HubSpot Marketing Hub vs Salesforce Marketing Cloud comparison

HubSpot and Salesforce are both solutions in the Marketing Automation category. HubSpot is ranked #3 with an average rating of 8.2, while Salesforce is ranked #1 with an average rating of 8.7. HubSpot holds a 9.4% mindshare in MA, compared to Salesforce’s 22.8% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

HubSpot Marketing Hub

Read 37 HubSpot Marketing Hub reviews

1,903 Views
1,073 Comparison Views

90% willing to recommend

Salesforce Marketing Cloud

Read 56 Salesforce Marketing Cloud reviews

3,862 Views
2,342 Comparison Views

98% willing to recommend

HubSpot Marketing Hub

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 12, 2025

Salesforce Marketing Cloud and HubSpot Marketing Hub compete in the marketing automation category. HubSpot Marketing Hub seems to have the upper hand due to its ease of use and affordability for startups.

Features: Salesforce Marketing Cloud excels with its Content Builder, allowing cross-channel content management through a drag-and-drop system, enhanced by robust Advertising Studio and Social Studio offerings. Journey Builder improves multi-channel campaign engagement. HubSpot Marketing Hub is known for its lead nurturing workflows facilitating complex client interactions, with flexible landing page design and A/B testing capabilities.

Room for Improvement: Salesforce Marketing Cloud could benefit from improved development environments, better data security, and simpler tools for non-technical users while addressing mobile user experience issues. HubSpot Marketing Hub needs enhanced analytics, better social media monitoring capabilities, and improved API functions. Its reporting and scoring models also require greater intuitiveness to enhance flexibility in complex workflows.

Ease of Deployment and Customer Service: Salesforce offers both public and private cloud infrastructure, providing flexible deployment. However, customer support ratings vary, with standard support often rated lower. HubSpot operates mainly on public cloud, offering hybrid options and technical support that requires clearer user guidance due to mixed reviews.

Pricing and ROI: Salesforce Marketing Cloud is a high-cost solution with pricing varying based on feature use, making it challenging for smaller enterprises despite offering different tiers. HubSpot Marketing Hub's pricing is more accessible and transparent, with multiple tiers and promotional discounts favoring startups. While both platforms demonstrate ROI, HubSpot's startup-friendly pricing appeals more to emerging businesses, whereas Salesforce users report longer timescales for returns.

To learn more, read our detailed HubSpot Marketing Hub vs. Salesforce Marketing Cloud Report (Updated: April 2025).

Buyer's Guide

HubSpot Marketing Hub vs. Salesforce Marketing Cloud

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

3rd

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of April 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.4%, down from 11.9% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 22.8%, down from 25.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

ShomitMitra

Marketing Manager at Accscient

Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis

The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.

Read full review

SantoshKrishna

Director at BMO Financial

Easy to deploy, stable, and scalable

The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Ease of editing and creating templates after initial development with the Design Manager."

"As a CRM tool, it looks good."

"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."

"The solution helps me to structure and track marketing and sales emails."

"HubSpot Marketing Hub is efficient and offers visibility. It also helps to track leads. I like the tool's Gmail functionality."

"The product has the most valuable enterprise features."

"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."

"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."

More HubSpot Marketing Hub pros

"Email Studio is one of the core parts of Salesforce Marketing Cloud."

"It is straightforward to set up."

"Marketing Cloud has improved our productivity and our team enjoy using it."

"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."

"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."

"The solution is user-friendly."

"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."

"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."

More Salesforce Marketing Cloud pros

Cons

"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."

"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."

"I've had some issues with granting access to third-parties to our data in a way that's still GDPR compliant. It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why."

"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."

"Increase the CRM size for sole proprietors before increasing the fee."

"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."

"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."

"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified."

More HubSpot Marketing Hub cons

"The cost is always a concern for anyone using a SaaS product."

"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."

"The data extension tools are not very user-friendly."

"Salesforce Marketing Cloud should include more point-and-click functionality."

"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."

"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."

"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."

"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"I believe an individual license costs $50 per month."

"HubSpot Marketing Hub is less expensive than one of its competitors."

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."

"The solution is cheaper than its competitors."

More HubSpot Marketing Hub pricing and cost advice

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

"It is a license per user."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"The solution is paid for monthly."

"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."

"It's normal pricing."

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

77%

Computer Software Company

Manufacturing Company

Real Estate/Law Firm

Educational Organization

57%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

HubSpot doesn't have the custom sync restriction for records flowing through Salesforce to HubSpot. Everything needs to be custom-coded on the Salesforce end and that can be challenging as changes ...

See all answers

What is your primary use case for HubSpot Marketing Hub?

I develop email cadences, mainly to nurture existing contacts that are already in our database. I use it more for existing contact nurturing than for outreach. I also use it a lot for reporting.

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

The cost is cheaper compared to other tools.

See all answers

What needs improvement with Salesforce Marketing Cloud?

In the SMS area, it is not up to the mark, compared to what has been developed for email.

See all answers

Comparisons

Marketo vs HubSpot Marketing Hub

Compared 37% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 14% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 8% of the time

Pardot vs HubSpot Marketing Hub

Compared 5% of the time

More HubSpot Marketing Hub Competitors

Marketo vs Salesforce Marketing Cloud

Compared 20% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 13% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 11% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 9% of the time

Adobe Campaign vs Salesforce Marketing Cloud

Compared 5% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

April 2025

Download HubSpot Marketing Hub product report

Buyer's Guide

Salesforce Marketing Cloud

March 2025

Download Salesforce Marketing Cloud product report

Also Known As

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ExactTarget

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Buyer's Guide

HubSpot Marketing Hub vs. Salesforce Marketing Cloud

April 2025

Free Report: HubSpot Marketing Hub vs. Salesforce Marketing Cloud

Find out what your peers are saying about HubSpot Marketing Hub vs. Salesforce Marketing Cloud and other solutions. Updated: April 2025.

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