Oracle CRM vs SAP CRM comparison

Oracle and SAP are both solutions in the CRM category. Oracle is ranked #9 with an average rating of 7.4, while SAP is ranked #4 with an average rating of 7.9. Oracle holds a 3.1% mindshare in CRM, compared to SAP’s 11.4% mindshare. Additionally, 89% of Oracle users are willing to recommend the solution, compared to 83% of SAP users who would recommend it.

Oracle CRM

Read 38 Oracle CRM reviews

1,491 Views
1,158 Comparison Views

89% willing to recommend

SAP CRM

Read 43 SAP CRM reviews

3,704 Views
3,209 Comparison Views

83% willing to recommend

Oracle CRM

SAP CRM

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Executive SummaryUpdated on Jan 12, 2025

Oracle CRM and SAP CRM are key players in the enterprise CRM category, with Oracle having a slight advantage in customization and data management, and SAP leading in seamless integration with SAP ERP.

Features: Oracle CRM provides a robust cloud-based platform with modular applications for easy integration with Oracle ERP, offering real-time integration tools and industry-specific solutions. Its customization capabilities and comprehensive data management are notable strengths. SAP CRM offers out-of-the-box integration with its ERP system, excelling in seamless pre-sales and post-sales processes. Its strong lead management, real-time forecasting capabilities, and user-friendly customizable reports are valuable features.

Room for Improvement: Oracle CRM users express concerns about interface complexity and performance, suggesting enhancements in mobile functionality and customization. Transitioning to a cloud-based solution has addressed some issues, but improvements in customer interface simplicity remain needed. SAP CRM requires improvement in user-friendliness and overall performance, as users often experience latency and navigational challenges, indicating a need for enhanced analytics and reporting capabilities along with a more modern interface.

Ease of Deployment and Customer Service: Oracle CRM's flexibility in deployment across on-premises, hybrid, and cloud options caters to diverse business needs. Customer support receives mixed reviews, with some delays reported. SAP CRM, primarily cloud-based, supports flexible deployment models as well, with customer service also receiving varied feedback on response efficiency. Both aim to offer comprehensive support, yet user satisfaction varies.

Pricing and ROI: Oracle CRM is often viewed as expensive, with various licensing models, yet offers significant customization and scalability, yielding positive ROI for larger enterprises. SAP CRM provides a free trial but is considered costly for smaller businesses, though competitive pricing is available for certain setups. Both deliver substantial ROI depending on the scale and success of deployment and integration.

To learn more, read our detailed Oracle CRM vs. SAP CRM Report (Updated: January 2025).

Buyer's Guide

Oracle CRM vs. SAP CRM

January 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in CRM

9th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Marketing Automation (5th)

SAP CRM

Ranking in CRM

4th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Local Government CRM (2nd), Marketing Management (4th)

Mindshare comparison

As of February 2025, in the CRM category, the mindshare of Oracle CRM is 3.1%, down from 4.5% compared to the previous year. The mindshare of SAP CRM is 11.4%, up from 10.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Omair Bokhari

Head of IT Operations at Fatima Group

Helps business track their customers, sales leads, and opportunities

An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.

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Bruno Spiazzi

Business Process Analyst at Marcopolo SA

Good solution for controlling company processes

Our primary use case for SAP is as a principal company system and it's relatively easy to understand our process in the system. It's quite easy to analyze the configuration and make other operations make custom accounts for the application. In my opinion, it's a good experience I don't have a…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Oracle CRM integrates seamlessly because it's an end-to-end solution."

"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."

"It is difficult to highlight the most valuable features because the system as a whole works very well for our loyal program. It is a very good system and I believe that they are the oldest loyalty system on the market. The service is very good, with many customizable options, and has a strong database to help us build our rules and point systems for the loyal program."

"It is a stable solution."

"Oracle CRM is very, very stable, one of the most stable products I've used in my career, and doesn't require much maintenance."

