Oracle CRM vs Oracle Eloqua comparison

Why PeerSpot?

Oracle CRM and Oracle Eloqua are both solutions in the Marketing Automation category. Oracle CRM is ranked #8 with an average rating of 8.0, while Oracle Eloqua is ranked #5 with an average rating of 9.3. Oracle CRM holds a 2.8% mindshare in MA, compared to Oracle Eloqua’s 5.7% mindshare. Additionally, 90% of Oracle CRM users are willing to recommend the solution, compared to 94% of Oracle Eloqua users who would recommend it.

Oracle CRM

Read 43 Oracle CRM reviews

7,165 Views
2,150 Comparison Views

90% willing to recommend

Oracle Eloqua

Read 39 Oracle Eloqua reviews

4,768 Views
4,673 Comparison Views

94% willing to recommend

Oracle CRM

Oracle Eloqua

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 8, 2026

Oracle CRM and Oracle Eloqua compete in the CRM and marketing automation spaces, respectively. Oracle Eloqua has the upper hand in user-friendliness and marketing automation features.

Features: Oracle CRM offers extensive customization, seamless integration, and strong sales forecasting capabilities. It accommodates diverse business use cases with adaptable and scalable analytics. Oracle Eloqua stands out for its user-friendly design editor, effective marketing automation with lead scoring, segmentation, and impactful campaign features.

Room for Improvement: Oracle CRM requires improvement in customization time, performance, pricing, user experience, and mobile functionality. Oracle Eloqua needs better integration, database architecture, and more intuitive tools for complex segmentations. Both solutions could improve in speed and affordability.

Ease of Deployment and Customer Service: Oracle CRM is mainly on-premises with generally good but sometimes slow support. It needs better stakeholder engagement. Oracle Eloqua benefits from cloud deployment, providing satisfactory support but requiring faster response times.

Pricing and ROI: Oracle CRM targets high-tier firms with expensive licensing, impacting ROI despite process efficiencies. Initial cost reductions require significant investments. Oracle Eloqua faces pricing scrutiny but is medium-priced and offers competitive discounts with advantageous ROI, improving efficiencies without exhaustive upfront costs.

To learn more, read our detailed Oracle CRM vs. Oracle Eloqua Report (Updated: November 2026).

Buyer's Guide

Oracle CRM vs. Oracle Eloqua

November 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in Marketing Automation

8th

Average Rating

7.8

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

CRM (11th)

Oracle Eloqua

Ranking in Marketing Automation

5th

Average Rating

8.8

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of November 2026, in the Marketing Automation category, the mindshare of Oracle CRM is 2.8%, up from 2.2% compared to the previous year. The mindshare of Oracle Eloqua is 5.7%, down from 6.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Oracle Eloqua	5.7%
Oracle CRM	2.8%
Other	91.5%

Marketing Automation

Featured Reviews

Patrick Ernsten

Biz Opd Esd Strategist At Broadcom Inc. at Broadcom Inc.

CRM has supported contract tracking and customer insight while reporting remains secondary

I use Oracle software internally. I'm also selling project management software, automation software, and network operation software within the company to our customers. The Oracle solutions I use include making quotes with CPQ, making Oracle engagement clouds, and a little bit of CRM system functionality. I'm not the owner of it. I'm only using it to have admin access for my customers here. I'm not involved with any decision on what we're using at Broadcom for Oracle. We did a certain type of adoption in Oracle. We made a certain object for it, and that works pretty well. The only thing is that customizing and making extra fields takes a little bit of a long time. However, if you do customize it, it works out well for that part.

Read full review

Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The forecasting reporting section was the most useful."

"The most important feature is the ability to assign a plan using the manual close function."

"The solution is scalable."

"I find the reporting features impactful."

"The product has very good quality to price, has a stable and powerful configuration, and allows your business to fulfill the required processes."

"Oracle CRM is a stable solution."

"The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform."

"Oracle CRM is very, very stable, one of the most stable products I've used in my career, and doesn't require much maintenance."

More Oracle CRM pros

"Once you get the knowledge to use it, Eloqua is so powerful."

"Eloqua is very powerful and very customizable."

