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Oracle CRM vs Oracle Eloqua comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Oracle CRM
Ranking in Marketing Automation
5th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
38
Ranking in other categories
CRM (9th)
Oracle Eloqua
Ranking in Marketing Automation
4th
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
35
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the Marketing Automation category, the mindshare of Oracle CRM is 1.9%, up from 1.4% compared to the previous year. The mindshare of Oracle Eloqua is 9.7%, down from 12.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

Omair Bokhari - PeerSpot reviewer
Helps business track their customers, sales leads, and opportunities
An area for improvement is the vendors' inability to understand the customers' requirements and communicate them to Oracle. When we started to implement the tool, and during the very initial phases of the product, when Oracle launched it, our company opted for it. We faced a few challenges related to the product speed associated with some functionalities that were not available when the tool was just launched, but later on, it became available, and right now, we are actually using it. The tool is fulfilling our requirements. There were no major hiccups or challenges due to the tool. The solution's mobile app needs to be enriched with more functionalities in the future.
Aniket Sukale - PeerSpot reviewer
Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust
Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Oracle CRM accommodates client needs, potentially reducing licensing costs with a pay-as-you-go approach. It also allows for the standardization of processes and reporting, which is important for our organization. Additionally, integration through APIs improves connectivity."
"The solution is smooth, easy to use, easy to customize and it has many features. Plus, there are regular updates."
"It is very simple."
"The forecasting reporting section was the most useful."
"The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the previous year. Having this information helps me understand the size of the company better and tailor my proposals accordingly."
"Technical support is very fast. It's customer friendly."
"Oracle CRM is a stable solution."
"During the demos, Oracle CRM's natural language search feature stood out to me. It departs from the traditional menu-based options, making searches more intuitive. Another significant feature is their Common Data Platform. Including an accounting package as part of the full platform was also appealing."
"It provides good support for really large databases."
"Lead scoring has helped with the process of qualifying leads."
"The solution is good for B2B email marketing."
"The initial setup was straightforward."
"​Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"The solution is stable."
"It is a user-friendly product."
 

Cons

"The interface could be more user friendly. It is currently not intuitive, and it can be better. The onboarding process for the end users of this solution could be easier, and there should be a few more things for user knowledge and training. It takes a lot of technical knowledge to get used to it."
"Our infrastructure is set up for an on-premises deployment of this solution and I am concerned that the online deployment that we are moving to will not perform as well as our current on-premises storage systems. It could cause some problems, such as latency delays."
"Though Oracle CRM's support has a good reaction time, it needs to be better."
"The initial setup is complex, it could be improved to be more simplified."
"The user interface and performance could be better."
"The licensing is expensive."
"The solution's mobile app needs to be enriched with more functionalities in the future."
"In the planning area in order to calculate commissions the function could be improved. Currently, we are not using that functionality because it is very basic."
"The solution could improve by having a more user-friendly interface."
"This product hasn't kept up to date on features."
"The solution does not have a good database architecture."
"The solution should consider adding functionality related to event listening, such as webhooks."
"The product's initial setup process could be better."
"​Reporting is very clunky and not user friendly.​"
"The cost of the solution has room for improvement."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
 

Pricing and Cost Advice

"We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."
"On a scale of one to ten, where one is cheap, and ten is expensive, I rate the pricing a twelve. Oracle CRM is on the expensive side."
"The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."
"The solution is expensive."
"The tool's pricing involves a monthly subscription fee based on the number of users. I believe it's around $20 per user initially, and then an additional five dollars per user if more users are added."
"Every year, we have new users, and we get new licenses. It depends on various things such as the number of users and expansion of our business lines."
"The product's pricing is manageable and flexible."
"There are licenses needed to use this solution and they are managed by our product team."
"The solution is expensive."
"Oracle Eloqua can be expensive compared to alternatives."
"Our licensing costs are yearly."
"Oracle Eloqua's pricing is medium."
"It's quite expensive."
"Oracle Eloqua is quite an affordable solution."
"The tool is pricey compared to products like Marketo."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
13%
University
12%
Government
11%
Educational Organization
76%
Computer Software Company
4%
Financial Services Firm
3%
Manufacturing Company
2%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Oracle CRM?
The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...
What is your experience regarding pricing and costs for Oracle CRM?
The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.
What needs improvement with Oracle CRM?
Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.
What needs improvement with Oracle Eloqua?
Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...
What is your primary use case for Oracle Eloqua?
We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead ca...
What do you like most about Oracle Eloqua?
I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.
 

Comparisons

 

Also Known As

Market2Lead
Eloqua, Oracle Marketing Cloud
 

Overview

 

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology
Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
Find out what your peers are saying about Oracle CRM vs. Oracle Eloqua and other solutions. Updated: March 2025.
845,040 professionals have used our research since 2012.