Oracle CRM vs Oracle Eloqua comparison

Oracle CRM and Oracle Eloqua are both solutions in the Marketing Automation category. Oracle CRM is ranked #5 with an average rating of 8.0, while Oracle Eloqua is ranked #4 with an average rating of 8.7. Oracle CRM holds a 2.2% mindshare in MA, compared to Oracle Eloqua’s 7.5% mindshare. Additionally, 90% of Oracle CRM users are willing to recommend the solution, compared to 94% of Oracle Eloqua users who would recommend it.

Oracle CRM

Read 42 Oracle CRM reviews

3,846 Views
1,000 Comparison Views

90% willing to recommend

Oracle Eloqua

Read 39 Oracle Eloqua reviews

3,304 Views
3,271 Comparison Views

94% willing to recommend

Oracle CRM

Oracle Eloqua

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle CRM and Oracle Eloqua operate within the realm of customer relationship management and marketing automation respectively. Oracle CRM has the upper hand in flexibility and support, while Oracle Eloqua offers advanced marketing capabilities that justify its investment.

Features: Oracle CRM offers contact management, sales automation, and analytics, streamlining customer interaction tracking. Oracle Eloqua facilitates marketing campaign management, lead scoring, and in-depth reporting for enhanced customer engagement and marketing performance tracking.

Room for Improvement: Oracle CRM could improve its manual closure processes and enhance user interface capabilities. More integration options with third-party tools could also be beneficial. Oracle Eloqua might benefit from simplified deployment processes, broader feature accessibility to smaller companies, and reduced complexity in campaign management tools.

Ease of Deployment and Customer Service: Oracle CRM is recognized for its straightforward implementation and extensive support, making it a reliable choice for seamless integration. Oracle Eloqua, despite its complex deployment due to extensive marketing tools, offers excellent customer support to mitigate this complexity.

Pricing and ROI: Oracle CRM is considered cost-effective, aligning setup costs with high ROI potential through enhanced sales efficiency. Oracle Eloqua, though requiring higher initial investment, provides a compelling ROI through superior promotion automation capabilities that boost lead management and revenue growth.

To learn more, read our detailed Oracle CRM vs. Oracle Eloqua Report (Updated: April 2026).

Buyer's Guide

Oracle CRM vs. Oracle Eloqua

April 2026

Download the complete report

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

CRM (8th)

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of May 2026, in the Marketing Automation category, the mindshare of Oracle CRM is 2.2%, up from 2.0% compared to the previous year. The mindshare of Oracle Eloqua is 7.5%, down from 9.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Oracle Eloqua	7.5%
Oracle CRM	2.2%
Other	90.3%

Marketing Automation

Featured Reviews

reviewer2758776

IT Consultant at a tech services company with 51-200 employees

Has improved process coverage and integration while offering strong analytics and user experience

The analytics and reporting functionalities of Oracle CRM are good. I would rate them eight to nine out of ten, but it slightly falls behind Salesforce, which is much more advanced in terms of meeting the process and analytics part. The integration of Oracle CRM with other Oracle applications is seamless; that's not a problem at all. The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform. The multichannel service support has an impact on my customer service operations.

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Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Oracle Connect as a feature within CRM is valuable for establishing and maintaining customer relationships, enabling users to see customer details and interact graphically with relationships."

"Oracle CRM is a stable solution."

"Oracle CRM's best feature is its ability to customize as per specific organization's requirements."

"The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform."

"We are able to take back control of our client sales information and analyze it for the future to improve."

"We believe that Oracle is the most powerful service module over other products."

"Oracle CRM integrates seamlessly because it's an end-to-end solution."

"Case management, incident management, and request management features are valuable."

More Oracle CRM pros

"E10 is a slick easy to use tool that is also robust for those automation experts."

"The solution is stable."

"Lead scoring has helped with the process of qualifying leads."

"The solution is good for B2B email marketing."

"The solution's engine framework is quite simple, giving you the agility you need in the business."

"In Oracle Eloqua, the most valuable feature from the marketer's user experience perspective is the design editor, which is very feasible, allowing a marketer to design emails and landing pages in a very short amount of time through drag and drop of email components, making them ready to use instantly."

"If invested in properly, a worthwhile and extremely beneficial tool that I would advocate to any company looking for something that really delivers functionality and results"

"Eloqua has a drag-and-drop interface based on HTML5 and is the easiest WYSIWYG editor for creating landing pages and HTML emails that I've ever seen."

More Oracle Eloqua pros

Cons

"The solution's mobile app needs to be enriched with more functionalities in the future."

"The one thing that I hate about it is when you pay for services for a certain amount of time, the service ends just before it should be over."

"An improvement would be to lower the price of the license."

"Improvements could be made in automating certain tasks, such as automatically notifying me via email when a customer has signed off on a proposal. Some of these features require payment, but including them in the basic package for smaller companies would be beneficial."

"Oracle CRM should have more integration with different platforms."

"The product is not intuitive."

"Oracle CRM can improve integration and performance."

"The performance could be better. It has sometimes taken far too long to complete a single task."

More Oracle CRM cons

"The reporting features should be improved."

"One improvement I would suggest for Oracle Eloqua is establishing data modeling capabilities where you can link various custom data objects to create multiple tables together, allowing access to data through SQL queries for better manipulation."

"The product's initial setup process could be better."

"This product hasn't kept up to date on features; they haven't adapted to or adopted newer ways of doing business."

"Reporting is very clunky and not user friendly."

"The UI of the reporting tool (Insight) is a bit dated."

"Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that currently require installing apps from the Oracle App Market."

"Setup has been over four months now and it has been painful."

