We performed a comparison between Oracle CRM and Oracle Eloqua based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."During the demos, Oracle CRM's natural language search feature stood out to me. It departs from the traditional menu-based options, making searches more intuitive. Another significant feature is their Common Data Platform. Including an accounting package as part of the full platform was also appealing."
"The product is straightforward to set up. There's no difficulty."
"Oracle CRM integrates seamlessly because it's an end-to-end solution."
"It is difficult to highlight the most valuable features because the system as a whole works very well for our loyal program. It is a very good system and I believe that they are the oldest loyalty system on the market. The service is very good, with many customizable options, and has a strong database to help us build our rules and point systems for the loyal program."
"Oracle CRM accommodates client needs, potentially reducing licensing costs with a pay-as-you-go approach. It also allows for the standardization of processes and reporting, which is important for our organization. Additionally, integration through APIs improves connectivity."
"We are most comfortable with the user interface that Oracle CRM has, it is very good."
"The most valuable feature of Oracle CRM is the organization it provides."
"Oracle CRM's best feature is its ability to customize as per specific organization's requirements."
"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"The initial setup was straightforward."
"It is a user-friendly product."
"The solution is good for B2B email marketing."
"The solution is stable."
"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."
"The performance could be better."
"The licensing is expensive."
"The cost can be a bit more expensive compared to other options."
"The interface could be more user friendly. It is currently not intuitive, and it can be better. The onboarding process for the end users of this solution could be easier, and there should be a few more things for user knowledge and training. It takes a lot of technical knowledge to get used to it."
"The initial setup is complex, it could be improved to be more simplified."
"Oracle CRM can improve integration and performance."
"Their support could be faster. Like any other solution provider, in some cases, it takes time to get their response, and sometimes, they do not fix the issue in the first round. Therefore, we have to go through another round."
"A specialized team is required for managing Oracle, which is extra overhead for the customer."
"The solution does not have a good database architecture."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"The solution should consider adding functionality related to event listening, such as webhooks."
"The reporting features should be improved."
"The product's initial setup process could be better."
"Reporting is very clunky and not user friendly."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"The solution could improve by having a more user-friendly interface."
Oracle CRM is ranked 5th in Marketing Automation with 35 reviews while Oracle Eloqua is ranked 3rd in Marketing Automation with 35 reviews. Oracle CRM is rated 8.0, while Oracle Eloqua is rated 8.8. The top reviewer of Oracle CRM writes "The solution is easy to deploy, scalable, and stable". On the other hand, the top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". Oracle CRM is most compared with Siebel CRM, SAP CRM, Microsoft Dynamics CRM, Amdocs CRM and Zoho CRM, whereas Oracle Eloqua is most compared with Salesforce Marketing Cloud, Marketo, Pardot, HubSpot Marketing Hub and Zift Solutions. See our Oracle CRM vs. Oracle Eloqua report.
See our list of best Marketing Automation vendors.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.