Oracle CRM vs SAP CRM comparison

Oracle and SAP are both solutions in the CRM category. Oracle is ranked #9 with an average rating of 7.4, while SAP is ranked #4 with an average rating of 7.8. Oracle holds a 3.2% mindshare in CRM, compared to SAP’s 11.3% mindshare. Additionally, 89% of Oracle users are willing to recommend the solution, compared to 83% of SAP users who would recommend it.

Oracle CRM

Read 38 Oracle CRM reviews

1,471 Views
1,135 Comparison Views

89% willing to recommend

SAP CRM

Read 43 SAP CRM reviews

3,709 Views
3,230 Comparison Views

83% willing to recommend

Oracle CRM

SAP CRM

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Executive SummaryUpdated on Jan 12, 2025

Oracle CRM and SAP CRM are key players in the enterprise CRM category, with Oracle having a slight advantage in customization and data management, and SAP leading in seamless integration with SAP ERP.

Features: Oracle CRM provides a robust cloud-based platform with modular applications for easy integration with Oracle ERP, offering real-time integration tools and industry-specific solutions. Its customization capabilities and comprehensive data management are notable strengths. SAP CRM offers out-of-the-box integration with its ERP system, excelling in seamless pre-sales and post-sales processes. Its strong lead management, real-time forecasting capabilities, and user-friendly customizable reports are valuable features.

Room for Improvement: Oracle CRM users express concerns about interface complexity and performance, suggesting enhancements in mobile functionality and customization. Transitioning to a cloud-based solution has addressed some issues, but improvements in customer interface simplicity remain needed. SAP CRM requires improvement in user-friendliness and overall performance, as users often experience latency and navigational challenges, indicating a need for enhanced analytics and reporting capabilities along with a more modern interface.

Ease of Deployment and Customer Service: Oracle CRM's flexibility in deployment across on-premises, hybrid, and cloud options caters to diverse business needs. Customer support receives mixed reviews, with some delays reported. SAP CRM, primarily cloud-based, supports flexible deployment models as well, with customer service also receiving varied feedback on response efficiency. Both aim to offer comprehensive support, yet user satisfaction varies.

Pricing and ROI: Oracle CRM is often viewed as expensive, with various licensing models, yet offers significant customization and scalability, yielding positive ROI for larger enterprises. SAP CRM provides a free trial but is considered costly for smaller businesses, though competitive pricing is available for certain setups. Both deliver substantial ROI depending on the scale and success of deployment and integration.

To learn more, read our detailed Oracle CRM vs. SAP CRM Report (Updated: March 2025).

Buyer's Guide

Oracle CRM vs. SAP CRM

March 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in CRM

9th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Marketing Automation (5th)

SAP CRM

Ranking in CRM

4th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Local Government CRM (2nd), Marketing Management (4th)

Mindshare comparison

As of March 2025, in the CRM category, the mindshare of Oracle CRM is 3.2%, down from 4.3% compared to the previous year. The mindshare of SAP CRM is 11.3%, up from 10.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Omair Bokhari

Head of IT Operations at Fatima Group

Helps business track their customers, sales leads, and opportunities

An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.

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GodfreyNoel

Distribution Cordinator at Unilever Inc.

Excellent user experience with ease of use and reliable technical support

When SAP CRM does the maintenance, it can take a long time, which can impact business continuity because we have to wait for the maintenance team to finish their work. Maybe if SAP could establish how you can access the tool using a cloud-based environment that would be virtualization, that would be better.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"For the most part, the solution is straightforward."

"Oracle CRM's best feature is its ability to customize as per specific organization's requirements."

"The forecasting reporting section was the most useful."

"The solution is scalable."

"The most valuable features of the solution I like are its stability and customization."

"It has a wide variety of use cases."

"It is very simple."

"During the demos, Oracle CRM's natural language search feature stood out to me. It departs from the traditional menu-based options, making searches more intuitive. Another significant feature is their Common Data Platform. Including an accounting package as part of the full platform was also appealing."

More Oracle CRM pros

"The most valuable feature is lead management and integration."

"From the bank perspective, it's user-friendly and simple to develop something specific for a certain customer. It allows customization for individual customers rather than applying a one-size-fits-all approach."

