Oracle CRM vs Oracle Eloqua comparison

Oracle CRM and Oracle Eloqua are both solutions in the Marketing Automation category. Oracle CRM is ranked #5 with an average rating of 8.0, while Oracle Eloqua is ranked #4 with an average rating of 8.6. Oracle CRM holds a 2.1% mindshare in MA, compared to Oracle Eloqua’s 5.4% mindshare. Additionally, 90% of Oracle CRM users are willing to recommend the solution, compared to 94% of Oracle Eloqua users who would recommend it.

Oracle CRM

Read 41 Oracle CRM reviews

2,530 Views
531 Comparison Views

90% willing to recommend

Oracle Eloqua

Read 39 Oracle Eloqua reviews

1,853 Views
1,816 Comparison Views

94% willing to recommend

Oracle CRM

Oracle Eloqua

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle CRM and Oracle Eloqua operate within the realm of customer relationship management and marketing automation respectively. Oracle CRM has the upper hand in flexibility and support, while Oracle Eloqua offers advanced marketing capabilities that justify its investment.

Features: Oracle CRM offers contact management, sales automation, and analytics, streamlining customer interaction tracking. Oracle Eloqua facilitates marketing campaign management, lead scoring, and in-depth reporting for enhanced customer engagement and marketing performance tracking.

Room for Improvement: Oracle CRM could improve its manual closure processes and enhance user interface capabilities. More integration options with third-party tools could also be beneficial. Oracle Eloqua might benefit from simplified deployment processes, broader feature accessibility to smaller companies, and reduced complexity in campaign management tools.

Ease of Deployment and Customer Service: Oracle CRM is recognized for its straightforward implementation and extensive support, making it a reliable choice for seamless integration. Oracle Eloqua, despite its complex deployment due to extensive marketing tools, offers excellent customer support to mitigate this complexity.

Pricing and ROI: Oracle CRM is considered cost-effective, aligning setup costs with high ROI potential through enhanced sales efficiency. Oracle Eloqua, though requiring higher initial investment, provides a compelling ROI through superior promotion automation capabilities that boost lead management and revenue growth.

To learn more, read our detailed Oracle CRM vs. Oracle Eloqua Report (Updated: February 2026).

Buyer's Guide

Oracle CRM vs. Oracle Eloqua

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

CRM (7th)

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2026, in the Marketing Automation category, the mindshare of Oracle CRM is 2.1%, up from 1.9% compared to the previous year. The mindshare of Oracle Eloqua is 5.4%, down from 9.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Oracle Eloqua	5.4%
Oracle CRM	2.1%
Other	92.5%

Marketing Automation

Featured Reviews

reviewer2758776

IT Consultant at a tech services company with 51-200 employees

Has improved process coverage and integration while offering strong analytics and user experience

The analytics and reporting functionalities of Oracle CRM are good. I would rate them eight to nine out of ten, but it slightly falls behind Salesforce, which is much more advanced in terms of meeting the process and analytics part. The integration of Oracle CRM with other Oracle applications is seamless; that's not a problem at all. The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform. The multichannel service support has an impact on my customer service operations.

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Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Oracle CRM helped us better understand the customer journey."

"The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform."

"Oracle CRM integrates seamlessly because it's an end-to-end solution."

"Oracle CRM accommodates client needs, potentially reducing licensing costs with a pay-as-you-go approach. It also allows for the standardization of processes and reporting, which is important for our organization. Additionally, integration through APIs improves connectivity."

"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."

"It helps our company interact with our customers, track leads and opportunities, determine how many opportunities are transferred into actual sales, and other such areas."

"Everything related to insights and dashboards is valuable. It is great for tracking all the effort and generating reports."

"It has a wide variety of use cases."

More Oracle CRM pros

"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

"The solution is stable."

"Lead scoring has helped with the process of qualifying leads."

"The initial setup was straightforward."

"The solution is good for B2B email marketing."

"Oracle Eloqua is easier to use compared to Salesforce Marketing Cloud because Salesforce requires their own scripting called AMPScript, while in Oracle Eloqua, you only need CSS, HTML, and occasionally JavaScript."

