Oracle CRM vs Oracle Eloqua comparison

Oracle CRM and Oracle Eloqua are both solutions in the Marketing Automation category. Oracle CRM is ranked #7 with an average rating of 7.7, while Oracle Eloqua is ranked #6 with an average rating of 9.3. Oracle CRM holds a 2.5% mindshare in MA, compared to Oracle Eloqua’s 6.2% mindshare. Additionally, 90% of Oracle CRM users are willing to recommend the solution, compared to 94% of Oracle Eloqua users who would recommend it.

Oracle CRM

Read 43 Oracle CRM reviews

5,365 Views
1,502 Comparison Views

90% willing to recommend

Oracle Eloqua

Read 39 Oracle Eloqua reviews

4,057 Views
3,976 Comparison Views

94% willing to recommend

Oracle CRM

Oracle Eloqua

Comparison Buyer's Guide

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Executive SummaryUpdated on Jun 3, 2026

Oracle CRM and Oracle Eloqua compete in the enterprise solutions category. Oracle CRM appears to have the upper hand with its integration and customization capabilities, while Oracle Eloqua stands out in marketing automation and analytics.

Features: Oracle CRM provides real-time and batch integration tools, industry-specific solutions, and strong customization options. It offers extensive sales forecasting and analytics features. Oracle Eloqua offers user-friendly marketing features, a drag-and-drop design editor, and powerful segmentation tools, making it effective for large-scale email marketing and campaign analytics.

Room for Improvement: Oracle CRM needs enhancements in microservices, user interface, and SaaS integration, facing challenges in customization complexity. Oracle Eloqua seeks improvement in campaign functionalities, reporting capabilities, and closer integration with communication tools like WhatsApp.

Ease of Deployment and Customer Service: Oracle CRM offers on-premises and hybrid cloud setups, providing flexibility but facing technical support challenges. Oracle Eloqua mainly uses the public cloud, simplifying deployment with generally good support, although some users note slower response times.

Pricing and ROI: Oracle CRM is seen as a higher-cost investment with significant licensing fees, suitable for large enterprises. Its costs potentially align with growing business performance. Oracle Eloqua has a more moderate pricing model, offering affordability relative to competitors and providing ROI through improved marketing efficiency and user engagement.

To learn more, read our detailed Oracle CRM vs. Oracle Eloqua Report (Updated: June 2026).

Buyer's Guide

Oracle CRM vs. Oracle Eloqua

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in Marketing Automation

7th

Average Rating

7.8

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

CRM (13th)

Oracle Eloqua

Ranking in Marketing Automation

6th

Average Rating

8.8

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2026, in the Marketing Automation category, the mindshare of Oracle CRM is 2.5%, up from 2.0% compared to the previous year. The mindshare of Oracle Eloqua is 6.2%, down from 8.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Oracle Eloqua	6.2%
Oracle CRM	2.5%
Other	91.3%

Marketing Automation

Featured Reviews

reviewer2758776

IT Consultant at a tech services company with 51-200 employees

Has improved process coverage and integration while offering strong analytics and user experience

The analytics and reporting functionalities of Oracle CRM are good. I would rate them eight to nine out of ten, but it slightly falls behind Salesforce, which is much more advanced in terms of meeting the process and analytics part. The integration of Oracle CRM with other Oracle applications is seamless; that's not a problem at all. The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform. The multichannel service support has an impact on my customer service operations.

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Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It has a wide variety of use cases."

"The most valuable feature of Oracle CRM is the organization it provides."

"The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the previous year. Having this information helps me understand the size of the company better and tailor my proposals accordingly."

"The forecasting reporting section was the most useful."

"For the most part, the solution is straightforward."

"Everything related to insights and dashboards is valuable. It is great for tracking all the effort and generating reports."

"The solution is very easy to use."

"Oracle Connect as a feature within CRM is valuable for establishing and maintaining customer relationships, enabling users to see customer details and interact graphically with relationships."

More Oracle CRM pros

"It is a necessity in the world of marketing to have a strong marketing automation tool."

