Oracle Eloqua vs Salesforce Marketing Cloud comparison

Oracle and Salesforce are both solutions in the Marketing Automation category. Oracle is ranked #4 with an average rating of 8.1, while Salesforce is ranked #1 with an average rating of 8.7. Oracle holds a 9.7% mindshare in MA, compared to Salesforce’s 22.8% mindshare. Additionally, 93% of Oracle users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

Oracle Eloqua

Read 35 Oracle Eloqua reviews

2,402 Views
1,140 Comparison Views

93% willing to recommend

Salesforce Marketing Cloud

Read 56 Salesforce Marketing Cloud reviews

3,862 Views
2,342 Comparison Views

98% willing to recommend

Oracle Eloqua

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle Eloqua and Salesforce Marketing Cloud are competitive marketing automation platforms. Salesforce Marketing Cloud often holds an advantage due to its advanced features that justify the investment.

Features: Oracle Eloqua provides excellent lead management, segmentation, and an intuitive user interface. Salesforce Marketing Cloud offers seamless integration with Salesforce products, a robust analytics engine, and a comprehensive marketing automation suite.

Room for Improvement: Oracle Eloqua could enhance its analytics capabilities and integration flexibility. Salesforce Marketing Cloud might improve its user interface complexity and streamline deployment processes.

Ease of Deployment and Customer Service: Oracle Eloqua supports straightforward deployment with strong customer service resources. Salesforce Marketing Cloud offers cloud-based deployment within the Salesforce ecosystem but may require more technical expertise.

Pricing and ROI: Oracle Eloqua presents a cost-effective entry point with scalable pricing models, while Salesforce Marketing Cloud, with a higher initial investment, provides substantial ROI when used with other Salesforce services.

To learn more, read our detailed Oracle Eloqua vs. Salesforce Marketing Cloud Report (Updated: April 2025).

Buyer's Guide

Oracle Eloqua vs. Salesforce Marketing Cloud

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of April 2025, in the Marketing Automation category, the mindshare of Oracle Eloqua is 9.7%, down from 12.9% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 22.8%, down from 25.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

Aniket Sukale

Senior Technical Consultant at Mastek

Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust

Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.

Read full review

SantoshKrishna

Director at BMO Financial

Easy to deploy, stable, and scalable

The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It provides good support for really large databases."

"Lead scoring has helped with the process of qualifying leads."

"The ease of maintenance is the most valuable feature."

"The solution is stable."

"It is a user-friendly product."

"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."

"The solution is good for B2B email marketing."

"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."

More Oracle Eloqua pros

"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."

"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."

"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."

"The solution is very, very scalable."

"It has excellent lead and opportunity tracking."

"Overall, I would rate Salesforce Marketing Cloud a nine out of 10."

"It is straightforward to set up."

"It is very easy to use from a marketing standpoint."

More Salesforce Marketing Cloud pros

Cons

"The product's initial setup process could be better."

"The solution should consider adding functionality related to event listening, such as webhooks."

"The solution could improve by having a more user-friendly interface."

"The cost of the solution has room for improvement."

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

"The solution does not have a good database architecture."

"This product hasn't kept up to date on features."

"The reporting features should be improved."

More Oracle Eloqua cons

"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."

"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."

"The pricing is a bit high."

"They could improve the product's data integration functionality for larger companies."

"Clarity around new features could be improved when they are released."

"I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly."

"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."

"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"Our licensing costs are yearly."

"Oracle Eloqua is quite an affordable solution."

"Oracle Eloqua can be expensive compared to alternatives."

"Oracle Eloqua's pricing is medium."

"The tool is pricey compared to products like Marketo."

"The solution is expensive."

"It's quite expensive."

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

"It's normal pricing."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"The licensing cost for the solution is on a yearly basis."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"The solution is paid for monthly."

"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

75%

Computer Software Company

Financial Services Firm

Manufacturing Company

Educational Organization

57%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What needs improvement with Oracle Eloqua?

Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...

See all answers

What is your primary use case for Oracle Eloqua?

We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead ca...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

The cost is cheaper compared to other tools.

See all answers

What needs improvement with Salesforce Marketing Cloud?

In the SMS area, it is not up to the mark, compared to what has been developed for email.

See all answers

Comparisons

Marketo vs Oracle Eloqua

Compared 30% of the time

Pardot vs Oracle Eloqua

Compared 13% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 13% of the time

Oracle CRM vs Oracle Eloqua

Compared 7% of the time

More Oracle Eloqua Competitors

Marketo vs Salesforce Marketing Cloud

Compared 20% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 13% of the time

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 10% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 9% of the time

Adobe Campaign vs Salesforce Marketing Cloud

Compared 5% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

Oracle Eloqua

March 2025

Download Oracle Eloqua product report

Buyer's Guide

Salesforce Marketing Cloud

March 2025

Download Salesforce Marketing Cloud product report

Also Known As

Eloqua, Oracle Marketing Cloud

ExactTarget

Overview

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Buyer's Guide

Oracle Eloqua vs. Salesforce Marketing Cloud

April 2025

Free Report: Oracle Eloqua vs. Salesforce Marketing Cloud

Find out what your peers are saying about Oracle Eloqua vs. Salesforce Marketing Cloud and other solutions. Updated: April 2025.

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