Oracle CRM vs SAP CRM comparison

Oracle and SAP are both solutions in the CRM category. Oracle is ranked #9 with an average rating of 7.4, while SAP is ranked #3 with an average rating of 7.8. Oracle holds a 3.3% mindshare in CRM, compared to SAP’s 11.1% mindshare. Additionally, 89% of Oracle users are willing to recommend the solution, compared to 83% of SAP users who would recommend it.

Oracle CRM

Read 38 Oracle CRM reviews

1,447 Views
1,118 Comparison Views

89% willing to recommend

SAP CRM

Read 43 SAP CRM reviews

3,697 Views
3,245 Comparison Views

83% willing to recommend

Oracle CRM

SAP CRM

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Executive SummaryUpdated on Jan 12, 2025

Oracle CRM and SAP CRM are key players in the enterprise CRM category, with Oracle having a slight advantage in customization and data management, and SAP leading in seamless integration with SAP ERP.

Features: Oracle CRM provides a robust cloud-based platform with modular applications for easy integration with Oracle ERP, offering real-time integration tools and industry-specific solutions. Its customization capabilities and comprehensive data management are notable strengths. SAP CRM offers out-of-the-box integration with its ERP system, excelling in seamless pre-sales and post-sales processes. Its strong lead management, real-time forecasting capabilities, and user-friendly customizable reports are valuable features.

Room for Improvement: Oracle CRM users express concerns about interface complexity and performance, suggesting enhancements in mobile functionality and customization. Transitioning to a cloud-based solution has addressed some issues, but improvements in customer interface simplicity remain needed. SAP CRM requires improvement in user-friendliness and overall performance, as users often experience latency and navigational challenges, indicating a need for enhanced analytics and reporting capabilities along with a more modern interface.

Ease of Deployment and Customer Service: Oracle CRM's flexibility in deployment across on-premises, hybrid, and cloud options caters to diverse business needs. Customer support receives mixed reviews, with some delays reported. SAP CRM, primarily cloud-based, supports flexible deployment models as well, with customer service also receiving varied feedback on response efficiency. Both aim to offer comprehensive support, yet user satisfaction varies.

Pricing and ROI: Oracle CRM is often viewed as expensive, with various licensing models, yet offers significant customization and scalability, yielding positive ROI for larger enterprises. SAP CRM provides a free trial but is considered costly for smaller businesses, though competitive pricing is available for certain setups. Both deliver substantial ROI depending on the scale and success of deployment and integration.

To learn more, read our detailed Oracle CRM vs. SAP CRM Report (Updated: April 2025).

Buyer's Guide

Oracle CRM vs. SAP CRM

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in CRM

9th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Marketing Automation (5th)

SAP CRM

Ranking in CRM

3rd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Local Government CRM (2nd), Marketing Management (3rd)

Mindshare comparison

As of April 2025, in the CRM category, the mindshare of Oracle CRM is 3.3%, down from 4.1% compared to the previous year. The mindshare of SAP CRM is 11.1%, up from 10.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Omair Bokhari

Head of IT Operations at Fatima Group

Helps business track their customers, sales leads, and opportunities

An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.

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GodfreyNoel

Distribution Cordinator at Unilever Inc.

Excellent user experience with ease of use and reliable technical support

When SAP CRM does the maintenance, it can take a long time, which can impact business continuity because we have to wait for the maintenance team to finish their work. Maybe if SAP could establish how you can access the tool using a cloud-based environment that would be virtualization, that would be better.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is scalable."

"It has a wide variety of use cases."

"The most valuable features of the solution I like are its stability and customization."

"Oracle CRM is a versatile solution with many features and functionalities that makes it a suitable solution for many different business use cases."

"Everything related to insights and dashboards is valuable. It is great for tracking all the effort and generating reports."

"Case management, incident management, and request management features are valuable."

"The product is straightforward to set up. There's no difficulty."

"The solution is smooth, easy to use, easy to customize and it has many features. Plus, there are regular updates."

