Oracle CRM vs Oracle Eloqua comparison

Why PeerSpot?

Oracle CRM and Oracle Eloqua are both solutions in the Marketing Automation category. Oracle CRM is ranked #8 with an average rating of 7.7, while Oracle Eloqua is ranked #6 with an average rating of 9.3. Oracle CRM holds a 2.5% mindshare in MA, compared to Oracle Eloqua’s 5.9% mindshare. Additionally, 90% of Oracle CRM users are willing to recommend the solution, compared to 94% of Oracle Eloqua users who would recommend it.

Oracle CRM

Read 43 Oracle CRM reviews

5,992 Views
1,678 Comparison Views

90% willing to recommend

Oracle Eloqua

Read 39 Oracle Eloqua reviews

4,322 Views
4,236 Comparison Views

94% willing to recommend

Oracle CRM

Oracle Eloqua

Comparison Buyer's Guide

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Executive SummaryUpdated on Jun 3, 2026

Oracle CRM and Oracle Eloqua compete in the enterprise solutions category. Oracle CRM appears to have the upper hand with its integration and customization capabilities, while Oracle Eloqua stands out in marketing automation and analytics.

Features: Oracle CRM provides real-time and batch integration tools, industry-specific solutions, and strong customization options. It offers extensive sales forecasting and analytics features. Oracle Eloqua offers user-friendly marketing features, a drag-and-drop design editor, and powerful segmentation tools, making it effective for large-scale email marketing and campaign analytics.

Room for Improvement: Oracle CRM needs enhancements in microservices, user interface, and SaaS integration, facing challenges in customization complexity. Oracle Eloqua seeks improvement in campaign functionalities, reporting capabilities, and closer integration with communication tools like WhatsApp.

Ease of Deployment and Customer Service: Oracle CRM offers on-premises and hybrid cloud setups, providing flexibility but facing technical support challenges. Oracle Eloqua mainly uses the public cloud, simplifying deployment with generally good support, although some users note slower response times.

Pricing and ROI: Oracle CRM is seen as a higher-cost investment with significant licensing fees, suitable for large enterprises. Its costs potentially align with growing business performance. Oracle Eloqua has a more moderate pricing model, offering affordability relative to competitors and providing ROI through improved marketing efficiency and user engagement.

To learn more, read our detailed Oracle CRM vs. Oracle Eloqua Report (Updated: August 2026).

Buyer's Guide

Oracle CRM vs. Oracle Eloqua

August 2026

Download the complete report

Helped 911,952 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in Marketing Automation

8th

Average Rating

7.8

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

CRM (14th)

Oracle Eloqua

Ranking in Marketing Automation

6th

Average Rating

8.8

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of September 2026, in the Marketing Automation category, the mindshare of Oracle CRM is 2.5%, up from 2.1% compared to the previous year. The mindshare of Oracle Eloqua is 5.9%, down from 7.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Oracle Eloqua	5.9%
Oracle CRM	2.5%
Other	91.6%

Marketing Automation

Featured Reviews

reviewer2758776

IT Consultant at a tech services company with 51-200 employees

Has improved process coverage and integration while offering strong analytics and user experience

The analytics and reporting functionalities of Oracle CRM are good. I would rate them eight to nine out of ten, but it slightly falls behind Salesforce, which is much more advanced in terms of meeting the process and analytics part. The integration of Oracle CRM with other Oracle applications is seamless; that's not a problem at all. The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform. The multichannel service support has an impact on my customer service operations.

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Mayilsamy Subramanian

Senior Consultant at a consultancy with 51-200 employees

Oracle implementation provides seamless CRM integration and detailed performance metrics for effective marketing strategy

The most valuable feature of Oracle Eloqua is its user-friendliness, making it easier for developers or individuals new to Oracle Eloqua to access all components. It's user-friendly compared to other marketing tools with straightforward navigation, and for example, if someone is transitioning from Marketo or Salesforce Marketing Cloud to Oracle Eloqua, they can quickly understand the components, such as segmentation, which is named simply as 'segment'. Another main feature I value is lead scoring, and the reporting part is also beneficial, as Oracle Eloqua comes with many predefined reports such as email group performance and click-through links. I gather performance metrics from Oracle Eloqua to optimize my campaigns. For instance, in a previous project, my client wanted to check geography-based submissions for a specific form, which helped them plan their campaigns. I utilized default reports in the Insights area, such as geography-based form submission reports, to analyze performance for forms and emails. When deploying emails across multiple Asia-Pacific countries to promote an event, I assessed which email performed best and at what times, allowing us to provide performance-related insights that help determine the effectiveness of future campaigns, confirming that reports and performance metrics are crucial in Oracle Eloqua.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is very easy to use."

