Campaign Specialist at a computer software company with 1,001-5,000 employees
Real User
Top 5
2024-07-30T14:46:17Z
Jul 30, 2024
One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many visitors come to my website from different channels. One thing I'd like to add is that we can't reply to previous emails in drip campaigns. We have to send fresh emails each time. I'd like HubSpot Marketing Hub to add a feature where follow-up emails can go on top of previous emails so prospects can see the whole conversation easily.
In terms of drawbacks, I've found that HubSpot Marketing Hub lacks in-depth analytics and reporting features and managing contacts and lists can be confusing for new users. There is a need for better educational resources to help users navigate the platform more effectively. While HubSpot generally performs well in terms of automations and workflows, occasional technical issues can lead to server crashes or delays. There are limited hosting options for documents, which could be improved with clearer guidance for users.
The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.
There are issues with the consistency of notifications. Despite configuring reminders, there are instances where I do not receive notifications as I should. I have integrated the system with my Outlook, with the expectation that notifications would align with the tasks I've created, but this reliability issue may require improvement.
I don't use it that often. My colleagues use it more. I wouldn't be able to discuss in great detail areas that are lacking. They should increase the ease of actually creating the contacts and the workflows and enhance that aspect.
Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it.
There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified.
Warrior Representative at a tech services company with 11-50 employees
Real User
2021-07-28T11:51:05Z
Jul 28, 2021
The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification.
Product Manager at a healthcare company with 10,001+ employees
Real User
2021-06-11T21:59:30Z
Jun 11, 2021
HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions. The email recipients sometimes do not receive some of the call-to-action images that are not downloading and this happens no matter what browsers are being used. This should improve in a future release.
Senior Manager Product Strategy at NetEnrich, Inc.
Vendor
2021-05-12T11:03:41Z
May 12, 2021
As of now, given my 15, 20 days of experience, I have never faced any kind of single pain points with HubSpot. It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users. For example, on my team, if there is one person not using the product, it would be nice if I could still create a HubSpot notification for them.
Client Executive at a tech services company with 51-200 employees
Real User
2021-01-14T15:02:56Z
Jan 14, 2021
When using this product, improvements often have to be made at the corporate level, such as improving their overall best practices. The reason for this is the flexibility that the solution provides. For example, when different people are talking about a certain sales stage, there should be certain qualifications. One person might refer to a deal at the commit stage, whereas another one considers it to be at the qualification stage. Although the interface is good, it is not very intuitive. I usually have to go to the admin to look for help with certain functions. The search and questions aren't as intuitive as I would expect from a platform like this. However, it may just be me getting up to speed with it.
API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management.
HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver...
One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many visitors come to my website from different channels. One thing I'd like to add is that we can't reply to previous emails in drip campaigns. We have to send fresh emails each time. I'd like HubSpot Marketing Hub to add a feature where follow-up emails can go on top of previous emails so prospects can see the whole conversation easily.
HubSpot’s scoring is not good. The email template can be made a little better.
In terms of drawbacks, I've found that HubSpot Marketing Hub lacks in-depth analytics and reporting features and managing contacts and lists can be confusing for new users. There is a need for better educational resources to help users navigate the platform more effectively. While HubSpot generally performs well in terms of automations and workflows, occasional technical issues can lead to server crashes or delays. There are limited hosting options for documents, which could be improved with clearer guidance for users.
The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.
The product is not cheap.
There are issues with the consistency of notifications. Despite configuring reminders, there are instances where I do not receive notifications as I should. I have integrated the system with my Outlook, with the expectation that notifications would align with the tasks I've created, but this reliability issue may require improvement.
The solution is not recommended for launching investment.
HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand.
This product is quite expensive.
I don't use it that often. My colleagues use it more. I wouldn't be able to discuss in great detail areas that are lacking. They should increase the ease of actually creating the contacts and the workflows and enhance that aspect.
Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it.
There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified.
The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification.
HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions. The email recipients sometimes do not receive some of the call-to-action images that are not downloading and this happens no matter what browsers are being used. This should improve in a future release.
As of now, given my 15, 20 days of experience, I have never faced any kind of single pain points with HubSpot. It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users. For example, on my team, if there is one person not using the product, it would be nice if I could still create a HubSpot notification for them.
When using this product, improvements often have to be made at the corporate level, such as improving their overall best practices. The reason for this is the flexibility that the solution provides. For example, when different people are talking about a certain sales stage, there should be certain qualifications. One person might refer to a deal at the commit stage, whereas another one considers it to be at the qualification stage. Although the interface is good, it is not very intuitive. I usually have to go to the admin to look for help with certain functions. The search and questions aren't as intuitive as I would expect from a platform like this. However, it may just be me getting up to speed with it.
API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management.
Analytics system could be better.