the previous year. The mindshare of SAP CRM is 11.7%, up from 9.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Omair Bokhari

Head of IT Operations at Fatima Group

Helps business track their customers, sales leads, and opportunities

An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.

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Bruno Spiazzi

Business Process Analyst at Marcopolo SA

Good solution for controlling company processes

Our primary use case for SAP is as a principal company system and it's relatively easy to understand our process in the system. It's quite easy to analyze the configuration and make other operations make custom accounts for the application. In my opinion, it's a good experience I don't have a…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It helps our company interact with our customers, track leads and opportunities, determine how many opportunities are transferred into actual sales, and other such areas."

"It is a stable solution."

"Oracle CRM accommodates client needs, potentially reducing licensing costs with a pay-as-you-go approach. It also allows for the standardization of processes and reporting, which is important for our organization. Additionally, integration through APIs improves connectivity."

"CRM's performance is good, we've never faced any issues with it."

"The most important feature is the ability to assign a plan using the manual close function."

"During the demos, Oracle CRM's natural language search feature stood out to me. It departs from the traditional menu-based options, making searches more intuitive. Another significant feature is their Common Data Platform. Including an accounting package as part of the full platform was also appealing."

"It's very easy to find any customer-related data."

"The most valuable feature of Oracle CRM is the organization it provides."

More Oracle CRM pros

"SAP is very easy to use."

"The tool is easy to use."

"The most valuable feature for me is the flexibility to consolidate the products."

"The primary use case for us is lead creation and data management."

"The most valuable feature is real-time data. You don't have to go to the finance team for information. On one screen, you can see if stock is available and check the customer's outstanding balance, and then you can process the order. SAP CRM's integration with other applications is easier."

"The product integrates with third-party tools easily."

"It provides innovative ideas for implementation."

"The solution is stable."

More SAP CRM pros

Cons

"The initial setup is complex, it could be improved to be more simplified."

"Improvements could be made in automating certain tasks, such as automatically notifying me via email when a customer has signed off on a proposal. Some of these features require payment, but including them in the basic package for smaller companies would be beneficial."

"The user interface could be better. It's currently running on an older Java UI format, which could be upgraded to Fiori."

"I would like to remove all manual work and get the benefits of the function that Oracle provides without any manual interference or paperwork."

"Oracle CRM should improve in terms of AI capabilities and user interface design."

"Though Oracle CRM's support has a good reaction time, it needs to be better."

"The performance could be better."

"Oracle CRM should have more integration with different platforms."

More Oracle CRM cons

"The navigation must be improved."

"The solution is expensive."

"SAP must provide a demo system for the customers."

"They should improve the design to make it more appealing to users."

"They have recently updated their user interface but they should continue to improve upon it in the future. Additionally, overall performance or speed of response times could be better."

"Improvement is needed for SAP CRM's integration with Microsoft Teams and Outlook Its integration with Microsoft collaboration software, including Teams, Outlook, and SharePoint, is not very good. There are issues with synchronization between appointments in CRM and Outlook, as well as challenges with managing contacts, which creates problems."

"What I see as a challenge against our competitor is that Salesforce comes with more flexibility, for enhancement purposes, whereas the SAP CRM Cloud is more robust and rigid. It's not flexible to implement any bespoke solution."

"The B2C features of SAP are strong, but they are not very known to the public and companies. They must make it more known for B2C applications or B2C use cases."

More SAP CRM cons

Pricing and Cost Advice

"There is a license required to use this solution. The price is reasonable for a CRM."

"The tool's pricing involves a monthly subscription fee based on the number of users. I believe it's around $20 per user initially, and then an additional five dollars per user if more users are added."

"The solution is expensive."

"It is not cheap. It is more suitable for big companies."

"There are licenses needed to use this solution and they are managed by our product team."

"In my region, the tool is expensive. There are no additional costs in addition to the standard licensing fees of the tool."

"The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."

"Oracle is very expensive, but you have to pay to get this kind of scalability and database flexibility."

More Oracle CRM pricing and cost advice

"The pricing from SAP is good but it takes time to realize the investment."

"SAP CRM costs approximately a couple of thousand a month."

"There is a license required for the solution and most of my clients purchase an annual license."

"As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs."

"The product is expensive."

"The product is costly."

"The solution is expensive."

"Every user needs to have a license."

More SAP CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Financial Services Firm

11%

University

10%

Government

10%

Computer Software Company

12%

Manufacturing Company

10%

Government

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

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What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

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What needs improvement with Oracle CRM?

Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

Every user needs to have a license.

See all answers

What needs improvement with SAP CRM?

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...

See all answers

Comparisons

Siebel CRM vs Oracle CRM

Compared 37% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 11% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 10% of the time

Zoho CRM vs Oracle CRM

Compared 4% of the time

Oracle Eloqua vs Oracle CRM

Compared 3% of the time

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Microsoft Dynamics CRM vs SAP CRM

Compared 33% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 28% of the time

Siebel CRM vs SAP CRM

Compared 10% of the time

Zoho CRM vs SAP CRM

Compared 10% of the time

monday.com vs SAP CRM

Compared 4% of the time

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Product Reports

Buyer's Guide

Oracle CRM

January 2025

Download Oracle CRM product report

Buyer's Guide

SAP CRM

December 2024

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Also Known As

Market2Lead

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Oracle

SAP

Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

Oracle CRM vs. SAP CRM

January 2025

Free Report: Oracle CRM vs. SAP CRM

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