HubSpot Marketing Hub vs Salesforce Marketing Cloud comparison

HubSpot and Salesforce are both solutions in the Marketing Automation category. HubSpot is ranked #2 with an average rating of 8.2, while Salesforce is ranked #1 with an average rating of 8.6. HubSpot holds a 10.1% mindshare in MA, compared to Salesforce’s 22.5% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

HubSpot Marketing Hub

Read 35 HubSpot Marketing Hub reviews

2,325 Views
1,347 Comparison Views

90% willing to recommend

Salesforce Marketing Cloud

Read 54 Salesforce Marketing Cloud reviews

4,765 Views
2,828 Comparison Views

98% willing to recommend

HubSpot Marketing Hub

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive SummaryUpdated on Oct 8, 2024

Salesforce Marketing Cloud and HubSpot Marketing Hub are both prominent platforms in the marketing automation category. HubSpot Marketing Hub seems to have the upper hand due to its comprehensive features and intuitive usability, despite its higher price point.

Features: Salesforce Marketing Cloud is known for its complex journey building, extensive data analytics, and robust toolset. HubSpot Marketing Hub is appreciated for its ease of use, strong CRM integrations, and inbound marketing tools that cater to diverse technical skills.

Room for Improvement: Salesforce Marketing Cloud could improve its steep learning curve and customization options. HubSpot Marketing Hub faces challenges in refining its reporting capabilities and enhancing automation features. Users suggest HubSpot could benefit from more advanced analytics, while Salesforce could offer simpler customization.

Ease of Deployment and Customer Service: Salesforce Marketing Cloud requires technical expertise for deployment but offers scalable support. HubSpot Marketing Hub provides a streamlined deployment process and is praised for its responsive customer support, contributing to a better overall user experience.

Pricing and ROI: Salesforce Marketing Cloud has higher setup costs, with users seeing returns chiefly in enterprise scenarios. HubSpot Marketing Hub, despite being priced higher, delivers favorable ROI through effective lead nurturing and seamless feature utilization, which may reduce ongoing operational expenses.

To learn more, read our detailed HubSpot Marketing Hub vs. Salesforce Marketing Cloud Report (Updated: December 2024).

Buyer's Guide

HubSpot Marketing Hub vs. Salesforce Marketing Cloud

December 2024

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Helped 824,067 peers since 2012

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

2nd

Average Rating

8.2

Reviews Sentiment

8.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

Social CRM (1st), Marketing Management (1st), Social Media Management Solutions (1st)

Mindshare comparison

As of December 2024, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 10.1%, down from 12.8% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 22.5%, down from 26.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

ShomitMitra

Marketing Manager at Accscient

Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis

The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.

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SantoshKrishna

Director at BMO Financial

Easy to deploy, stable, and scalable

The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product's initial setup phase was pretty easy."

"I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4"

"There are customizable templates and we can easily make the templates more dynamic."

"Customer support is helpful and responsive."

"It has eased managing the sales team and the sales journey right from setting up appointments."

"HubSpot Marketing Hub has kept me updated with alerts."

"With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency."

"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."

More HubSpot Marketing Hub pros

"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."

"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."

"Offers many great features and is intuitive."

"The Journey and CloudPages and automation are all great."

"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."

"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."

"The automation is great. It saves us a lot of time and it makes us move faster."

"It is very easy to use from a marketing standpoint."

More Salesforce Marketing Cloud pros

Cons

"It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."

"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."

"They're not the cheapest."

"Increase the CRM size for sole proprietors before increasing the fee."

"One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many visitors come to my website from different channels."

"HubSpot’s scoring is not good."

"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."

"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."

More HubSpot Marketing Hub cons

"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."

"It should contain artificial intelligence, in my opinion."

"The encryption and decryption have room for improvement."

"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."

"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."

"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."

"The UA could be better designed for a mobile connection."

"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"I believe an individual license costs $50 per month."

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

More HubSpot Marketing Hub pricing and cost advice

"My company pays to use this solution."

"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."

"The solution is a bit expensive."

"The licensing cost for the solution is on a yearly basis."

"Salesforce is an expensive solution."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

78%

Computer Software Company

Manufacturing Company

Financial Services Firm

Educational Organization

57%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many...

See all answers

What is your primary use case for HubSpot Marketing Hub?

I use the solution in my company for marketing and tracking leads and traffic on our website. In my company, we tracked how many traffic speeds we have on our website, all the lead generation, and ...

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

The solution's pricing is very high and should be more flexible for smaller companies.

See all answers

What needs improvement with Salesforce Marketing Cloud?

I would like to see more ways to accomplish specific tasks. Instead of having one set method, there should be multiple options available. Additionally, sometimes the integration between Salesforce ...

See all answers

Comparisons

Marketo vs HubSpot Marketing Hub

Compared 37% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 13% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 6% of the time

Zift Solutions vs HubSpot Marketing Hub

Compared 5% of the time

More HubSpot Marketing Hub Competitors

Marketo vs Salesforce Marketing Cloud

Compared 22% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 12% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 11% of the time

Amazon Pinpoint vs Salesforce Marketing Cloud

Compared 7% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 5% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

December 2024

Download HubSpot Marketing Hub product report

Buyer's Guide

Salesforce Marketing Cloud

November 2024

Download Salesforce Marketing Cloud product report

Also Known As

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HubSpot

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Salesforce

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Buyer's Guide

HubSpot Marketing Hub vs. Salesforce Marketing Cloud

December 2024

Free Report: HubSpot Marketing Hub vs. Salesforce Marketing Cloud

Find out what your peers are saying about HubSpot Marketing Hub vs. Salesforce Marketing Cloud and other solutions. Updated: December 2024.

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