"We have seen tremendous year after year growth of revenue tied to marketing because of campaigns, events, and promotions we have run through Eloqua."

"It is a user-friendly product."

"It provides good support for really large databases."

"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."

"Oracle Eloqua is easier to use compared to Salesforce Marketing Cloud because Salesforce requires their own scripting called AMPScript, while in Oracle Eloqua, you only need CSS, HTML, and occasionally JavaScript."

"I love that this product takes the guesswork out of marketing."

More Oracle Eloqua pros

Cons

"Oracle CRM should have more integration with different platforms."

"Everything has room for improvement, so there is nothing perfect in the world, which is why I don't give a nine or ten."

"Sometimes, we encountered stability issues."

"Oracle CRM should improve in terms of AI capabilities and user interface design."

"The product support, sharing the integration standards with major products or solutions and also for custom ones which am sure that will be a challenge for Oracle itself, support for REST out of the box will be required."

"Oracle CRM's technical support is not that great sometimes. It could be improved with better quality for response time and empathy with the client's operations."

"The user interface and performance could be better."

"Their support could be faster. Like any other solution provider, in some cases, it takes time to get their response, and sometimes, they do not fix the issue in the first round. Therefore, we have to go through another round."

More Oracle CRM cons

"Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that currently require installing apps from the Oracle App Market."

"The solution does not have a good database architecture."

"Costs a bit more than some of the other providers and there's a bit of a learning curve compared to less powerful Marketing Automation Platforms (MAPs) Some advances features like Eloqua for Sales are at an additional cost."

"Eloqua has great integration with Salesforce.com, but I'd love to see a little more of that rolled into a more intuitive UI."

"It could be a bit more intuitive for the average user. The segmentation portion is difficult for a marketer with no marketing operations experience to understand."

"The solution should consider adding functionality related to event listening, such as webhooks."

"To get the most out of your investment you'll want to have a dedicated admin or team if you are able."

"The cost of the solution has room for improvement."

More Oracle Eloqua cons

Pricing and Cost Advice

"Every year, we have new users, and we get new licenses. It depends on various things such as the number of users and expansion of our business lines."

"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."

"Compared to alternative solutions Oracle CRM is expensive."

"The pricing for licensing is pretty expensive. If you need one particular feature it becomes expensive to have to continue paying for it."

"The licensing is on a yearly basis."

"We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."

"In my region, the tool is expensive. There are no additional costs in addition to the standard licensing fees of the tool."

"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."

More Oracle CRM pricing and cost advice

"Our licensing costs are yearly."

"Oracle Eloqua can be expensive compared to alternatives."

"It's quite expensive."

"The solution is expensive."

"Oracle Eloqua is quite an affordable solution."

"Oracle Eloqua's pricing is medium."

"The tool is pricey compared to products like Marketo."

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Top Industries

By visitors reading reviews

Comms Service Provider

11%

Outsourcing Company

11%

Manufacturing Company

10%

Financial Services Firm

10%

Construction Company

11%

Financial Services Firm

10%

Transportation Company

10%

Outsourcing Company

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	25

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

Questions from the Community

What needs improvement with Oracle CRM?

I'm not a big fan of the reporting functionality, but I do appreciate some of the functionalities and connections with each other. Reporting is really bad. Reporting is not good, so we use a lot of...

See all answers

What is your primary use case for Oracle CRM?

My main use case for Oracle CRM is to check contracts, checking renewal information, so contract-wise, commercial-wise, device information, and also customer contact information and product adoptio...

See all answers

What advice do you have for others considering Oracle CRM?

I'm actually mainly working with the knowledge internally. Most of it is still on reporting. For me, to set up a meeting is no problem. For the marketing efforts, we're using HubSpot right now. I w...

See all answers

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that current...

See all answers

What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, spe...

See all answers

What is your experience regarding pricing and costs for Oracle Eloqua?

I am not sure how to answer that. We take care of emails and fetch the data regarding that only. I have not explored many other options given by Oracle Eloqua.