"It is one of the most proficient CRM tools out there. It is comprehensive and scalable. It covers most of the CRM activities, business lines, and business requirements."

"It's very easy to find any customer-related data."

"We are most comfortable with the user interface that Oracle CRM has, it is very good."

More Oracle CRM pros

"SAP CRM is a scalable solution."

"SAP CRM's most valuable at a branch level."

"One of the main things is that the reports are very customizable. It is very easy and user-friendly to customize the reports the way the user wants. They can see the reports as per their expectations and change them accordingly."

"We use SAP CRM for customer service improvement. The main idea is to make sure our team has the right information when talking to customers. This helps them process things like price approvals for quotes faster. The goal is to make the product more efficient, and faster, and, in the end, provide better customer service."

"The solution is stable."

"I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales."

"The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations."

"We get very good support from SAP."

More SAP CRM pros

Cons

"I'd like to see more feature enhancements."

"The product is complicated to use for new users."

"It’s complex to customize the tool."

"Oracle CRM should improve in terms of AI capabilities and user interface design."

"The user interface and performance could be better."

"Though Oracle CRM's support has a good reaction time, it needs to be better."

"The product is not intuitive."

"I think Oracle CRM could improve its user interface and user experience to make it more engaging. Currently, it has a more traditional enterprise look, but I believe it could benefit from more catchy and engaging colours and designs to better engage with users and stakeholders. While the capabilities might be there, the interface may not be very inviting for first-time users."

More Oracle CRM cons

"When features do get added, we would like the product to notify us in a timely way."

"In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP."

"The tool's installation on the cloud takes time, but it should be easier. One transaction takes around one to one and a half hours."

"The navigation must be improved."

"In terms of stability, there are some latency issues."

"Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."

"The B2C features of SAP are strong, but they are not very known to the public and companies. They must make it more known for B2C applications or B2C use cases."

"The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."

More SAP CRM cons

Pricing and Cost Advice

"In my region, the tool is expensive. There are no additional costs in addition to the standard licensing fees of the tool."

"The product’s pricing is very high."

"There is a license required to use this solution. The price is reasonable for a CRM."

"Every year, we have new users, and we get new licenses. It depends on various things such as the number of users and expansion of our business lines."

"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."

"There are licenses needed to use this solution and they are managed by our product team."

"The licensing is on a yearly basis."

"The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."

More Oracle CRM pricing and cost advice

"There is a license required to use SAP CRM."

"They should reduce the price to target small businesses."

"The solution is expensive."

"SAP CRM is an expensive solution and is the most challenging aspect of the solution."

"SAP CRM costs approximately a couple of thousand a month."

"The company has seen an increase in revenue."

"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."

"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."

More SAP CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

University

11%

Financial Services Firm

11%

Government

10%

Computer Software Company

12%

Manufacturing Company

10%

Government

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

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What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

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What needs improvement with Oracle CRM?

Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.

See all answers

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

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What is your experience regarding pricing and costs for SAP CRM?

Every user needs to have a license.

See all answers

What needs improvement with SAP CRM?

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...

See all answers

Comparisons

Siebel CRM vs Oracle CRM

Compared 37% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 11% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 10% of the time

Zoho CRM vs Oracle CRM

Compared 4% of the time

Oracle Eloqua vs Oracle CRM

Compared 4% of the time

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Microsoft Dynamics CRM vs SAP CRM

Compared 33% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 27% of the time

Zoho CRM vs SAP CRM

Compared 11% of the time

Siebel CRM vs SAP CRM

Compared 10% of the time

monday.com vs SAP CRM

Compared 5% of the time

More SAP CRM Competitors

Product Reports

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Oracle CRM

February 2025

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Buyer's Guide

SAP CRM

January 2025

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Also Known As

Market2Lead

No data available

Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

Oracle CRM vs. SAP CRM

January 2025

Free Report: Oracle CRM vs. SAP CRM

Find out what your peers are saying about Oracle CRM vs. SAP CRM and other solutions. Updated: January 2025.

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