Oracle CRM vs Oracle Eloqua comparison

Why PeerSpot?

Oracle CRM and Oracle Eloqua are both solutions in the Marketing Automation category. Oracle CRM is ranked #8 with an average rating of 7.7, while Oracle Eloqua is ranked #6 with an average rating of 9.3. Oracle CRM holds a 2.5% mindshare in MA, compared to Oracle Eloqua’s 5.9% mindshare. Additionally, 90% of Oracle CRM users are willing to recommend the solution, compared to 94% of Oracle Eloqua users who would recommend it.

Oracle CRM

Read 43 Oracle CRM reviews

5,992 Views
1,678 Comparison Views

90% willing to recommend

Oracle Eloqua

Read 39 Oracle Eloqua reviews

4,322 Views
4,236 Comparison Views

94% willing to recommend

Oracle CRM

Oracle Eloqua

Comparison Buyer's Guide

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Executive SummaryUpdated on Jun 3, 2026

Oracle CRM and Oracle Eloqua compete in the enterprise solutions category. Oracle CRM appears to have the upper hand with its integration and customization capabilities, while Oracle Eloqua stands out in marketing automation and analytics.

Features: Oracle CRM provides real-time and batch integration tools, industry-specific solutions, and strong customization options. It offers extensive sales forecasting and analytics features. Oracle Eloqua offers user-friendly marketing features, a drag-and-drop design editor, and powerful segmentation tools, making it effective for large-scale email marketing and campaign analytics.

Room for Improvement: Oracle CRM needs enhancements in microservices, user interface, and SaaS integration, facing challenges in customization complexity. Oracle Eloqua seeks improvement in campaign functionalities, reporting capabilities, and closer integration with communication tools like WhatsApp.

Ease of Deployment and Customer Service: Oracle CRM offers on-premises and hybrid cloud setups, providing flexibility but facing technical support challenges. Oracle Eloqua mainly uses the public cloud, simplifying deployment with generally good support, although some users note slower response times.

Pricing and ROI: Oracle CRM is seen as a higher-cost investment with significant licensing fees, suitable for large enterprises. Its costs potentially align with growing business performance. Oracle Eloqua has a more moderate pricing model, offering affordability relative to competitors and providing ROI through improved marketing efficiency and user engagement.

To learn more, read our detailed Oracle CRM vs. Oracle Eloqua Report (Updated: August 2026).

Buyer's Guide

Oracle CRM vs. Oracle Eloqua

August 2026

Download the complete report

Helped 911,602 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in Marketing Automation

8th

Average Rating

7.8

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

CRM (14th)

Oracle Eloqua

Ranking in Marketing Automation

6th

Average Rating

8.8

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of September 2026, in the Marketing Automation category, the mindshare of Oracle CRM is 2.5%, up from 2.1% compared to the previous year. The mindshare of Oracle Eloqua is 5.9%, down from 7.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Oracle Eloqua	5.9%
Oracle CRM	2.5%
Other	91.6%

Marketing Automation

Featured Reviews

reviewer2758776

IT Consultant at a tech services company with 51-200 employees

Has improved process coverage and integration while offering strong analytics and user experience

The analytics and reporting functionalities of Oracle CRM are good. I would rate them eight to nine out of ten, but it slightly falls behind Salesforce, which is much more advanced in terms of meeting the process and analytics part. The integration of Oracle CRM with other Oracle applications is seamless; that's not a problem at all. The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform. The multichannel service support has an impact on my customer service operations.

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Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Oracle CRM accommodates client needs, potentially reducing licensing costs with a pay-as-you-go approach. It also allows for the standardization of processes and reporting, which is important for our organization. Additionally, integration through APIs improves connectivity."

"Everything related to insights and dashboards is valuable. It is great for tracking all the effort and generating reports."

"It is a very good system and I believe that they are the oldest loyalty system on the market."

"CRM's performance is good, we've never faced any issues with it."

"The product has very good quality to price, has a stable and powerful configuration, and allows your business to fulfill the required processes."