See all answers

Comparisons

Salesforce Sales Cloud vs Oracle CRM

Compared 8% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 6% of the time

Siebel CRM vs Oracle CRM

Compared 6% of the time

Teneo vs Oracle CRM

Compared 4% of the time

SugarCRM Platform vs Oracle CRM

Compared 3% of the time

More Oracle CRM Competitors

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 28% of the time

Marketo vs Oracle Eloqua

Compared 25% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 16% of the time

Pardot vs Oracle Eloqua

Compared 8% of the time

Act-On Software vs Oracle Eloqua

Compared 3% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

Oracle CRM

October 2026

Download Oracle CRM product report

Buyer's Guide

Oracle Eloqua

October 2026

Download Oracle Eloqua product report

Also Known As

Market2Lead

Eloqua, Oracle Marketing Cloud

Overview

Oracle CRM offers customizable features with seamless application integration, robust analytics, and efficient data management to support diverse business processes, ensuring scalability and ease of use, though it requires UI and integration enhancements for improved performance and support.

Oracle CRM is a comprehensive customer relationship management solution catering to sales, marketing, and service management needs. It provides real-time and batch integration tools, cross-channel support, and forecasting capabilities that enhance business decision-making and reduce operational costs. Users can manage leads, segment customers, and maintain loyalty programs while integrating seamlessly with ERP systems and BI solutions. The platform's modular approach facilitates targeted implementations, although users find areas for improvement in its complicated system, non-intuitive interface which adapts slowly to new technologies, and high cost, contributing to complex customization and technical challenges.

What are the key features of Oracle CRM?

Customization: Tailors functionalities to specific business processes
Integration: Connects with existing applications seamlessly
Analytics and Reporting: Provides insights and comprehensive reports
Data Management: Efficiently organizes customer information
Scalability: Grows alongside company needs

What benefits and ROI should users expect from Oracle CRM?

Reduced Operational Costs: Streamlined processes enhance efficiency
Enhanced Decision-Making: Advanced analytics offer actionable insights
Improved Customer Management: Supports comprehensive relationship handling
Targeted Implementations: Modular design allows focused solutions
Increased Flexibility: Adapts to changing business requirements

Oracle CRM is implemented across industries for financial management, compliance, customer claims tracking, and database management. It provides solutions for lead management and customer segmentation, especially in sectors requiring seamless ERP and BI solution integration to enhance customer management and operational efficiency.

Oracle

Oracle Eloqua is a marketing automation platform, offering advanced segmentation, powerful analytics, and seamless CRM integration. It's favored by B2B and B2C organizations for its user-friendly design and extensive support for lead scoring and campaign management.

Oracle Eloqua empowers marketing teams with its robust design editor, allowing simple yet effective marketing strategies. Known for powerful automation tools and extensive integration capabilities, it suits B2B and B2C marketing efforts, enabling personalized customer journeys through CRM systems like Salesforce. Despite its complexity in initial setup and dated interface, it excels in handling marketing activities across industries, supporting email automation, segmentation, and extensive campaign management.

What are the standout features of Oracle Eloqua?

User-friendliness: Simplifies marketing efforts with an intuitive design.
Robust Design Editor: Allows creative freedom in campaign design.
Advanced Segmentation: Enables precise audience targeting.
Powerful Analytics: Provides in-depth insights into campaign performance.
CRM Integration: Seamlessly connects with systems like Salesforce.
Email Automation: Streamlines communication with automation tools.
Lead Scoring: Prioritizes leads based on engagement levels.

What benefits or ROI can users look for?

Enhanced Marketing Efficiency: Streamlines operations through automation.
Improved Customer Personalization: Tailors messaging for specific audiences.
Increased Campaign Reach: Expands audience engagement through effective segmentation.
Data-Driven Decisions: Utilizes analytics for strategic marketing decisions.

Oracle Eloqua is extensively implemented across industries including entertainment, facilitating email marketing, audience segmentation, and campaign orchestration. Businesses leverage its integration with CRM systems to enhance customer journeys through automation, data management, and reporting, making it a popular choice for both B2B and B2C marketing strategies.

Oracle

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Buyer's Guide

Oracle CRM vs. Oracle Eloqua

November 2026

Free Report: Oracle CRM vs. Oracle Eloqua

Find out what your peers are saying about Oracle CRM vs. Oracle Eloqua and other solutions. Updated: November 2026.

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