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Oracle Eloqua vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Oracle Eloqua
Ranking in Marketing Automation
4th
Average Rating
8.8
Number of Reviews
35
Ranking in other categories
No ranking in other categories
Salesforce Marketing Cloud
Ranking in Marketing Automation
1st
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
53
Ranking in other categories
Social CRM (1st), Marketing Management (1st), Social Media Management Solutions (1st)
 

Mindshare comparison

As of November 2024, in the Marketing Automation category, the mindshare of Oracle Eloqua is 10.9%, down from 12.8% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 22.6%, down from 26.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

Aniket Sukale - PeerSpot reviewer
Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust
Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.
SantoshKrishna - PeerSpot reviewer
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The initial setup was straightforward."
"It is a user-friendly product."
"The ease of maintenance is the most valuable feature."
"It provides good support for really large databases."
"Lead scoring has helped with the process of qualifying leads."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"The solution is stable."
"The solution is good for B2B email marketing."
"Marketing Cloud has improved our productivity and our team enjoy using it."
"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."
"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."
"We have found the solution to be scalable."
"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."
"The most valuable feature is the ability to get quotes out in a timely manner."
"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."
"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."
 

Cons

"The reporting features should be improved."
"The solution should consider adding functionality related to event listening, such as webhooks."
"The cost of the solution has room for improvement."
"The solution could improve by having a more user-friendly interface."
"The product's initial setup process could be better."
"The solution does not have a good database architecture."
"​Reporting is very clunky and not user friendly.​"
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly."
"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."
"The solution can be difficult to set up for non-technical individuals."
"The pricing is a bit high."
"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."
"The processing speed, the way information displays, and scrolling options can be improved."
"The data extension tools are not very user-friendly."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
 

Pricing and Cost Advice

"Oracle Eloqua can be expensive compared to alternatives."
"The tool is pricey compared to products like Marketo."
"Oracle Eloqua is quite an affordable solution."
"Oracle Eloqua's pricing is medium."
"The solution is expensive."
"Our licensing costs are yearly."
"It's quite expensive."
"The solution is a bit expensive."
"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."
"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."
"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."
"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."
"The solution is paid for monthly."
"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."
"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
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Top Industries

By visitors reading reviews
Educational Organization
76%
Computer Software Company
5%
Financial Services Firm
3%
Manufacturing Company
3%
Educational Organization
55%
Computer Software Company
8%
Financial Services Firm
5%
Manufacturing Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What needs improvement with Oracle Eloqua?
Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...
What is your primary use case for Oracle Eloqua?
We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead ca...
What do you like most about Oracle Eloqua?
I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
The solution's pricing is very high and should be more flexible for smaller companies.
What needs improvement with Salesforce Marketing Cloud?
Salesforce Marketing Cloud should provide some debugging facilities for every user. Apart from Data Views, nothing is available for debugging purposes. I cannot check for any errors or status behin...
 

Also Known As

Eloqua, Oracle Marketing Cloud
ExactTarget
 

Learn More

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Overview

 

Sample Customers

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Oracle Eloqua vs. Salesforce Marketing Cloud and other solutions. Updated: October 2024.
816,406 professionals have used our research since 2012.