Oracle CRM vs Oracle Eloqua comparison

Oracle CRM and Oracle Eloqua are both solutions in the Marketing Automation category. Oracle CRM is ranked #5 with an average rating of 7.6, while Oracle Eloqua is ranked #4 with an average rating of 9.3. Oracle CRM holds a 2.3% mindshare in MA, compared to Oracle Eloqua’s 6.7% mindshare. Additionally, 90% of Oracle CRM users are willing to recommend the solution, compared to 94% of Oracle Eloqua users who would recommend it.

Oracle CRM

Read 43 Oracle CRM reviews

4,466 Views
1,206 Comparison Views

90% willing to recommend

Oracle Eloqua

Read 39 Oracle Eloqua reviews

3,541 Views
3,506 Comparison Views

94% willing to recommend

Oracle CRM

Oracle Eloqua

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle CRM and Oracle Eloqua operate within the realm of customer relationship management and marketing automation respectively. Oracle CRM has the upper hand in flexibility and support, while Oracle Eloqua offers advanced marketing capabilities that justify its investment.

Features: Oracle CRM offers contact management, sales automation, and analytics, streamlining customer interaction tracking. Oracle Eloqua facilitates marketing campaign management, lead scoring, and in-depth reporting for enhanced customer engagement and marketing performance tracking.

Room for Improvement: Oracle CRM could improve its manual closure processes and enhance user interface capabilities. More integration options with third-party tools could also be beneficial. Oracle Eloqua might benefit from simplified deployment processes, broader feature accessibility to smaller companies, and reduced complexity in campaign management tools.

Ease of Deployment and Customer Service: Oracle CRM is recognized for its straightforward implementation and extensive support, making it a reliable choice for seamless integration. Oracle Eloqua, despite its complex deployment due to extensive marketing tools, offers excellent customer support to mitigate this complexity.

Pricing and ROI: Oracle CRM is considered cost-effective, aligning setup costs with high ROI potential through enhanced sales efficiency. Oracle Eloqua, though requiring higher initial investment, provides a compelling ROI through superior promotion automation capabilities that boost lead management and revenue growth.

To learn more, read our detailed Oracle CRM vs. Oracle Eloqua Report (Updated: April 2026).

Buyer's Guide

Oracle CRM vs. Oracle Eloqua

April 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle CRM

Ranking in Marketing Automation

5th

Average Rating

7.8

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

CRM (11th)

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of June 2026, in the Marketing Automation category, the mindshare of Oracle CRM is 2.3%, up from 2.0% compared to the previous year. The mindshare of Oracle Eloqua is 6.7%, down from 9.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Oracle Eloqua	6.7%
Oracle CRM	2.3%
Other	91.0%

Marketing Automation

Featured Reviews

reviewer2758776

IT Consultant at a tech services company with 51-200 employees

Has improved process coverage and integration while offering strong analytics and user experience

The analytics and reporting functionalities of Oracle CRM are good. I would rate them eight to nine out of ten, but it slightly falls behind Salesforce, which is much more advanced in terms of meeting the process and analytics part. The integration of Oracle CRM with other Oracle applications is seamless; that's not a problem at all. The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform. The multichannel service support has an impact on my customer service operations.

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Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."

"The solution is smooth, easy to use, easy to customize and it has many features. Plus, there are regular updates."

"It is difficult to highlight the most valuable features because the system as a whole works very well for our loyal program. It is a very good system and I believe that they are the oldest loyalty system on the market. The service is very good, with many customizable options, and has a strong database to help us build our rules and point systems for the loyal program."

"CRM's performance is good, we've never faced any issues with it."

"We are most comfortable with the user interface that Oracle CRM has, it is very good."

"For the most part, the solution is straightforward."

"Oracle CRM's best feature is its ability to customize as per specific organization's requirements."

"The most valuable features of the solution I like are its stability and customization."

More Oracle CRM pros

"The most valuable feature for us is that it integrates with our CRM content management system."

"The initial setup was straightforward."

"Powerful, solid platform that enables modern marketers to execute best in class nurture programs, lead scoring and campaigns that drive revenue."

