HubSpot Marketing Hub vs Salesforce Marketing Cloud comparison

HubSpot Marketing Hub vs. Salesforce Marketing Cloud

Download the complete report

Helped 842,296 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

2nd

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of March 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 10.1%, down from 12.0% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 22.8%, down from 25.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

ShomitMitra

Marketing Manager at Accscient

Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis

The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.

Read full review

SantoshKrishna

Director at BMO Financial

Easy to deploy, stable, and scalable

The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"HubSpot Marketing Hub has kept me updated with alerts."

"I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4"

"Technical support is helpful and responsive."

"The solution enables the customization of reports."

"The solution helps me to structure and track marketing and sales emails."

"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."

"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."

"Customer support is helpful and responsive."

More HubSpot Marketing Hub pros

"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."

"I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings."

"In Salesforce Marketing Cloud, the ability to send emails effectively is very valuable."

"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."

"It is easy to use."

"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."

"It is straightforward to set up."

"Marketing Cloud has improved our productivity and our team enjoy using it."

More Salesforce Marketing Cloud pros

Cons

"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."

"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."

"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."

"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."

"The way the staff uses the system sometimes leads to processes not being followed."

"I've had some issues with granting access to third-parties to our data in a way that's still GDPR compliant. It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why."

"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."

"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."

More HubSpot Marketing Hub cons

"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."

"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."

"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."

"The processing speed, the way information displays, and scrolling options can be improved."

"It should contain artificial intelligence, in my opinion."

"The data extension tools are not very user-friendly."

"Salesforce Marketing Cloud should provide some debugging facilities for every user."

"The product could use a little bit of BI in the sense of rule-based building."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"Have sufficient content before signing up for the 30-day trial."

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."

"The solution is cheaper than its competitors."

More HubSpot Marketing Hub pricing and cost advice

"The solution is a bit expensive."

"My company pays to use this solution."

"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"It's normal pricing."

"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

"Salesforce is an expensive solution."

More Salesforce Marketing Cloud pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.

See recommendations

842,296 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Educational Organization

78%

Computer Software Company

Manufacturing Company

Real Estate/Law Firm

Educational Organization

59%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

What needs improvement with HubSpot Marketing Hub?

I've had some issues with granting access to third-parties to our data in a way that's still GDPR compliant. It would be better if it had a better way of creating user profiles where I can easily s...

What is your primary use case for HubSpot Marketing Hub?

I develop email cadences, mainly to nurture existing contacts that are already in our database. I use it more for existing contact nurturing than for outreach. I also use it a lot for reporting.

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

The cost is cheaper compared to other tools.

What needs improvement with Salesforce Marketing Cloud?

In the SMS area, it is not up to the mark, compared to what has been developed for email.

Marketo vs HubSpot Marketing Hub

Comparisons

Compared 35% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 13% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 7% of the time

Pardot vs HubSpot Marketing Hub

Compared 5% of the time

SAP Marketing Cloud vs HubSpot Marketing Hub

Compared 5% of the time

More HubSpot Marketing Hub Competitors

Marketo vs Salesforce Marketing Cloud

Compared 21% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 13% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 12% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 9% of the time

Amazon Pinpoint vs Salesforce Marketing Cloud

Compared 5% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

HubSpot Marketing Hub

Download HubSpot Marketing Hub product report

Salesforce Marketing Cloud

Download Salesforce Marketing Cloud product report

Also Known As

No data available

ExactTarget

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

HubSpot Marketing Hub vs. Salesforce Marketing Cloud