Oracle CRM vs Oracle Eloqua comparison

Why PeerSpot?

Oracle CRM and Oracle Eloqua are both solutions in the Marketing Automation category. Oracle CRM is ranked #8 with an average rating of 7.7, while Oracle Eloqua is ranked #6 with an average rating of 9.3. Oracle CRM holds a 2.5% mindshare in MA, compared to Oracle Eloqua’s 5.9% mindshare. Additionally, 90% of Oracle CRM users are willing to recommend the solution, compared to 94% of Oracle Eloqua users who would recommend it.

Oracle CRM

Read 43 Oracle CRM reviews

5,992 Views
1,678 Comparison Views

90% willing to recommend

Oracle Eloqua

Read 39 Oracle Eloqua reviews

4,322 Views
4,236 Comparison Views

94% willing to recommend

Oracle CRM

Oracle Eloqua

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Jun 3, 2026

Oracle CRM and Oracle Eloqua compete in the enterprise solutions category. Oracle CRM appears to have the upper hand with its integration and customization capabilities, while Oracle Eloqua stands out in marketing automation and analytics.

Features: Oracle CRM provides real-time and batch integration tools, industry-specific solutions, and strong customization options. It offers extensive sales forecasting and analytics features. Oracle Eloqua offers user-friendly marketing features, a drag-and-drop design editor, and powerful segmentation tools, making it effective for large-scale email marketing and campaign analytics.

Room for Improvement: Oracle CRM needs enhancements in microservices, user interface, and SaaS integration, facing challenges in customization complexity. Oracle Eloqua seeks improvement in campaign functionalities, reporting capabilities, and closer integration with communication tools like WhatsApp.

Ease of Deployment and Customer Service: Oracle CRM offers on-premises and hybrid cloud setups, providing flexibility but facing technical support challenges. Oracle Eloqua mainly uses the public cloud, simplifying deployment with generally good support, although some users note slower response times.

Pricing and ROI: Oracle CRM is seen as a higher-cost investment with significant licensing fees, suitable for large enterprises. Its costs potentially align with growing business performance. Oracle Eloqua has a more moderate pricing model, offering affordability relative to competitors and providing ROI through improved marketing efficiency and user engagement.

To learn more, read our detailed Oracle CRM vs. Oracle Eloqua Report (Updated: August 2026).

Buyer's Guide

Oracle CRM vs. Oracle Eloqua

August 2026

Download the complete report

Helped 912,565 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in Marketing Automation

8th

Average Rating

7.8

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

CRM (14th)

Oracle Eloqua

Ranking in Marketing Automation

6th

Average Rating

8.8

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of September 2026, in the Marketing Automation category, the mindshare of Oracle CRM is 2.5%, up from 2.1% compared to the previous year. The mindshare of Oracle Eloqua is 5.9%, down from 7.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Oracle Eloqua	5.9%
Oracle CRM	2.5%
Other	91.6%

Marketing Automation

Featured Reviews

reviewer2758776

IT Consultant at a tech services company with 51-200 employees

Has improved process coverage and integration while offering strong analytics and user experience

The analytics and reporting functionalities of Oracle CRM are good. I would rate them eight to nine out of ten, but it slightly falls behind Salesforce, which is much more advanced in terms of meeting the process and analytics part. The integration of Oracle CRM with other Oracle applications is seamless; that's not a problem at all. The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform. The multichannel service support has an impact on my customer service operations.

Read full review

Mayilsamy Subramanian

Senior Consultant at a consultancy with 51-200 employees

Oracle implementation provides seamless CRM integration and detailed performance metrics for effective marketing strategy

The most valuable feature of Oracle Eloqua is its user-friendliness, making it easier for developers or individuals new to Oracle Eloqua to access all components. It's user-friendly compared to other marketing tools with straightforward navigation, and for example, if someone is transitioning from Marketo or Salesforce Marketing Cloud to Oracle Eloqua, they can quickly understand the components, such as segmentation, which is named simply as 'segment'. Another main feature I value is lead scoring, and the reporting part is also beneficial, as Oracle Eloqua comes with many predefined reports such as email group performance and click-through links. I gather performance metrics from Oracle Eloqua to optimize my campaigns. For instance, in a previous project, my client wanted to check geography-based submissions for a specific form, which helped them plan their campaigns. I utilized default reports in the Insights area, such as geography-based form submission reports, to analyze performance for forms and emails. When deploying emails across multiple Asia-Pacific countries to promote an event, I assessed which email performed best and at what times, allowing us to provide performance-related insights that help determine the effectiveness of future campaigns, confirming that reports and performance metrics are crucial in Oracle Eloqua.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"What we like is that we have all of the information that we need."