"Once you get the knowledge to use it, Eloqua is so powerful."

"Oracle Eloqua is easier to use compared to Salesforce Marketing Cloud because Salesforce requires their own scripting called AMPScript, while in Oracle Eloqua, you only need CSS, HTML, and occasionally JavaScript."

"Eloqua is very powerful and very customizable."

"Oracle Eloqua helps us track data and quickly schedule emails; it is a wonderful tool for working with emails."

"The solution's engine framework is quite simple, giving you the agility you need in the business."

"The most valuable feature for us is that it integrates with our CRM content management system."

"Eloqua gets modern marketing, plain and simple."

More Oracle Eloqua pros

Cons

"With Oracle CRM, people report some usual downtime and frequent outages."

"The configuration requires a lot of technical intervention."

"We noticed that sometimes it can be slow, and then we have to refresh the whole system."

"I'd like to see more feature enhancements."

"The user interface and performance could be better."

"The performance could be better. It has sometimes taken far too long to complete a single task."

"The support for this solution is not great. Our queries have taken a long time to be resolved so we no longer rely on Oracle support."

"Improvements could be made in automating certain tasks, such as automatically notifying me via email when a customer has signed off on a proposal. Some of these features require payment, but including them in the basic package for smaller companies would be beneficial."

More Oracle CRM cons

"To get the most out of your investment you'll want to have a dedicated admin or team if you are able."

"Oracle Eloqua requires maintenance because downtime or crashes can affect form submissions and integrations."

"Email WYSWIG editor is far from being the best I've seen, I recommend to work with FrontPage or Dreamweaver before and copy HTML code."

"I would love to see the social suite capabilities enhanced."

"The solution should consider adding functionality related to event listening, such as webhooks."

"Due to its advanced nature, some traditional marketing users can be put of by the different approaches and requirements"

"The reporting features should be improved."

"It could be a bit more intuitive for the average user. The segmentation portion is difficult for a marketer with no marketing operations experience to understand."

More Oracle Eloqua cons

Pricing and Cost Advice

"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."

"It is not cheap. It is more suitable for big companies."

"There is a license required to use this solution. The price is reasonable for a CRM."

"The pricing for licensing is pretty expensive. If you need one particular feature it becomes expensive to have to continue paying for it."

"The solution is expensive."

"The product's pricing is manageable and flexible."

"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."

"Compared to alternative solutions Oracle CRM is expensive."

More Oracle CRM pricing and cost advice

"The solution is expensive."

"Oracle Eloqua is quite an affordable solution."

"Oracle Eloqua's pricing is medium."

"It's quite expensive."

"Our licensing costs are yearly."

"The tool is pricey compared to products like Marketo."

"Oracle Eloqua can be expensive compared to alternatives."

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Top Industries

By visitors reading reviews

Financial Services Firm

10%

University

10%

Manufacturing Company

Construction Company

Financial Services Firm

12%

Construction Company

12%

Healthcare Company

Marketing Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	25

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

Questions from the Community

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

See all answers

What needs improvement with Oracle CRM?

I'm not a big fan of the reporting functionality, but I do appreciate some of the functionalities and connections with each other. Reporting is really bad. Reporting is not good, so we use a lot of...

See all answers

What is your primary use case for Oracle CRM?

My main use case for Oracle CRM is to check contracts, checking renewal information, so contract-wise, commercial-wise, device information, and also customer contact information and product adoptio...

See all answers

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that current...

See all answers

What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, spe...

See all answers

What is your experience regarding pricing and costs for Oracle Eloqua?

I am not sure how to answer that. We take care of emails and fetch the data regarding that only. I have not explored many other options given by Oracle Eloqua.