"For the most part, the solution is straightforward."

"We are able to take back control of our client sales information and analyze it for the future to improve."

"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."

"The forecasting reporting section was the most useful."

"Oracle Connect as a feature within CRM is valuable for establishing and maintaining customer relationships, enabling users to see customer details and interact graphically with relationships."

"It's very easy to find any customer-related data."

"Oracle CRM accommodates client needs, potentially reducing licensing costs with a pay-as-you-go approach. It also allows for the standardization of processes and reporting, which is important for our organization. Additionally, integration through APIs improves connectivity."

More Oracle CRM pros

"It provides good support for really large databases."

"The stability is really good, and we have not had any problems."

"E10 is a slick easy to use tool that is also robust for those automation experts."

"The solution is stable."

"It is a user-friendly product."

"Eloqua10 is a great tool for marketing automation for both B2B and B2C companies."

"Eloqua gets modern marketing, plain and simple."

"We needed a solution that could scale with our business - and it doesn't get better than Eloqua."

More Oracle Eloqua pros

Cons

"Oracle CRM's technical support is not that great sometimes. It could be improved with better quality for response time and empathy with the client's operations."

"The product is not intuitive."

"The performance could be better. It has sometimes taken far too long to complete a single task."

"The initial setup is complex, it could be improved to be more simplified."

"The interface could be more user friendly. It is currently not intuitive, and it can be better."

"Oracle CRM can improve integration and performance."

"Though Oracle CRM's support has a good reaction time, it needs to be better."

"The user interface and performance could be better."

More Oracle CRM cons

"The solution could improve by having a more user-friendly interface."

"Not suited for small companies."

"The solution should consider adding functionality related to event listening, such as webhooks."

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

"Oracle Eloqua requires maintenance because downtime or crashes can affect form submissions and integrations."

"Some times new features get rolled out too soon, but the good thing is they constantly adapt to the demands of their customers."

"Costs a bit more than some of the other providers and there's a bit of a learning curve compared to less powerful Marketing Automation Platforms (MAPs) Some advances features like Eloqua for Sales are at an additional cost."

"The dashboards or the data which we get from insights reports could be improved."

More Oracle Eloqua cons

Pricing and Cost Advice

"The product’s pricing is very high."

"The product's pricing is manageable and flexible."

"On a scale of one to ten, where one is cheap, and ten is expensive, I rate the pricing a twelve. Oracle CRM is on the expensive side."

"The licensing is on a yearly basis."

"Every year, we have new users, and we get new licenses. It depends on various things such as the number of users and expansion of our business lines."

"The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."

"The solution is expensive."

"There are licenses needed to use this solution and they are managed by our product team."

More Oracle CRM pricing and cost advice

"Oracle Eloqua's pricing is medium."

"The tool is pricey compared to products like Marketo."

"Oracle Eloqua can be expensive compared to alternatives."

"Oracle Eloqua is quite an affordable solution."

"It's quite expensive."

"Our licensing costs are yearly."

"The solution is expensive."

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Top Industries

By visitors reading reviews

Financial Services Firm

Comms Service Provider

University

Manufacturing Company

Construction Company

12%

Financial Services Firm

12%

Outsourcing Company

10%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	25

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

Questions from the Community

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

See all answers

What needs improvement with Oracle CRM?

I'm not a big fan of the reporting functionality, but I do appreciate some of the functionalities and connections with each other. Reporting is really bad. Reporting is not good, so we use a lot of...

See all answers

What is your primary use case for Oracle CRM?

My main use case for Oracle CRM is to check contracts, checking renewal information, so contract-wise, commercial-wise, device information, and also customer contact information and product adoptio...

See all answers

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that current...

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What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, spe...

See all answers

What is your experience regarding pricing and costs for Oracle Eloqua?

I am not sure how to answer that. We take care of emails and fetch the data regarding that only. I have not explored many other options given by Oracle Eloqua.

