Oracle CRM vs Oracle Eloqua comparison

Oracle CRM and Oracle Eloqua are both solutions in the Marketing Automation category. Oracle CRM is ranked #5 with an average rating of 7.5, while Oracle Eloqua is ranked #4 with an average rating of 8.1. Oracle CRM holds a 1.1% mindshare in MA, compared to Oracle Eloqua’s 10.9% mindshare. Additionally, 89% of Oracle CRM users are willing to recommend the solution, compared to 93% of Oracle Eloqua users who would recommend it.

Oracle CRM

Read 38 Oracle CRM reviews

231 Views
177 Comparison Views

89% willing to recommend

Oracle Eloqua

Read 35 Oracle Eloqua reviews

3,082 Views
1,434 Comparison Views

93% willing to recommend

Oracle CRM

Oracle Eloqua

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Oracle CRM and Oracle Eloqua based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Oracle CRM vs. Oracle Eloqua Report (Updated: October 2024).

Buyer's Guide

Oracle CRM vs. Oracle Eloqua

October 2024

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Helped 814,649 peers since 2012

Categories and Ranking

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Number of Reviews

Ranking in other categories

CRM (9th)

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of November 2024, in the Marketing Automation category, the mindshare of Oracle CRM is 1.1%, down from 1.7% compared to the previous year. The mindshare of Oracle Eloqua is 10.9%, down from 12.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

SrinivasReddy2

Consultant at British Council

May 2, 2024

Typical configuration, no customization needed and quick to deploy

For CRM, my company mostly uses it for automated placement, with requests to the customer endpoint. Customers will place their product orders through the CRM portal. I work on the technical side, managing servers and applications. I handle integrations The user interface could be better. It's…

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Aniket Sukale

Senior Technical Consultant at Mastek

Apr 17, 2024

Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust

We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead campaigns and drip campaigns and then send those leads out to a CRM or another tool like Salesforce…

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It helps our company interact with our customers, track leads and opportunities, determine how many opportunities are transferred into actual sales, and other such areas."

"Oracle CRM is a versatile solution with many features and functionalities that makes it a suitable solution for many different business use cases."

"Oracle CRM is a stable solution."

"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."

"Oracle Connect as a feature within CRM is valuable for establishing and maintaining customer relationships, enabling users to see customer details and interact graphically with relationships."

"CRM's performance is good, we've never faced any issues with it."

"The solution is smooth, easy to use, easy to customize and it has many features. Plus, there are regular updates."

"It is very simple."

More Oracle CRM pros

"The ease of maintenance is the most valuable feature."

"It provides good support for really large databases."

"The solution is good for B2B email marketing."

"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."

"The solution is stable."

"The solution's engine framework is quite simple, giving you the agility you need in the business."

"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."

"The initial setup was straightforward."

More Oracle Eloqua pros

Cons

"Oracle CRM should improve in terms of AI capabilities and user interface design."

"The user interface and performance could be better."

"I think Oracle CRM could improve its user interface and user experience to make it more engaging. Currently, it has a more traditional enterprise look, but I believe it could benefit from more catchy and engaging colours and designs to better engage with users and stakeholders. While the capabilities might be there, the interface may not be very inviting for first-time users."

"The product is not intuitive."

"We noticed that sometimes it can be slow, and then we have to refresh the whole system."

"The initial setup is complex, it could be improved to be more simplified."

"The product's UI lags, and with all the new technologies, it is not quick enough to adopt them."

"I would like to remove all manual work and get the benefits of the function that Oracle provides without any manual interference or paperwork."

More Oracle CRM cons

"The solution could improve by having a more user-friendly interface."

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

"This product hasn't kept up to date on features."

"The product's initial setup process could be better."

"The reporting features should be improved."

"Reporting is very clunky and not user friendly."

"The cost of the solution has room for improvement."

More Oracle Eloqua cons

Pricing and Cost Advice

"The cost of a license with support is slightly higher than a regular license."

"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."

"There is a license required to use this solution. The price is reasonable for a CRM."

"We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."

"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."

"It is not cheap. It is more suitable for big companies."

"On a scale of one to ten, where one is cheap, and ten is expensive, I rate the pricing a twelve. Oracle CRM is on the expensive side."

"The pricing for licensing is pretty expensive. If you need one particular feature it becomes expensive to have to continue paying for it."

More Oracle CRM pricing and cost advice

"Oracle Eloqua can be expensive compared to alternatives."

"The solution is expensive."

"Oracle Eloqua's pricing is medium."

"The tool is pricey compared to products like Marketo."

"Our licensing costs are yearly."

"It's quite expensive."

"Oracle Eloqua is quite an affordable solution."

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Top Industries

By visitors reading reviews

Computer Software Company

14%

University

11%

Financial Services Firm

11%

Government

Educational Organization

76%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the...

See all answers

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

See all answers

What needs improvement with Oracle CRM?

Oracle CRM should improve in terms of AI capabilities and user interface design. Compared to Salesforce, it lacks advanced features in these areas and is not as user-friendly.

See all answers

What needs improvement with Oracle Eloqua?

Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...

See all answers

What is your primary use case for Oracle Eloqua?

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

Comparisons

SAP CRM vs Oracle CRM

Compared 35% of the time

Siebel CRM vs Oracle CRM

Compared 33% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 12% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 11% of the time

Zoho CRM vs Oracle CRM

Compared 4% of the time

More Oracle CRM Competitors

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 43% of the time

Marketo vs Oracle Eloqua

Compared 31% of the time

Pardot vs Oracle Eloqua

Compared 14% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 12% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

Oracle CRM

October 2024

Download Oracle CRM product report

Buyer's Guide

Oracle Eloqua

October 2024

Download Oracle Eloqua product report

Also Known As

Market2Lead

Eloqua, Oracle Marketing Cloud

Learn More

Oracle

Overview

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Buyer's Guide

Oracle CRM vs. Oracle Eloqua

October 2024

Free Report: Oracle CRM vs. Oracle Eloqua

Find out what your peers are saying about Oracle CRM vs. Oracle Eloqua and other solutions. Updated: October 2024.

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