HubSpot Marketing Hub vs Oracle Eloqua comparison

HubSpot and Oracle are both solutions in the Marketing Automation category. HubSpot is ranked #3 with an average rating of 8.1, while Oracle is ranked #4 with an average rating of 7.8. HubSpot holds a 9.5% mindshare in MA, compared to Oracle’s 9.6% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 93% of Oracle users who would recommend it.

HubSpot Marketing Hub

Read 37 HubSpot Marketing Hub reviews

1,643 Views
982 Comparison Views

90% willing to recommend

Oracle Eloqua

Read 35 Oracle Eloqua reviews

2,057 Views
1,052 Comparison Views

93% willing to recommend

HubSpot Marketing Hub

Oracle Eloqua

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle Eloqua and HubSpot Marketing Hub are leading marketing platforms. HubSpot Marketing Hub is preferred by customers for its user-friendly design and comprehensive support, despite its higher cost, while Oracle Eloqua provides competitive pricing with robust features but has a steeper learning curve.

Features: Oracle Eloqua offers advanced automation capabilities, including lead scoring and segmentation, deep analytics tools, and integration with major platforms. HubSpot Marketing Hub provides ease of use, seamless integration features, and a comprehensive all-in-one marketing solution with intuitive workflows and detailed reporting.

Room for Improvement: Oracle Eloqua could enhance its user interface and reduce its complexity for new users, improve its deployment process, and expand integrations. HubSpot Marketing Hub can work on lowering costs, expanding its feature set for advanced users, and offering more detailed analytics for better insights.

Ease of Deployment and Customer Service: HubSpot Marketing Hub boasts a straightforward deployment process and exceptional customer support. Oracle Eloqua, though requiring a longer onboarding period due to its complex features, provides capable support to aid deployment and offers in-depth assistance for navigating its platform.

Pricing and ROI: Oracle Eloqua's competitive pricing provides valuable features with potential for good ROI despite a significant initial investment. HubSpot Marketing Hub, while more expensive, delivers a high ROI that often justifies its cost with its comprehensive tools and integrated services.

To learn more, read our detailed HubSpot Marketing Hub vs. Oracle Eloqua Report (Updated: April 2025).

Buyer's Guide

HubSpot Marketing Hub vs. Oracle Eloqua

April 2025

Download the complete report

Helped 850,671 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

3rd

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of May 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.5%, down from 11.6% compared to the previous year. The mindshare of Oracle Eloqua is 9.6%, down from 12.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

ShomitMitra

Marketing Manager at Accscient

Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis

The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.

Read full review

Aniket Sukale

Senior Technical Consultant at Mastek

Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust

Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"HubSpot Marketing Hub has kept me updated with alerts."

"HubSpot is a very helpful solution."

"HubSpot Marketing Hub should definitely be on your shortlist."

"It's my understanding that the initial setup is a straightforward process."

"Very user-friendly."

"Ease of editing and creating templates after initial development with the Design Manager."

"The most valuable features are the reports, overall usability, and ease of use."

"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."

More HubSpot Marketing Hub pros

"The solution's engine framework is quite simple, giving you the agility you need in the business."

"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."

"The solution is good for B2B email marketing."

"It is a user-friendly product."

"Lead scoring has helped with the process of qualifying leads."

"The solution is stable."

More Oracle Eloqua pros

Cons

"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."

"The search and questions aren't as intuitive as I would expect from a platform like this."

"The solution does not enable one to know with certainty if another opened an email he had sent."

"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."

"It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."

"The product is not cheap."

"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."

"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."

More HubSpot Marketing Hub cons

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

"This product hasn't kept up to date on features."

"The reporting features should be improved."

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

"The solution should consider adding functionality related to event listening, such as webhooks."

"The solution does not have a good database architecture."

"The cost of the solution has room for improvement."

"The product's initial setup process could be better."

More Oracle Eloqua cons

Pricing and Cost Advice

"HubSpot Marketing Hub is less expensive than one of its competitors."

"The solution is cheaper than its competitors."

"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

"I believe an individual license costs $50 per month."

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

More HubSpot Marketing Hub pricing and cost advice

"The tool is pricey compared to products like Marketo."

"Oracle Eloqua can be expensive compared to alternatives."

"It's quite expensive."

"Our licensing costs are yearly."

"Oracle Eloqua's pricing is medium."

"The solution is expensive."

"Oracle Eloqua is quite an affordable solution."

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Top Industries

By visitors reading reviews

Educational Organization

75%

Computer Software Company

Manufacturing Company

Real Estate/Law Firm

Educational Organization

71%

Financial Services Firm

Computer Software Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails look in the HubSpot Marketing Hub preview inbox and how they appear when a test e...

See all answers

What is your primary use case for HubSpot Marketing Hub?

My main use case with HubSpot Marketing Hub ( /products/hubspot-marketing-hub-reviews ) is email marketing. I primarily focus on segmenting lists, creating emails, drafting them in the platform, an...

See all answers

What needs improvement with Oracle Eloqua?

Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...

See all answers

What is your primary use case for Oracle Eloqua?

We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead ca...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

Comparisons

Marketo vs HubSpot Marketing Hub

Compared 37% of the time

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 36% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 8% of the time

Pardot vs HubSpot Marketing Hub

Compared 5% of the time

More HubSpot Marketing Hub Competitors

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 36% of the time

Marketo vs Oracle Eloqua

Compared 32% of the time

Pardot vs Oracle Eloqua

Compared 14% of the time

Oracle CRM vs Oracle Eloqua

Compared 6% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

April 2025

Download HubSpot Marketing Hub product report

Buyer's Guide

Oracle Eloqua

April 2025

Download Oracle Eloqua product report

Also Known As

No data available

Eloqua, Oracle Marketing Cloud

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Buyer's Guide

HubSpot Marketing Hub vs. Oracle Eloqua

April 2025

Free Report: HubSpot Marketing Hub vs. Oracle Eloqua

Find out what your peers are saying about HubSpot Marketing Hub vs. Oracle Eloqua and other solutions. Updated: April 2025.

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