Oracle CRM vs Oracle Eloqua comparison

Oracle CRM and Oracle Eloqua are both solutions in the Marketing Automation category. Oracle CRM is ranked #7 with an average rating of 7.6, while Oracle Eloqua is ranked #5 with an average rating of 9.3. Oracle CRM holds a 2.4% mindshare in MA, compared to Oracle Eloqua’s 6.6% mindshare. Additionally, 90% of Oracle CRM users are willing to recommend the solution, compared to 94% of Oracle Eloqua users who would recommend it.

Oracle CRM

Read 43 Oracle CRM reviews

4,794 Views
1,342 Comparison Views

90% willing to recommend

Oracle Eloqua

Read 39 Oracle Eloqua reviews

3,745 Views
3,708 Comparison Views

94% willing to recommend

Oracle CRM

Oracle Eloqua

Comparison Buyer's Guide

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Executive SummaryUpdated on Jun 3, 2026

Oracle CRM and Oracle Eloqua compete in the enterprise solutions category. Oracle CRM appears to have the upper hand with its integration and customization capabilities, while Oracle Eloqua stands out in marketing automation and analytics.

Features: Oracle CRM provides real-time and batch integration tools, industry-specific solutions, and strong customization options. It offers extensive sales forecasting and analytics features. Oracle Eloqua offers user-friendly marketing features, a drag-and-drop design editor, and powerful segmentation tools, making it effective for large-scale email marketing and campaign analytics.

Room for Improvement: Oracle CRM needs enhancements in microservices, user interface, and SaaS integration, facing challenges in customization complexity. Oracle Eloqua seeks improvement in campaign functionalities, reporting capabilities, and closer integration with communication tools like WhatsApp.

Ease of Deployment and Customer Service: Oracle CRM offers on-premises and hybrid cloud setups, providing flexibility but facing technical support challenges. Oracle Eloqua mainly uses the public cloud, simplifying deployment with generally good support, although some users note slower response times.

Pricing and ROI: Oracle CRM is seen as a higher-cost investment with significant licensing fees, suitable for large enterprises. Its costs potentially align with growing business performance. Oracle Eloqua has a more moderate pricing model, offering affordability relative to competitors and providing ROI through improved marketing efficiency and user engagement.

To learn more, read our detailed Oracle CRM vs. Oracle Eloqua Report (Updated: June 2026).

Buyer's Guide

Oracle CRM vs. Oracle Eloqua

June 2026

Download the complete report

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in Marketing Automation

7th

Average Rating

7.8

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

CRM (13th)

Oracle Eloqua

Ranking in Marketing Automation

5th

Average Rating

8.8

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of July 2026, in the Marketing Automation category, the mindshare of Oracle CRM is 2.4%, up from 2.0% compared to the previous year. The mindshare of Oracle Eloqua is 6.6%, down from 8.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Oracle Eloqua	6.6%
Oracle CRM	2.4%
Other	91.0%

Marketing Automation

Featured Reviews

reviewer2758776

IT Consultant at a tech services company with 51-200 employees

Has improved process coverage and integration while offering strong analytics and user experience

The analytics and reporting functionalities of Oracle CRM are good. I would rate them eight to nine out of ten, but it slightly falls behind Salesforce, which is much more advanced in terms of meeting the process and analytics part. The integration of Oracle CRM with other Oracle applications is seamless; that's not a problem at all. The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform. The multichannel service support has an impact on my customer service operations.

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Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Customer service and support I rate ten out of ten."

"Oracle CRM is a versatile solution with many features and functionalities that makes it a suitable solution for many different business use cases."

"I find the reporting features impactful."

"What we like is that we have all of the information that we need."

"It is a very good system and I believe that they are the oldest loyalty system on the market."

"During the demos, Oracle CRM's natural language search feature stood out to me. It departs from the traditional menu-based options, making searches more intuitive. Another significant feature is their Common Data Platform. Including an accounting package as part of the full platform was also appealing."

"The solution is scalable."

