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Oracle CRM vs Oracle Eloqua comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Oracle CRM
Ranking in Marketing Automation
5th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
38
Ranking in other categories
CRM (9th)
Oracle Eloqua
Ranking in Marketing Automation
4th
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
35
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the Marketing Automation category, the mindshare of Oracle CRM is 1.9%, up from 1.4% compared to the previous year. The mindshare of Oracle Eloqua is 9.7%, down from 12.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

Omair Bokhari - PeerSpot reviewer
Helps business track their customers, sales leads, and opportunities
An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.
Aniket Sukale - PeerSpot reviewer
Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust
Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"CRM's performance is good, we've never faced any issues with it."
"The reporting features are valuable."
"It is one of the most proficient CRM tools out there. It is comprehensive and scalable. It covers most of the CRM activities, business lines, and business requirements."
"It's very easy to find any customer-related data."
"It is a stable solution."
"Oracle Connect as a feature within CRM is valuable for establishing and maintaining customer relationships, enabling users to see customer details and interact graphically with relationships."
"It helps our company interact with our customers, track leads and opportunities, determine how many opportunities are transferred into actual sales, and other such areas."
"Oracle CRM helped us better understand the customer journey."
"The ease of maintenance is the most valuable feature."
"Lead scoring has helped with the process of qualifying leads."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"The solution is good for B2B email marketing."
"It provides good support for really large databases."
"The initial setup was straightforward."
"The solution is stable."
"​Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
 

Cons

"The solution's mobile app needs to be enriched with more functionalities in the future."
"Oracle CRM can improve integration and performance."
"Though Oracle CRM's support has a good reaction time, it needs to be better."
"Oracle CRM should have more integration with different platforms."
"An improvement would be to lower the price of the license."
"Improvements could be made in automating certain tasks, such as automatically notifying me via email when a customer has signed off on a proposal. Some of these features require payment, but including them in the basic package for smaller companies would be beneficial."
"The user interface could be better. It's currently running on an older Java UI format, which could be upgraded to Fiori."
"The product is not intuitive."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"The cost of the solution has room for improvement."
"The solution should consider adding functionality related to event listening, such as webhooks."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"The product's initial setup process could be better."
"The reporting features should be improved."
"The solution does not have a good database architecture."
"​Reporting is very clunky and not user friendly.​"
 

Pricing and Cost Advice

"It is not cheap. It is more suitable for big companies."
"The cost of a license with support is slightly higher than a regular license."
"There is a license required to use this solution. The price is reasonable for a CRM."
"Oracle is very expensive, but you have to pay to get this kind of scalability and database flexibility."
"Every year, we have new users, and we get new licenses. It depends on various things such as the number of users and expansion of our business lines."
"There are licenses needed to use this solution and they are managed by our product team."
"The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."
"The tool's pricing involves a monthly subscription fee based on the number of users. I believe it's around $20 per user initially, and then an additional five dollars per user if more users are added."
"Oracle Eloqua is quite an affordable solution."
"It's quite expensive."
"Our licensing costs are yearly."
"Oracle Eloqua can be expensive compared to alternatives."
"The solution is expensive."
"Oracle Eloqua's pricing is medium."
"The tool is pricey compared to products like Marketo."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
12%
University
12%
Government
11%
Educational Organization
74%
Financial Services Firm
4%
Computer Software Company
4%
Healthcare Company
2%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Oracle CRM?
The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...
What is your experience regarding pricing and costs for Oracle CRM?
The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.
What needs improvement with Oracle CRM?
Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.
What needs improvement with Oracle Eloqua?
Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...
What is your primary use case for Oracle Eloqua?
We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead ca...
What do you like most about Oracle Eloqua?
I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.
 

Comparisons

 

Also Known As

Market2Lead
Eloqua, Oracle Marketing Cloud
 

Overview

 

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology
Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
Find out what your peers are saying about Oracle CRM vs. Oracle Eloqua and other solutions. Updated: April 2025.
848,716 professionals have used our research since 2012.