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Oracle CRM vs Oracle Eloqua comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Oracle CRM
Ranking in Marketing Automation
5th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
38
Ranking in other categories
CRM (9th)
Oracle Eloqua
Ranking in Marketing Automation
4th
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
35
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the Marketing Automation category, the mindshare of Oracle CRM is 1.9%, up from 1.4% compared to the previous year. The mindshare of Oracle Eloqua is 9.7%, down from 12.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

Omair Bokhari - PeerSpot reviewer
Helps business track their customers, sales leads, and opportunities
An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.
Aniket Sukale - PeerSpot reviewer
Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust
Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The product is straightforward to set up. There's no difficulty."
"The most valuable feature of Oracle CRM is the organization it provides."
"We are able to take back control of our client sales information and analyze it for the future to improve."
"For the most part, the solution is straightforward."
"Oracle Connect as a feature within CRM is valuable for establishing and maintaining customer relationships, enabling users to see customer details and interact graphically with relationships."
"Oracle CRM's best feature is its ability to customize as per specific organization's requirements."
"Oracle CRM is very, very stable, one of the most stable products I've used in my career, and doesn't require much maintenance."
"Case management, incident management, and request management features are valuable."
"It is a user-friendly product."
"Lead scoring has helped with the process of qualifying leads."
"The initial setup was straightforward."
"It provides good support for really large databases."
"​Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
"The solution is stable."
"The ease of maintenance is the most valuable feature."
 

Cons

"Improvements could be made in automating certain tasks, such as automatically notifying me via email when a customer has signed off on a proposal. Some of these features require payment, but including them in the basic package for smaller companies would be beneficial."
"Customization is an area in the solution that takes too much time. So, it needs to be improved."
"The product is complicated to use for new users."
"An improvement would be to lower the price of the license."
"The licensing is expensive."
"The cost can be a bit more expensive compared to other options."
"The data visualization should be better in Oracle CRM."
"The interface could be more user friendly. It is currently not intuitive, and it can be better. The onboarding process for the end users of this solution could be easier, and there should be a few more things for user knowledge and training. It takes a lot of technical knowledge to get used to it."
"​Reporting is very clunky and not user friendly.​"
"The reporting features should be improved."
"The product's initial setup process could be better."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"The solution does not have a good database architecture."
"The cost of the solution has room for improvement."
"The solution should consider adding functionality related to event listening, such as webhooks."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
 

Pricing and Cost Advice

"The tool's pricing involves a monthly subscription fee based on the number of users. I believe it's around $20 per user initially, and then an additional five dollars per user if more users are added."
"The licensing is on a yearly basis."
"Oracle is very expensive, but you have to pay to get this kind of scalability and database flexibility."
"The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."
"There are licenses needed to use this solution and they are managed by our product team."
"The solution is expensive."
"On a scale of one to ten, where one is cheap, and ten is expensive, I rate the pricing a twelve. Oracle CRM is on the expensive side."
"The pricing for licensing is pretty expensive. If you need one particular feature it becomes expensive to have to continue paying for it."
"Oracle Eloqua's pricing is medium."
"Our licensing costs are yearly."
"It's quite expensive."
"Oracle Eloqua can be expensive compared to alternatives."
"The tool is pricey compared to products like Marketo."
"Oracle Eloqua is quite an affordable solution."
"The solution is expensive."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
13%
University
12%
Government
11%
Educational Organization
76%
Computer Software Company
4%
Financial Services Firm
3%
Manufacturing Company
2%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Oracle CRM?
The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...
What is your experience regarding pricing and costs for Oracle CRM?
The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.
What needs improvement with Oracle CRM?
Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.
What needs improvement with Oracle Eloqua?
Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...
What is your primary use case for Oracle Eloqua?
We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead ca...
What do you like most about Oracle Eloqua?
I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.
 

Comparisons

 

Also Known As

Market2Lead
Eloqua, Oracle Marketing Cloud
 

Overview

 

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology
Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
Find out what your peers are saying about Oracle CRM vs. Oracle Eloqua and other solutions. Updated: March 2025.
842,767 professionals have used our research since 2012.