See all answers

Comparisons

Salesforce Sales Cloud vs Oracle CRM

Compared 9% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 7% of the time

Siebel CRM vs Oracle CRM

Compared 6% of the time

Teneo vs Oracle CRM

Compared 5% of the time

HubSpot Marketing Hub vs Oracle CRM

Compared 4% of the time

More Oracle CRM Competitors

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 28% of the time

Marketo vs Oracle Eloqua

Compared 28% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 17% of the time

Pardot vs Oracle Eloqua

Compared 7% of the time

Act-On Software vs Oracle Eloqua

Compared 3% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

Oracle CRM

July 2026

Download Oracle CRM product report

Buyer's Guide

Oracle Eloqua

July 2026

Download Oracle Eloqua product report

Also Known As

Market2Lead

Eloqua, Oracle Marketing Cloud

Overview

Oracle CRM offers customizable features with seamless application integration, robust analytics, and efficient data management to support diverse business processes, ensuring scalability and ease of use, though it requires UI and integration enhancements for improved performance and support.

Oracle CRM is a comprehensive customer relationship management solution catering to sales, marketing, and service management needs. It provides real-time and batch integration tools, cross-channel support, and forecasting capabilities that enhance business decision-making and reduce operational costs. Users can manage leads, segment customers, and maintain loyalty programs while integrating seamlessly with ERP systems and BI solutions. The platform's modular approach facilitates targeted implementations, although users find areas for improvement in its complicated system, non-intuitive interface which adapts slowly to new technologies, and high cost, contributing to complex customization and technical challenges.

What are the key features of Oracle CRM?

Customization: Tailors functionalities to specific business processes
Integration: Connects with existing applications seamlessly
Analytics and Reporting: Provides insights and comprehensive reports
Data Management: Efficiently organizes customer information
Scalability: Grows alongside company needs

What benefits and ROI should users expect from Oracle CRM?

Reduced Operational Costs: Streamlined processes enhance efficiency
Enhanced Decision-Making: Advanced analytics offer actionable insights
Improved Customer Management: Supports comprehensive relationship handling
Targeted Implementations: Modular design allows focused solutions
Increased Flexibility: Adapts to changing business requirements

Oracle CRM is implemented across industries for financial management, compliance, customer claims tracking, and database management. It provides solutions for lead management and customer segmentation, especially in sectors requiring seamless ERP and BI solution integration to enhance customer management and operational efficiency.

Oracle

Oracle Eloqua is a marketing automation platform, offering advanced segmentation, powerful analytics, and seamless CRM integration. It's favored by B2B and B2C organizations for its user-friendly design and extensive support for lead scoring and campaign management.

Oracle Eloqua empowers marketing teams with its robust design editor, allowing simple yet effective marketing strategies. Known for powerful automation tools and extensive integration capabilities, it suits B2B and B2C marketing efforts, enabling personalized customer journeys through CRM systems like Salesforce. Despite its complexity in initial setup and dated interface, it excels in handling marketing activities across industries, supporting email automation, segmentation, and extensive campaign management.

What are the standout features of Oracle Eloqua?

User-friendliness: Simplifies marketing efforts with an intuitive design.
Robust Design Editor: Allows creative freedom in campaign design.
Advanced Segmentation: Enables precise audience targeting.
Powerful Analytics: Provides in-depth insights into campaign performance.
CRM Integration: Seamlessly connects with systems like Salesforce.
Email Automation: Streamlines communication with automation tools.
Lead Scoring: Prioritizes leads based on engagement levels.

What benefits or ROI can users look for?

Enhanced Marketing Efficiency: Streamlines operations through automation.
Improved Customer Personalization: Tailors messaging for specific audiences.
Increased Campaign Reach: Expands audience engagement through effective segmentation.
Data-Driven Decisions: Utilizes analytics for strategic marketing decisions.

Oracle Eloqua is extensively implemented across industries including entertainment, facilitating email marketing, audience segmentation, and campaign orchestration. Businesses leverage its integration with CRM systems to enhance customer journeys through automation, data management, and reporting, making it a popular choice for both B2B and B2C marketing strategies.

Oracle

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Buyer's Guide

Oracle CRM vs. Oracle Eloqua

June 2026

Free Report: Oracle CRM vs. Oracle Eloqua

Find out what your peers are saying about Oracle CRM vs. Oracle Eloqua and other solutions. Updated: June 2026.

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