HubSpot Marketing Hub vs Oracle Eloqua comparison

HubSpot and Oracle are both solutions in the Marketing Automation category. HubSpot is ranked #2 with an average rating of 8.2, while Oracle is ranked #4 with an average rating of 8.1. HubSpot holds a 10.1% mindshare in MA, compared to Oracle’s 10.4% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 93% of Oracle users who would recommend it.

HubSpot Marketing Hub

Read 35 HubSpot Marketing Hub reviews

2,325 Views
1,347 Comparison Views

90% willing to recommend

Oracle Eloqua

Read 35 Oracle Eloqua reviews

2,981 Views
1,383 Comparison Views

93% willing to recommend

HubSpot Marketing Hub

Oracle Eloqua

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between HubSpot Marketing Hub and Oracle Eloqua based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed HubSpot Marketing Hub vs. Oracle Eloqua Report (Updated: December 2024).

Buyer's Guide

HubSpot Marketing Hub vs. Oracle Eloqua

December 2024

Download the complete report

Helped 824,067 peers since 2012

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

2nd

Average Rating

8.2

Reviews Sentiment

8.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of December 2024, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 10.1%, down from 12.8% compared to the previous year. The mindshare of Oracle Eloqua is 10.4%, down from 12.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

ShomitMitra

Marketing Manager at Accscient

Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis

The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.

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Aniket Sukale

Senior Technical Consultant at Mastek

Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust

Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product's initial setup phase was pretty easy."

"HubSpot Marketing Hub has kept me updated with alerts."

"HubSpot Marketing Hub is efficient and offers visibility. It also helps to track leads. I like the tool's Gmail functionality."

"Technical support is helpful and responsive."

"It's my understanding that the initial setup is a straightforward process."

"The product has the most valuable enterprise features."

"The most valuable features are the reports, overall usability, and ease of use."

"The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."

More HubSpot Marketing Hub pros

"The ease of maintenance is the most valuable feature."

"It provides good support for really large databases."

"It is a user-friendly product."

"The solution's engine framework is quite simple, giving you the agility you need in the business."

"The solution is stable."

"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

"The solution is good for B2B email marketing."

More Oracle Eloqua pros

Cons

"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."

"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."

"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified."

"An expensive solution."

"They're not the cheapest."

"One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many visitors come to my website from different channels."

"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."

"The tool could concentrate on improving the analytics and the overall user experience with AI."

More HubSpot Marketing Hub cons

"Reporting is very clunky and not user friendly."

"The product's initial setup process could be better."

"The solution should consider adding functionality related to event listening, such as webhooks."

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

"The reporting features should be improved."

"This product hasn't kept up to date on features."

"The cost of the solution has room for improvement."

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

More Oracle Eloqua cons

Pricing and Cost Advice

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."

"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."

"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"I believe an individual license costs $50 per month."

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"HubSpot Marketing Hub is less expensive than one of its competitors."

More HubSpot Marketing Hub pricing and cost advice

"Oracle Eloqua's pricing is medium."

"It's quite expensive."

"Oracle Eloqua can be expensive compared to alternatives."

"The solution is expensive."

"The tool is pricey compared to products like Marketo."

"Oracle Eloqua is quite an affordable solution."

"Our licensing costs are yearly."

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Top Industries

By visitors reading reviews

Educational Organization

78%

Computer Software Company

Manufacturing Company

Financial Services Firm

Educational Organization

77%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many...

See all answers

What is your primary use case for HubSpot Marketing Hub?

I use the solution in my company for marketing and tracking leads and traffic on our website. In my company, we tracked how many traffic speeds we have on our website, all the lead generation, and ...

See all answers

What needs improvement with Oracle Eloqua?

Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...

See all answers

What is your primary use case for Oracle Eloqua?

We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead ca...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

Comparisons

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 39% of the time

Marketo vs HubSpot Marketing Hub

Compared 37% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 6% of the time

Zift Solutions vs HubSpot Marketing Hub

Compared 5% of the time

More HubSpot Marketing Hub Competitors

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 42% of the time

Marketo vs Oracle Eloqua

Compared 31% of the time

Pardot vs Oracle Eloqua

Compared 15% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

December 2024

Download HubSpot Marketing Hub product report

Buyer's Guide

Oracle Eloqua

December 2024

Download Oracle Eloqua product report

Also Known As

No data available

Eloqua, Oracle Marketing Cloud

Learn More

HubSpot

Oracle

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Buyer's Guide

HubSpot Marketing Hub vs. Oracle Eloqua

December 2024

Free Report: HubSpot Marketing Hub vs. Oracle Eloqua

Find out what your peers are saying about HubSpot Marketing Hub vs. Oracle Eloqua and other solutions. Updated: December 2024.

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