"Oracle CRM's best feature is its ability to customize as per specific organization's requirements."

"We are able to take back control of our client sales information and analyze it for the future to improve."

"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."

"Oracle CRM integrates seamlessly because it's an end-to-end solution."

"It helps our company interact with our customers, track leads and opportunities, determine how many opportunities are transferred into actual sales, and other such areas."

"The solution is scalable."

"The most important feature is the ability to assign a plan using the manual close function."

More Oracle CRM pros

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

"It provides good support for really large databases."

"The most valuable feature for us is that it integrates with our CRM content management system."

"The ease of maintenance is the most valuable feature."

"Once you get the knowledge to use it, Eloqua is so powerful."

"Eloqua has a drag-and-drop interface based on HTML5 and is the easiest WYSIWYG editor for creating landing pages and HTML emails that I've ever seen."

"The solution is good for B2B email marketing."

"The campaign canvas is extremely versatile, while being easy to use."

More Oracle Eloqua pros

Cons

"It's not perfect with technical support from Oracle CRM, which is why we have managed services because it's far easier to get our issues addressed than going through tech support."

"Getting technical support from Oracle involved going through commercial layers, which could sometimes cause delays. The attention received depended on the client's status and spending with Oracle. Clients with significant spending received global attention and a corporate account manager, while those with lower spending had to work with a local account manager, which wasn't always beneficial. This process could lead to delays in getting technical issues resolved. I am not satisfied with its support."

"I think Oracle CRM could improve its user interface and user experience to make it more engaging. Currently, it has a more traditional enterprise look, but I believe it could benefit from more catchy and engaging colours and designs to better engage with users and stakeholders. While the capabilities might be there, the interface may not be very inviting for first-time users."

"Sometimes, we encountered stability issues."

"The configuration requires a lot of technical intervention."

"The initial setup was quite complex in the beginning, and once it was done, it was quite difficult to manage."

"Oracle CRM's technical support is not that great sometimes. It could be improved with better quality for response time and empathy with the client's operations."

"Oracle should improve its hosted applications such as Oracle CRM with more flexible, effective and state-of-the-art enhancements, rather than abandoning them and leading its clientele using the hosted applications to Cloud applications."

More Oracle CRM cons

"The cost of the solution has room for improvement."

"Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that currently require installing apps from the Oracle App Market."

"Eloqua has great integration with Salesforce.com, but I'd love to see a little more of that rolled into a more intuitive UI."

"Price can be somewhat expensive"

"Costs a bit more than some of the other providers and there's a bit of a learning curve compared to less powerful Marketing Automation Platforms (MAPs) Some advances features like Eloqua for Sales are at an additional cost."

"There are usually bugs after updates but you know they are coming and they are very responsive to quickly fixing any issues"

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

"Some times new features get rolled out too soon, but the good thing is they constantly adapt to the demands of their customers."

More Oracle Eloqua cons

Pricing and Cost Advice

"There is a license required to use this solution. The price is reasonable for a CRM."

"The solution is expensive."

"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."

"The product's pricing is manageable and flexible."

"The pricing for licensing is pretty expensive. If you need one particular feature it becomes expensive to have to continue paying for it."

"We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."

"The product’s pricing is very high."

"The cost of a license with support is slightly higher than a regular license."

More Oracle CRM pricing and cost advice

"It's quite expensive."

"Our licensing costs are yearly."

"Oracle Eloqua can be expensive compared to alternatives."

"Oracle Eloqua is quite an affordable solution."

"The solution is expensive."

"The tool is pricey compared to products like Marketo."

"Oracle Eloqua's pricing is medium."

See which vendors are best for you

Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.

See recommendations

912,565 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Comms Service Provider

10%

Financial Services Firm

Outsourcing Company

University

Construction Company

12%

Financial Services Firm

12%

Outsourcing Company

10%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	25

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

Questions from the Community

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

See all answers

What needs improvement with Oracle CRM?

I'm not a big fan of the reporting functionality, but I do appreciate some of the functionalities and connections with each other. Reporting is really bad. Reporting is not good, so we use a lot of...

See all answers

What is your primary use case for Oracle CRM?

My main use case for Oracle CRM is to check contracts, checking renewal information, so contract-wise, commercial-wise, device information, and also customer contact information and product adoptio...

See all answers

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that current...

See all answers

What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, spe...

See all answers

What is your experience regarding pricing and costs for Oracle Eloqua?

I am not sure how to answer that. We take care of emails and fetch the data regarding that only. I have not explored many other options given by Oracle Eloqua.

