Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.
I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.
The solution's engine framework is quite simple, giving you the agility you need in the business.
The solution is good for B2B email marketing.
The ease of maintenance is the most valuable feature.
The solution is stable.
The initial setup was straightforward.
It provides good support for really large databases.