"It is difficult to highlight the most valuable features because the system as a whole works very well for our loyal program. It is a very good system and I believe that they are the oldest loyalty system on the market. The service is very good, with many customizable options, and has a strong database to help us build our rules and point systems for the loyal program."

"Oracle CRM helped us better understand the customer journey."

"What I think is best is to use the cloud, and it goes quickly."

More Oracle CRM pros

"Lead scoring has helped with the process of qualifying leads."

"It is a user-friendly product."

"If invested in properly, a worthwhile and extremely beneficial tool that I would advocate to any company looking for something that really delivers functionality and results"

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

"We needed a solution that could scale with our business - and it doesn't get better than Eloqua."

"It provides good support for really large databases."

"Eloqua has a drag-and-drop interface based on HTML5 and is the easiest WYSIWYG editor for creating landing pages and HTML emails that I've ever seen."

"The solution is stable."

More Oracle Eloqua pros

Cons

"The performance could be better. It has sometimes taken far too long to complete a single task."

"Oracle should improve its hosted applications such as Oracle CRM with more flexible, effective and state-of-the-art enhancements, rather than abandoning them and leading its clientele using the hosted applications to Cloud applications."

"A specialized team is required for managing Oracle, which is extra overhead for the customer."

"It’s complex to customize the tool."

"I would like to remove all manual work and get the benefits of the function that Oracle provides without any manual interference or paperwork."

"This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable."

"I'm not a big fan of the reporting functionality, but I do appreciate some of the functionalities and connections with each other. Reporting is really bad."

"The performance could be better."

More Oracle CRM cons

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

"Costs a bit more than some of the other providers and there's a bit of a learning curve compared to less powerful Marketing Automation Platforms (MAPs) Some advances features like Eloqua for Sales are at an additional cost."

"The product's initial setup process could be better."

"Data manipulation tools are lacking. Documentation is sketchy and often incomplete."

"The solution should consider adding functionality related to event listening, such as webhooks."

"Not suited for small companies."

"The solution could improve by having a more user-friendly interface."

"This product hasn't kept up to date on features; they haven't adapted to or adopted newer ways of doing business."

More Oracle Eloqua cons

Pricing and Cost Advice

"There are licenses needed to use this solution and they are managed by our product team."

"It is not cheap. It is more suitable for big companies."

"In my region, the tool is expensive. There are no additional costs in addition to the standard licensing fees of the tool."

"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."

"The pricing for licensing is pretty expensive. If you need one particular feature it becomes expensive to have to continue paying for it."

"There is a license required to use this solution. The price is reasonable for a CRM."

"The solution is expensive."

"The product’s pricing is very high."

More Oracle CRM pricing and cost advice

"Our licensing costs are yearly."

"It's quite expensive."

"The solution is expensive."

"Oracle Eloqua can be expensive compared to alternatives."

"The tool is pricey compared to products like Marketo."

"Oracle Eloqua is quite an affordable solution."

"Oracle Eloqua's pricing is medium."

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Top Industries

By visitors reading reviews

Financial Services Firm

10%

University

Manufacturing Company

Comms Service Provider

Financial Services Firm

12%

Construction Company

12%

Outsourcing Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	25

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

Questions from the Community

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

See all answers

What needs improvement with Oracle CRM?

I'm not a big fan of the reporting functionality, but I do appreciate some of the functionalities and connections with each other. Reporting is really bad. Reporting is not good, so we use a lot of...

See all answers

What is your primary use case for Oracle CRM?

My main use case for Oracle CRM is to check contracts, checking renewal information, so contract-wise, commercial-wise, device information, and also customer contact information and product adoptio...

See all answers

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that current...

See all answers

What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, spe...

See all answers

What is your experience regarding pricing and costs for Oracle Eloqua?

I am not sure how to answer that. We take care of emails and fetch the data regarding that only. I have not explored many other options given by Oracle Eloqua.