"In Oracle Eloqua, the most valuable feature from the marketer's user experience perspective is the design editor, which is very feasible, allowing a marketer to design emails and landing pages in a very short amount of time through drag and drop of email components, making them ready to use instantly."

More Oracle Eloqua pros

Cons

"The AI feature needs improvement. The technical support also has room for improvement."

"Getting technical support from Oracle involved going through commercial layers, which could sometimes cause delays. The attention received depended on the client's status and spending with Oracle. Clients with significant spending received global attention and a corporate account manager, while those with lower spending had to work with a local account manager, which wasn't always beneficial. This process could lead to delays in getting technical issues resolved. I am not satisfied with its support."

"A specialized team is required for managing Oracle, which is extra overhead for the customer."

"Oracle CRM can improve integration and performance."

"Our infrastructure is set up for an on-premises deployment of this solution and I am concerned that the online deployment that we are moving to will not perform as well as our current on-premises storage systems. It could cause some problems, such as latency delays."

"I would like to remove all manual work and get the benefits of the function that Oracle provides without any manual interference or paperwork."

"The user interface could be better. It's currently running on an older Java UI format, which could be upgraded to Fiori."

"Oracle CRM should improve in terms of AI capabilities and user interface design."

More Oracle CRM cons

"The product's initial setup process could be better."

"The reporting features should be improved."

"This product hasn't kept up to date on features."

"The cost of the solution has room for improvement."

"Crashes can occur due to integration with different systems, including third-party tools such as Zapier and SixSense."

"Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that currently require installing apps from the Oracle App Market."

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

More Oracle Eloqua cons

Pricing and Cost Advice

"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."

"Oracle is very expensive, but you have to pay to get this kind of scalability and database flexibility."

"In my region, the tool is expensive. There are no additional costs in addition to the standard licensing fees of the tool."

"We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."

"The pricing for licensing is pretty expensive. If you need one particular feature it becomes expensive to have to continue paying for it."

"The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."

"On a scale of one to ten, where one is cheap, and ten is expensive, I rate the pricing a twelve. Oracle CRM is on the expensive side."

"The solution is expensive."

More Oracle CRM pricing and cost advice

"Our licensing costs are yearly."

"It's quite expensive."

"The solution is expensive."

"The tool is pricey compared to products like Marketo."

"Oracle Eloqua is quite an affordable solution."

"Oracle Eloqua's pricing is medium."

"Oracle Eloqua can be expensive compared to alternatives."

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Top Industries

By visitors reading reviews

University

13%

Financial Services Firm

12%

Educational Organization

Manufacturing Company

Financial Services Firm

12%

Healthcare Company

Insurance Company

Marketing Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	22

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

Questions from the Community

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

See all answers

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

See all answers

What needs improvement with Oracle CRM?

Oracle CRM's technical support is not that great sometimes. It could be improved with better quality for response time and empathy with the client's operations. When a client asks for any support, ...

See all answers

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that current...

See all answers

What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, spe...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

Comparisons

Salesforce Sales Cloud vs Oracle CRM

Compared 12% of the time

Siebel CRM vs Oracle CRM

Compared 12% of the time

SAP CRM vs Oracle CRM

Compared 11% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 10% of the time

SugarCRM Platform vs Oracle CRM

Compared 5% of the time

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Marketo vs Oracle Eloqua

Compared 30% of the time

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 20% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 18% of the time

Pardot vs Oracle Eloqua

Compared 7% of the time

LeadSquared vs Oracle Eloqua

Compared 3% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

Oracle CRM

February 2026

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Buyer's Guide

Oracle Eloqua

February 2026

Download Oracle Eloqua product report

Also Known As

Market2Lead

Eloqua, Oracle Marketing Cloud

Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Buyer's Guide

Oracle CRM vs. Oracle Eloqua

February 2026

Free Report: Oracle CRM vs. Oracle Eloqua

Find out what your peers are saying about Oracle CRM vs. Oracle Eloqua and other solutions. Updated: February 2026.

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