More Oracle Eloqua cons

Pricing and Cost Advice

"There are licenses needed to use this solution and they are managed by our product team."

"The pricing for licensing is pretty expensive. If you need one particular feature it becomes expensive to have to continue paying for it."

"We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."

"The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."

"In my region, the tool is expensive. There are no additional costs in addition to the standard licensing fees of the tool."

"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."

"Oracle is very expensive, but you have to pay to get this kind of scalability and database flexibility."

"Every year, we have new users, and we get new licenses. It depends on various things such as the number of users and expansion of our business lines."

More Oracle CRM pricing and cost advice

"The tool is pricey compared to products like Marketo."

"The solution is expensive."

"Oracle Eloqua's pricing is medium."

"Oracle Eloqua is quite an affordable solution."

"It's quite expensive."

"Oracle Eloqua can be expensive compared to alternatives."

"Our licensing costs are yearly."

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Top Industries

By visitors reading reviews

University

12%

Financial Services Firm

12%

Manufacturing Company

Educational Organization

Financial Services Firm

13%

Healthcare Company

Construction Company

Marketing Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	23

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

Questions from the Community

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

See all answers

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

See all answers

What needs improvement with Oracle CRM?

I wouldn't say that the deployment was the time-consuming aspect that is the room for improvement; our organizational processes were so complex that they needed to be mapped properly to the solutio...

See all answers

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that current...

See all answers

What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, spe...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

Comparisons

Salesforce Sales Cloud vs Oracle CRM

Compared 9% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 8% of the time

Siebel CRM vs Oracle CRM

Compared 8% of the time

SAP CRM vs Oracle CRM

Compared 6% of the time

Salesforce Marketing Cloud vs Oracle CRM

Compared 4% of the time

More Oracle CRM Competitors

Marketo vs Oracle Eloqua

Compared 30% of the time

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 30% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 18% of the time

Pardot vs Oracle Eloqua

Compared 7% of the time

Act-On Software vs Oracle Eloqua

Compared 3% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

Oracle CRM

April 2026

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Buyer's Guide

Oracle Eloqua

April 2026

Download Oracle Eloqua product report

Also Known As

Market2Lead

Eloqua, Oracle Marketing Cloud

Overview

Oracle CRM offers customizable features with seamless application integration, robust analytics, and efficient data management to support diverse business processes, ensuring scalability and ease of use, though it requires UI and integration enhancements for improved performance and support.

Oracle CRM is a comprehensive customer relationship management solution catering to sales, marketing, and service management needs. It provides real-time and batch integration tools, cross-channel support, and forecasting capabilities that enhance business decision-making and reduce operational costs. Users can manage leads, segment customers, and maintain loyalty programs while integrating seamlessly with ERP systems and BI solutions. The platform's modular approach facilitates targeted implementations, although users find areas for improvement in its complicated system, non-intuitive interface which adapts slowly to new technologies, and high cost, contributing to complex customization and technical challenges.

What are the key features of Oracle CRM?

Customization: Tailors functionalities to specific business processes
Integration: Connects with existing applications seamlessly
Analytics and Reporting: Provides insights and comprehensive reports
Data Management: Efficiently organizes customer information
Scalability: Grows alongside company needs

What benefits and ROI should users expect from Oracle CRM?

Reduced Operational Costs: Streamlined processes enhance efficiency
Enhanced Decision-Making: Advanced analytics offer actionable insights
Improved Customer Management: Supports comprehensive relationship handling
Targeted Implementations: Modular design allows focused solutions
Increased Flexibility: Adapts to changing business requirements

Oracle CRM is implemented across industries for financial management, compliance, customer claims tracking, and database management. It provides solutions for lead management and customer segmentation, especially in sectors requiring seamless ERP and BI solution integration to enhance customer management and operational efficiency.

Oracle

Oracle Eloqua is a marketing automation platform, offering advanced segmentation, powerful analytics, and seamless CRM integration. It's favored by B2B and B2C organizations for its user-friendly design and extensive support for lead scoring and campaign management.

Oracle Eloqua empowers marketing teams with its robust design editor, allowing simple yet effective marketing strategies. Known for powerful automation tools and extensive integration capabilities, it suits B2B and B2C marketing efforts, enabling personalized customer journeys through CRM systems like Salesforce. Despite its complexity in initial setup and dated interface, it excels in handling marketing activities across industries, supporting email automation, segmentation, and extensive campaign management.

What are the standout features of Oracle Eloqua?

User-friendliness: Simplifies marketing efforts with an intuitive design.
Robust Design Editor: Allows creative freedom in campaign design.
Advanced Segmentation: Enables precise audience targeting.
Powerful Analytics: Provides in-depth insights into campaign performance.
CRM Integration: Seamlessly connects with systems like Salesforce.
Email Automation: Streamlines communication with automation tools.
Lead Scoring: Prioritizes leads based on engagement levels.

What benefits or ROI can users look for?

Enhanced Marketing Efficiency: Streamlines operations through automation.
Improved Customer Personalization: Tailors messaging for specific audiences.
Increased Campaign Reach: Expands audience engagement through effective segmentation.
Data-Driven Decisions: Utilizes analytics for strategic marketing decisions.

Oracle Eloqua is extensively implemented across industries including entertainment, facilitating email marketing, audience segmentation, and campaign orchestration. Businesses leverage its integration with CRM systems to enhance customer journeys through automation, data management, and reporting, making it a popular choice for both B2B and B2C marketing strategies.

Oracle

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Buyer's Guide

Oracle CRM vs. Oracle Eloqua

April 2026

Free Report: Oracle CRM vs. Oracle Eloqua

Find out what your peers are saying about Oracle CRM vs. Oracle Eloqua and other solutions. Updated: April 2026.

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