"Eloqua gets modern marketing, plain and simple."

"If invested in properly, a worthwhile and extremely beneficial tool that I would advocate to any company looking for something that really delivers functionality and results"

"Eloqua has a drag-and-drop interface based on HTML5 and is the easiest WYSIWYG editor for creating landing pages and HTML emails that I've ever seen."

"I love that this product takes the guesswork out of marketing."

"Oracle Eloqua is easier to use compared to Salesforce Marketing Cloud because Salesforce requires their own scripting called AMPScript, while in Oracle Eloqua, you only need CSS, HTML, and occasionally JavaScript."

More Oracle Eloqua pros

Cons

"In the planning area in order to calculate commissions the function could be improved. Currently, we are not using that functionality because it is very basic."

"It’s complex to customize the tool."

"Oracle CRM can improve integration and performance."

"This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable."

"The solution's mobile app needs to be enriched with more functionalities in the future."

"The one thing that I hate about it is when you pay for services for a certain amount of time, the service ends just before it should be over."

"Our infrastructure is set up for an on-premises deployment of this solution and I am concerned that the online deployment that we are moving to will not perform as well as our current on-premises storage systems. It could cause some problems, such as latency delays."

"Their support could be faster. Like any other solution provider, in some cases, it takes time to get their response, and sometimes, they do not fix the issue in the first round."

More Oracle CRM cons

"Eloqua has great integration with Salesforce.com, but I'd love to see a little more of that rolled into a more intuitive UI."

"The product's initial setup process could be better."

"This product hasn't kept up to date on features; they haven't adapted to or adopted newer ways of doing business."

"The solution could improve by having a more user-friendly interface."

"Due to its advanced nature, some traditional marketing users can be put of by the different approaches and requirements"

"The UI of the reporting tool (Insight) is a bit dated."

"To get the most out of your investment you'll want to have a dedicated admin or team if you are able."

"Email WYSWIG editor is far from being the best I've seen, I recommend to work with FrontPage or Dreamweaver before and copy HTML code."

More Oracle Eloqua cons

Pricing and Cost Advice

"On a scale of one to ten, where one is cheap, and ten is expensive, I rate the pricing a twelve. Oracle CRM is on the expensive side."

"We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."

"There are licenses needed to use this solution and they are managed by our product team."

"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."

"We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."

"The tool's pricing involves a monthly subscription fee based on the number of users. I believe it's around $20 per user initially, and then an additional five dollars per user if more users are added."

"The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."

"The product's pricing is manageable and flexible."

More Oracle CRM pricing and cost advice

"It's quite expensive."

"Oracle Eloqua can be expensive compared to alternatives."

"Our licensing costs are yearly."

"The tool is pricey compared to products like Marketo."

"Oracle Eloqua's pricing is medium."

"The solution is expensive."

"Oracle Eloqua is quite an affordable solution."

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Top Industries

By visitors reading reviews

University

12%

Financial Services Firm

11%

Manufacturing Company

Educational Organization

Financial Services Firm

13%

Healthcare Company

Construction Company

Marketing Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	25

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

Questions from the Community

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are updates in the year, they need to buy the new version.

See all answers

What needs improvement with Oracle CRM?

I wouldn't say that the deployment was the time-consuming aspect that is the room for improvement; our organizational processes were so complex that they needed to be mapped properly to the solutio...

See all answers

What is your primary use case for Oracle CRM?

I am using Oracle Sales Cloud. Oracle CRM is related to customer engagement, and I use it for that purpose.

See all answers

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that current...

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What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, spe...

See all answers

What is your experience regarding pricing and costs for Oracle Eloqua?

I am not sure how to answer that. We take care of emails and fetch the data regarding that only. I have not explored many other options given by Oracle Eloqua.