See all answers

Comparisons

Salesforce Sales Cloud vs Oracle CRM

Compared 9% of the time

Siebel CRM vs Oracle CRM

Compared 7% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 6% of the time

Teneo vs Oracle CRM

Compared 5% of the time

HubSpot Marketing Hub vs Oracle CRM

Compared 3% of the time

More Oracle CRM Competitors

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 28% of the time

Marketo vs Oracle Eloqua

Compared 27% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 17% of the time

Pardot vs Oracle Eloqua

Compared 7% of the time

Act-On Software vs Oracle Eloqua

Compared 3% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

Oracle CRM

August 2026

Download Oracle CRM product report

Buyer's Guide

Oracle Eloqua

August 2026

Download Oracle Eloqua product report

Also Known As

Market2Lead

Eloqua, Oracle Marketing Cloud

Overview

Oracle CRM offers customizable features with seamless application integration, robust analytics, and efficient data management to support diverse business processes, ensuring scalability and ease of use, though it requires UI and integration enhancements for improved performance and support.

Oracle CRM is a comprehensive customer relationship management solution catering to sales, marketing, and service management needs. It provides real-time and batch integration tools, cross-channel support, and forecasting capabilities that enhance business decision-making and reduce operational costs. Users can manage leads, segment customers, and maintain loyalty programs while integrating seamlessly with ERP systems and BI solutions. The platform's modular approach facilitates targeted implementations, although users find areas for improvement in its complicated system, non-intuitive interface which adapts slowly to new technologies, and high cost, contributing to complex customization and technical challenges.

What are the key features of Oracle CRM?

Customization: Tailors functionalities to specific business processes
Integration: Connects with existing applications seamlessly
Analytics and Reporting: Provides insights and comprehensive reports
Data Management: Efficiently organizes customer information
Scalability: Grows alongside company needs

What benefits and ROI should users expect from Oracle CRM?

Reduced Operational Costs: Streamlined processes enhance efficiency
Enhanced Decision-Making: Advanced analytics offer actionable insights
Improved Customer Management: Supports comprehensive relationship handling
Targeted Implementations: Modular design allows focused solutions
Increased Flexibility: Adapts to changing business requirements

Oracle CRM is implemented across industries for financial management, compliance, customer claims tracking, and database management. It provides solutions for lead management and customer segmentation, especially in sectors requiring seamless ERP and BI solution integration to enhance customer management and operational efficiency.

Oracle

Oracle Eloqua is a marketing automation platform, offering advanced segmentation, powerful analytics, and seamless CRM integration. It's favored by B2B and B2C organizations for its user-friendly design and extensive support for lead scoring and campaign management.

Oracle Eloqua empowers marketing teams with its robust design editor, allowing simple yet effective marketing strategies. Known for powerful automation tools and extensive integration capabilities, it suits B2B and B2C marketing efforts, enabling personalized customer journeys through CRM systems like Salesforce. Despite its complexity in initial setup and dated interface, it excels in handling marketing activities across industries, supporting email automation, segmentation, and extensive campaign management.

What are the standout features of Oracle Eloqua?

User-friendliness: Simplifies marketing efforts with an intuitive design.
Robust Design Editor: Allows creative freedom in campaign design.
Advanced Segmentation: Enables precise audience targeting.
Powerful Analytics: Provides in-depth insights into campaign performance.
CRM Integration: Seamlessly connects with systems like Salesforce.
Email Automation: Streamlines communication with automation tools.
Lead Scoring: Prioritizes leads based on engagement levels.

What benefits or ROI can users look for?

Enhanced Marketing Efficiency: Streamlines operations through automation.
Improved Customer Personalization: Tailors messaging for specific audiences.
Increased Campaign Reach: Expands audience engagement through effective segmentation.
Data-Driven Decisions: Utilizes analytics for strategic marketing decisions.

Oracle Eloqua is extensively implemented across industries including entertainment, facilitating email marketing, audience segmentation, and campaign orchestration. Businesses leverage its integration with CRM systems to enhance customer journeys through automation, data management, and reporting, making it a popular choice for both B2B and B2C marketing strategies.

Oracle

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Buyer's Guide

Oracle CRM vs. Oracle Eloqua

August 2026

Free Report: Oracle CRM vs. Oracle Eloqua

Find out what your peers are saying about Oracle CRM vs. Oracle Eloqua and other solutions. Updated: August 2026.

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