HubSpot Marketing Hub vs Oracle Eloqua comparison

HubSpot and Oracle are both solutions in the Marketing Automation category. HubSpot is ranked #3 with an average rating of 8.2, while Oracle is ranked #4 with an average rating of 8.1. HubSpot holds a 9.4% mindshare in MA, compared to Oracle’s 9.7% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 93% of Oracle users who would recommend it.

HubSpot Marketing Hub

Read 37 HubSpot Marketing Hub reviews

1,903 Views
1,073 Comparison Views

90% willing to recommend

Oracle Eloqua

Read 35 Oracle Eloqua reviews

2,402 Views
1,140 Comparison Views

93% willing to recommend

HubSpot Marketing Hub

Oracle Eloqua

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle Eloqua and HubSpot Marketing Hub are leading marketing platforms. HubSpot Marketing Hub is preferred by customers for its user-friendly design and comprehensive support, despite its higher cost, while Oracle Eloqua provides competitive pricing with robust features but has a steeper learning curve.

Features: Oracle Eloqua offers advanced automation capabilities, including lead scoring and segmentation, deep analytics tools, and integration with major platforms. HubSpot Marketing Hub provides ease of use, seamless integration features, and a comprehensive all-in-one marketing solution with intuitive workflows and detailed reporting.

Room for Improvement: Oracle Eloqua could enhance its user interface and reduce its complexity for new users, improve its deployment process, and expand integrations. HubSpot Marketing Hub can work on lowering costs, expanding its feature set for advanced users, and offering more detailed analytics for better insights.

Ease of Deployment and Customer Service: HubSpot Marketing Hub boasts a straightforward deployment process and exceptional customer support. Oracle Eloqua, though requiring a longer onboarding period due to its complex features, provides capable support to aid deployment and offers in-depth assistance for navigating its platform.

Pricing and ROI: Oracle Eloqua's competitive pricing provides valuable features with potential for good ROI despite a significant initial investment. HubSpot Marketing Hub, while more expensive, delivers a high ROI that often justifies its cost with its comprehensive tools and integrated services.

To learn more, read our detailed HubSpot Marketing Hub vs. Oracle Eloqua Report (Updated: April 2025).

Buyer's Guide

HubSpot Marketing Hub vs. Oracle Eloqua

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

3rd

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.4%, down from 11.9% compared to the previous year. The mindshare of Oracle Eloqua is 9.7%, down from 12.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

ShomitMitra

Marketing Manager at Accscient

Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis

The user interface could be made less complicated to enhance the end-user experience. It will create a difference. Another thing is integrations. I don't think all the integrations are covered. So, if there were more integrations it would help. However, a reduction in pricing could make it more competitive and justify its ROI better.

Read full review

Aniket Sukale

Senior Technical Consultant at Mastek

Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust

Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."

"It's my understanding that the initial setup is a straightforward process."

"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."

"I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4"

"We are now able to manage and measure content (blogs, CTAs, and landing pages)."

"The most valuable features are the reports, overall usability, and ease of use."

"With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency."

"The product has the most valuable enterprise features."

More HubSpot Marketing Hub pros

"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

"The initial setup was straightforward."

"The ease of maintenance is the most valuable feature."

"Lead scoring has helped with the process of qualifying leads."

"The solution is stable."

"The solution's engine framework is quite simple, giving you the agility you need in the business."

"It is a user-friendly product."

More Oracle Eloqua pros

Cons

"My experience with customer support has not been the greatest. Often, the support team provides generic answers that are not very helpful and can be found online."

"One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many visitors come to my website from different channels."

"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."

"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."

"Increase the CRM size for sole proprietors before increasing the fee."

"The search and questions aren't as intuitive as I would expect from a platform like this."

"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."

"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."

More HubSpot Marketing Hub cons

"The solution should consider adding functionality related to event listening, such as webhooks."

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

"This product hasn't kept up to date on features."

"The solution does not have a good database architecture."

"The cost of the solution has room for improvement."

"The solution could improve by having a more user-friendly interface."

"The product's initial setup process could be better."

More Oracle Eloqua cons

Pricing and Cost Advice

"I believe an individual license costs $50 per month."

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

"Have sufficient content before signing up for the 30-day trial."

"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."

"HubSpot Marketing Hub is less expensive than one of its competitors."

More HubSpot Marketing Hub pricing and cost advice

"The tool is pricey compared to products like Marketo."

"Oracle Eloqua's pricing is medium."

"Our licensing costs are yearly."

"The solution is expensive."

"Oracle Eloqua is quite an affordable solution."

"Oracle Eloqua can be expensive compared to alternatives."

"It's quite expensive."

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Top Industries

By visitors reading reviews

Educational Organization

76%

Computer Software Company

Manufacturing Company

Financial Services Firm

Educational Organization

74%

Computer Software Company

Financial Services Firm

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

HubSpot doesn't have the custom sync restriction for records flowing through Salesforce to HubSpot. Everything needs to be custom-coded on the Salesforce end and that can be challenging as changes ...

See all answers

What is your primary use case for HubSpot Marketing Hub?

I develop email cadences, mainly to nurture existing contacts that are already in our database. I use it more for existing contact nurturing than for outreach. I also use it a lot for reporting.

See all answers

What needs improvement with Oracle Eloqua?

Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...

See all answers

What is your primary use case for Oracle Eloqua?

We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead ca...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

Comparisons

Marketo vs HubSpot Marketing Hub

Compared 37% of the time

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 37% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 8% of the time

Pardot vs HubSpot Marketing Hub

Compared 5% of the time

More HubSpot Marketing Hub Competitors

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 36% of the time

Marketo vs Oracle Eloqua

Compared 31% of the time

Pardot vs Oracle Eloqua

Compared 14% of the time

Oracle CRM vs Oracle Eloqua

Compared 6% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

April 2025

Download HubSpot Marketing Hub product report

Buyer's Guide

Oracle Eloqua

April 2025

Download Oracle Eloqua product report

Also Known As

No data available

Eloqua, Oracle Marketing Cloud

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Buyer's Guide

HubSpot Marketing Hub vs. Oracle Eloqua

April 2025

Free Report: HubSpot Marketing Hub vs. Oracle Eloqua

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