See all answers

Comparisons

Salesforce Sales Cloud vs Oracle CRM

Compared 9% of the time

Siebel CRM vs Oracle CRM

Compared 6% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 6% of the time

Teneo vs Oracle CRM

Compared 5% of the time

HubSpot Marketing Hub vs Oracle CRM

Compared 3% of the time

More Oracle CRM Competitors

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 28% of the time

Marketo vs Oracle Eloqua

Compared 27% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 17% of the time

Pardot vs Oracle Eloqua

Compared 7% of the time

Act-On Software vs Oracle Eloqua

Compared 3% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

Oracle CRM

August 2026

Download Oracle CRM product report

Buyer's Guide

Oracle Eloqua

August 2026

Download Oracle Eloqua product report

Also Known As

Market2Lead

Eloqua, Oracle Marketing Cloud

Overview

Oracle CRM offers customizable features with seamless application integration, robust analytics, and efficient data management to support diverse business processes, ensuring scalability and ease of use, though it requires UI and integration enhancements for improved performance and support.

Oracle CRM is a comprehensive customer relationship management solution catering to sales, marketing, and service management needs. It provides real-time and batch integration tools, cross-channel support, and forecasting capabilities that enhance business decision-making and reduce operational costs. Users can manage leads, segment customers, and maintain loyalty programs while integrating seamlessly with ERP systems and BI solutions. The platform's modular approach facilitates targeted implementations, although users find areas for improvement in its complicated system, non-intuitive interface which adapts slowly to new technologies, and high cost, contributing to complex customization and technical challenges.

What are the key features of Oracle CRM?

Customization: Tailors functionalities to specific business processes
Integration: Connects with existing applications seamlessly
Analytics and Reporting: Provides insights and comprehensive reports
Data Management: Efficiently organizes customer information
Scalability: Grows alongside company needs

What benefits and ROI should users expect from Oracle CRM?

Reduced Operational Costs: Streamlined processes enhance efficiency
Enhanced Decision-Making: Advanced analytics offer actionable insights
Improved Customer Management: Supports comprehensive relationship handling
Targeted Implementations: Modular design allows focused solutions
Increased Flexibility: Adapts to changing business requirements

Oracle CRM is implemented across industries for financial management, compliance, customer claims tracking, and database management. It provides solutions for lead management and customer segmentation, especially in sectors requiring seamless ERP and BI solution integration to enhance customer management and operational efficiency.

Oracle

Oracle Eloqua is a marketing automation platform, offering advanced segmentation, powerful analytics, and seamless CRM integration. It's favored by B2B and B2C organizations for its user-friendly design and extensive support for lead scoring and campaign management.

Oracle Eloqua empowers marketing teams with its robust design editor, allowing simple yet effective marketing strategies. Known for powerful automation tools and extensive integration capabilities, it suits B2B and B2C marketing efforts, enabling personalized customer journeys through CRM systems like Salesforce. Despite its complexity in initial setup and dated interface, it excels in handling marketing activities across industries, supporting email automation, segmentation, and extensive campaign management.

What are the standout features of Oracle Eloqua?

User-friendliness: Simplifies marketing efforts with an intuitive design.
Robust Design Editor: Allows creative freedom in campaign design.
Advanced Segmentation: Enables precise audience targeting.
Powerful Analytics: Provides in-depth insights into campaign performance.
CRM Integration: Seamlessly connects with systems like Salesforce.
Email Automation: Streamlines communication with automation tools.
Lead Scoring: Prioritizes leads based on engagement levels.

What benefits or ROI can users look for?

Enhanced Marketing Efficiency: Streamlines operations through automation.
Improved Customer Personalization: Tailors messaging for specific audiences.
Increased Campaign Reach: Expands audience engagement through effective segmentation.
Data-Driven Decisions: Utilizes analytics for strategic marketing decisions.

Oracle Eloqua is extensively implemented across industries including entertainment, facilitating email marketing, audience segmentation, and campaign orchestration. Businesses leverage its integration with CRM systems to enhance customer journeys through automation, data management, and reporting, making it a popular choice for both B2B and B2C marketing strategies.

Oracle

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Buyer's Guide

Oracle CRM vs. Oracle Eloqua

August 2026

Free Report: Oracle CRM vs. Oracle Eloqua

Find out what your peers are saying about Oracle CRM vs. Oracle Eloqua and other solutions. Updated: August 2026.

DOWNLOAD NOW

912,565 professionals have used our research since 2012.

See our Oracle CRM vs. Oracle Eloqua report.

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.