Oracle CRM vs Oracle Eloqua comparison

Oracle CRM and Oracle Eloqua are both solutions in the Marketing Automation category. Oracle CRM is ranked #5 with an average rating of 7.5, while Oracle Eloqua is ranked #4 with an average rating of 8.1. Oracle CRM holds a 1.1% mindshare in MA, compared to Oracle Eloqua’s 10.9% mindshare. Additionally, 89% of Oracle CRM users are willing to recommend the solution, compared to 93% of Oracle Eloqua users who would recommend it.

Oracle CRM

Read 38 Oracle CRM reviews

231 Views
177 Comparison Views

89% willing to recommend

Oracle Eloqua

Read 35 Oracle Eloqua reviews

3,082 Views
1,434 Comparison Views

93% willing to recommend

Oracle CRM

Oracle Eloqua

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Oracle CRM and Oracle Eloqua based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Oracle CRM vs. Oracle Eloqua Report (Updated: October 2024).

Buyer's Guide

Oracle CRM vs. Oracle Eloqua

October 2024

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Helped 816,406 peers since 2012

Categories and Ranking

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Reviews Sentiment

7.5

Number of Reviews

Ranking in other categories

CRM (9th)

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of November 2024, in the Marketing Automation category, the mindshare of Oracle CRM is 1.1%, down from 1.7% compared to the previous year. The mindshare of Oracle Eloqua is 10.9%, down from 12.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

SrinivasReddy2

Consultant at British Council

Typical configuration, no customization needed and quick to deploy

The product is straightforward to set up. There's no difficulty. It doesn't create any problems. The deployment took around four to five hours. It is a typical configuration, not customization is needed. Once we do Oracle installation, the configuration will be done based on business requirements. Customization should be done on the application. That will take around a month. CRM is integrated with ECP for data and stock-related information with respect to vendors. It is mostly integrated with other Oracle products. Moreover, the integration is easy.

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Aniket Sukale

Senior Technical Consultant at Mastek

Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust

Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most important feature is the ability to assign a plan using the manual close function."

"During the demos, Oracle CRM's natural language search feature stood out to me. It departs from the traditional menu-based options, making searches more intuitive. Another significant feature is their Common Data Platform. Including an accounting package as part of the full platform was also appealing."

"Oracle Connect as a feature within CRM is valuable for establishing and maintaining customer relationships, enabling users to see customer details and interact graphically with relationships."

"Case management, incident management, and request management features are valuable."

"The forecasting reporting section was the most useful."

"It is a stable solution."

"We are most comfortable with the user interface that Oracle CRM has, it is very good."

"CRM's performance is good, we've never faced any issues with it."

More Oracle CRM pros

"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."

"The solution is stable."

"The solution is good for B2B email marketing."

"The initial setup was straightforward."

"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."

"It provides good support for really large databases."

"The solution's engine framework is quite simple, giving you the agility you need in the business."

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

More Oracle Eloqua pros

Cons

"Getting technical support from Oracle involved going through commercial layers, which could sometimes cause delays. The attention received depended on the client's status and spending with Oracle. Clients with significant spending received global attention and a corporate account manager, while those with lower spending had to work with a local account manager, which wasn't always beneficial. This process could lead to delays in getting technical issues resolved. I am not satisfied with its support."

"The product is not intuitive."

"I think Oracle CRM could improve its user interface and user experience to make it more engaging. Currently, it has a more traditional enterprise look, but I believe it could benefit from more catchy and engaging colours and designs to better engage with users and stakeholders. While the capabilities might be there, the interface may not be very inviting for first-time users."

"The cost can be a bit more expensive compared to other options."

"I would like to remove all manual work and get the benefits of the function that Oracle provides without any manual interference or paperwork."

"The licensing is expensive."

"An improvement would be to lower the price of the license."

"With Oracle CRM, people report some usual downtime and frequent outages."

More Oracle CRM cons

"Reporting is very clunky and not user friendly."

"The solution should consider adding functionality related to event listening, such as webhooks."

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

"The cost of the solution has room for improvement."

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

"This product hasn't kept up to date on features."

"The reporting features should be improved."

"The solution could improve by having a more user-friendly interface."

More Oracle Eloqua cons

Pricing and Cost Advice

"Every year, we have new users, and we get new licenses. It depends on various things such as the number of users and expansion of our business lines."

"Compared to alternative solutions Oracle CRM is expensive."

"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."

"The pricing for licensing is pretty expensive. If you need one particular feature it becomes expensive to have to continue paying for it."

"The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."

"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."

"It is not cheap. It is more suitable for big companies."

"On a scale of one to ten, where one is cheap, and ten is expensive, I rate the pricing a twelve. Oracle CRM is on the expensive side."

More Oracle CRM pricing and cost advice

"It's quite expensive."

"Oracle Eloqua can be expensive compared to alternatives."

"Our licensing costs are yearly."

"Oracle Eloqua is quite an affordable solution."

"The solution is expensive."

"The tool is pricey compared to products like Marketo."

"Oracle Eloqua's pricing is medium."

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

University

10%

Government

Educational Organization

76%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

See all answers

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

See all answers

What needs improvement with Oracle CRM?

Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.

See all answers

What needs improvement with Oracle Eloqua?

Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...

See all answers

What is your primary use case for Oracle Eloqua?

We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead ca...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

Comparisons

SAP CRM vs Oracle CRM

Compared 35% of the time

Siebel CRM vs Oracle CRM

Compared 34% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 12% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 11% of the time

Zoho CRM vs Oracle CRM

Compared 4% of the time

More Oracle CRM Competitors

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 43% of the time

Marketo vs Oracle Eloqua

Compared 31% of the time

Pardot vs Oracle Eloqua

Compared 14% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 12% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

Oracle CRM

November 2024

Download Oracle CRM product report

Buyer's Guide

Oracle Eloqua

November 2024

Download Oracle Eloqua product report

Also Known As

Market2Lead

Eloqua, Oracle Marketing Cloud

Learn More

Oracle

Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Buyer's Guide

Oracle CRM vs. Oracle Eloqua

October 2024

Free Report: Oracle CRM vs. Oracle Eloqua

Find out what your peers are saying about Oracle CRM vs. Oracle Eloqua and other solutions. Updated: October 2024.

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