"Oracle CRM helped us better understand the customer journey."

More Oracle CRM pros

"The stability is really good, and we have not had any problems."

"Oracle Eloqua helps us track data and quickly schedule emails; it is a wonderful tool for working with emails."

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

"We needed a solution that could scale with our business - and it doesn't get better than Eloqua."

"I find Oracle Eloqua to be a highly useful tool for clients and easy for developers, which I believe makes it one of the best options available for B2B marketing."

"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."

"It provides good support for really large databases."

"The most valuable feature for us is that it integrates with our CRM content management system."

More Oracle Eloqua pros

Cons

"Sometimes, we encountered stability issues."

"In the planning area in order to calculate commissions the function could be improved. Currently, we are not using that functionality because it is very basic."

"There are a lot of batches and technical issues."

"The licensing is expensive."

"Getting technical support from Oracle involved going through commercial layers, which could sometimes cause delays. The attention received depended on the client's status and spending with Oracle. Clients with significant spending received global attention and a corporate account manager, while those with lower spending had to work with a local account manager, which wasn't always beneficial. This process could lead to delays in getting technical issues resolved. I am not satisfied with its support."

"Oracle CRM should improve in terms of AI capabilities and user interface design."

"We noticed that sometimes it can be slow, and then we have to refresh the whole system."

"The product is complicated to use for new users."

More Oracle CRM cons

"Oracle Eloqua requires maintenance because downtime or crashes can affect form submissions and integrations."

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

"The solution should consider adding functionality related to event listening, such as webhooks."

"The reporting features should be improved."

"Eloqua has great integration with Salesforce.com, but I'd love to see a little more of that rolled into a more intuitive UI."

"Not suited for small companies."

"The cost of the solution has room for improvement."

"The UI of the reporting tool (Insight) is a bit dated."

More Oracle Eloqua cons

Pricing and Cost Advice

"The licensing is on a yearly basis."

"We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."

"There are licenses needed to use this solution and they are managed by our product team."

"The cost of a license with support is slightly higher than a regular license."

"Compared to alternative solutions Oracle CRM is expensive."

"On a scale of one to ten, where one is cheap, and ten is expensive, I rate the pricing a twelve. Oracle CRM is on the expensive side."

"Every year, we have new users, and we get new licenses. It depends on various things such as the number of users and expansion of our business lines."

"The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."

More Oracle CRM pricing and cost advice

"Oracle Eloqua can be expensive compared to alternatives."

"The solution is expensive."

"The tool is pricey compared to products like Marketo."

"It's quite expensive."

"Our licensing costs are yearly."

"Oracle Eloqua is quite an affordable solution."

"Oracle Eloqua's pricing is medium."

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Top Industries

By visitors reading reviews

Financial Services Firm

10%

University

10%

Manufacturing Company

10%

Construction Company

13%

Financial Services Firm

13%

Healthcare Company

Marketing Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	25

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

Questions from the Community

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

See all answers

What needs improvement with Oracle CRM?

I'm not a big fan of the reporting functionality, but I do appreciate some of the functionalities and connections with each other. Reporting is really bad. Reporting is not good, so we use a lot of...

See all answers

What is your primary use case for Oracle CRM?

My main use case for Oracle CRM is to check contracts, checking renewal information, so contract-wise, commercial-wise, device information, and also customer contact information and product adoptio...

See all answers

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that current...

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What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, spe...

See all answers

What is your experience regarding pricing and costs for Oracle Eloqua?

I am not sure how to answer that. We take care of emails and fetch the data regarding that only. I have not explored many other options given by Oracle Eloqua.

