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HubSpot Marketing Hub vs Oracle Eloqua comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

HubSpot Marketing Hub
Ranking in Marketing Automation
2nd
Average Rating
8.2
Reviews Sentiment
8.9
Number of Reviews
34
Ranking in other categories
No ranking in other categories
Oracle Eloqua
Ranking in Marketing Automation
4th
Average Rating
8.8
Number of Reviews
35
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2024, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 10.3%, down from 13.1% compared to the previous year. The mindshare of Oracle Eloqua is 10.9%, down from 12.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

ShomitMitra - PeerSpot reviewer
Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis
The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.
Aniket Sukale - PeerSpot reviewer
Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust
Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency."
"It has eased managing the sales team and the sales journey right from setting up appointments."
"Very user-friendly."
"As a CRM tool, it looks good."
"The product's initial setup phase was pretty easy."
"The most valuable features are the reports, overall usability, and ease of use."
"There are customizable templates and we can easily make the templates more dynamic."
"HubSpot Marketing Hub has kept me updated with alerts."
"The solution is stable."
"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
"​Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"Lead scoring has helped with the process of qualifying leads."
"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."
"The ease of maintenance is the most valuable feature."
"It is a user-friendly product."
"The solution is good for B2B email marketing."
 

Cons

"HubSpot’s scoring is not good."
"The way the staff uses the system sometimes leads to processes not being followed."
"The solution is not recommended for launching investment."
"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."
"The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification."
"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."
"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."
"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."
"The cost of the solution has room for improvement."
"This product hasn't kept up to date on features."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"​Reporting is very clunky and not user friendly.​"
"The product's initial setup process could be better."
"The solution should consider adding functionality related to event listening, such as webhooks."
"The solution could improve by having a more user-friendly interface."
 

Pricing and Cost Advice

"For our organization, HubSpot was pretty affordable compared to Google Analytics."
"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."
"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."
"I believe an individual license costs $50 per month."
"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."
"Have sufficient content before signing up for the 30-day trial."
"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."
"The solution is cheaper than its competitors."
"Oracle Eloqua's pricing is medium."
"Oracle Eloqua can be expensive compared to alternatives."
"The tool is pricey compared to products like Marketo."
"Oracle Eloqua is quite an affordable solution."
"It's quite expensive."
"Our licensing costs are yearly."
"The solution is expensive."
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Top Industries

By visitors reading reviews
Educational Organization
77%
Computer Software Company
5%
Manufacturing Company
2%
Media Company
1%
Educational Organization
76%
Computer Software Company
5%
Financial Services Firm
3%
Manufacturing Company
3%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.
What needs improvement with HubSpot Marketing Hub?
One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many...
What is your primary use case for HubSpot Marketing Hub?
I use the solution in my company for marketing and tracking leads and traffic on our website. In my company, we tracked how many traffic speeds we have on our website, all the lead generation, and ...
What needs improvement with Oracle Eloqua?
Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...
What is your primary use case for Oracle Eloqua?
We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead ca...
What do you like most about Oracle Eloqua?
I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.
 

Also Known As

No data available
Eloqua, Oracle Marketing Cloud
 

Learn More

 

Overview

 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
Find out what your peers are saying about HubSpot Marketing Hub vs. Oracle Eloqua and other solutions. Updated: October 2024.
816,406 professionals have used our research since 2012.