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HubSpot Marketing Hub vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 12, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot Marketing Hub
Ranking in Marketing Automation
2nd
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
35
Ranking in other categories
No ranking in other categories
Salesforce Marketing Cloud
Ranking in Marketing Automation
1st
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
55
Ranking in other categories
Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of February 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.5%, down from 12.0% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 22.1%, down from 25.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

ShomitMitra - PeerSpot reviewer
Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis
The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.
SantoshKrishna - PeerSpot reviewer
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We are now able to manage and measure content (blogs, CTAs, and landing pages)."
"HubSpot is a very helpful solution."
"The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."
"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."
"It's my understanding that the initial setup is a straightforward process."
"As a CRM tool, it looks good."
"Very user-friendly."
"It has eased managing the sales team and the sales journey right from setting up appointments."
"It is straightforward to set up."
"It is very easy to use from a marketing standpoint."
"The Journey Builder and the Email Studio features are most valuable."
"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."
"Offers many great features and is intuitive."
"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."
"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."
"In Salesforce Marketing Cloud, the ability to send emails effectively is very valuable."
 

Cons

"The tool could concentrate on improving the analytics and the overall user experience with AI."
"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."
"They're not the cheapest."
"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."
"The way the staff uses the system sometimes leads to processes not being followed."
"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."
"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."
"I've noticed on one-to-one leads, the customer objection option is not available."
"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."
"I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly."
"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
"The technicality of the solution can be streamlined."
"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"The product could use a little bit of BI in the sense of rule-based building."
 

Pricing and Cost Advice

"Have sufficient content before signing up for the 30-day trial."
"I believe an individual license costs $50 per month."
"HubSpot Marketing Hub is less expensive than one of its competitors."
"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."
"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."
"For our organization, HubSpot was pretty affordable compared to Google Analytics."
"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."
"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."
"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
"Licensing fees are paid on a yearly basis."
"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
"It is a license per user."
"This solution is priced in the medium to high price range."
"This is a low cost solution suited to larger organizations."
"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
"The solution's pricing is very high and should be more flexible for smaller companies."
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Top Industries

By visitors reading reviews
Educational Organization
79%
Computer Software Company
5%
Manufacturing Company
2%
Financial Services Firm
1%
Educational Organization
60%
Computer Software Company
7%
Financial Services Firm
5%
Manufacturing Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.
What needs improvement with HubSpot Marketing Hub?
While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows. These workflows, essential for any marketing automation tool, lack som...
What is your primary use case for HubSpot Marketing Hub?
My company was originally using Marketo and recently shifted to HubSpot Marketing Hub. We are in the process of using this solution mainly due to its ease of use and customer care service. I work a...
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What needs improvement with Salesforce Marketing Cloud?
In the SMS area, it is not up to the mark, compared to what has been developed for email.
 

Also Known As

No data available
ExactTarget
 

Overview

 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about HubSpot Marketing Hub vs. Salesforce Marketing Cloud and other solutions. Updated: January 2025.
837,501 professionals have used our research since 2012.