More Oracle CRM pros

"When we are using SAP CRM we receive more accurate results than using any other CRM system."

"Compared to other systems, SAP CRM has been reliable, stable, and cost-effective for us."

"The solution is highly scalable."

"The solution is stable."

"SAP CRM is a scalable solution."

"SAP CRM integrates well with SAP ERP which is useful."

"The most valuable feature is real-time data. You don't have to go to the finance team for information. On one screen, you can see if stock is available and check the customer's outstanding balance, and then you can process the order. SAP CRM's integration with other applications is easier."

"We use SAP CRM for customer service improvement. The main idea is to make sure our team has the right information when talking to customers. This helps them process things like price approvals for quotes faster. The goal is to make the product more efficient, and faster, and, in the end, provide better customer service."

More SAP CRM pros

Cons

"The cost can be a bit more expensive compared to other options."

"The one thing that I hate about it is when you pay for services for a certain amount of time, the service ends just before it should be over. For example, I may pay for a month of service, but it will tell me the service is over before the month ends."

"The licensing is expensive."

"Oracle CRM should have more integration with different platforms."

"The user interface could be better. It's currently running on an older Java UI format, which could be upgraded to Fiori."

"Customization is an area in the solution that takes too much time. So, it needs to be improved."

"This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable."

"Their support could be faster. Like any other solution provider, in some cases, it takes time to get their response, and sometimes, they do not fix the issue in the first round. Therefore, we have to go through another round."

More Oracle CRM cons

"The product is very expensive."

"They could improve the product's analytics and reporting capabilities. Additionally, they could enhance its web interface speed."

"The solution is slow."

"They should improve the design to make it more appealing to users."

"In the future, machine learning and artificial intelligence functionality need to be included."

"We would like the coding system within this solution to be more straightforward when carrying out general entry tasks."

"There could be some specific configurable options on the UI level to improve visibility."

"Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."

More SAP CRM cons

Pricing and Cost Advice

"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."

"The cost of a license with support is slightly higher than a regular license."

"The tool's pricing involves a monthly subscription fee based on the number of users. I believe it's around $20 per user initially, and then an additional five dollars per user if more users are added."

"The solution is expensive."

"The product's pricing is manageable and flexible."

"The licensing is on a yearly basis."

"It is not cheap. It is more suitable for big companies."

"There are licenses needed to use this solution and they are managed by our product team."

More Oracle CRM pricing and cost advice

"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."

"There is a license required to use SAP CRM."

"Every user needs to have a license."

"The product is costly."

"SAP CRM is an expensive product."

"The company has seen an increase in revenue."

"The licensing model for SAP CRM is customer-based."

"SAP CRM costs approximately a couple of thousand a month."

More SAP CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Financial Services Firm

12%

University

12%

Government

12%

Computer Software Company

11%

Manufacturing Company

10%

Government

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

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What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

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What needs improvement with Oracle CRM?

Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

See all answers

What is your experience regarding pricing and costs for SAP CRM?

Every user needs to have a license.

See all answers

What needs improvement with SAP CRM?

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...

See all answers

Comparisons

Siebel CRM vs Oracle CRM

Compared 35% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 13% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 11% of the time

Zoho CRM vs Oracle CRM

Compared 5% of the time

Oracle Eloqua vs Oracle CRM

Compared 4% of the time

More Oracle CRM Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 34% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 25% of the time

Zoho CRM vs SAP CRM

Compared 12% of the time

Siebel CRM vs SAP CRM

Compared 10% of the time

monday.com vs SAP CRM

Compared 5% of the time

More SAP CRM Competitors

Product Reports

Buyer's Guide

Oracle CRM

March 2025

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Buyer's Guide

SAP CRM

March 2025

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Also Known As

Market2Lead

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Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

Oracle CRM vs. SAP CRM

April 2025

Free Report: Oracle CRM vs. SAP CRM

Find out what your peers are saying about Oracle CRM vs. SAP CRM and other solutions. Updated: April 2025.

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