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Oracle CRM vs Oracle Eloqua comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Oracle CRM
Ranking in Marketing Automation
5th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
38
Ranking in other categories
CRM (9th)
Oracle Eloqua
Ranking in Marketing Automation
4th
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
35
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the Marketing Automation category, the mindshare of Oracle CRM is 1.9%, up from 1.4% compared to the previous year. The mindshare of Oracle Eloqua is 9.7%, down from 12.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

Omair Bokhari - PeerSpot reviewer
Helps business track their customers, sales leads, and opportunities
An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.
Aniket Sukale - PeerSpot reviewer
Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust
Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."
"Oracle Connect as a feature within CRM is valuable for establishing and maintaining customer relationships, enabling users to see customer details and interact graphically with relationships."
"The reporting features are valuable."
"The most valuable feature of Oracle CRM is the organization it provides."
"Oracle CRM's best feature is its ability to customize as per specific organization's requirements."
"I find the reporting features impactful."
"During the demos, Oracle CRM's natural language search feature stood out to me. It departs from the traditional menu-based options, making searches more intuitive. Another significant feature is their Common Data Platform. Including an accounting package as part of the full platform was also appealing."
"The solution is scalable."
"It provides good support for really large databases."
"The initial setup was straightforward."
"Lead scoring has helped with the process of qualifying leads."
"The solution is stable."
"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
"​Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"The ease of maintenance is the most valuable feature."
"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."
 

Cons

"We noticed that sometimes it can be slow, and then we have to refresh the whole system."
"I would like to remove all manual work and get the benefits of the function that Oracle provides without any manual interference or paperwork."
"It’s complex to customize the tool."
"Their support could be faster. Like any other solution provider, in some cases, it takes time to get their response, and sometimes, they do not fix the issue in the first round. Therefore, we have to go through another round."
"The product's UI lags, and with all the new technologies, it is not quick enough to adopt them."
"I think Oracle CRM could improve its user interface and user experience to make it more engaging. Currently, it has a more traditional enterprise look, but I believe it could benefit from more catchy and engaging colours and designs to better engage with users and stakeholders. While the capabilities might be there, the interface may not be very inviting for first-time users."
"Oracle CRM should improve in terms of AI capabilities and user interface design."
"Improvements could be made in automating certain tasks, such as automatically notifying me via email when a customer has signed off on a proposal. Some of these features require payment, but including them in the basic package for smaller companies would be beneficial."
"​Reporting is very clunky and not user friendly.​"
"The product's initial setup process could be better."
"The solution does not have a good database architecture."
"This product hasn't kept up to date on features."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"The solution could improve by having a more user-friendly interface."
"The cost of the solution has room for improvement."
"The reporting features should be improved."
 

Pricing and Cost Advice

"The tool's pricing involves a monthly subscription fee based on the number of users. I believe it's around $20 per user initially, and then an additional five dollars per user if more users are added."
"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."
"The product’s pricing is very high."
"The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."
"Compared to alternative solutions Oracle CRM is expensive."
"The product's pricing is manageable and flexible."
"It is not cheap. It is more suitable for big companies."
"In my region, the tool is expensive. There are no additional costs in addition to the standard licensing fees of the tool."
"Oracle Eloqua is quite an affordable solution."
"Oracle Eloqua can be expensive compared to alternatives."
"Our licensing costs are yearly."
"Oracle Eloqua's pricing is medium."
"The tool is pricey compared to products like Marketo."
"It's quite expensive."
"The solution is expensive."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
12%
University
12%
Government
11%
Educational Organization
74%
Computer Software Company
4%
Financial Services Firm
4%
Healthcare Company
2%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Oracle CRM?
The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...
What is your experience regarding pricing and costs for Oracle CRM?
The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.
What needs improvement with Oracle CRM?
Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.
What needs improvement with Oracle Eloqua?
Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...
What is your primary use case for Oracle Eloqua?
We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead ca...
What do you like most about Oracle Eloqua?
I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.
 

Comparisons

 

Also Known As

Market2Lead
Eloqua, Oracle Marketing Cloud
 

Overview

 

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology
Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
Find out what your peers are saying about Oracle CRM vs. Oracle Eloqua and other solutions. Updated: April 2025.
849,190 professionals have used our research since 2012.