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HubSpot Marketing Hub vs Oracle Eloqua comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot Marketing Hub
Ranking in Marketing Automation
3rd
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
36
Ranking in other categories
No ranking in other categories
Oracle Eloqua
Ranking in Marketing Automation
4th
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
35
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.4%, down from 11.9% compared to the previous year. The mindshare of Oracle Eloqua is 9.7%, down from 12.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

ShomitMitra - PeerSpot reviewer
Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis
The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.
Aniket Sukale - PeerSpot reviewer
Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust
Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"HubSpot is a very helpful solution."
"With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency."
"The product has the most valuable enterprise features."
"We are now able to manage and measure content (blogs, CTAs, and landing pages)."
"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."
"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."
"The most valuable features are the reports, overall usability, and ease of use."
"Technical support is helpful and responsive."
"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."
"It provides good support for really large databases."
"The solution is stable."
"It is a user-friendly product."
"The solution is good for B2B email marketing."
"The ease of maintenance is the most valuable feature."
"The initial setup was straightforward."
"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
 

Cons

"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."
"The solution does not enable one to know with certainty if another opened an email he had sent."
"The product is not cheap."
"Increase the CRM size for sole proprietors before increasing the fee."
"The tool could concentrate on improving the analytics and the overall user experience with AI."
"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."
"There are issues with the consistency of notifications."
"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified."
"The reporting features should be improved."
"The solution could improve by having a more user-friendly interface."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"​Reporting is very clunky and not user friendly.​"
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"The cost of the solution has room for improvement."
"The solution should consider adding functionality related to event listening, such as webhooks."
"This product hasn't kept up to date on features."
 

Pricing and Cost Advice

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."
"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."
"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."
"The solution is cheaper than its competitors."
"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."
"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."
"I believe an individual license costs $50 per month."
"Have sufficient content before signing up for the 30-day trial."
"Our licensing costs are yearly."
"Oracle Eloqua can be expensive compared to alternatives."
"It's quite expensive."
"The solution is expensive."
"The tool is pricey compared to products like Marketo."
"Oracle Eloqua's pricing is medium."
"Oracle Eloqua is quite an affordable solution."
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Top Industries

By visitors reading reviews
Educational Organization
78%
Computer Software Company
5%
Manufacturing Company
2%
Financial Services Firm
1%
Educational Organization
76%
Computer Software Company
4%
Financial Services Firm
3%
Manufacturing Company
2%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.
What needs improvement with HubSpot Marketing Hub?
I've had some issues with granting access to third-parties to our data in a way that's still GDPR compliant. It would be better if it had a better way of creating user profiles where I can easily s...
What is your primary use case for HubSpot Marketing Hub?
I develop email cadences, mainly to nurture existing contacts that are already in our database. I use it more for existing contact nurturing than for outreach. I also use it a lot for reporting.
What needs improvement with Oracle Eloqua?
Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...
What is your primary use case for Oracle Eloqua?
We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead ca...
What do you like most about Oracle Eloqua?
I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.
 

Also Known As

No data available
Eloqua, Oracle Marketing Cloud
 

Overview

 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
Find out what your peers are saying about HubSpot Marketing Hub vs. Oracle Eloqua and other solutions. Updated: March 2025.
842,767 professionals have used our research since 2012.