See all answers

Comparisons

Salesforce Sales Cloud vs Oracle CRM

Compared 9% of the time

Siebel CRM vs Oracle CRM

Compared 7% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 6% of the time

Teneo vs Oracle CRM

Compared 5% of the time

HubSpot Marketing Hub vs Oracle CRM

Compared 3% of the time

More Oracle CRM Competitors

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 28% of the time

Marketo vs Oracle Eloqua

Compared 27% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 17% of the time

Pardot vs Oracle Eloqua

Compared 7% of the time

Act-On Software vs Oracle Eloqua

Compared 3% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

Oracle CRM

August 2026

Download Oracle CRM product report

Buyer's Guide

Oracle Eloqua

August 2026

Download Oracle Eloqua product report

Also Known As

Market2Lead

Eloqua, Oracle Marketing Cloud

Overview

Oracle CRM offers customizable features with seamless application integration, robust analytics, and efficient data management to support diverse business processes, ensuring scalability and ease of use, though it requires UI and integration enhancements for improved performance and support.

Oracle CRM is a comprehensive customer relationship management solution catering to sales, marketing, and service management needs. It provides real-time and batch integration tools, cross-channel support, and forecasting capabilities that enhance business decision-making and reduce operational costs. Users can manage leads, segment customers, and maintain loyalty programs while integrating seamlessly with ERP systems and BI solutions. The platform's modular approach facilitates targeted implementations, although users find areas for improvement in its complicated system, non-intuitive interface which adapts slowly to new technologies, and high cost, contributing to complex customization and technical challenges.

What are the key features of Oracle CRM?

Customization: Tailors functionalities to specific business processes
Integration: Connects with existing applications seamlessly
Analytics and Reporting: Provides insights and comprehensive reports
Data Management: Efficiently organizes customer information
Scalability: Grows alongside company needs

What benefits and ROI should users expect from Oracle CRM?

Reduced Operational Costs: Streamlined processes enhance efficiency
Enhanced Decision-Making: Advanced analytics offer actionable insights
Improved Customer Management: Supports comprehensive relationship handling
Targeted Implementations: Modular design allows focused solutions
Increased Flexibility: Adapts to changing business requirements

Oracle CRM is implemented across industries for financial management, compliance, customer claims tracking, and database management. It provides solutions for lead management and customer segmentation, especially in sectors requiring seamless ERP and BI solution integration to enhance customer management and operational efficiency.

Oracle

Oracle Eloqua is a marketing automation platform, offering advanced segmentation, powerful analytics, and seamless CRM integration. It's favored by B2B and B2C organizations for its user-friendly design and extensive support for lead scoring and campaign management.

Oracle Eloqua empowers marketing teams with its robust design editor, allowing simple yet effective marketing strategies. Known for powerful automation tools and extensive integration capabilities, it suits B2B and B2C marketing efforts, enabling personalized customer journeys through CRM systems like Salesforce. Despite its complexity in initial setup and dated interface, it excels in handling marketing activities across industries, supporting email automation, segmentation, and extensive campaign management.

What are the standout features of Oracle Eloqua?

User-friendliness: Simplifies marketing efforts with an intuitive design.
Robust Design Editor: Allows creative freedom in campaign design.
Advanced Segmentation: Enables precise audience targeting.
Powerful Analytics: Provides in-depth insights into campaign performance.
CRM Integration: Seamlessly connects with systems like Salesforce.
Email Automation: Streamlines communication with automation tools.
Lead Scoring: Prioritizes leads based on engagement levels.

What benefits or ROI can users look for?

Enhanced Marketing Efficiency: Streamlines operations through automation.
Improved Customer Personalization: Tailors messaging for specific audiences.
Increased Campaign Reach: Expands audience engagement through effective segmentation.
Data-Driven Decisions: Utilizes analytics for strategic marketing decisions.

Oracle Eloqua is extensively implemented across industries including entertainment, facilitating email marketing, audience segmentation, and campaign orchestration. Businesses leverage its integration with CRM systems to enhance customer journeys through automation, data management, and reporting, making it a popular choice for both B2B and B2C marketing strategies.

Oracle

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Buyer's Guide

Oracle CRM vs. Oracle Eloqua

August 2026

Free Report: Oracle CRM vs. Oracle Eloqua

Find out what your peers are saying about Oracle CRM vs. Oracle Eloqua and other solutions. Updated: August 2026.

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