HubSpot Marketing Hub vs Salesforce Marketing Cloud comparison

HubSpot and Salesforce are both solutions in the Marketing Automation category. HubSpot is ranked #2 with an average rating of 8.1, while Salesforce is ranked #1 with an average rating of 8.5. HubSpot holds a 9.5% mindshare in MA, compared to Salesforce’s 22.1% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

HubSpot Marketing Hub

Read 35 HubSpot Marketing Hub reviews

2,098 Views
1,161 Comparison Views

90% willing to recommend

Salesforce Marketing Cloud

Read 55 Salesforce Marketing Cloud reviews

4,299 Views
2,527 Comparison Views

98% willing to recommend

HubSpot Marketing Hub

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 12, 2025

Salesforce Marketing Cloud and HubSpot Marketing Hub compete in the marketing automation category. HubSpot Marketing Hub seems to have the upper hand due to its ease of use and affordability for startups.

Features: Salesforce Marketing Cloud excels with its Content Builder, allowing cross-channel content management through a drag-and-drop system, enhanced by robust Advertising Studio and Social Studio offerings. Journey Builder improves multi-channel campaign engagement. HubSpot Marketing Hub is known for its lead nurturing workflows facilitating complex client interactions, with flexible landing page design and A/B testing capabilities.

Room for Improvement: Salesforce Marketing Cloud could benefit from improved development environments, better data security, and simpler tools for non-technical users while addressing mobile user experience issues. HubSpot Marketing Hub needs enhanced analytics, better social media monitoring capabilities, and improved API functions. Its reporting and scoring models also require greater intuitiveness to enhance flexibility in complex workflows.

Ease of Deployment and Customer Service: Salesforce offers both public and private cloud infrastructure, providing flexible deployment. However, customer support ratings vary, with standard support often rated lower. HubSpot operates mainly on public cloud, offering hybrid options and technical support that requires clearer user guidance due to mixed reviews.

Pricing and ROI: Salesforce Marketing Cloud is a high-cost solution with pricing varying based on feature use, making it challenging for smaller enterprises despite offering different tiers. HubSpot Marketing Hub's pricing is more accessible and transparent, with multiple tiers and promotional discounts favoring startups. While both platforms demonstrate ROI, HubSpot's startup-friendly pricing appeals more to emerging businesses, whereas Salesforce users report longer timescales for returns.

To learn more, read our detailed HubSpot Marketing Hub vs. Salesforce Marketing Cloud Report (Updated: January 2025).

Buyer's Guide

HubSpot Marketing Hub vs. Salesforce Marketing Cloud

January 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

2nd

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of February 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.5%, down from 12.0% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 22.1%, down from 25.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

ShomitMitra

Marketing Manager at Accscient

Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis

The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.

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SantoshKrishna

Director at BMO Financial

Easy to deploy, stable, and scalable

The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We are now able to manage and measure content (blogs, CTAs, and landing pages)."

"HubSpot is a very helpful solution."

"The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."

"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."

"It's my understanding that the initial setup is a straightforward process."

"As a CRM tool, it looks good."

"Very user-friendly."

"It has eased managing the sales team and the sales journey right from setting up appointments."

More HubSpot Marketing Hub pros

"It is straightforward to set up."

"It is very easy to use from a marketing standpoint."

"The Journey Builder and the Email Studio features are most valuable."

"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."

"Offers many great features and is intuitive."

"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."

"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."

"In Salesforce Marketing Cloud, the ability to send emails effectively is very valuable."

More Salesforce Marketing Cloud pros

Cons

"The tool could concentrate on improving the analytics and the overall user experience with AI."

"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."

"They're not the cheapest."

"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."

"The way the staff uses the system sometimes leads to processes not being followed."

"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."

"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."

"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."

More HubSpot Marketing Hub cons

"I've noticed on one-to-one leads, the customer objection option is not available."

"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."

"I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly."

"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."

"The technicality of the solution can be streamlined."

"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."

"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."

"The product could use a little bit of BI in the sense of rule-based building."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"Have sufficient content before signing up for the 30-day trial."

"I believe an individual license costs $50 per month."

"HubSpot Marketing Hub is less expensive than one of its competitors."

"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

More HubSpot Marketing Hub pricing and cost advice

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"Licensing fees are paid on a yearly basis."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"It is a license per user."

"This solution is priced in the medium to high price range."

"This is a low cost solution suited to larger organizations."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"The solution's pricing is very high and should be more flexible for smaller companies."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

79%

Computer Software Company

Manufacturing Company

Financial Services Firm

Educational Organization

60%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows. These workflows, essential for any marketing automation tool, lack som...

See all answers

What is your primary use case for HubSpot Marketing Hub?

My company was originally using Marketo and recently shifted to HubSpot Marketing Hub. We are in the process of using this solution mainly due to its ease of use and customer care service. I work a...

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

The cost is cheaper compared to other tools.

See all answers

What needs improvement with Salesforce Marketing Cloud?

In the SMS area, it is not up to the mark, compared to what has been developed for email.

See all answers

Comparisons

Marketo vs HubSpot Marketing Hub

Compared 36% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 13% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 8% of the time

Pardot vs HubSpot Marketing Hub

Compared 5% of the time

More HubSpot Marketing Hub Competitors

Marketo vs Salesforce Marketing Cloud

Compared 21% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 13% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 11% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 7% of the time

Amazon Pinpoint vs Salesforce Marketing Cloud

Compared 6% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

February 2025

Download HubSpot Marketing Hub product report

Buyer's Guide

Salesforce Marketing Cloud

January 2025

Download Salesforce Marketing Cloud product report

Also Known As

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Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Buyer's Guide

HubSpot Marketing Hub vs. Salesforce Marketing Cloud

January 2025

Free Report: HubSpot Marketing Hub vs. Salesforce Marketing Cloud

Find out what your peers are saying about HubSpot Marketing Hub vs. Salesforce Marketing Cloud and other solutions. Updated: January 2025.

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