HubSpot Marketing Hub vs Salesforce Marketing Cloud comparison

HubSpot and Salesforce are both solutions in the Marketing Automation category. HubSpot is ranked #2 with an average rating of 8.2, while Salesforce is ranked #1 with an average rating of 8.4. HubSpot holds a 10.3% mindshare in MA, compared to Salesforce’s 22.6% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

HubSpot Marketing Hub

Read 34 HubSpot Marketing Hub reviews

2,503 Views
1,433 Comparison Views

90% willing to recommend

Salesforce Marketing Cloud

Read 53 Salesforce Marketing Cloud reviews

5,076 Views
2,991 Comparison Views

98% willing to recommend

HubSpot Marketing Hub

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive SummaryUpdated on Oct 8, 2024

Salesforce Marketing Cloud and HubSpot Marketing Hub are both prominent platforms in the marketing automation category. HubSpot Marketing Hub seems to have the upper hand due to its comprehensive features and intuitive usability, despite its higher price point.

Features: Salesforce Marketing Cloud is known for its complex journey building, extensive data analytics, and robust toolset. HubSpot Marketing Hub is appreciated for its ease of use, strong CRM integrations, and inbound marketing tools that cater to diverse technical skills.

Room for Improvement: Salesforce Marketing Cloud could improve its steep learning curve and customization options. HubSpot Marketing Hub faces challenges in refining its reporting capabilities and enhancing automation features. Users suggest HubSpot could benefit from more advanced analytics, while Salesforce could offer simpler customization.

Ease of Deployment and Customer Service: Salesforce Marketing Cloud requires technical expertise for deployment but offers scalable support. HubSpot Marketing Hub provides a streamlined deployment process and is praised for its responsive customer support, contributing to a better overall user experience.

Pricing and ROI: Salesforce Marketing Cloud has higher setup costs, with users seeing returns chiefly in enterprise scenarios. HubSpot Marketing Hub, despite being priced higher, delivers favorable ROI through effective lead nurturing and seamless feature utilization, which may reduce ongoing operational expenses.

To learn more, read our detailed HubSpot Marketing Hub vs. Salesforce Marketing Cloud Report (Updated: October 2024).

Buyer's Guide

HubSpot Marketing Hub vs. Salesforce Marketing Cloud

October 2024

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Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

2nd

Average Rating

8.2

Reviews Sentiment

8.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

Social CRM (1st), Marketing Management (1st), Social Media Management Solutions (1st)

Mindshare comparison

As of November 2024, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 10.3%, down from 13.1% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 22.6%, down from 26.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

ShomitMitra

Marketing Manager at Accscient

Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis

The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.

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SantoshKrishna

Director at BMO Financial

Easy to deploy, stable, and scalable

The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product has the most valuable enterprise features."

"Very user-friendly."

"The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."

"We are now able to manage and measure content (blogs, CTAs, and landing pages)."

"The most valuable features are the reports, overall usability, and ease of use."

"HubSpot Marketing Hub has kept me updated with alerts."

"There are customizable templates and we can easily make the templates more dynamic."

"It's my understanding that the initial setup is a straightforward process."

More HubSpot Marketing Hub pros

"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."

"The solution is user-friendly."

"It is easy to send emails and SMS's."

"Email automation is most valuable."

"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."

"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."

"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."

"We haven't had any issues with integration."

More Salesforce Marketing Cloud pros

Cons

"The solution is not recommended for launching investment."

"They're not the cheapest."

"They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details."

"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified."

"The tool could concentrate on improving the analytics and the overall user experience with AI."

"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."

"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."

"There are issues with the consistency of notifications."

More HubSpot Marketing Hub cons

"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."

"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."

"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."

"There could be easier tools to configure the product and to create landing pages to better handle large data sets."

"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."

"Salesforce Marketing Cloud should include more point-and-click functionality."

"The pricing is a bit high."

"The solution can be difficult to set up for non-technical individuals."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."

"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."

"I believe an individual license costs $50 per month."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"Have sufficient content before signing up for the 30-day trial."

"HubSpot Marketing Hub is less expensive than one of its competitors."

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

More HubSpot Marketing Hub pricing and cost advice

"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"The solution's pricing is very high and should be more flexible for smaller companies."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"It's normal pricing."

"It is a license per user."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

77%

Computer Software Company

Manufacturing Company

Media Company

Educational Organization

55%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many...

See all answers

What is your primary use case for HubSpot Marketing Hub?

I use the solution in my company for marketing and tracking leads and traffic on our website. In my company, we tracked how many traffic speeds we have on our website, all the lead generation, and ...

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

The solution's pricing is very high and should be more flexible for smaller companies.

See all answers

What needs improvement with Salesforce Marketing Cloud?

Salesforce Marketing Cloud should provide some debugging facilities for every user. Apart from Data Views, nothing is available for debugging purposes. I cannot check for any errors or status behin...

See all answers

Comparisons

Marketo vs HubSpot Marketing Hub

Compared 36% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 13% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 6% of the time

Zift Solutions vs HubSpot Marketing Hub

Compared 5% of the time

More HubSpot Marketing Hub Competitors

Marketo vs Salesforce Marketing Cloud

Compared 22% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 13% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 10% of the time

Amazon Pinpoint vs Salesforce Marketing Cloud

Compared 7% of the time

SAS Marketing Automation vs Salesforce Marketing Cloud

Compared 4% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

November 2024

Download HubSpot Marketing Hub product report

Buyer's Guide

Salesforce Marketing Cloud

October 2024

Download Salesforce Marketing Cloud product report

Also Known As

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HubSpot

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Salesforce

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Buyer's Guide

HubSpot Marketing Hub vs. Salesforce Marketing Cloud

October 2024

Free Report: HubSpot Marketing Hub vs. Salesforce Marketing Cloud

Find out what your peers are saying about HubSpot Marketing Hub vs. Salesforce Marketing Cloud and other solutions. Updated: October 2024.

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