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Oracle CRM vs Oracle Eloqua comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Oracle CRM
Ranking in Marketing Automation
5th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
38
Ranking in other categories
CRM (9th)
Oracle Eloqua
Ranking in Marketing Automation
4th
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
35
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the Marketing Automation category, the mindshare of Oracle CRM is 1.9%, up from 1.4% compared to the previous year. The mindshare of Oracle Eloqua is 9.7%, down from 12.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

Omair Bokhari - PeerSpot reviewer
Helps business track their customers, sales leads, and opportunities
An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.
Aniket Sukale - PeerSpot reviewer
Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust
Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features of the solution I like are its stability and customization."
"CRM's performance is good, we've never faced any issues with it."
"It is a stable solution."
"I find the reporting features impactful."
"The reporting features are valuable."
"It is very simple."
"Technical support is very fast. It's customer friendly."
"The solution is scalable."
"​Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"The initial setup was straightforward."
"Lead scoring has helped with the process of qualifying leads."
"The solution is good for B2B email marketing."
"The solution is stable."
"It is a user-friendly product."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
 

Cons

"I think Oracle CRM could improve its user interface and user experience to make it more engaging. Currently, it has a more traditional enterprise look, but I believe it could benefit from more catchy and engaging colours and designs to better engage with users and stakeholders. While the capabilities might be there, the interface may not be very inviting for first-time users."
"Oracle CRM should have more integration with different platforms."
"It’s complex to customize the tool."
"The cost can be a bit more expensive compared to other options."
"I would like to remove all manual work and get the benefits of the function that Oracle provides without any manual interference or paperwork."
"The data visualization should be better in Oracle CRM."
"We noticed that sometimes it can be slow, and then we have to refresh the whole system."
"This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable."
"​Reporting is very clunky and not user friendly.​"
"This product hasn't kept up to date on features."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"The product's initial setup process could be better."
"The cost of the solution has room for improvement."
"The solution could improve by having a more user-friendly interface."
"The reporting features should be improved."
"The solution should consider adding functionality related to event listening, such as webhooks."
 

Pricing and Cost Advice

"There is a license required to use this solution. The price is reasonable for a CRM."
"The tool's pricing involves a monthly subscription fee based on the number of users. I believe it's around $20 per user initially, and then an additional five dollars per user if more users are added."
"The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."
"The pricing for licensing is pretty expensive. If you need one particular feature it becomes expensive to have to continue paying for it."
"It is not cheap. It is more suitable for big companies."
"The solution is expensive."
"Compared to alternative solutions Oracle CRM is expensive."
"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."
"The tool is pricey compared to products like Marketo."
"It's quite expensive."
"The solution is expensive."
"Oracle Eloqua is quite an affordable solution."
"Oracle Eloqua can be expensive compared to alternatives."
"Our licensing costs are yearly."
"Oracle Eloqua's pricing is medium."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
13%
University
12%
Government
11%
Educational Organization
76%
Computer Software Company
4%
Financial Services Firm
3%
Manufacturing Company
2%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Oracle CRM?
The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...
What is your experience regarding pricing and costs for Oracle CRM?
The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.
What needs improvement with Oracle CRM?
Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.
What needs improvement with Oracle Eloqua?
Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...
What is your primary use case for Oracle Eloqua?
We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead ca...
What do you like most about Oracle Eloqua?
I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.
 

Comparisons

 

Also Known As

Market2Lead
Eloqua, Oracle Marketing Cloud
 

Overview

 

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology
Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
Find out what your peers are saying about Oracle CRM vs. Oracle Eloqua and other solutions. Updated: March 2025.
845,040 professionals have used our research since 2012.