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Oracle Eloqua vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Oracle Eloqua
Ranking in Marketing Automation
4th
Average Rating
8.8
Number of Reviews
35
Ranking in other categories
No ranking in other categories
Salesforce Marketing Cloud
Ranking in Marketing Automation
1st
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
54
Ranking in other categories
Social CRM (1st), Marketing Management (1st), Social Media Management Solutions (1st)
 

Mindshare comparison

As of December 2024, in the Marketing Automation category, the mindshare of Oracle Eloqua is 10.4%, down from 12.9% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 22.5%, down from 26.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

Aniket Sukale - PeerSpot reviewer
Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust
Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.
SantoshKrishna - PeerSpot reviewer
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."
"The solution is good for B2B email marketing."
"It provides good support for really large databases."
"It is a user-friendly product."
"Lead scoring has helped with the process of qualifying leads."
"The initial setup was straightforward."
"The ease of maintenance is the most valuable feature."
"Salesforce is constantly evolving and have a good release cycle."
"Email automation is most valuable."
"It makes it easy for a business to use any module based on their preference."
"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."
"It is easy to use."
"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."
"It is a great solution. I like its stability, scalability, and performance."
"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."
 

Cons

"The cost of the solution has room for improvement."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"​Reporting is very clunky and not user friendly.​"
"The solution could improve by having a more user-friendly interface."
"The solution should consider adding functionality related to event listening, such as webhooks."
"This product hasn't kept up to date on features."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"The solution does not have a good database architecture."
"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."
"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."
"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
"The pricing is a bit high."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"The solution can be difficult to set up for non-technical individuals."
"The data extension tools are not very user-friendly."
"The cost is always a concern for anyone using a SaaS product."
 

Pricing and Cost Advice

"Oracle Eloqua is quite an affordable solution."
"It's quite expensive."
"The solution is expensive."
"Oracle Eloqua can be expensive compared to alternatives."
"The tool is pricey compared to products like Marketo."
"Our licensing costs are yearly."
"Oracle Eloqua's pricing is medium."
"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."
"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."
"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."
"The solution's pricing is very high and should be more flexible for smaller companies."
"My company pays to use this solution."
"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."
"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
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Top Industries

By visitors reading reviews
Educational Organization
77%
Computer Software Company
4%
Financial Services Firm
3%
Manufacturing Company
2%
Educational Organization
57%
Computer Software Company
8%
Financial Services Firm
5%
Manufacturing Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What needs improvement with Oracle Eloqua?
Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...
What is your primary use case for Oracle Eloqua?
We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead ca...
What do you like most about Oracle Eloqua?
I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
The solution's pricing is very high and should be more flexible for smaller companies.
What needs improvement with Salesforce Marketing Cloud?
I would like to see more ways to accomplish specific tasks. Instead of having one set method, there should be multiple options available. Additionally, sometimes the integration between Salesforce ...
 

Also Known As

Eloqua, Oracle Marketing Cloud
ExactTarget
 

Learn More

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Overview

 

Sample Customers

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Oracle Eloqua vs. Salesforce Marketing Cloud and other solutions. Updated: December 2024.
824,067 professionals have used our research since 2012.