See all answers

Comparisons

Salesforce Sales Cloud vs Oracle CRM

Compared 8% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 7% of the time

Siebel CRM vs Oracle CRM

Compared 7% of the time

SAP CRM vs Oracle CRM

Compared 5% of the time

Insightly CRM vs Oracle CRM

Compared 4% of the time

More Oracle CRM Competitors

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 29% of the time

Marketo vs Oracle Eloqua

Compared 29% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 18% of the time

Pardot vs Oracle Eloqua

Compared 7% of the time

Act-On Software vs Oracle Eloqua

Compared 3% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

Oracle CRM

June 2026

Download Oracle CRM product report

Buyer's Guide

Oracle Eloqua

June 2026

Download Oracle Eloqua product report

Also Known As

Market2Lead

Eloqua, Oracle Marketing Cloud

Overview

Oracle CRM offers customizable features with seamless application integration, robust analytics, and efficient data management to support diverse business processes, ensuring scalability and ease of use, though it requires UI and integration enhancements for improved performance and support.

Oracle CRM is a comprehensive customer relationship management solution catering to sales, marketing, and service management needs. It provides real-time and batch integration tools, cross-channel support, and forecasting capabilities that enhance business decision-making and reduce operational costs. Users can manage leads, segment customers, and maintain loyalty programs while integrating seamlessly with ERP systems and BI solutions. The platform's modular approach facilitates targeted implementations, although users find areas for improvement in its complicated system, non-intuitive interface which adapts slowly to new technologies, and high cost, contributing to complex customization and technical challenges.

What are the key features of Oracle CRM?

Customization: Tailors functionalities to specific business processes
Integration: Connects with existing applications seamlessly
Analytics and Reporting: Provides insights and comprehensive reports
Data Management: Efficiently organizes customer information
Scalability: Grows alongside company needs

What benefits and ROI should users expect from Oracle CRM?

Reduced Operational Costs: Streamlined processes enhance efficiency
Enhanced Decision-Making: Advanced analytics offer actionable insights
Improved Customer Management: Supports comprehensive relationship handling
Targeted Implementations: Modular design allows focused solutions
Increased Flexibility: Adapts to changing business requirements

Oracle CRM is implemented across industries for financial management, compliance, customer claims tracking, and database management. It provides solutions for lead management and customer segmentation, especially in sectors requiring seamless ERP and BI solution integration to enhance customer management and operational efficiency.

Oracle

Oracle Eloqua is a marketing automation platform, offering advanced segmentation, powerful analytics, and seamless CRM integration. It's favored by B2B and B2C organizations for its user-friendly design and extensive support for lead scoring and campaign management.

Oracle Eloqua empowers marketing teams with its robust design editor, allowing simple yet effective marketing strategies. Known for powerful automation tools and extensive integration capabilities, it suits B2B and B2C marketing efforts, enabling personalized customer journeys through CRM systems like Salesforce. Despite its complexity in initial setup and dated interface, it excels in handling marketing activities across industries, supporting email automation, segmentation, and extensive campaign management.

What are the standout features of Oracle Eloqua?

User-friendliness: Simplifies marketing efforts with an intuitive design.
Robust Design Editor: Allows creative freedom in campaign design.
Advanced Segmentation: Enables precise audience targeting.
Powerful Analytics: Provides in-depth insights into campaign performance.
CRM Integration: Seamlessly connects with systems like Salesforce.
Email Automation: Streamlines communication with automation tools.
Lead Scoring: Prioritizes leads based on engagement levels.

What benefits or ROI can users look for?

Enhanced Marketing Efficiency: Streamlines operations through automation.
Improved Customer Personalization: Tailors messaging for specific audiences.
Increased Campaign Reach: Expands audience engagement through effective segmentation.
Data-Driven Decisions: Utilizes analytics for strategic marketing decisions.

Oracle Eloqua is extensively implemented across industries including entertainment, facilitating email marketing, audience segmentation, and campaign orchestration. Businesses leverage its integration with CRM systems to enhance customer journeys through automation, data management, and reporting, making it a popular choice for both B2B and B2C marketing strategies.

Oracle

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Buyer's Guide

Oracle CRM vs. Oracle Eloqua

June 2026

Free Report: Oracle CRM vs. Oracle Eloqua

Find out what your peers are saying about Oracle CRM vs. Oracle Eloqua and other solutions. Updated: June 2026.

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