"Its scalability is good."

"The user interface is excellent."

"We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling."

"SAP CRM integrates well with SAP ERP which is useful."

"The solution is highly scalable."

"The most valuable feature is real-time data. You don't have to go to the finance team for information. On one screen, you can see if stock is available and check the customer's outstanding balance, and then you can process the order. SAP CRM's integration with other applications is easier."

More SAP CRM pros

Cons

"Though Oracle CRM's support has a good reaction time, it needs to be better."

"With Oracle CRM, people report some usual downtime and frequent outages."

"Oracle CRM can improve integration and performance."

"I think Oracle CRM could improve its user interface and user experience to make it more engaging. Currently, it has a more traditional enterprise look, but I believe it could benefit from more catchy and engaging colours and designs to better engage with users and stakeholders. While the capabilities might be there, the interface may not be very inviting for first-time users."

"Their support could be faster. Like any other solution provider, in some cases, it takes time to get their response, and sometimes, they do not fix the issue in the first round. Therefore, we have to go through another round."

"This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable."

"The one thing that I hate about it is when you pay for services for a certain amount of time, the service ends just before it should be over. For example, I may pay for a month of service, but it will tell me the service is over before the month ends."

"Our infrastructure is set up for an on-premises deployment of this solution and I am concerned that the online deployment that we are moving to will not perform as well as our current on-premises storage systems. It could cause some problems, such as latency delays."

More Oracle CRM cons

"The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."

"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."

"When features do get added, we would like the product to notify us in a timely way."

"In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP."

"SAP CRM should create a more user-friendly graphical user interface (GUI)."

"The implementation and integrations could be better. After we went into the production environment, we had some issues. Most of them were with the ERP integration. Many other issues were around the client's integrations between the ERP and CRM platforms. It could be more user-friendly. It wasn't very user-friendly initially, but now it's easier for them to use. Now, the users can use that platform better than at the beginning. We would like to see reports with more analytic features and artificial intelligence in the next release. For example, show more metrics and KPIs and more dynamic dashboards. Because the platform has some models, but it's not easy to use. It's a little complex."

"The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration."

"There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems."

More SAP CRM cons

Pricing and Cost Advice

"There is a license required to use this solution. The price is reasonable for a CRM."

"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."

"The tool's pricing involves a monthly subscription fee based on the number of users. I believe it's around $20 per user initially, and then an additional five dollars per user if more users are added."

"We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."

"The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."

"On a scale of one to ten, where one is cheap, and ten is expensive, I rate the pricing a twelve. Oracle CRM is on the expensive side."

"There are licenses needed to use this solution and they are managed by our product team."

"The licensing is on a yearly basis."

More Oracle CRM pricing and cost advice

"The licensing model for SAP CRM is customer-based."

"The product is costly."

"The product is expensive."

"SAP CRM is an expensive solution and is the most challenging aspect of the solution."

"There is a license required for the solution and most of my clients purchase an annual license."

"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."

"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."

"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."

More SAP CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Financial Services Firm

12%

University

12%

Government

11%

Computer Software Company

12%

Manufacturing Company

Government

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

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What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

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What needs improvement with Oracle CRM?

Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.

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What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

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What is your experience regarding pricing and costs for SAP CRM?

Every user needs to have a license.

See all answers

What needs improvement with SAP CRM?

One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...

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Comparisons

Siebel CRM vs Oracle CRM

Compared 35% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 12% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 10% of the time

Zoho CRM vs Oracle CRM

Compared 4% of the time

Oracle Eloqua vs Oracle CRM

Compared 4% of the time

More Oracle CRM Competitors

Microsoft Dynamics CRM vs SAP CRM

Compared 33% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 26% of the time

Zoho CRM vs SAP CRM

Compared 11% of the time

Siebel CRM vs SAP CRM

Compared 11% of the time

monday.com vs SAP CRM

Compared 5% of the time

More SAP CRM Competitors

Product Reports

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Oracle CRM

March 2025

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Buyer's Guide

SAP CRM

March 2025

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Also Known As

Market2Lead

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Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Buyer's Guide

Oracle CRM vs. SAP CRM

March 2025

Free Report: Oracle CRM vs. SAP CRM

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