See all answers

Comparisons

Salesforce Sales Cloud vs Oracle CRM

Compared 9% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 7% of the time

Siebel CRM vs Oracle CRM

Compared 7% of the time

SAP CRM vs Oracle CRM

Compared 6% of the time

Insightly CRM vs Oracle CRM

Compared 4% of the time

More Oracle CRM Competitors

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 30% of the time

Marketo vs Oracle Eloqua

Compared 29% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 18% of the time

Pardot vs Oracle Eloqua

Compared 7% of the time

Act-On Software vs Oracle Eloqua

Compared 3% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

Oracle CRM

May 2026

Download Oracle CRM product report

Buyer's Guide

Oracle Eloqua

May 2026

Download Oracle Eloqua product report

Also Known As

Market2Lead

Eloqua, Oracle Marketing Cloud

Overview

Oracle CRM offers customizable features with seamless application integration, robust analytics, and efficient data management to support diverse business processes, ensuring scalability and ease of use, though it requires UI and integration enhancements for improved performance and support.

Oracle CRM is a comprehensive customer relationship management solution catering to sales, marketing, and service management needs. It provides real-time and batch integration tools, cross-channel support, and forecasting capabilities that enhance business decision-making and reduce operational costs. Users can manage leads, segment customers, and maintain loyalty programs while integrating seamlessly with ERP systems and BI solutions. The platform's modular approach facilitates targeted implementations, although users find areas for improvement in its complicated system, non-intuitive interface which adapts slowly to new technologies, and high cost, contributing to complex customization and technical challenges.

What are the key features of Oracle CRM?

Customization: Tailors functionalities to specific business processes
Integration: Connects with existing applications seamlessly
Analytics and Reporting: Provides insights and comprehensive reports
Data Management: Efficiently organizes customer information
Scalability: Grows alongside company needs

What benefits and ROI should users expect from Oracle CRM?

Reduced Operational Costs: Streamlined processes enhance efficiency
Enhanced Decision-Making: Advanced analytics offer actionable insights
Improved Customer Management: Supports comprehensive relationship handling
Targeted Implementations: Modular design allows focused solutions
Increased Flexibility: Adapts to changing business requirements

Oracle CRM is implemented across industries for financial management, compliance, customer claims tracking, and database management. It provides solutions for lead management and customer segmentation, especially in sectors requiring seamless ERP and BI solution integration to enhance customer management and operational efficiency.

Oracle

Oracle Eloqua is a marketing automation platform, offering advanced segmentation, powerful analytics, and seamless CRM integration. It's favored by B2B and B2C organizations for its user-friendly design and extensive support for lead scoring and campaign management.

Oracle Eloqua empowers marketing teams with its robust design editor, allowing simple yet effective marketing strategies. Known for powerful automation tools and extensive integration capabilities, it suits B2B and B2C marketing efforts, enabling personalized customer journeys through CRM systems like Salesforce. Despite its complexity in initial setup and dated interface, it excels in handling marketing activities across industries, supporting email automation, segmentation, and extensive campaign management.

What are the standout features of Oracle Eloqua?

User-friendliness: Simplifies marketing efforts with an intuitive design.
Robust Design Editor: Allows creative freedom in campaign design.
Advanced Segmentation: Enables precise audience targeting.
Powerful Analytics: Provides in-depth insights into campaign performance.
CRM Integration: Seamlessly connects with systems like Salesforce.
Email Automation: Streamlines communication with automation tools.
Lead Scoring: Prioritizes leads based on engagement levels.

What benefits or ROI can users look for?

Enhanced Marketing Efficiency: Streamlines operations through automation.
Improved Customer Personalization: Tailors messaging for specific audiences.
Increased Campaign Reach: Expands audience engagement through effective segmentation.
Data-Driven Decisions: Utilizes analytics for strategic marketing decisions.

Oracle Eloqua is extensively implemented across industries including entertainment, facilitating email marketing, audience segmentation, and campaign orchestration. Businesses leverage its integration with CRM systems to enhance customer journeys through automation, data management, and reporting, making it a popular choice for both B2B and B2C marketing strategies.

Oracle

Sample Customers

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Buyer's Guide

Oracle CRM vs. Oracle Eloqua

April 2026

Free Report: Oracle CRM vs. Oracle Eloqua

Find out what your peers are saying about Oracle CRM vs. Oracle Eloqua and other solutions. Updated: April 2026.

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